searchengineland.com » SearchCap http://searchengineland.com Search Engine Land: Must Read News About Search Marketing & Search Engines Mon, 09 Nov 2009 20:04:37 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 SearchCap: The Day In Search, November 6, 2009 http://searchengineland.com/searchcap-the-day-in-search-november-6-2009-29371 http://searchengineland.com/searchcap-the-day-in-search-november-6-2009-29371#comments Fri, 06 Nov 2009 20:07:42 +0000 Barry Schwartz http://searchengineland.com/?p=29371

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google’s Home Page Promotes Motorola Droid

    Google really wants you to buy a Motorola Droid, the hot new phone that just hit stores today. In fact, Google is so enamored that it’s advertising the Droid on its homepage: “The Droid is on sale now. Learn more.” Clicking the “learn more” link leads to this “mobile partners” page that touts the Google search [...]

  • Search In Pictures: Halloween Edition

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Random Halloween Pictures from the various search engines:

    This May Not Be Halloween Related:

  • Twitter Finally Begins Adding Search Relevancy Features

    The Twitter Blog has a short blog post mentioning that they have added technology “to show higher quality results for trend queries by returning tweets that are more useful.” Clearly, this is Twitter’s first step in improving Twitter Search by adding relevancy and search quality factors to the search algorithm. Currently, Twitter Search [...]

  • Google AdWords Makes Conversion Tracking “Easier”

    The Google AdWords blog announced they have made it easier for advertisers to add and track the conversions for their search ads. Google has added to the AdWords interface sections for (1) Conversions, (2) Webpages, and (3) Code. The Conversion page shows you the conversion actions you’re tracking. Web pages shows the web pages [...]

  • Best Buy: “Would You Like A Google App With That?”

    In the increasingly high stakes game of mobile search, Google is leaving almost nothing to chance. Take the company’s very interesting new partnership with Best Buy stores for example. According to the Google Mobile Blog: We’re happy to announce today that we’ve partnered with Best Buy Mobile to make Google Mobile App available through Best Buy [...]

  • 4 Ways Budgets Get Off Track & Tips For Fixing Pacing

    Pacing may be the most important task for the search marketer. Ending an account overspent means you might have blown through money the client just doesn’t have and you could be on the hook for the difference. Ending a campaign under budget can be worse based on the missed opportunity. I remember [...]

  • Search Month European Edition, October 2009

    In Search Month European Edition we bring you a monthly update of European search news, with related links to full coverage. Here’s what happened in October. Yandex and Google dominate in Russia. Numbers show the Russian search market is dominated by Yandex and Google. Both giants account for 96% of all search traffic in Russia in [...]

  • Should You Bid All Brand Keywords To The First Position?

    A common way of managing a brand in paid search results is to bid all brand terms to the first position. While this strategy may seem correct from a brand management standpoint, it misses out on many of the nuances of search engine marketing(SEM). For one, many brand campaigns contain over a 1,000 brand variations, [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

]]> http://searchengineland.com/searchcap-the-day-in-search-november-6-2009-29371/feed 0 SearchCap: The Day In Search, November 5, 2009 http://searchengineland.com/searchcap-the-day-in-search-november-5-2009-29318 http://searchengineland.com/searchcap-the-day-in-search-november-5-2009-29318#comments Thu, 05 Nov 2009 22:07:11 +0000 Barry Schwartz http://searchengineland.com/?p=29318

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • How Google & Yahoo Make Money Off A Twitter Typo Domain

    Like many people, I misspelled a domain name today when I was trying to visit a web site. I typed Twiter.com (with one T) rather than Twitter.com. I wasn’t surprised to land on a site with ads, as is common when entering typos. I was surprised that both Google and Yahoo were making money off [...]

  • Google Tests New AdSense Management Console

    Google AdSense announced today at the CRS Conference that they are currently testing a new interface for the AdSense console. The beta is currently being tested by few publishers, but Google promises to allow “thousands of publishers” to test this out “over the coming weeks.” Here is a picture of one of the screens:

    Features include:

    More [...]

  • Yahoo Helps Music Lovers Find Videos More Easily

    Yahoo has added a set of refinements to its video search engine that will help music lovers find videos more quickly. A video search for [U2] shows the new refinements in action: On the left side of the screen are new options to drill down to see U2 videos related to specific albums or specific [...]

