Search Engines More Trusted Than Social Media For News & Information [Study]

edelman-trust-2013-logo When it comes to getting general news and information, consumers worldwide put as much trust in search engines as they do in traditional media -- and more in both than they do in social media. But, the numbers don't portray any single source as highly trusted, which suggests that consumers are at least trying to vet the accuracy and trustworthiness of what they find in today's information-saturated world. The data comes from the recently released 2013 Edelman Trust Barometer, the 13th annual global survey that uses data from "informed publics" -- college-educated individuals in upper inc [...]

Super Bowl Commercials 2013 Edition: For Search Visibility, Most Brands Bought AdWords Too

Search Visibility Super Bowl commercials aren't typically about direct purchases. Brands run them to create awareness and buzz and to make us feel all soft and fuzzy towards them through our adorable-foal/hot actor reunion-induced tears (thanks a lot, Budweiser!). For the last five years, I've tracked where advertisers are trying to send viewers, where those viewers are actually going, and in particular, if advertisers are taking full advantage of the furious searching that happens post-game. Both Google Trends and Yahoo data show that even as we turned to Twitter in droves, we also, as in past years, flock [...]

Beyonce, Blackout, Ravens And M&Ms — What We Searched For During Super Bowl 2013

football-tv-featured We hear a lot about how TV viewers often multitask with a second device, followed by evidence such as Twitter hashtag activity and Facebook likes. While we absolutely flocked to Twitter in droves yesterday during the game, we also did had search engines at the ready to provide us with those #infiniteanswers Amy Poehler was looking for in that Best Buy commercial. Most Popular Topic of the Day: Beyonce vs. The Blackout According to the (sadly now significantly scaled back) Google Trends, the popular topic of of Super Bowl Sunday was Beyonce, with over one million searches. Yahoo also found [...]

Searching for The Super Bowl Start Time: 2013 Edition

nfl-logo-mcgee-photo Surely every organization managing an event site knows at this point that people want to know what time things start. And that those potential viewers are likely to turn to Google to find out. This year, Google just provides the answer right at the top of the page: February 3rd at 3:30 pacific. Just as we saw last year, the NFL understands what their target audience is looking for and has built a page that provides exactly what they need (that ranks first in the search results), as well as invites them to tour the rest of the site (which gives the NFL the page views they need - win/win!) [...]

The Lead Up To the Super Bowl: How Are We Searching?

football-super-bowl-search-featured Since 2009, I've been writing articles here on Search Engine Land about how Super Bowl commercials influence online behavior and how well (or not) advertisers have taken advantage of that online opportunity. One clear trend has been that each year, these commercials trigger increased online activities. This is both because each year, we are more likely to juggle multiple devices while we watch the game (TV + mobile phones + tablets + laptops +....) and because we have so many more places online to interact. In 2010, we searched for information. In 2011, we went to Facebook and went to Y [...]

Are Search Engines Driving Libraries To Extinction? Not Quite Yet

computer-books-library-featured With today's instant anywhere-anytime access to Google, Bing and Wolfram Alpha, where searching for information takes a few scant heartbeats via an internet-connected device, some people regard physical libraries as a quaint relics of a forgotten age. But new research from Pew Research Center's Internet & American Life Project suggests just the opposite: that in fact, libraries are reinventing themselves as vibrant community-based repositories of important and sometimes eclectic print materials, but also offering a wide and creative range of services, access to apps, gadgets community spa [...]

The Power Of Headlines: The LA Times Gets It Right With Their Piece On The Inauguration

seo-200 Journalists call them headlines; SEOs call them titles and headings. Whatever you call them, they're the words that tell someone that your article is what they want to read. Look at Google News any day of the week for examples of headlines that give you absolutely no idea what the article might be about. Search engines don't know what to rank them for; users don't know whether to click. One trend I watch is that of searchers asking what time things start. For any event, you can be sure that searchers will take to Google to find out the start time. I chronicle this every year, for instance, [...]

