Attend SMX East for essential SEO, paid search and social media tactics that drive traffic and sales. Join us October 1-3 in New York City. How do you know if SMX East is for you? Don’t just take our word for it – read what past attendees have said (full testimonials here)… SMX East in New York City was a fantastic event! I only wish I could have cloned myself so I could have gone to multiple sessions at the same time. – Steve Sasman, Sycara.com …felt that I learned a lot that I am able to use in my day-to-day work. I was impressed with the speakers that presented and thei [...]

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What happens when you combine big data with some big math? Good things, bad things and things we have yet to truly comprehend. Big Data is the most talked about, misunderstood and nebulously defined component of online marketing. Big data can mean anything from large scale consumer behavioral analysis to a relatively simple study of baseline intent analytics. Big data has effectively replaced predictive modeling as a buzz phrase in the digital marketing universe. As is often the case, search marketers feel they are the center of said universe—and rightly so—since all the best things [...]

Related Topics: Channel: Strategy | Features: Analysis | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | Top News

As the summer weather haltingly makes its appearance in my neck of the woods, thoughts turn to on-base averages, fielding percentages and all of that Moneyball stuff. My theme for this column is the woeful underperformance of the team known as the Toronto Blue Jays. Despite a wave of off-season signings and by far the highest payroll in their history, the Jays are sitting dead last in their division, playing .435 baseball. In a couple of ways, baseball underperformers and paid search underperformers tend to exhibit similar characteristics. They try to run before they've proven they ca [...]

Related Topics: Channel: SEM | Paid Search | SEM Industry

Our Search Marketing Expo Advanced show out in Seattle is now complete. The two-day advanced search marketing conference had tons of wonderful content, speakers and tips. Below you can find some of the live blogging of the conference, just in case you missed it. Complicated Technical Issues That Sabotage SEO Efforts, Search Marketing Sage Getting Curation Right, Search Marketing Sage Getting Curation Right, BruceClay.com Microdata, Schema, Rich Snippets, BruceClay.com New PPC Best Practices In An Enhanced Campaign World, Search Marketing Sage PPC Best Practices in an Enhanced Cam [...]

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Elevate your internet marketing skills. Attend one of six comprehensive workshops being held in conjunction with Search Marketing Expo - SMX East. These workshops provide: comprehensive instruction on a search marketing topic critical to business success; an intimate learning experience with a small group of your peers; access to expert presenters, each a rock star in his/her field. This year’s topics: NEW! Social Media Distribution for SEO: The New Link Building: With search engines using social signals in organic results, and social media networks charging for [...]

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Sharpen your marketing skill set by attending one of six post-conference workshops next week at SMX Advanced in Seattle. Choose from SEO, international search, social media community management, AdWords, local search or in-house SEO. Secure your spot - register now! [...]

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eMarketer has issued a major revision to its predictions for Microsoft's U.S. search ad revenue. The latest estimates peg Microsoft net search ad revenue at $660 million last year and $890 million this year, down substantially from the previous estimates of $1.41 billion last year and $1.84 billion expected this year. The downgrade is based on eMarketer's assessment of Microsoft's likely traffic acquisition costs (TAC), which appear to be substantially higher than previously estimated. The new revenue projections slice Microsoft's U.S. market share in half, from 9.3% to just 4.6%, due to th [...]

Related Topics: Channel: Industry | Features: Analysis | Google | Google: AdWords | Microsoft | Microsoft: Bing Ads | SEM Industry: Stats | Stats: Size | Top News | Yahoo | Yahoo: Search Ads

Do you have a topic you’d like to see covered in a session at SMX East on October 1-3, 2013? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Anyone can submit a session idea for an SMX conference, even if you're not interested in actually speaking at the show. Just tell us the name of a suggested session, a description of what you'd like the session to cover and your contact information, if you like. Contact details aren't required, but they hel [...]

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Microsoft is expanding the Bing Ads Accredited Professional Program to include three new languages. The "Pro Bingers" certification program is now offered in French, German and Brazilian Portuguese. Three new sites have been set up for each of the new languages. The sites include 29 training modules, an intro video and the exam in each localized language. Users who pass the free Bing Ads Accredited Professional exam can enroll in the Find a Pro Directory, designed to help clients find agencies and consultants to run their Bing Ads campaigns. Earlier this year, Microsoft added a languages [...]

Related Topics: Channel: SEM | Microsoft: Bing Ads | Search Marketing: Branding | SEM Industry

SMX Advanced All Access conference tickets are sold out, but you can still participate in this exclusive industry event. With a Networking Pass, you can attend 7 sessions produced by Google, Bing and a host of other leading internet marketing vendors, make connections at three networking events and visit nearly 40 leading vendors in the Expo. Networking Passes are just $139 when you pre-register; they are $159 at the door. Networking Passes provide access to seven “Plus” sessions that cover internet marketing best practices and case studies. Boost your traffic, sales and ROI with t [...]

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Change is constant in search and social media marketing, and the next few months won’t be an exception: Google promises a significant Penguin update; Bing plans to roll out its version of Product Listing Ads; authorship and authority will have greater influence on search results; and Twitter, Facebook and others will continue introducing new ad options. We’ll cover all those developments and hundreds more at Search Marketing Expo - SMX East. You’ll learn the most-effective, hands-on tactics for SEO, paid search, social media marketing, mobile search and more. SMX East fe [...]