  • Blocking And Tackling: 10 Fundamentals Of Local SEO

    We’ve reached the midpoint of fantasy football season, and in our SEMpdx league, my team is hanging on to a playoff slot by a thread. (Yes, I am “that guy” who roots for the Patriots to get into the red zone and then stall out, just so my fantasy kicker Stephen Gostkowski gets a chance [...]

  • MicroHoo-Ying Eyeing Global Reach, What About Ask?

    There’s a report from Reuters this morning that Microsoft and Yahoo are considering expanding the scope of their search deal “outside the United States”: Microsoft Corp Chief Executive Steve Ballmer said on Thursday the company could look to extend its search engine partnership with Yahoo outside the United States, if it gets regulatory approval. Wasn’t that already the [...]

  • MSNBot 1.1 Gives Way to Bot 2.0

    Microsoft is retiring its MSNBot1.1 and introducing its next bot: 2.0B. According to the Bing Community blog:

    As MSNBot 2.0b enters full-scale production, the time has come to retire our previous generation bot, MSNBot 1.1. By the end of the first week in November, you will no longer see the following user agent in your referrer [...]

  • Google Removes Phone Numbers From 7 Pack

    Google has apparently removed phone numbers from the so-called 7 Pack of organic local results. The numbers were present as recently as 24-36 hours ago. Immediately below is an example of a recent search result for “dentist, San Francisco” (within the last several weeks) and then for the same query this morning:

    The result on the [...]

  • Cheers to SEO: How It Pays To Be Optimized

    The Free Dictionary definition for optimize: op·ti·mize: To make as perfect or effective as possible. My long-standing definition of Search Engine Optimization (SEO): “Making your site the best it can be for users and search engines.” SEO is both as simple and as difficult that Making something optimal by its very nature is going to be hard work. Being the [...]

  • Does Bing Have What It Takes To Flaunt Video Search Results?

    Now that Bing is officially a major player, it’s time to ask some important questions. Are Bing video search results delivering a winning performance? Does Bing match searcher queries with relevant results? For advertisers, what is needed from an optimization standpoint to make your video standout among a search crowd? Let’s use the popular music group [...]

  • Google Dashboard Offers New Privacy Controls

    Google has launched a new privacy dashboard — technically just called Google Dashboard — that gives users quicker access to, and more control over, the personal information stored in Google’s databases. The dashboard is a one-stop shop for managing this data and the settings that are associated with the Google products you use when [...]

  • Google Gets Into The Shopping Cart Business With Commerce Search

    Google has just announced a new enterprise search service called Commerce Search. The name might remind you of Froogle, but this is not that kind of commerce/product search. With Commerce Search, Google has created what is essentially a shopping cart solution for online retailers.

    Commerce Search, as Google describes it, promises to improve an e-commerce web [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

]]> http://searchengineland.com/searchcap-the-day-in-search-november-5-2009-29318/feed 0 SearchCap: The Day In Search, November 4, 2009 http://searchengineland.com/searchcap-the-day-in-search-november-4-2009-29169 http://searchengineland.com/searchcap-the-day-in-search-november-4-2009-29169#comments Wed, 04 Nov 2009 22:03:13 +0000 Barry Schwartz http://searchengineland.com/?p=29169

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Build Your Own Google News Home Page With Custom Sections

    Google News has made it easier to customize its home page with the creation of a Custom Sections Directory that includes material created both by Google and by Google News users.

    The directory includes sections such as “Mobile Technology,” “Google,” “Social Networking,” “Apple Inc.” and “NFL.” You can browse the directory by category (Business, Science, Sports, [...]

  • 2010 Planning: 3 Tips To Improve Search Results Next Year

    To say that 2009 has been a challenging year for B2B marketers would be an understatement at best. Over the past twelve months, we have seen conversion rates drop as searchers do more and more research, but aren’t quite ready to do business. While everyone is hopeful for economic improvement next year, there are measures that [...]

  • Google AdWords Partner Sites Gain SEO Benefit From Paid Ads

    When an in-house search engine marketer lovingly crafts a new paid search ad, spends time testing multiple ad texts, labors over search term lists to pick the perfect words, the last thing the advertiser wants is to have all that work help another site’s search engine optimization efforts. And yet, increasingly, I see AdWords ad [...]

