The Future Of The Internet: Search Looks Bright
Feb 21, 2010 at 10:41pm ET by Vanessa Fox
The Pew Internet & American Life Project recently undertook a massive task (for the fourth time): predicting the future of the internet. They surveyed hundreds of technology experts, who not unsurprisingly, had varied opinions about what the future might hold. Of course, it's highly unlikely that any of these perspectives is the exact future of the internet, since too much is unknowable. And while some majority opinions surfaced, every topic had experts with opposing viewpoints. It's easy to both support and negate just about any of the assertions in the report.
But what I find most fas [...]
Filed in: Features: Analysis, Search & Society: General, Stats: General, Stats: Search Behavior, Top News
Scoring Super Bowl 2010 Commercials: How’s the Search Visibility?
Feb 10, 2010 at 10:11am ET by Vanessa Fox
After the 2009 Super Bowl, I monitored how the commercials drove searches and reported back on how well the brands did at ensuring visibility in organic search results. It didn't go so well. The primary problems were:
Microsites - Microsites aren't inherently a bad idea, but too many of them can cause brand confusion, external link dilution, and require that all search-related relevance and authority build from scratch with each new microsite.
Display issues - Many of the advertising brands last year ranked well, but due to technical issues had poor titles and descriptions in the search [...]
Filed in: Features: Analysis, SEO: General, Search & Society: General, Top News
Bing, Google & Yahoo Gear Up For The 2010 Winter Olympic Games
Feb 9, 2010 at 4:22pm ET by Elisabeth Osmeloski
With the opening ceremonies of the 2010 Winter Olympics in Vancouver, Canada just days away, the engines are unveiling their special coverage sections and search features in anticipation of spiking user searches and social conversations about the winter games and Olympians.
Here's a preview of the features from each, along with preliminary medals for search coverage. We'll see how it stacks up during the games.
Bing: Gold Medal
On the basis of their official partnership with NBCOlympics.com alone, Microsoft takes the top prize, but it's also well earned because they were first to anno [...]
Filed in: Features: General, Search & Society: General, Search Engines: Events Search Engines, Search Engines: Special Events
Searching for the Superbowl Start Time: How Are The Engines, the NFL, and CBS Doing?
Feb 7, 2010 at 3:07pm ET by Vanessa Fox
Last year, I took a look at the spiking searches leading up to the Superbowl to see how the search engines, and those who want to be found in them, satisfied those queries. This morning, I took another look, and while things are a bit better from a searcher satisfaction perspective (primarily due to increased blended results pulling in news content), the primary organizations that likely want to connect with Superbowl viewers (such as the NFL and CBS) are still, well fumbling the ball a bit. If only they'd read last year's article, in which I provided a clear game plan for a touch down. (You [...]
Filed in: Features: Analysis, SEO - Search Engine Optimization, Search & Society: General, Search Marketing: Search Term Research, Top News
Katy Perry: I Googled Myself & I Liked It
Feb 2, 2010 at 11:08am ET by Danny Sullivan
How did singer Katy Perry discover that Russell Brand was going to propose to her? Turns out that Perry googles herself on a regular basis and found out Brand had purchased a ring.
Perry explained to reporters as she walked down the red carpet to the Grammys this week that she uses Google Alerts to track news about herself:
Unfortunately, I still Google myself sometimes.
I saw it on Google alerts. I'm going to be honest!
That's from Monsters & Critics, and many other publications including the New York Daily News have the same quote. [...]
Filed in: Google: Alerts, Search & Society: General
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