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Bing Ads announced a number of updates last month, including new campaign filter options, improved search query reports, more visibility with appealable ads, and new keyword competition insights. Also, the Keyword Suggestions feature was made available to Bing advertisers in the UK. New Filter Options The new filtering options let advertisers filter and search from the Opportunities tab on the Campaigns page. Now, advertisers can view a subset of bids and keyword suggestions that meet specific campaign criteria without browsing through individual suggestions. Improved Search Query Reports [...]

Related Topics: Channel: SEM | Microsoft: Bing | Microsoft: Bing Ads | SEM Industry: General | Yahoo: Display Ads

Google's head of search spam, has decided to publish a bunch of blog posts that were sitting in draft mode on his personal blog. He said his blog needs to cough up a hairball - hence the animated GIF used here. But, we can learn a few things when Matt Cutts coughs up hairballs. A few of the 16 blog posts he published last night contain some Google insight. Helping The Masses Versus Individuals Matt wrote a blog post named email backlog where he explains the rational about responding to individual emails requesting help versus producing videos or posting a blog post that can help hundreds [...]

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SMX Advanced All Access tickets are no longer available, and we apologize to those of you who didn't get one. But there are other opportunities to participate: Workshops@SMX Advanced: Choose from any of the six day-long workshops on Thursday, June 13. Each in-depth workshop is led by renowned experts in their field. Workshops are: In-house SEO Exchange: Trade tactics, share solutions and build relationships with in-house SEO peers at this unique, interactive event. International Search Summit: Arm yourself with the knowledge to boost your global online performance with the latest bes [...]

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Last week, we published the findings of the BrightLocal Local SEO Industry Survey 2013. The objective of this survey is to gain greater understanding about the health and nature of the local SEO Industry. Through this survey, we aim to find out what life is like "on the ground" for those in the local SEO industry and share those findings publicly to help improve the knowledge and insight within our industry. This is the 2nd wave of the survey. The 1st wave was conducted in 2011 and looked ahead to 2012.  Wave 1 survey results can be viewed here. About The BrightLocal Local SEO Industry [...]

Related Topics: Channel: SEO | Local Search | Search Marketing: Local Search Marketing | SEM Industry: Stats | SEO - Search Engine Optimization | SEO: Local

A local SEO industry survey, managed by SEO software company Brightlocal, revealed that the most in-demand SEO services are on-site SEO and Google+ optimization. Conducted between January 20 and February 20 of this year, the survey evaluated the health and nature of the local SEO industry by focusing on five key areas: agency size and turnover, clients and industries, marketing and sales, services and tasks, and future outlooks. The majority of survey respondents included freelancers, small digital agencies and web designers, with a total of 1,409 respondents. On-site SEO and Google+ opt [...]

Related Topics: Channel: SEO | Search Marketing: Local Search Marketing | SEM Industry | SEM Industry: Outsourcing | SEO: Local | Stats: General

Every year, Ad Age ranks the top performing U.S. search marketing agencies based on the previous year's U.S. and worldwide revenue. This year, the top three agencies held their 2012 report rankings, with iCrossing, 360i and iProspect coming in at No. 1, 2, and 3 on the list of largest U.S. search marketing agencies. 360i was responsible for the fast-thinking Oreo tweet during the blackout at this year's Superbowl. The agency also received a Facebook Studio Award for an Oreo social media marketing campaign. iCrossing recently received a Shorty Award for their Maker's Mark #CocktailParty2012 [...]

Related Topics: Channel: SEM | Features: Analysis | Magazine | Search Ads | Search Ads: General | Search Marketing | Search Marketing: Branding | Search Marketing: General | SEM Industry: Awards | Social Media Marketing

Anyone who's ever run a paid search campaign knows that the rewards can be instant, huge and provide out-of-the-ballpark ROI when executed properly -- and can just as suddenly become a massive money pit when your competitors respond or when a search engine changes policies or introduces new advertising formats and rules. In the fast-changing game of PPC advertising, it's absolutely crucial to keep up with new developments and constantly modify, improve and enhance your campaigns. We can help: at SMX London we've got two solid days of content devoted to paid search. All of our speakers a [...]

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As many pundits predicted, the number of people accessing the internet via mobile devices has exploded. It's not hope or hype any longer: Both both comScore and Nielsen released reports conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the disruptive impact of mobile should have been brushed aside. Comparing PC vs. mobile engagement, they found that mobile now accounts for as much as 40 percent of time spent online. But mobile users are either on the run (of course), or are using a tablet during non-work hours (most likely from the couch). How y [...]

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Join us in Seattle June 11-12 for SMX Advanced. You'll participate in fast-paced sessions featuring the most knowledgeable speakers on the planet. Here are 3 reasons to register now: 1) There are about 100 SMX Advanced tickets left. When they're gone, they're gone. 2) Early Bird rates expire end of the day Friday, May 3. You'll save $200 off your All Access pass. 3) Your next chance to attend SMX Advanced is June 2014. Don't procrastinate and regret it for 13 months! Attend SMX Advanced for expert level sessions, discussions and networking you can't find anywhere else. Regist [...]

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