  • Google Doodles For Sesame Street & Wallace & Gromit

    Today is the 40th anniversary of Sesame Street and the 20th of Wallace and Gromit, the two beloved children shows. For the special day, Google has several logos (doodles) up at the various Google properties, depending on the local preference of show. Big Bird is the most noticed one and it is featured in the [...]

  • Bing & Google Maps Update Map Imagery

    Both Bing and Google have updated their maps imagery. The Bing blog announced an additional 9,460 square kilometers of imagery added to Bing Maps. Not to be outdone, Google announced that not only are they updating their imagery, but they will increasing the frequency of those updates. In addition, Google Transit [...]

  • A Year Later, Google To Host New Webmaster Chat

    A year or two ago, Google hosted a webmaster chat even every few months. They were designed to allow webmasters to see presentations from Googlers on web search and SEO topics and then ask questions to Googlers, who would answer those questions in real time. The Google Webmaster Central blog announced the first [...]

  • MSN Introduces Dramatically Improved Redesign, Portal Drives Nearly 50% Of Bing Queries

    Billed as the first major redesign in a decade, Microsoft has introduced a dramatic new look and feel for the MSN portal. The redesign simplifies and cleans up most elements on the site. Among other things, it makes video more central, incorporates Facebook and Twitter, creates a dedicated new local area and emphasizes search. MSN, which [...]

  • Yahoo Confirms Real-Time Search Test

    Yahoo has confirmed the recent rumors that it will test a real-time search feature in its search results. According to the Wall Street Journal, Yahoo will run a test “in the coming days” with OneRiot, a real-time search engine that focuses on links and content from Twitter and other social media sources. PaidContent reports that [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

]]> http://searchengineland.com/searchcap-the-day-in-search-november-4-2009-29169/feed 0 SearchCap: The Day In Search, November 3, 2009 http://searchengineland.com/searchcap-the-day-in-search-november-3-2009-29104 http://searchengineland.com/searchcap-the-day-in-search-november-3-2009-29104#comments Tue, 03 Nov 2009 21:54:38 +0000 Barry Schwartz http://searchengineland.com/?p=29104

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Targets Spammers With New Local Business Listing Guidelines

    Google has tweaked its guidelines for local businesses that use the Google Maps Local Business Center. The new guidelines are listed on Google’s Business Listing Quality Guidelines page. On Search Engine Roundtable, Barry Schwartz shows both the old and new guidelines, while on his blog, Mike Blumenthal charts the differences between the two versions. According to [...]

  • Google AdWords Sitelinks Now Available For Some Advertisers

    The Google AdWords blog announced that the Sitelinks within AdWords, which we saw in August, is now officially available for some advertisers. A Google AdWords ad can have up to four Sitelinks in the ad. Google named them “Ad Sitelinks” and are similar to the organic Sitelinks. Google said these ads give users “more [...]

  • Google Maps Creates New UK Town Called Argleton

    Google and its UK map provider, Tele Atlas, are cleaning the egg off their faces this week over the appearance of a town called Argleton in Google Maps. It’s right there on Google Maps, and there’s even an Argleton place page with photos and more. Problem is, Argleton doesn’t exist.

    The Telegraph picked up the story over [...]

  • A Look At NASA’s Social Media Program

    Whenever I talk with new clients about social media initiatives, one of the key points is having a social media plan or strategy. Social media is a time and resource intensive effort, and if you spend the time up front developing a plan, you can distribute the work and make the overall project more effective [...]

  • Turkey Claims Google Owes Them $47 Million In Back Taxes

    TechCrunch reports Turkey is claiming Google owes them 71 million Turkish Lira or 47 million US dollars in back taxes. In fact, the Turkish government is fining Google for the money. Google claims all the funds are through their Ireland branch and Google does not owe Turkey any taxes. Google technically has a company [...]

  • Google Tries Related Links Again

    Back in 2006, Google had a product named related links, which showed related sites on the internet based on your content. Google just recently relaunched related links at relatedlinks.googlelabs.com. The major difference between the old related links and the new one is that the new one only shows related content from within your [...]

  • Google Adds “Page Preview” To Search Options

    Google Operating System noticed Google has added a new search option named “page preview.” If you go to Google, search on something and click on “show options,” you can then look towards the button on the left hand side and click on “page previews.” For example, here is a view of a search [...]

