The opinions on what makes a form or Web application user friendly may vary but most everyone dislikes Captcha fields. Some Captcha’s are so difficult to decipher they actually increase form and page abandonment. Along with the freedom the Internet provides humans, it is unfortunately humans who also created barriers to our free flow of information. It’s uncanny the amount of search engine marketing money spent to bring people into websites, only to chase them back out because they must prove they are indeed, human. Spam helped create the need for Captcha. To defend ourselves from th [...]

Related Topics: Search & Usability

Want to be better at search engine optimization? What all SEO professionals should know about website usability.

Related Topics: Search & Usability

No matter where in the world you live, it’s likely you have rituals that you participate in at various times of the year. Website owners have a New Year ritual too. The first item we need to address is updating the copyright year in the footer of our website. Not only does this show that somebody is home maintaining the site but it signals to search engines that life exists there and to keep visiting. [caption id="attachment_106362" align="alignright" width="300" caption="Website Resolutions"][/caption] This, like a new determination to lose weight, could be the first and last resol [...]

Related Topics: Search & Usability

If the answer to this question is stunned silence, your website could lose long-term search engine visibility. Archiving has always been an important part of the SEO process.

Related Topics: Search & Usability

Most articles in this column focus on the how’s and why’s of usability, persuasive design and search engine marketing. We sound like a broken record. SEO needs UX. What about the other way around? There’s just as many misconceptions in the usability and user experience design industry towards search marketing and organic SEO. One of their more common fears is on page SEO mucking up user centered design. [caption id="attachment_103780" align="alignright" width="210" caption="Who is open?"][/caption] It takes a bit of time, skills and logic to blend Usability and SEO so they do [...]

Related Topics: Search & Usability