Got a PPC Question? Bring it to tomorrow’s SMN Webcast -Nov. 3, 1 PM EST

Search Marketing Now will host an interactive webcast tomorrow that's all Q+A: "Ask iProspect - PPC Strategy & Tactics from the Experts." Senior management from iProspect will take questions from the audience -- both live and those submitted in advance. Based on questions already submitted by registrants, we'll be talking about everything from how many keywords to include in an ad group to the impact of the recent Yahoo-Microsoft deal on paid search. Registration for this free webcast is still open at Search Marketing Now. [...]

Filed in: SEM Industry: Conferences


Microsoft CEO Steve Ballmer to Keynote SMX West – March 2-4, 2010 in Santa Clara, CA

The dates are set and registration is live! Search Marketing Expo - SMX West happens March 2-4, 2010 at the Santa Clara Convention Center. Get exceptional content, invaluable connections and essential conveniences that make SMX conferences famous. SMX West will begin with a fireside chat between Microsoft CEO Steve Ballmer and Danny Sullivan, editor-in-chief of SearchEngineLand.com and SMX co-chair. In his first address to the search marketing community, Steve will talk about the company’s progress so far in the world of search and their vision of the future. Whether you are just start [...]

Filed in: SEM Industry: Conferences, SMX & SMN Alerts, Top News


Halloween ‘09 From Google, Yahoo, Bing & Others

Today is Halloween and the search engines have logos up for the special day. Before I post the logos, here are some posts from others in the community on Halloween. Matt Cutts of Google had a holy costume. Google Blogoscoped noticed Google added trick or treat to their robots.txt file. Bing has a special visual search edition for today. Bruce Clay's team dressed up and PPC Heros added some funk. Finally, the logos you see below is reposted from the Search Engine Roundtable. Google has four Doodles: Yahoo (Flash): AOL (Flash): YouTube: Bing: Ask.com: [...]

Filed in: AOL: General, Ask: General, Google: Logos, Microsoft: General, SEM Industry: Community, Top News, Yahoo: General


Google’s Matt Cutts, Cuts His Hair

Matt Cutts, known as Google's search spam tsar, recently had a hair cut. Many people from the search industry noticed Matt's new hair cut at recent search conferences. In short, Matt lost a bet about a release date of one of Google's products and as a consequence, had to shave the hair off his head. Brian White, from the team Matt works on at Google, tweeted a link to a video of the actual hair cut. Yes, they made a pretty fun video showing off the hair cut process for all SEOs and search folks to enjoy in the industry. Here is the video: [...]

Filed in: Google: Employees, SEM Industry: Community, SEM Industry: General


Thoughts On Web Developers, SEO & Reputation Problems

After last week's "Does SEO = Spam" debate erupted, I had a number of follow-up emails where I explained privately more about why SEO has such a bad reputation in some quarters, as well as what SEO is and isn't, from my perspective. I wanted to share some of that below. Bad Advice Sucks: From SEOs Or Web Developers I can completely understand the frustration people can feel when they hear SEO advice from someone positioning themselves as a "professional" that seems to be all about tricking search engines. As someone who has been preaching good, content-driven SEO since 1996, I also encou [...]

Filed in: Features: Analysis, SEM Industry: Community, SEM Industry: General, SEO: General, Top News


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