  • Rise Of The Web Librarian: An Elegant DMOZ Solution

    Last week Debra Mastaler posted the most illuminating DMOZ article I have ever read. In DMOZ: A Solid Directory Or The Great Pumpkin Of Search?, she got through to the right people and asked some hard questions. Many SEO folks consider DMOZ irrelevant. After years of angst and sleepless nights waiting for a link that never [...]

  • The New Rules Of International Link Building

    Links in one country have a different value than links in another—and the average PageRank of sites in particular countries is not the same. So best not to start an international link building project with PageRank considerations, but rather to consider the impact of location of linking sites.

  • Yahoo Wins Mobile Carrier Relationship From Google In Germany

    Yahoo reported today that the company had “entered into an exclusive, multi-year, partnership with O2 Germany to become the preferred partner for mobile search and services, displacing Google.” Paid search results are reportedly part of the deal (and likely a revenue share as well). According to press materials: O2 users now have direct access to Yahoo!’s [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

]]> http://searchengineland.com/searchcap-the-day-in-search-november-3-2009-29104/feed 0 SearchCap: The Day In Search, November 2, 2009 http://searchengineland.com/searchcap-the-day-in-search-november-2-2009-29012 http://searchengineland.com/searchcap-the-day-in-search-november-2-2009-29012#comments Mon, 02 Nov 2009 21:59:08 +0000 Barry Schwartz http://searchengineland.com/?p=29012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google, Yahoo, Bing Bury GeoCities.com, But Some Zombie Sites Are Still Alive

    Although some GeoCities web sites are still online, all three major search engines have removed the domain from their search indices. As of this morning, a site:geocities.com search on Google, Yahoo, and Bing shows that geocities.com is dead and buried.

    Yahoo announced earlier this year that GeoCities — a free web hosting service that it bought [...]

  • Google Releases Voice Search In China For Nokia S60s

    Google announced that it had released voice search for Mandarin Chinese for Nokia S60 phones. This is potentially huge — if Google gets it right — because of the massive population in China. It could also drive more search usage and frequency. Google trails Baidu on the PC but mobile represents an opportunity for Google [...]

  • Multilingual Marketing, SEO And The Global Village

    Marshall McLuhan was the Canadian educator, scholar and philosopher who popularized the term “global village” way back in the hippie sixties. He coined the phrase in reference to the effects of mass media on the world, in that it enabled people to instantly experience the effects of their actions on a global scale. At the time, [...]

  • Got a PPC Question? Bring it to tomorrow’s SMN Webcast -Nov. 3, 1 PM EST

    Search Marketing Now will host an interactive webcast tomorrow that’s all Q+A: “Ask iProspect – PPC Strategy & Tactics from the Experts.” Senior management from iProspect will take questions from the audience — both live and those submitted in advance. Based on questions already submitted by registrants, we’ll be talking about everything from how many keywords [...]

  • Microsoft CEO Steve Ballmer to Keynote SMX West – March 2-4, 2010 in Santa Clara, CA

    The dates are set and registration is live! Search Marketing Expo – SMX West happens March 2-4, 2010 at the Santa Clara Convention Center. Get exceptional content, invaluable connections and essential conveniences that make SMX conferences famous. SMX West will begin with a fireside chat between Microsoft CEO Steve Ballmer and Danny Sullivan, editor-in-chief of SearchEngineLand.com [...]

  • Google’s Fading Home Page Tests Continue

    On October 6th, we reported on Google’s fading home page, which just showed the user a Google logo and a search box. Then after a gradual amount of time, the search boxes and other various links and navigational elements faded in. Since then, Google has seemed to test two alternatives to this new home page [...]

  • Are You Ready For Google Local Social Search?

    Google’s new social search experiment is kind of a big deal for a lot of reasons, not the least of which is it will open up lots of opportunity for smart local search marketers. Over the past couple of years we’ve seen social-local search plays like Yelp gather steam while at the same time Google Maps [...]

  • Small & Nimble Trumps Big & Slow In SEO

    In my experience, the best search engine optimization (SEO) in the world comes from small shops and freelance consultants. That statement (and the following article) is only my opinion, of course, but it’s an opinion based on about 14 years working in this industry. Let’s get real: any agency (large or small) is primarily in business [...]

