The industry has been buzzing for awhile about private equity buyers that just might be interested in picking up some search firms. Here are the details on the acquisition of Fathom SEO by PromiseONE, a private equity buyer. Exclusive advisor Agile Equity gives these details * Fathom SEO sold to PromiseONE, a private equity buyer. * The buyer is actively integrating with the existing management team to sustain and accelerate a supernormal growth rate. * This is PromiseONE’s first acquisition in the digital media sector. [...]

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Now that the “who attended which conference this week" gossip chatter is over, we have a bigger question: Who is attending Larry Page’s wedding today? As previously reported, Larry is getting married today, and Searcharazzi is reporting to you live from an undisclosed location at the island location, if only in our minds. In any case, Searcharazzi has spent the better half of the month gathering the details of Larry’s and Lucy Southworth's pending nuptials, to be hosted by Richard Branson on Necker Island. A special thanks to Valleywag’s spies for keeping a virtual wedding planner [...]

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Just a few weeks after Offermatica was picked up by Omniture, TechCrunch reports that Interwoven has agreed to buy Optimost for $52 million in cash. While we were pretty sure that AKQA would get the deal, it looks like the CMS won out. The Interwoven website is now serving up a page specifically on the deal, stating: With Optimost, we will be able to offer the most advanced solution for accelerating conversion rates and online sales as well as enhanced capabilities for providing targeted content to Website visitors. Visitors to the page can also download the a podcast on the subject from [...]

Related Topics: Business Issues: Acquisitions & Investments | Searcharazzi

While Google events are a known entity for those in the search crowd, the rest of the world is now getting a taste. In an effort to craft more targeted events, parties now focus on a single vertical. From a sales perspective, this most certainly makes sense. However, the recent “Press Party” held on October 3 seems to have backfired. The premise: get hot consumer publications to write about how sexy Google tech can be. But come on, did Google really think it could so easily sway a room full of devils that wear Prada? Do Googlers know what Prada is? PR was definitely entering into dange [...]

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As fall settles in, another chill is in the air. Rumor has it that a top tier search and interactive services shop is about to have a management shake-up. M&A in the space appears to have slowed down as shops that should have taken their first offer decided to keep on trucking. So what exactly is going on, folks? Bubble bursting? Or are we still very early in the game? Valleywag suggests that lots of cheese varieties mean that the bubble is still growing. An attendee at the EmTech conference reception Wednesday afternoon -- okay, okay, my boss -- noted that he hadn't "seen that many ki [...]

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