Search & Usability takes a deeper look at the ever-changing world of searcher behavior and how search engines are evolving to provide the best user experience. As search engines place more emphasis on website previews in search results, take into consideration on-page factors such as site speed, landing page quality, mobile vs desktop search experiences, social signals and beyond, Search & Usability is about balancing information architecture and human interaction.

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The Ties Between Emotional Design & SEO

May 11, 2012 at 9:40am ET by Shari Thurow

Shari, are you crazy? Search engines don’t have emotions! What does emotional design have to do with SEO? A lot more than you might think.

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How To Understand Keywords In Searcher Context

Apr 13, 2012 at 9:50am ET by Shari Thurow

Is it possible for SEO professionals to understand searcher context based purely on keyword research data?

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The Value Of Testing Website Usability & Search Engine Performance

Mar 30, 2012 at 12:36pm ET by Kim Krause Berg

For one day during the holiday shopping period in December, customers could not use a well-known retail giant’s website. Heads rolled. Jobs were on the line. Searchers were puzzled. How is it possible, you may wonder, that a website representing a popular brand could experience a day of lost sales during the busiest shopping time of the year? What did they lose, in addition to customer trust and revenue loss? Consider what they did to become that famous brand. Most likely, they have a marketing company that handles everything from print advertising, PPC, sponsorships, social media mark [...]

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Web Searcher Behavior Quiz – Test Your SEO Knowledge

Mar 16, 2012 at 9:15am ET by Shari Thurow

Think you know the web searcher goals and behaviors that are important for long term search engine visibility? Take this quiz and find out.

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The Ultimate Secret For Successful Marketing & Web Design

Mar 9, 2012 at 9:00am ET by Kim Krause Berg

We’ve just experienced another season of roundups in the sports, music and movie industries and throughout it all, I noted interesting things about marketing and human behavior. Super Bowl It began with the TV commercials during the Super Bowl. Usually my favorite part of this final game of champions is watching the new commercials that are made especially for launch during the Super Bowl, but this year, they were so uninspired and boring that I couldn’t wait to get back to the football game. The only brand that stuck in my head later was Volkswagen and that’s because of “Bolt”, [...]

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