Change is constant in search and social media marketing, and the next few months won’t be an exception: Google promises a significant Penguin update; Bing plans to roll out its version of Product Listing Ads; authorship and authority will have greater influence on search results; and Twitter, Facebook and others will continue introducing new ad options. We’ll cover all those developments and hundreds more at Search Marketing Expo - SMX East. You’ll learn the most-effective, hands-on tactics for SEO, paid search, social media marketing, mobile search and more. SMX East fe [...]

Related Topics: Channel: Industry | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

Bing Ads announced a number of updates last month, including new campaign filter options, improved search query reports, more visibility with appealable ads, and new keyword competition insights. Also, the Keyword Suggestions feature was made available to Bing advertisers in the UK. New Filter Options The new filtering options let advertisers filter and search from the Opportunities tab on the Campaigns page. Now, advertisers can view a subset of bids and keyword suggestions that meet specific campaign criteria without browsing through individual suggestions. Improved Search Query Reports [...]

Related Topics: Channel: SEM | Microsoft: Bing | Microsoft: Bing Ads | SEM Industry: General | Yahoo: Display Ads

Google's head of search spam, has decided to publish a bunch of blog posts that were sitting in draft mode on his personal blog. He said his blog needs to cough up a hairball - hence the animated GIF used here. But, we can learn a few things when Matt Cutts coughs up hairballs. A few of the 16 blog posts he published last night contain some Google insight. Helping The Masses Versus Individuals Matt wrote a blog post named email backlog where he explains the rational about responding to individual emails requesting help versus producing videos or posting a blog post that can help hundreds [...]

Related Topics: Channel: Industry | Google: Other | SEM Industry: General

SMX Advanced All Access tickets are no longer available, and we apologize to those of you who didn't get one. But there are other opportunities to participate: Workshops@SMX Advanced: Choose from any of the six day-long workshops on Thursday, June 13. Each in-depth workshop is led by renowned experts in their field. Workshops are: In-house SEO Exchange: Trade tactics, share solutions and build relationships with in-house SEO peers at this unique, interactive event. International Search Summit: Arm yourself with the knowledge to boost your global online performance with the latest bes [...]

Related Topics: Channel: Other | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

Last week, we published the findings of the BrightLocal Local SEO Industry Survey 2013. The objective of this survey is to gain greater understanding about the health and nature of the local SEO Industry. Through this survey, we aim to find out what life is like "on the ground" for those in the local SEO industry and share those findings publicly to help improve the knowledge and insight within our industry. This is the 2nd wave of the survey. The 1st wave was conducted in 2011 and looked ahead to 2012.  Wave 1 survey results can be viewed here. About The BrightLocal Local SEO Industry [...]

Related Topics: Channel: SEO | Local Search | Search Marketing: Local Search Marketing | SEM Industry: Stats | SEO - Search Engine Optimization | SEO: Local

A local SEO industry survey, managed by SEO software company Brightlocal, revealed that the most in-demand SEO services are on-site SEO and Google+ optimization. Conducted between January 20 and February 20 of this year, the survey evaluated the health and nature of the local SEO industry by focusing on five key areas: agency size and turnover, clients and industries, marketing and sales, services and tasks, and future outlooks. The majority of survey respondents included freelancers, small digital agencies and web designers, with a total of 1,409 respondents. On-site SEO and Google+ opt [...]

Related Topics: Channel: SEO | Search Marketing: Local Search Marketing | SEM Industry | SEM Industry: Outsourcing | SEO: Local | Stats: General

Every year, Ad Age ranks the top performing U.S. search marketing agencies based on the previous year's U.S. and worldwide revenue. This year, the top three agencies held their 2012 report rankings, with iCrossing, 360i and iProspect coming in at No. 1, 2, and 3 on the list of largest U.S. search marketing agencies. 360i was responsible for the fast-thinking Oreo tweet during the blackout at this year's Superbowl. The agency also received a Facebook Studio Award for an Oreo social media marketing campaign. iCrossing recently received a Shorty Award for their Maker's Mark #CocktailParty2012 [...]

Related Topics: Channel: SEM | Features: Analysis | Magazine | Search Ads | Search Ads: General | Search Marketing | Search Marketing: Branding | Search Marketing: General | SEM Industry: Awards | Social Media Marketing

Anyone who's ever run a paid search campaign knows that the rewards can be instant, huge and provide out-of-the-ballpark ROI when executed properly -- and can just as suddenly become a massive money pit when your competitors respond or when a search engine changes policies or introduces new advertising formats and rules. In the fast-changing game of PPC advertising, it's absolutely crucial to keep up with new developments and constantly modify, improve and enhance your campaigns. We can help: at SMX London we've got two solid days of content devoted to paid search. All of our speakers a [...]

Related Topics: Channel: Other | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

As many pundits predicted, the number of people accessing the internet via mobile devices has exploded. It's not hope or hype any longer: Both both comScore and Nielsen released reports conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the disruptive impact of mobile should have been brushed aside. Comparing PC vs. mobile engagement, they found that mobile now accounts for as much as 40 percent of time spent online. But mobile users are either on the run (of course), or are using a tablet during non-work hours (most likely from the couch). How y [...]