77 Percent Of Online Health Seekers Start At Search Engines [Pew Study]

google-health-computer-featured Although there's long been a debate over the accuracy of health information online, many U.S. Internet users aren't hesitant to use the Web when they want answers to health-related questions. And rather than dedicated health sites, the vast majority of them begin their research at a search engine. A new study out tonight from the Pew Research Center's Internet & American Life Project says that 72 percent of U.S. Internet users have gone online in the past year specifically for health-related information, and 77 percent of that group says their research started at Google, Bing or another [...]

12 Top Search Trends To Kick Off 12/12/12 Google Zeitgeist

Don't worry, Google's year in review for 2012 isn't that predictable for the once in a lifetime calendar event. On the official Google 2012 Zeitgeist website, you'll find their biggest list ever published, with a total of 838 lists from 55 countries, covering 1.2 trillion searches done worldwide. Digging in deeper, Google has divided the massive data set into two major buckets: Trending Searches: What was hot in 2012? The "trending" queries are the searches that had the highest amount of traffic over a sustained period in 2012 as compared to 2011. Most Searched: What topped Google’s [...]

Yahoo! 2012: The Top TV, Movie, Songs & Singer Searches

Screen related searches are the backbone of Yahoo!'s year in review lists, as actors, actresses, talk show personalities and reality TV celebrities seem to command a bigger presence year after year. In the most popular TV searches on Yahoo! in the US, perennial favorite American Idol dominated top slots in several categories of Yahoo's top search trends for 2012. Interestingly, singer/actress and former American Idol judge J-LO, was the only music personality to appear in the top 10, no mention of fellow exiting co-star, Steven Tyler, though searches for "aerosmith tour" did spike on [...]

Yahoo! 2012: Top Health, Food & Diet Related Searches

Correlation does not equal causation? Only on the Internet can you find crazy recipe and food searches filled with the most fattening, sugary and downright disgusting sounding combinations, followed by searches for 'diabetes symptoms' and quick fix weight loss diets. I've highlighted some of the possible SERP suspects below. Here's a suggested search for all Yahoo! users in 2013: Top Searched For Recipes On Yahoo! in 2012: chicken recipes crockpot recipes halloween recipes vegetarian recipes salmon recipes beef stew recipes zucchini recipes eggplant recipes cake [...]

Yahoo! 2012: Top Sports Related Searches

The London Olympics were the #7 most popular search on Yahoo! overall in 2012, Even Mckayla Maroney has to be impressed with that. Searchers were flipping and flying as high as Gabby Douglas for any official games coverage on Yahoo in 2012. Top Searches for 2012 Olympians On Yahoo! maria sharapova lolo jones serena williams hope solo mckayla maroney caroline wozniacki leryn franco michael phelps misty may‐treanor aly raisman Standout Sports Searches On Yahoo! In 2012: olympics opening ceremony kim mulkey makes NCAA history australian open ekaterina mak [...]

Yahoo! 2012: Top Celebrity Related Searches

For 2012, Kim Kardashian might have been the overall top searched for celebrity, but there were many people to watch and track through various forms of media and paparazzi. Top Searched Celebrity Couples Who Broke Up In 2012 Justin Bieber and Selena Gomez Kristen Stewart and Robert Pattinson Katie Holmes and Tom Cruise Jennifer Lopez and Marc Anthony Scarlett Johansson and Nate Naylor Heidi Klum and Seal Johnny Depp and Vanessa Paradis Chad Johnson and Evelyn Lozada John Cena and Elizabeth Huberdeau Vera Wang and Arthur Becker Top Searched Reality TV Stars On Yaho [...]

