SMX East Super Early Bird Rates Expire Friday – Register Now & Save $300

east14_570x280_a[1] Struggling to keep up with algorithm updates named after exotic animals? Could automating paid search campaigns be your get out of Excel-hell-free card? Attend Search Marketing Expo – SMX East, Sept. 30 - Oct.2 in NYC, and learn the latest SEO, paid search advertising and conversion-driving tactics. SMX East is the world’s largest search engine marketing conference featuring more than 60 tactic-stuffed sessions for advanced, intermediate and beginning search marketers. That means we can dive-deep into topics relevant to your interests and experience level. Local advertising, mobi [...]


Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”

google-adwords-mobile-featured [caption id="attachment_197199" align="aligncenter" width="560"] Data Source: Google Quarterly Earnings Statements[/caption] It's still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of Google's "mobile problem" -- the problem Enhanced Campaigns was meant to fix when introduced last year. The fear is that Google can't figure out a way to monetize mobile ad clicks as [...]


Link Building Study: SEOs Spending Less On Link Building?

53c3ea1e705420.94374006 Skyrocket SEO has published their link building results for 2014, surveying over 300 SEOs on questions around link building. The big question is how are SEOs and agencies changing their link building efforts and spend over this and next year. You'd think with all the penalties, both through algorithms such as Penguin and the manual actions, that SEOs would cut a lot of their link budgets and focus on other areas. The 2013 survey showed 10% of SEOs were spending $50,000 or more on their link building efforts. But in 2014, the survey showed 0% were spending that amount. However, in 2013 on [...]


Send Your Team To SMX East: Share The Experience & Save

smx east Get your digital marketing team in shape! Send them to SMX East for results-driving SEO and paid search tactics. With over 60 sessions to choose from, your team can attend presentations relevant for their responsibilities and skill level. Is your team experienced? The SMX East program shines with intermediate and advanced level content. Blue squares and black diamonds on the agenda-at-a glance identify those sessions. Get your new hires up to speed with Search Engine Land’s Search Marketing Boot Camp. Conversions are where rubber meets road. Send your analysts to dive deep on KPIs, o [...]


MarTech: The Marketing Tech Conference – Special Low Rates Expire Tomorrow!

Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your marketing operations. Save $150 before special "beta" rates expire tomorrow - Register now! [...]


Bing Ads Lays Out Plans For Coming Year: More Scale, New Ad Formats, Eventually Automation

bing-ads-600 [caption id="attachment_193329" align="alignright" width="259"] David Pann, General Manager for the Search Network, Microsoft[/caption] "As great as this past year was, I'm more excited about FY15 than I've ever been," said Microsoft's David Pann, General Manager for the Search Network, by phone this week about Bing Ads as the company starts its next fiscal year. "All the fundamentals are set," he added. Recapping the successes of this past year in a new blog post, Pann says clicks are up by 30 percent, mobile clicks rose by 133 percent from the previous year and they've seen broader adv [...]


Wanted: Session Ideas For SMX Social Media Marketing

smx_socialmediamktg We've begun planning for SMX Social Media Marketing 2014, a two-day, tactic-rich conference that covers all key issues for getting the most out of social media networks. The conference takes place at the ARIA Resort & Casino in Las Vegas, on November 19-20, 2014. Do you have a topic you’d like to see covered in a session at SMX Social Media Marketing? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your social media marketing campaigns? If so, we’d like to hear from you. Anyone can submit a session idea [...]


MarTech: The Marketing Tech Conference – Special Low Rates Expire This Friday!

Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your marketing operations. Save $150 before special "beta" rates expire - Register now! [...]


VIDEO + SLIDESHOW: The Future of Local Search – The Human Algorithm

the future of local search and human algorithm Say goodbye to local search as we know it. We have entered into a period of the human algorithm. The future of local search can be summed up in two words -- collaboration and trust. Are you prepared? Listen to Justin Sanger, a long--time innovator and leader in local search, share his insights into the new geography of local. Presented at the Search Engine Land Summit at SMX Advanced 2014. Local Search & The Place of Humans Speaker: Justin Sanger, Founder & CEO, SupportLocal Follow along with the presentation sides below: Related Resources Recent articles about Local [...]


One Month to MarTech, 5 Days to Save $150 – Register Today!

martech_570x280 Summer goes by quickly. The 4th has passed and MarTech: The Marketing Tech Conference happens next month in Boston. Been waiting to buy your ticket? Now is the time. You save $150 by purchasing before this Friday, July 11. Register now. Join us August 19-20 for: Presentations and panel discussions that guide your selection of marketing technologies and development of marketing technologists. See the agenda. An all-star roster of marketing technologists and senior marketing and IT executives from Kimberly-Clark, Nationwide, IBM, Hubspot, Lexis Nexis, Adobe, Clorox, Marketo an [...]


