What started out as a friendly rivalry between Bing's Duane Forester and Google's Matt Cutts resulted in $17,000 for the Movember, a moustache campaign to raise awareness and funds for cancer research, specifically prostate cancer. Mike Halvorsen set up the competition while at SMX Advanced.
There were 83 participants in the Search For The Cure team, many familiar faces from the search community. Duane Forester, the team captain, raised $3,667. Matt Cutts raised $3,721. SEOs were exchanging photos as well as quite a few digs at each other all month via Twitter using the #seostache hashtag [...]
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