  • Halloween ‘09 From Google, Yahoo, Bing & Others

    Today is Halloween and the search engines have logos up for the special day. Before I post the logos, here are some posts from others in the community on Halloween. Matt Cutts of Google had a holy costume. Google Blogoscoped noticed Google added trick or treat to their robots.txt file. Bing has [...]

  • I Vant To Suck Your Bing

    Here’s a post for a relatively slow Friday afternoon: two ads for Bing that vaguely tie in with Halloween. Halloween is generally speaking a children’s holiday. So first comes a “Bing Goes the Internet” video featuring elementary school children. Years from now this may qualify as a pop-culture nostalgia moment: And then a more sophisticated and [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

]]> http://searchengineland.com/searchcap-the-day-in-search-november-2-2009-29012/feed 0 SearchCap: The Day In Search, October 30, 2009 http://searchengineland.com/searchcap-the-day-in-search-october-30-2009-28861 http://searchengineland.com/searchcap-the-day-in-search-october-30-2009-28861#comments Fri, 30 Oct 2009 19:57:56 +0000 Barry Schwartz http://searchengineland.com/?p=28861

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Adds NFL, Flight Information To Mobile Browser

    Bing has announced a couple additions to its mobile browser today: expanded NFL information and airline flight status reports.

    The NFL feature works by typing in a team or player’s name, and provides stats, scores, and schedule details. Bing also says you’ll get “eal-time updates on the plays” while a game is being played. The flight status [...]

  • Despite PageRank Dropping In Webmaster Tools, Google Pushes Toolbar PageRank Update

    Fifteen-days ago, Google dropped PageRank values from Webmaster Tools and the search community took that as a bold statement. The statement was clear, webmasters “shouldn’t focus on PageRank so much,” said Google. Last night, Google pushed out a Google Toolbar PageRank update, despite making that bold statement just a couple weeks ago. [...]

  • Outside.in Expands Its Hyperlocal Search Capabilities

    While real-time search gets all the attention these days, there’s also increased interest in hyperlocal search. Where real-time search answers What’s happening right now?, hyperlocal search answers the question, What’s happening right here? It’s like local search on steroids, you could say. Outside.in has, for several years, been somewhat like a clearinghouse of hyperlocal information and [...]

  • Search In Pictures: Yahoo Mascot, Google Sleep Ball, Google Kirkland Office

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Yahoo Hong Kong’s Mascot: Google Sleeping Ball: Tough Google Security: Google Russian Ad: A Tour of Google Kirkland:

  • Facebook Wins Big Anti-Spam Judgment

    Facebook has been in an ongoing fight against spam and yesterday announced a significant victory in court. The company said it had obtained an eye-popping $711 million judgment against Spam King Sanford Wallace who had had posted unwanted messages on Facebook users’ Walls. Wallace, who is reportedly bankrupt may also face time in the big [...]

  • Twitter Lists Goes Live

    A month ago, Twitter said they would be rolling out Twitter lists. That day has finally come and almost all users can create their own lists. Lists are basically a way for Twitter users to create groups of Twitter users into categories. For example, you can find the Search Engine Land [...]

  • Researcher Jim Jansen On The “Sex” Of Search Queries & Personalization

    In this column, I’ll follow up on my conversation with Dr. Jim Jansen from Penn State and his recent investigation into behavior patterns that lie within a large data set of visitor and search advertising campaign data from a high traffic ecommerce site. In part one, Jim and I explored whether a search funnel actually [...]

  • Is Web Analytics Easy Or Difficult?

    Two rockstars have emerged in the web analytics field to date. We all know who they are: Eric Peterson has demystified analytics for us, while Avinash Kaushik has helped us take it one day, or dare I say, “an hour a day,” at a time. And one of them says web analytics is easy [...]

  • Google’s Additional Discovery Method: RSS and Atom Feeds

    For years, Google’s discovery of web pages was solely based on links. If a page had no links to it, Googlebot had no way of knowing about it and therefore, would never index it. Along the way, Google provided an option for submitting individual pages, but that wasn’t really a viable option for site owners [...]

  • Google Maps Makes Real Estate Search More Visible

    Google continues to make real estate listings more prominent inside Google Maps, and in doing so, it continues to inch closer to being a full-fledged real estate search engine. The company announced today that a new “real estate” option has been added across Google Maps. It appears under the “More” tab, along with Photos, Videos, [...]