Head Of Google’s Web Spam Team Matt Cutts Is Going On Leave

matt-cutts-600x338 Google's Matt Cutts -- who holds the title of "distinguished engineer" -- is taking a break from his duties as Google's chief web spam fighter. Cutts has announced on his personal blog that he's taking leave through October. It will be the longest break Cutts has ever taken from Google since he started with the company back in 2000 and since he began overseeing the web spam team in 2004. It's also one that he writes is overdue. From his post: When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she'd get to see more of me. I talked about this as recentl [...]


VIDEO + SLIDESHOW: The Coming Paradigm Shift in Mobile Marketing

mobile-apps-search-featured Thanks to the proliferation of mobile devices, the necessary ingredients for a complete paradigm shift are in place: decreasing cost of wireless communication and wireless sensors, combined with the increased ease of access to cheap data storage and data processing means major changes in both online and offline marketing. Smart companies are planning for the future by thinking about cross--device compatibility, but also thinking about big data, and how it will change the way we think about marketing. Presented at the Search Engine Land Summit at SMX Advanced 2014. The Coming Paradigm S [...]


VIDEO + SLIDESHOW: Managing Search, Managing Change

search-featured About the only constant in the life of a search marketer is change. Changing algorithms, changing products and features, new online marketing channels... but there are other important changes that are vital to manage, such as developing new sites and acquisitions, handling corporate restructuring, on--boarding new leadership, helping team members in transition, and much more. Jeff Preston shares how he manages change for Disney, one of the largest and best--loved brands in the world. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. Managing Search, Managing Chan [...]


A Glimpse Into The Future Of Search With Futurist Ramez Naam

ramez-naam In the process of working on the upcoming third edition of The Art of SEO, I had the pleasure of discussing the Future of Search with Ramez Naam. Ramez is a futurist, a best-selling author (check out his science fiction novels Nexus and Crux and his newest nonfiction book, The Infinite Resource: The Power of Ideas on a Finite Planet), a startup founder, and a former search guy at Microsoft/Bing. Search, and computing in general, is going to evolve beyond our wildest dreams. Movies like Minority Report and Her are entertaining representations of the future of computing, but they only sc [...]


Innovative Marketers, Transformative Technologies: Attend MarTech in Boston, Register Now & Save

martech_570x280 In less than two months, the community of innovators pioneering marketing technology adoption and operations will gather at MarTech: The Marketing Tech Conference in Boston, August 19-20. The MarTech agenda is focused on the rising tide of marketing technology and the people driving implementation – the technologists. Just this week: Harvard Business Review’s July/August issue spotlights The New Marketing Organization, and the topics that we’ll cover at MarTech. The Digital Marketing Salary Guide revealed that chief marketing technologists are now the most in-demand marketing ex [...]


VIDEO + SLIDESHOW: Local Search at 60+ MPH

tesla in-car local search Every business needs to know what's coming next, whether it's shifting demographics, supply and demand changes or product pricing predictions. What are some of the near--future changes coming, and what are the systems, brands, and technologies that that will impact businesses on a local level? You'll see how changes across other industries will drive change for online marketing. New, cheaper technologies are making it easier than ever before for businesses to reach customers. In this presentation, Duane Forrester examines how this adoption is going to impact your future and why you need to [...]


MarTech: The Marketing Tech Conference – Special Rates Expire in 2 Weeks!

Search Engine Land parent company, Third Door Media, Inc., introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your marketing operations. Save $150 before special "beta" rates expire - Register now! [...]


Want To Speak @ SMX East? Here’s How

smx east The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX East 2014, Oct. 30 - Sept. 1, at the Javitz Convention Center in New York City. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request. As you might gue [...]


VIDEO + SLIDESHOW: Search Powered Psychographics

Search Powered Psychographics In the future, intentional care must be paid to which potential customers are shepherded into the marketing funnel. As we follow them, we can't miss the opportunity to further refine the first targeting hop with a second. Most marketers don't know that retargeting can be filtered by either search or psychographics. The good news is that any marketer can do this, without expensive tools. In fact, you should be and will be in the future. It's your new job description. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. Search Powered Psychographics: Enter The Age o [...]


Check Out The SMX East Agenda – Register Now & Save $300

east14_570x280_a[1] The Search Marketing Expo - SMX East agenda is now posted! Check out the agenda and register for the lowest-offered Super Early Bird rates. The SMX East agenda features 60+ sessions on paid search, SEO, local and mobile search, analytics and more. Couldn’t get a ticket for the sold out SMX Advanced back in June? There are plenty of "black diamond" sessions on the agenda, including a few of the best from SMX Advanced. The depth, quality and diversity of SMX programming ensures you’ll maximize your investment in time and money. We guarantee it. Register Now For The Lowest Rates Offere [...]


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