Doodle Equality: In 2014, Google Features Women In Special Logos Nearly Half The Time

womens-day-2014-6253511574552576.3-hp If you haven't noticed, the Google Doodle team -- which creates those special Google logos -- has been making up for lost time in 2014, adding significantly more women to the number of historic figures featured on Google's various regional and global homepages. Now, nearly half the logos feature women. Google was called out in February after a revealing study by female advocacy group SPARK uncovered Google's considerable lack of female-focused Doodles. The study found only 17 percent of the Google logos honoring historic figures between 2010 and 2013 celebrated women. Google Doodle team [...]


Google Says New Parents Perform Twice As Many Searches As Non-Parents

google-homepage-search-600 According to a recent survey conducted by Google's Think Insights, new and expecting parents perform 2.7 times the number of online searches as non-parents, with 56 percent of maternity-related searches completed on a mobile device. Google claims baby- and parent-related mobile searches are on an upward swing. During the first quarter of this year, mobile searches for baby development grew 72 percent, and since last year, mobile searches for baby-related and parenting topics have climbed 25 percent. Not only are baby-related searches on the rise, but YouTube has seen a significant increa [...]


Study: Researchers Blame Google Flu Trends Inaccuracies On Ongoing Algorithm Updates

google-health-medical Researchers at Northeastern University in Boston claim the regular overestimation of flu cases by Google Flu Trends can be blamed on Google's ever-evolving algorithms and the inaccurate analysis of big data. Google Flu Trends often has been cited for incorrectly projecting the number of flu cases. In 2010, a University of Washington study claimed Google Flu Trends was 25 percent less accurate than reports from the Center for Disease Control (CDC). Just last year, Nature.com reported Google Flu Trends overestimated the number of people with influenza like illnesses (ILI) by nearly double. [...]


McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches

mcdonalds-olympic-ad-600 Television advertising analytics firm iSpot.tv evaluated a number of key metrics for this year's Olympic advertisers and found ads from McDonald's and Cadillac resulted in the highest number of online searches within minutes of each brands' spots being aired. Of the more than 250 brands that ran television ads during this year's Sochi Olympic broadcasts, iSpot.tv claims McDonald's "Celebrate with a Bite" spot generated nearly 500,000 online searches across Google, Bing and Yahoo. Cadillac's "Work Hard" ad sparked over 400,000 online searches and earned more than 430,000 online views. [...]


Nelson Mandela Ranks #1 On Google’s Top Trending Searches For 2013

google-trends-featured Google has published its top ten global trending searches of  2013, with the recently deceased South African leader Nelson Mandela ranking No. 1 for this year's top global searches: It's perhaps unsurprising that the #1 trending search of 2013 was an international symbol of strength and peace: Nelson Mandela. Global search interest in the former President of South Africa was already high this year, and after his passing, people from around the world turned to Google to learn more about Madiba and his legacy. Unlike Yahoo's celebrity-focused list of top searches or Bing's collection of top s [...]


This Holiday Shopping Season, Searching Google For “Pearl Necklace” Leads To NSFW Surprise

google-new-logo-tiny Those using Google to find the perfect pearl necklace for their significant other this holiday season may be in for a rude surprise. If you search for "pearl necklace," one of the top results is a definition from Urban Dictionary, which is completely not safe for work. A reader sent us an email about the shock she felt when she saw this search result appearing at the top of Google Canada results (on Google.com, we see it in position two). Here is a screen shot of the result, with the snippet blocked out. This does not come up on the first page when searching on Bing for [pearl neckl [...]


See The Top 10 Most Searched Ad Campaigns On Bing For 2013

old-spice-baby Following up on the release of the Bing's 2013 search trends, which culled the top search queries across a range of categories, the Bing Ads team has pulled together the list of the most searched ad campaigns from 2013 as well as the most popular brand searches on Bing this year. Humor drove search volume, with nearly all of the ad campaigns in the top ten scoring somewhere on the comedy spectrum. Old Spice took top billing with its "Baby" ad starring actor Terry Crews and retro-silly "Watermelon" ad seen here: [youtube]http://youtu.be/hfiiWGWhB9g[/youtube] Exceptions to the comedy ru [...]