  • Google Launches Comparison Ads, Starting With Mortgages

    Google’s now officially announced “Comparison Ads,” starting with a way for mortgage advertisers to have their products compared against each other but which may expand to other products in the future. “If you’re looking for a mortgage, you really care about a specific offer. You want to know the APR and based on [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

]]> http://searchengineland.com/searchcap-the-day-in-search-october-30-2009-28861/feed 0 SearchCap: The Day In Search, October 29, 2009 http://searchengineland.com/searchcap-the-day-in-search-october-29-2009-28807 http://searchengineland.com/searchcap-the-day-in-search-october-29-2009-28807#comments Thu, 29 Oct 2009 21:11:55 +0000 Barry Schwartz http://searchengineland.com/?p=28807

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • So What Are We To Make Of The “Ying” Search Delay?

    I got two calls yesterday from people asking what I made of the Yahoo-Microsoft failure to meet their self-imposed search-deal deadline (October 27). I said it was probably just a case of needing more time to work through some of the details rather than a warning sign that the entire deal was in jeopardy. There’s much [...]

  • Man Cannot Live By PPC Alone. Can He?

    Much has been written lately about the value of combining text ads with display/image advertising online in order to boost visibility and brand awareness. This trend is not necessarily a new one: Yahoo/comScore issued a study in 2006 showing an increase in “online and offline purchasing by consumers who are exposed to integrated campaigns” that [...]

  • The Science Of Scoring Your SEO

    SEO is an art. (Hence, the name of my and my co-authors’ brand new book, The Art of SEO). Crafting copy that sells, as well as ranks, is an art. So is link baiting. But SEO is also a science. Crafting rewrite rules, robots.txt directives, and so forth is pretty geeky stuff. The science [...]

  • Study: Google, The “Most Attractive Employer”

    Universum released a report that shows Google is the “most attractive employer” globally. Google was ranked number one in both the top 50 global businesses and engineering companies. Microsoft was also up there on that list, ranked as number three for business and 2 for engineering. The study asked about 120,000 students [...]

  • Live Blogging From The Google Discover Music Launch Event

    The expected Google Music Search is real, and our Google Music Search 2.0 Launches With Musical “OneBox” story provides the play-by-play of how it works. Be sure to read that! From me, the color commentary out of today’s launch event at Capitol Records in Hollywood. I’ll be live blogging the news. We’re expecting some musical stars, [...]

  • Google Music Search 2.0 Launches With Musical “OneBox”

    Saying that it wants to bring music fans “closer to your favorite artists,” Google has added a new Music Search OneBox to its search results. The new OneBox includes content from partner sites such as MySpace, Pandora, Lala and others, and lets searchers listen to song clips right from Google’s search results page. Searchers should [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

]]> http://searchengineland.com/searchcap-the-day-in-search-october-29-2009-28807/feed 0 SearchCap: The Day In Search, October 28, 2009 http://searchengineland.com/searchcap-the-day-in-search-october-28-2009-28691 http://searchengineland.com/searchcap-the-day-in-search-october-28-2009-28691#comments Wed, 28 Oct 2009 21:04:18 +0000 Barry Schwartz http://searchengineland.com/?p=28691

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Fall In Line: Understanding SEO’s Place In Company Ecosystem

    We’ve all been there. Heck, many of us are still there right now. We come to work every day, game to do whatever it takes to “move the needle”. You know the importance of your SEO work to your company’s bottom line, so your head is constantly down to get things done. This often means pumping [...]

  • How To Maximize Your Trade Show Investment Via Search Marketing

    For B2B companies, exhibiting and participating in trade shows can be a significant expense. TradeShow Handbook estimates that the average cost of exhibiting at a show is $10,000. This might be an underestimate if you bring in a full team of sales and marketing personnel to work the show. You can use this online trade [...]

  • Use Transient PPC Campaigns To Support Branding Efforts

    In today’s real-time brand management world, separate teams often control strategy and channel tactics for SEO, PPC, public relations, online reputation management and social media. In many cases, however, out-of-box thinking and creative silo-breaking to cross traditional boundaries can yield sweet marketing fruit. Today I’m going to explore the systematic use of paid channels like [...]

