Free Webcast: Ask The Search Engines – War Stories From The World Tour

One of the many challenges of search marketing is getting answers from the search engines. On December 1, we thought we'd help out. At Search Marketing Now, we're going to give SEL readers the opportunity to ask questions, live, of representatives from Google, Yahoo!, and Microsoft. This SMN webcast, "Ask the Search Engines: War Stories from the World Tour" starts at 1 PM Eastern and will run about an hour. It's free, and registration is open. The webcast is patterned after live events that were hosted by iProspect this past fall. iProspect and representatives from the search engines tra [...]

Filed in: SEM Industry: Conferences


10 Years Ago: The First Search Marketing Conference, A Retrospective

Ten years ago today, I had the privilege of organizing the first ever search marketing conference. On this anniversary, a look back at how things were then and have they've changed in a decade. In 1999, search marketing itself was about five years old. People had been doing search engine optimization to generate traffic from free listings as soon as search engines themselves appeared in 1994. People were also taking advantage of paid search advertising opportunities, though these were limited and primitive compared to what we have today. While search marketing wasn't new, a major e [...]

Filed in: Features: Analysis, SEM Industry: Conferences, Top News


Two Special Training Workshops Offered at SMX West

In-House SEM Exchange and Bruce Clay's SEO Training Will Run March 5th Join us for workshops that take a deep dive on search engine optimization (SEO) or issues confronting in-house SEM professionals at Search Marketing Expo – SMX West. The seminars will be held March 5th, immediately following SMX West on March 2-4. Keep reading for descriptions of In-house SEM Exchange and Bruce Clay SEO training workshops. Managing Your Company’s Search Marketing? In-house SEM Exchange Is A Must... In-house SEM Exchange is a focused, interactive and intimate workshop designed by in-hou [...]

Filed in: SEM Industry: Conferences, SMX & SMN Alerts


Making Online Marketing Relevant: SMN Webcast Tuesday, Nov. 17

Tuesday at Search Marketing Now, Shari Thurow and Andrew Hally will present a webcast, "Making Online Marketing Relevant and Responsive: Tactics and a Tool for Success." The webcast will be in two parts: Part I covers how to segment your target audience via keywords, user response, geolocation and more. Part II looks at a new online marketing solution that pulls together analytics, email marketing and web personalization into one application. The webcast starts at 1 PM EST, and is open for registration. More information is available at Search Marketing Now. Thanks to Unica Corporation [...]

Filed in: SEM Industry: Conferences


Day Three: PubCon Vegas 2009

Day three is just about complete of PubCon Vegas 2009, at least the conference sessions. I thought I share many of the session coverage I found written on the various blogs throughout the day. Here is PubCon Vegas day three coverage: Best of PubCon 2009, Managing Greatness Competitive Intelligence: Know Thy Competitor Well, outspokenmedia.com Holiday SEO: Don't Leave Your Optimization 'Til the Last Minute, Search Marketing Sage Keynote with Bob Brisco of Internet Brands, outspokenmedia.com Linkfluence: How to Buy Links With Maximum Juice and Minimum Risk, outspokenmedia.com L [...]

Filed in: SEM Industry: Conferences


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