Yahoo’s Year In Review Includes Top Searches For 2013 & First Ever Posting Of Top Tumblr Trends

yahoo-featured Yahoo has assembled an impressive list of search trends for 2013, covering 38 different "Top Searched" lists on everything from top searches overall to top searched cookies (yes, the ones you eat). For the first time ever, Yahoo included top trends on Tumblr in its year in review, highlighting the most viral blogs on Tumblr, along with new and notable blogs, and the top ten Tumblr fashion trends. Last year, Yahoo says the election season greatly impacted its top searches, but the most popular searches for 2013 revolved around celebrities like Miley Cyrus, Kim Kardashian, Kate Upton and S [...]


Bing Posts Its Most Popular Searches For 2013, Naming Beyonce The Most Searched Person Of The Year

bing-2013-featured Bing has released its most popular searches for 2013, including more than 20 "Most Searched" lists, from most searched persons, sports stars and teams, to most searched TV shows and movies, social sites, entertainment electronics and apps. Beyonce topped two lists, winning the No. 1 spot for most searched person of 2013 and most searched musician. Bing notes the Top 10 Most searched persons included eight women, with the top five all female: Beyonce, Kim Kardashian, Rihanna, Taylor Swift and Madonna. Bing posted its top ten list of most searched persons in 2013 alongside a list of the mo [...]


Google Maps Makes Exception & Speeds Up Process To Replace Image Of Shooting Victim

Google maps icon Google Maps is making an exception to its process for reviewing image removal requests, and speeding up the actions needed to replace a satellite image of a 14-year old shooting victim. Following a story broadcast on KTVU-TV, a CNN affiliate in Oakland, California and a report on CNN.com, Google claims it will take approximately eight days to remove the image of the 2009 crime scene involving the slain teenager. According to an update on the story from CNN.com, vice president of Google Maps Brian McClendon released the following the statement: Our hearts go out to the family of this young [...]


New Search Engine Indexes Thousands Of Radio Stations With Artist, Song, Genre & Show Search Filters

radio-dial-featured A beta version of RadioSearchEngine.com launched this week after more than a year in development. According to its creator Michael Robertson, the site is the world's first radio search engine, "There are other directories of A-Z lists of radio stations, but this is the first search engine where any song or artist can be located on stations playing from anywhere in the world." Unlike Uberstations.com where users search by a station's location or call letters, Radio Search Engine offers multiple search features, allowing users to search by artist, song, music genre and radio show. The site [...]


Are Google Searches The Best Way To Highlight Discrimination Against Women?

un-google-autocomplete-ads The United Nations is continuing its admirable and proper work of highlighting discrimination against women around the world; but, is using Google's autocomplete feature the best way to do it? UN Women, a UN entity formed in July 2010 that focuses on gender equality and women's rights, revealed a new ad campaign this week that "uses genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women." The ads, presumably designed for print media, show Google autocomplete searches that begin with phrases like "women shouldn't," "women need to" and "women [...]


What The Government Shutdown Means For .gov SEO

government-govt-generic-240px As part of the US government shut down, many .gov sites have also shut down, replaced by messages like this: “Due to the lapse in federal government funding, this website is not available. We sincerely regret this inconvenience.” But one day, the government will start up again and government agencies will once again focus on ensuring that the information their sites provide is easily available to US citizens. We know that Americans primarily use search to access government information, so once the shutdown is over, it won’t be enough that the web sites power up. They also need to b [...]


