What Ads Types Are Most “Helpful”? Search Ads Follow Newspapers, TV
Jul 2, 2009 at 11:59am ET by Greg Sterling
Trade magazine AdWeek and pollster Harris Interactive conducted a survey in early June among 2,521 US adults. People were asked what types of ads they found most "helpful" and what types of ads they ignored. Below are the top-line results as well as the age and geographically segmented data.
Most helpful in making purchase decisions:
37 percent say that television ads are most helpful
17 percent say newspaper ads are most helpful
14 percent say search engine ads are helpful
Radio ads (3 percent) and Internet banner ads (1 percent) are not considered helpful by many people
28 per [...]
Filed in: Features: Analysis, SEM Industry: Stats, Search Marketing: General, Stats: General, Stats: Relevancy, Top News
Two Special Training Workshops Added To SMX East
Jun 29, 2009 at 3:04pm ET by Search Engine Land
Join us for workshops that take a deep dive on search engine optimization (SEO) or issues confronting in-house SEM professionals at Search Marketing Expo - SMX East. The seminars will be held October 8, immediately following SMX East on October 5-7.
Keep reading for descriptions of In-house SEM Exchange and Bruce Clay SEO training workshops.
Managing Your Company’s Search Marketing? In-house SEM Exchange Is A Must...
In-house SEM Exchange is a focused, interactive and intimate workshop designed by in-house SEOs for in-house SEOs.
In-house SEM Exchange is:
100% in-house â [...]
Filed in: SEM Industry: Community, SMX & SMN Alerts
One Week Left To Pitch Sessions Ideas For SMX East
Jun 26, 2009 at 12:32pm ET by Danny Sullivan
Want to speak at our SMX East SEM conference, happening Oct. 5 to 7 in New York? The very best way is to pitch a great session idea, and you have through the end of next week to do it.
Use our Session Pitch Form to send in your ideas. The form will stay open through June 30, and then we'll go through the ideas received as part of making the final agenda.
After the agenda is live, we'll also have some additional spots available (Want To Speak At SMX East? Here’s How) explains more. But the best way to be at the front of the line is to have suggested a great session.
Don't wan [...]
Filed in: SEM Industry: Conferences
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