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Search & Usability took a deeper look at the ever-changing world of searcher behavior and how search engines have been evolving to provide the best user experience. As search engines place more emphasis on website previews in search results and take into consideration factors such as site speed, landing page quality, mobile vs desktop search experiences, social signals and beyond, this column focused heavily on balancing information architecture and human interaction. It no longer runs as a standalone column and has since been incorporated into the Content Marketing column on Marketing Land.
Feb 1, 2013 at 9:08am ET by Shari Thurow
Has SEO really changed? Search engine algoholics might say “Yes!” Experienced practitioners might say, “Not really.” Instead of keywords, site architecture, and link development, maybe we should understand aboutness, information scent, and validation.
Nov 9, 2012 at 1:42pm ET by Shari Thurow
Many search engine optimization professionals have different interpretations of the term search-engine friendly website design. Learn how color affects your SEO efforts and conversions.
Nov 2, 2012 at 9:10am ET by Stoney deGeyter
Sep 21, 2012 at 11:33am ET by Stoney deGeyter
Sep 14, 2012 at 2:08pm ET by Shari Thurow
When search engine optimization (SEO) professionals talk about the searcher experience, they often cast their personal mental models onto the minds of searchers. What is your role in understanding and delivering a successful searcher experience?
Jul 27, 2012 at 12:50pm ET by Trond Lyngbø
Jul 6, 2012 at 9:36am ET by Shari Thurow
Keyword classification is often the missing ingredient in SEO plans. Without understanding the reasons why people search, search engine optimizers will often misinterpret or improperly classify keyword phrases. How do we understand the “why” part of the optimization process?
May 11, 2012 at 9:40am ET by Shari Thurow
Shari, are you crazy? Search engines don’t have emotions! What does emotional design have to do with SEO? A lot more than you might think.
Apr 13, 2012 at 9:50am ET by Shari Thurow
Is it possible for SEO professionals to understand searcher context based purely on keyword research data?
Mar 30, 2012 at 12:36pm ET by Kim Krause Berg
Mar 16, 2012 at 9:15am ET by Shari Thurow
Think you know the web searcher goals and behaviors that are important for long term search engine visibility? Take this quiz and find out.
Mar 9, 2012 at 9:00am ET by Kim Krause Berg
Feb 17, 2012 at 10:49am ET by Shari Thurow
Taking that first step to genuine SEO awareness can be difficult for SEO professionals as well as information architects and usability professionals. How can we make crossing that bridge easier?
Feb 3, 2012 at 12:07pm ET by Kim Krause Berg
Jan 20, 2012 at 9:19am ET by Shari Thurow
Want to be better at search engine optimization? What all SEO professionals should know about website usability.
Jan 6, 2012 at 9:50am ET by Kim Krause Berg
Dec 23, 2011 at 9:39am ET by Shari Thurow
If the answer to this question is stunned silence, your website could lose long-term search engine visibility. Archiving has always been an important part of the SEO process.
Dec 9, 2011 at 9:17am ET by Kim Krause Berg
Nov 25, 2011 at 1:57pm ET by Shari Thurow
When creating a search-engine friendly website, do you follow the principles of user-centered design, usage-centered design, or both?
Nov 11, 2011 at 9:39am ET by Kim Krause Berg
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