Related Topics: Channel: Other | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

Join us in Seattle June 11-12 for SMX Advanced. You'll participate in fast-paced sessions featuring the most knowledgeable speakers on the planet. Here are 3 reasons to register now: 1) There are about 100 SMX Advanced tickets left. When they're gone, they're gone. 2) Early Bird rates expire end of the day Friday, May 3. You'll save $200 off your All Access pass. 3) Your next chance to attend SMX Advanced is June 2014. Don't procrastinate and regret it for 13 months! Attend SMX Advanced for expert level sessions, discussions and networking you can't find anywhere else. Regist [...]

Related Topics: Channel: Other | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

In April 2013, the IAB released a report that revealed double-digit growth for both search and display. Additionally, within digital, video was named the fastest-growing sector, reaching $2.3 billion. I spoke with three industry experts in display, search and video to gain deeper insights into how and why search, display and video will continue to show a positive curve. Display: Audience Buying In Prime Time When it comes to display, it’s obvious that the driving force behind its growth is data. Gerry Bavaro, Chief Strategy Officer of Resolution Media, says, “Audience-based planni [...]

Related Topics: Channel: SEM | Search & Display | Search Ads | Search Ads: Video | Search Marketing | Search Marketing: Mobile | SEM Industry: Stats

Join the most accomplished search marketers in the world at SMX Advanced, June 11-12 in Seattle. Check out the agenda, featuring two days of expert-only sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on June 13. SMX Advanced has sold out since its start in 2007. Secure your spot - register now! [...]

Related Topics: Channel: Other | SEM Industry | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

As search marketers, we're used to operating "behind the scenes," crafting great content and engaging in one-on-one link building efforts and other subtleties to build out a comprehensive SEO strategy. Or, we spend hours with our AdWords editor or other paid search tools building and managing campaigns that will touch individual searchers briefly, without revealing the complexity of our online advertising effort. And now, in the face of overwhelming evidence, we must recognize the power of social media, and can no longer ignore it. But social is different, by its very definition. You're [...]

Related Topics: Channel: Other | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

Search Marketing Expo – SMX Advanced’s faculty features nearly 100 leading authorities on SEO, paid search, mobile, social media and more. Don’t miss this once a year opportunity to meet them and learn what they know! Early bird rates expire this Friday - register today! SMX Advanced speakers are selected for their expertise and their willingness to share the knowledge and tactics that make them successful. They will tackle master-level topics you won’t hear discussed anywhere else. Check out the agenda. Join us for SMX Advanced June 11-12 to exchange ideas, influence the industr [...]

Related Topics: Channel: Other | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

As SEO grows more complex and the size of the sites you work on continue to grow, it’s more important than ever to have a set of high-quality tools that both give you a competitive edge and save you time. Tools can help with all of the vital aspects of SEO, including content creation, distribution and outreach; site analysis and data analysis, back link analysis and competitive intelligence and much more. During Hardcore SEO Power Tools at SMX London our experts discuss and share their favorites, including both free and high-end tools that cover the spectrum of all your SEO needs. The [...]

Related Topics: Channel: Other | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of potential customers as they visit other sites across the web, minutes, hours or even weeks after they've done that initial search. Retargeting attempts to understand user intent, and provide additional or more useful information, typically via display ads that complement your terse text ad originally displayed in search results. Retargeting can be an exceptionally effective way to guide a potential customer through their purchase consideration funnel. [...]

Related Topics: Channel: Other | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

It's April, which means that spring is here and the first quarter of 2013 is in the books! The birds are chirping, the flowers are blooming, and the ads are clicking. Aren't the landing pages pretty at this time of year? At Kenshoo, we sit on some massive data sets that we share each quarter in our Global Search Advertising Trends reports. You can download the full Q1 2013 report here; but, let's dive in and look at some of the highlights. Note: In the report, you can read about our methodology to see how we arrived at these numbers, so I won't go into that here. Just know that our [...]

Related Topics: Channel: SEM | Enterprise SEM | Search Ads | SEM Industry | SEM Industry: Stats | Stats | Stats: General

Anyone who's ever run a paid search campaign knows that the rewards can be instant, huge and provide out-of-the-ballpark ROI when executed properly - and can just as suddenly become a massive money pit when your competitors respond or when a search engine changes policies or introduces new advertising formats and rules. In the fast-changing game of PPC advertising, it's absolutely crucial to keep up with new developments and constantly modify, improve and enhance your campaigns. We can help: At SMX Advanced we've got two solid days of content devoted exclusively to paid search. All of [...]

Related Topics: Channel: Other | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

Google's singular innovation, the one that catapulted it to its dominating position as the world's favorite search engine, was PageRank - looking at the links on the Web and using them as "votes" to determine high-quality or popular content. Today, of course, Google goes far beyond assessing links, using hundreds of "signals" to determine relevance and rankings. Depending on the type of search, these factors can be more or less important in determining results than the nature and quality of the links pointing to a particular bit of Web content. So, the relevant question for all SEOs tod [...]

Related Topics: Channel: Other | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

Anyone who's tried to stay on the cutting edge of SEO knows that from time-to-time, you end up on the "bleeding edge," thanks to things like unexpected algorithm changes, or from experimenting with seemingly benign tactics that go wrong, or even doing nothing and yet watching your hard-earned traffic slip away for no apparent reason. This is why all world-class SEOs are on constant alert for solid, proven information and tactics that keep them on the cutting rather than bleeding edge of search engine optimization. And that's why we designed SMX Advanced to offer both full-scale preventa [...]

Related Topics: Channel: Industry | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX