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Search & Usability took a deeper look at the ever-changing world of searcher behavior and how search engines have been evolving to provide the best user experience. As search engines place more emphasis on website previews in search results and take into consideration factors such as site speed, landing page quality, mobile vs desktop search experiences, social signals and beyond, this column focused heavily on balancing information architecture and human interaction. It no longer runs as a standalone column and has since been incorporated into the Content Marketing column on Marketing Land.
Oct 28, 2011 at 1:10pm ET by Shari Thurow
Do SEO professionals use eyetracking usability studies as a link-juice fad? Can eyetracking tests yield useful information about Web searchers?
Oct 14, 2011 at 12:41pm ET by Kim Krause Berg
Sep 30, 2011 at 11:38am ET by Shari Thurow
If you only had 30 seconds to explain search engine optimization (SEO) to others, how would you do it? Would your explanation be different for user experience professionals? Here’s how I explain it.
Sep 9, 2011 at 12:11pm ET by Gord Hotchkiss
Sep 2, 2011 at 9:17am ET by Shari Thurow
Why do SEO professionals believe that technical architecture is more important than information architecture (IA)?
Aug 12, 2011 at 9:05am ET by Gord Hotchkiss
Aug 5, 2011 at 9:07am ET by Shari Thurow
Part 2 of a two-part interview with information architect and author Louis Rosenfeld about search analytics that can (and should) be used for optimizing your website.
Jul 22, 2011 at 9:34am ET by Kim Krause Berg
Jul 15, 2011 at 5:23pm ET by Gord Hotchkiss
Jul 8, 2011 at 1:21pm ET by Shari Thurow
Interview with information architect and author Louis Rosenfeld about search analytics that can (and should) be used for optimizing your website.
Jun 24, 2011 at 1:36pm ET by Kim Krause Berg
Jun 17, 2011 at 12:15pm ET by Gord Hotchkiss
Jun 10, 2011 at 2:14pm ET by Shari Thurow
Keyword research tools are great, but they do not provide enough context for understanding searcher behaviors. Usability test scenarios can help SEO professionals better understand their target audience.
Jun 3, 2011 at 1:31pm ET by Mark Sprague
May 27, 2011 at 8:58am ET by Kim Krause Berg
May 20, 2011 at 12:15pm ET by Gord Hotchkiss
May 13, 2011 at 12:08pm ET by Shari Thurow
Is your website’s URL structure based on the perceived logic of your boss’ teenage son? Or even worse, a software engineer? Search-engine friendly labeling systems are critical for long-term search engine visibility.
May 6, 2011 at 9:35am ET by Mark Sprague
Apr 29, 2011 at 12:42pm ET by Kim Krause Berg
Apr 22, 2011 at 9:15am ET by Gord Hotchkiss
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