Mar 12, 2012 at 12:10pm ET by Barry Schwartz

SEMPO & Econsultancy have teamed up again this year to run the State of Search Marketing Survey. The survey will cover topics including budgets, marketing objectives, and the latest trends in paid search, search engine optimization (SEO), and social media. SEMPO and Econsultancy are asking those in the search and social communities to take the survey over here. The survey will be open until open through March 28, 2012. All SEMPO members get the final report included in their membership, if you are not a SEMPO member, the only other way to get the report for free is to participate in the s [...]

SEMPO Announces 2012 Board Of Directors Nominees

Feb 7, 2012 at 5:49pm ET by Barry Schwartz

SEMPO, the Search Engine Marketing Profession Organization, has posted their 2012 nominees for the Board of Directors. There are currently 38 nominees for the 2012- 2014 Board, with a total of 13 seats to fill. SEMPO members can vote electronically between February 14 through February 22, 2012. Votes must be submitted by Wednesday, February 22 at 5pm EDT. The current board includes Chris Boggs, Massimo Burgio, Bruce Clay, Dave Fall, Rob Garner, Mike Grehan, Motoko Hunt, Kevin Lee, Kristjan Mar Hauksson, Dmitriy Minenko, Jeffrey Pruitt, Margaret Willette, Michael Y. Xu. It seems ov [...]

Related Topics: SEM Industry: Organizations

SEMPO LA Event Highlights Rapidly Emerging Opportunities In Mobile

Aug 8, 2011 at 1:30pm ET by Dave Schwartz

At the recent SEMPO LA Mobile Event (sponsored by AT&T interactive) moderator Danny Sullivan told a story about the early days at Google. As early as 2000, Sergey Brin was telling everyone who would listen about the incredible applications of his search engine on cell phones. Even for a forward thinker like Danny, this seemed a little bit farfetched and ahead of its time. Fast forward to 2011, and Google still has quite a bit to say about mobile. Mobile Commerce Is Maturing Bon Mercado, a mobile product specialist at Google, said that the wide adoption of smart phones in the US (up to [...]

SEMPO Wants Your Input For Its SEM Salary Survey

Oct 27, 2010 at 12:42pm ET by Chris Sherman

The Search Engine Marketing Professional Organization (SEMPO) is undertaking its first industry-wide salary survey to assess the state of compensation of search marketing professionals by region, experience and responsibility. Previous SEMPO salary surveys have been limited to in-house and agency professionals, whereas the current one is broad-based and open to any search marketing professional. Want to participate? Complete the brief survey before the November 1 deadline. You do not need to be a SEMPO member to participate. [...]

Related Topics: SEM Industry: Organizations

SEMPO Seeks Help Classifying Search Marketers For US Government

May 6, 2010 at 8:02am ET by Matt McGee

SEMPO is working with the U.S. Labor Department to classify job titles and descriptions related to search engine marketing, and is looking for industry help in the process. In a recent SEMPO newsletter, the organization explained what's going on: You can be part of an important and exciting task force for SEMPO, to help the US Government understand and document the job classification that includes search marketing expertise. Among its many uses, it will allow those in the Search Industry to bid more easily on government contracts. SEMPO has been asked to facilitate participation by at l [...]

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