  • Yahoo Search Adds Google Profiles & Content To Search Filters

    If you search on my name and location, [barry schwartz, ny], in Yahoo Search, you will see a Google Profile matches and other related content from Google within Yahoo’s new search format. Notice the Google filter on the left hand side:

    When you click on the Google button, you are taken to results only found on Google.com:

    Clearly, [...]

  • Live Blogging Yahoo Investor Day 2009

    It’s Yahoo Investor Day, where Yahoo is briefing institutional investors and financial analysts on the company. I’m here for the morning portion, and I’ll be live blogging out of it. You can also watch the live web cast here. Bartz Welcomes Carol Bartz, CEO, on stage. Saying thing they have great opportunity. Lots to fix. Low return. [...]

  • Disruptamundo: Google Adds Turn-by-Turn Navigation To Mobile Maps

    I hate the word “disruptive,” as it’s often used in the internet world, because it’s something of a cliche. But I use it here because the new Navigation for Google Maps for Mobile will in fact be — disruptive. On Monday we covered Google Navigation, the then rumor, asking “Will A Free Google GPS Sink The [...]

  • Find Similar Images Now In Google Image Search

    Six months ago, Google released an image search labs project that allowed you to search by similarity within image search. Google announced that they have promoted that labs project as a default feature in Google Image Search. Now when you search on Google Images, you may often find a link under the image that says, [...]

  • Diller Says He’s Willing To Sell Ask.com

    Barry Diller, CEO of IAC — the parent company of Ask.com — said today that he’s willing to sell the struggling, fourth-place search engine. His comments came during a conference call with investors after IAC reported its 3rd quarter earnings. “We’ve been asked a lot whether we’re open to consolidating transactions in the area of [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEO & SEM

Social Media

Video, Music & Image Search

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]]> http://searchengineland.com/searchcap-the-day-in-search-october-28-2009-28691/feed 0 SearchCap: The Day In Search, October 27, 2009 http://searchengineland.com/searchcap-the-day-in-search-october-27-2009-28583 http://searchengineland.com/searchcap-the-day-in-search-october-27-2009-28583#comments Tue, 27 Oct 2009 21:07:30 +0000 Barry Schwartz http://searchengineland.com/?p=28583

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Chinese Newspaper Says Google Censored Its Web Site

    Oh, the irony: The People’s Daily, the main newspaper of China’s Communist Party, says Google censored its web site by adding a malware warning to search result listings for the newspaper’s book section. The paper says the malware warning appeared after it ran an article about a Chinese group that has suggested Google’s book search [...]

  • Google Voice Now Lets You Use Your Existing Phone Number

    The Google Voice Blog announced that you can now use your existing phone number, with limited features, with Google Voice. Technically, I believe this is not considered porting your phone number, but it does allow you to use your existing number with Google Voice. Google has created a nice chart showing the difference in features [...]

  • Advocacy Group Appeals Right To Sue Over Google’s North Carolina Tax Break

    The Charlotte Observer reports the N.C. Institute for Constitutional Law appealed the decision to not allow them to sue over Google receiving tax breaks for picking North Carolina for a server farm. The advocacy group argues that the tax benefits given to Google will ultimately cost North Carolina’s tax payers more, to make up for those [...]

  • DMOZ: A Solid Directory Or The Great Pumpkin Of Search?

    Love it or hate it, the Open Directory Project (ODP or “DMOZ”) always seems to creep into the conversation when we’re discussing links and/or SEO. Check any forum, social news or answer site and you’ll see a wide variety of opinions on the 11 year old directory and how it’s managed. When talking about the DMOZ [...]

  • iCrossing: Google’s Share Of Search Almost 77 Percent

    We received some interesting data from search agency iCrossing yesterday. The data show US search market share percentages and distribution quite different than the major traffic metrics firms. The company says its numbers are “based on a large representative sample of Fortune 1000 companies, across all major verticals,” which use its search tracking tools. Accordingly the [...]

  • The Stories Brands Can Tell In Social Media

    Since its invention towards the end of the 20th century, the Internet has changed a great many things. And one of the things that is has done time after time is dismantle business models that had seemed, until its arrival, absolutely rock solid. From music to publishing to TV, the Internet has swept away seeming [...]

  • SEO in the Executive Suite: Webcast Tomorrow, 1 PM EDT

    If organic search drives 90% of referrals, why does it only get 5% of marketing budgets? That’s one of several questions we’ll address in tomorrow’s webcast, “Managing Search Marketing Success at the C-level: What Your CMO Should Know,” at 1 PM Eastern time. Richard Zwicky, CEO of Enquisite, and Sramana Mitra, author, entrepreneur, and columnist at [...]