You Probably Think This Search Is About You: Survey Says 56% Of Internet Users “Google” Themselves

search-click-top-news To mark Google's 15th birthday, the PEW Research Center released a survey conducted between April and May of this year to evaluate the number of people who Google themselves. According to the report, 56 percent of Internet users have used Google or another search engine to search on their own name, a 22 percent increase since the study was conducted in 2001. Of course, with the rise of social media sites, the need to monitor online reputations, and the number of careers that are directly linked to a person's online presence, vanity isn't the only catalyst prompting people to type their name [...]


Lily Collins: 2013′s Most Dangerous Celebrity To Search For

mcafee-dangerous-searches-2013 Move over Emma Watson. Actress Lily Collins has taken the title as 2013's most dangerous celebrity to search for online. McAfee, the security technology company, is out with its seventh annual most dangerous celebrities survey, which uses the company's SiteAdvisor site ratings to measure what percentage of search results for popular celebrities lead to risky websites. This year, searches related to Lily Collins photos and downloads had a 14.5 percent chance of leading to a website that tested positive for things like spyware, adware, viruses, phishing attempts and other malware. Here are [...]


Starting Today Bing For Schools Is Giving More Than 800,000 Students An Ad-Free Search Experience

bing-logo Bing For Schools officially launched today, a program created by Bing to promote digital literacy to students in kindergarten through 12th grade. The  program was initially announced in June, inviting school administrators to register for the free service that gives participating schools ad-free Bing searches, SafeSearch filters to remove adult content from all Bing searches performed within a school's network, and short lesson plans attached to Bing homepage images with an archived list of the lessons saved on the Microsoft Partners in Learning site. According to the announcement, a nu [...]


Search Engines Ixquick & StartPage Double Up On Security Measures With 2 New Encryption Standards

Online security, privacy On the heels of the US PRISM scandal, private search engines Ixquick and its partner site StartPage are leveraging new encryption methods that offer higher levels of security beyond the standard SSL encryption. With a combined four millions searches daily, Ixquick and StartPage boast they are the first search engines in the world to employ "Perfect Forward Secrecy" (PFS) along with TLS 1.1. and 1.2, creating a more secure network around their search traffic data. "We're setting the standard for encryption in the post-PRISM world," claims StartPage developer and privacy expert Dr. Kather [...]


Bing Discovers Searches Made During July 4th Holiday Week Same As Any Other Day

bing-logo What were Bing users searching for leading up to this July 4th holiday? It appears the same as any other day. Based on Bing's search records from earlier this week, celebrities remained more popular than American historical figures and Independence Day topics. After reviewing search logs, Bing found that: More searches were performed for Kanye West and Kim Kardashian's new baby girl North West and the upcoming birth of Prince William and Kate Middleton's child than the birth of our nation. There were more searches for Kate Middleton, Rebecca Black, and, "...even Honey Boo Boo" [...]


Google No Longer Powering Russian Internet Company Searches As Mail.ru Takes All Queries In-House

mail.ru Russian Internet company Mail.ru Group released an official announcement that they will be handling all queries made by Search Mail.ru users from here on out. According to TheNextWeb.com, Google previously powered 60 percent of the searches performed on Search Mail.ru, after the company split ways with Russian search engine Yandex in August 2010. While Mail.ru says its current share of Russian-language Internet market search queries is less than 9 percent, TheNextWeb reports that Mail.ru Group sites reach approximately 86 percent of Russian Internet users each month. The announcement fro [...]


Bing For Schools Offers Ad-Free Search Experience, SafeSearch Filtered Content & Lesson Plans

bing-school-chalkboard-featured Bing announced Bing For Schools today, a new program designed for K-12 US schools, scheduled to launch later this year. In an effort to help schools teach digital literacy skills, Bing For Schools will offer an ad-free search experience with SafeSearch settings to filter adult content and lesson plans attached to homepage images. The Bing For Schools program will be free to any school that wishes to participate. Once a school opts-in, Bing will enable the specialized search features across all Bing.com searches from within the school's network. Bing says schools that use the program will [...]


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