2012 Yahoo! Year In Review: Over 500 Top Searches In 50+ Categories

yahoo-2012-featured Last year, Yahoo! celebrated ten years of sharing its annual Year In Review feature, marking the occasion by releasing 30 categories of the most popular searches on Yahoo! in 2011, one of the biggest lists up to that point in time. For 2012, Yahoo! one-upped themselves by providing us with the top 10 most popular searches in over 50 categories, giving us a mega list of the most common queries and questions asked by Yahoo! searchers over the last year. Vera Chan,Yahoo!  senior editor and Web trend analyst, has possibly the 2nd best job at Yahoo! next to Marissa Mayer, as she has been in [...]

The Big Ask Of 2012: Do You Search For Team Kstew Or Rpatz?

ask-2012-featured's 100 million users remain almost as loyal as Twihards, prompting us to ask if searchers are on Team Jeeves or Team Diller when putting in their queries. For the 2012 installment of the series in hot searches, Ask added a new twist to the searcher saga, layering in a thicker plot and seeking a more satisfying end to the year by putting context around searcher motivations and perceptions about the most popular headlines. For the first time ever, the top asked questions are accompanied by select insights from an online survey, 2012: What’s on America’s Mind?, conducted within [...]

Bing On The Top Search Trends For 2012: Kardashian, Bieber & Gangnam Style

bing-trends-2012-featured Oh baby, baby, baby oh... Sorry Biebs, you better believe you just got Kanye'd off the top searched celeb spot by Kim Kardashian. Ouch. But if you were her boyfriend... oh never mind. Let's get on to the good stuff that Bing announced earlier this evening, the big list of 2012 Bing Trends. Bing's biggest list to date includes nineteen categories, nearly doubling their hottest search topics in 2011, which was already a marked improvement over just two main celebrity search categories in 2010 and in 2009, which was Bing's very first list of year-end top searches. This year, the Bing sea [...]

94 Percent Of Teachers Say Students Equate “Research” With Using Google

computer-education It's almost unanimous: 94 percent of U.S. teachers say their students equate "research" with using Google or other search engines -- more so than Wikipedia and other online encyclopedias. But teachers are less sure that their students are effective searchers, and they're more skeptical than most adults about the accuracy and trustworthiness of information that's found via search engines. The data comes from a new study by the Pew Research Center’s Internet & American Life Project in conjunction with the College Board and the National Writing Project. Nearly 2,500 middle and high scho [...]

Hurricane Sandy Superstorm Resources

hurricane-sandy-featured Trying to keep up with Hurricane Sandy? Below are a variety of resources which may help. Storm Tracking Google Super Storm Sandy Map Google Super Storm Sandy Maps: NYC Close-up ESRI's Hurricane Information Map Hurricane Tracker Local TV Live Stream Boston: CBS NYC: NBC Philadelphia: CBS Washington DC: Fox Washington DC: NBC Radio A brief post with details about how to listen live to audio streams of first responders from throughout the affected region Listen to live audio streams from all-news stations in Boston, DC, Philadelphia, and New York C [...]

Romney’s “Binders Full Of Women” Takes Over Google Images

binders mitt? I don't know what images were showing up for a "binders full of women" search on Google Images before last night's US presidential debate. But today, they're dominated by a meme started from a comment last night by Republican candidate Mitt Romney. Romney was commenting that he sought to increase the number of women in his cabinet as governor of Massachusetts by asking for more women candidates. As a result, he was delivered "binders full of women" to review. While some are now questioning the story, others are taking part in a new meme, making pictures poking fun at the idea of "binder [...]

VP Debate Spurs Searches Like “Shirtless” (Ryan), “Laughing” (Biden) & Other “Malarkey”

politics-republican-democrat-featured There's a kind of Pavlovian response that happens with major national events in the U.S. (and probably elsewhere): internet users taking to the web to comment on and/or learn more about what they're experiencing. As expected, conversation spiked on social networking sites during the Vice Presidential debate last night. Twitter says there were 3.5 million tweets just during the debate itself, and another half-million before and after. (Update: For more on the social aspect of last night's debate, see my Marketing Land article: Red State, Blue State: The Social Network VP Debate Divide Shown [...]

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