  • Google Rolls Out New Custom Search Features, Including Wikipedia Integration

    Google has made a series of announcements today about its Custom Search Engine service, including a new integration with Wikipedia that substantially changes the search experience on that site for users who opt-in. Other Custom Search announcements today include new custom themes and layouts, as well as better support for “rich snippets.” More on those [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

]]> http://searchengineland.com/searchcap-the-day-in-search-october-27-2009-28583/feed 0 SearchCap: The Day In Search, October 26, 2009 http://searchengineland.com/searchcap-the-day-in-search-october-26-2009-28523 http://searchengineland.com/searchcap-the-day-in-search-october-26-2009-28523#comments Mon, 26 Oct 2009 21:01:59 +0000 Barry Schwartz http://searchengineland.com/?p=28523

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Social Search Launches, Gives Results From Your Trusted “Social Circle”

    Google Social Search is rolling out, a new service from Google that allows you to easily find material written by people you know and trust. It’s a pretty cool idea, especially in that it’s pretty painless to get started using it. The service will be available through Google Labs Experimental [...]

  • Will A Free Google Navigation App-System Sink The PND Industry?

    Lots of companies make a good living from hardware and software GPS navigation systems. In the US carriers such as Verizon and Sprint and personal navigation device (PND) makers such as TomTom, Garmin, Magellan, among others, earn device and subscription revenues from turn-by-turn routing and directions and points of interest directories. There are a number of [...]

  • Video Of Google’s Sergey Brin At Web 2.0

    Google’s co-founder, Sergey Brin, made a surprise visit at the Web 2.0 Summit last week. The video of his 18 minute interview with John Battelle is now available on YouTube. Here it is:

    In summary, he talked about his thoughts on Twitter’s deal, Google’s Social Search, also a little bit about Bing and even [...]

  • Google Testing New AdWords My Client Center

    The Google AdWords blog announced Google will begin testing a new My Client Center (MCC) this week. The new MCC will look a lot like the new AdWords interface and promises to help you manage your “clients more efficiently.” The two new features include:

    In-line editing of account descriptions: In-line editing cuts the time [...]

  • Integrating SEO Into The Localization Workflow Process

    There’s a significant opportunity for marketers who take time to understand markets beyond their home territory and deploy search programs that allow them to connect directly with consumers in their native language. “In their native language” is the make or break part of succeeding in a new market, yet too many companies fail to [...]

  • Local Search: A Solved Consumer Problem

    It pains me to say it, but local search is a solved consumer problem. I’m in pain admitting this, because I’ve been trying to create better local search mousetraps since 2003. Put simply, major search engines do a good enough job of surfacing local listings and phone numbers to consumers who need a specific product or [...]

  • Carl Icahn “Activist Investor” Departs Yahoo Board

    When “activist investor” Carl Icahn forced his way onto Yahoo’s board in the middle of last year the company was resisting a takeover attempt from Microsoft. Icahn wanted to see a deal and was trying with all his might to broker one between the two companies. He initiated a very public bid to oust Yahoo co-founder [...]

  • PPC Bid Management Tips For The Holiday Season

    Data driven anticipatory bidding can turn an ordinary holiday bump into something extraordinary. Here are some tips for how to take apart and act on the data.

  • Get Rid Of Unwanted Clicks With Keyword Management

    Every search marketer shares one important goal: get more of the traffic you want and less of the traffic you don’t. One of the best ways to get manage your traffic quality is by focusing on keyword selection. By selecting the right keywords you can reduce the number of untargeted clicks you get, reducing your [...]

  • Two Golden Keys To Paid Search Success: Scale And Efficiency

    There are two key factors crucial to assuring the success of any large SEM optimization process: First, tuning the campaign so that it is efficient and second, scaling the account while maintaining the efficiency you’ve gained. Your key goal should be to identify incremental opportunity without losing profitability.

  • The Myth Of Great Search Engine Results

    Too much time is often spent about the new features the various major search engines roll out or the latest deals they cut. Here at Search Engine Land, we can be as guilty of that as anyone. To correct it, I’ll be spending more and more time highlighting poor quality search results [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

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