The Latest on “Not Provided” and More at SMX Advanced – Register Now

smxadvanced-featured Ask a search marketer what they love about their job and you’ll likely hear “it’s always changing.” Just this week, Google upset the apple cart by announcing it’s extending “not provided” to paid ads. Will that change have meaningful impact for you? That’s just one of the topics SMX Advanced will tackle, without getting bogged down explaining the basics. If you’re an advanced SEO, paid search or social media marketer, SMX Advanced is for you. Here’s what you get by attending: 30+ sessions and keynotes featuring accomplished marketers revealing tactics you won’t [...]


SMX London: Inspiring Keynote, Exceptional Networking

SMX London Search Engine Land's SMX London search marketing conference is returning to the UK on May 13-14, 2014. We've got a revamped, updated agenda, and have already confirmed dozens of world-class speakers. SMX London is a can't-miss event for all serious marketers, whether you're the CMO or working to implement your key campaigns on a tactical level. Keynote: Ajit Sivadasan, Vice President and General Manager, Lenovo Corporation Ajit Sivadasan manages a team spanning 10 countries worldwide, focusing on driving online and digital demand generation and brand campaigns integrated with social media, [...]


Introducing MarTech: The Marketing Tech Conference. Registration Now Open!

Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing, will be held in Boston August 19-20, 2014. Secure your spot & save with our lowest alpha rates - Register now! [...]


Invest in You: Attend a Workshop at SMX Advanced

smxadvanced-featured Successful marketers invest time learning new skills and perspective-changing ideas. That’s why we’re offering six unique workshops and summits featuring leading experts on June 10 at SMX Advanced. Choose from: Search Engine Land Summit: Attend for new perspectives and inspiration on search engine marketing. You’ll hear presentations from nearly a dozen pioneering search marketers, each discussing a topic they believe will change the way you approach your profession. Moderated by the editors of Search Engine Land. Advanced AdWords Training: Boost your PPC campaign performance with [...]


2014 US Search Awards Now Accepting Entries

US Search Awards 2014 The US Search Awards are now accepting entries for this year's awards ceremony scheduled on October 8 in conjunction with Pubcon in Las Vegas. Recognizing US based organizations, agencies and individuals doing search and digital marketing, this is the second annual US Search Awards ceremony. The event will include 20 different award categories, ranging from "Best Use of Search" to "Best Integrated Campaign" and "Search Personality of the Year." US Search Awards claims this year's event will be: The biggest celebration of search, PPC and digital marketing in the USA, attracting hundreds [...]


The Big SMX London Preview – A Virtual Tour Of What To Expect

SMX London Search Engine Land's SMX London search marketing conference is returning to the UK on May 13-14, 2014. We've got a revamped, updated agenda, and have already confirmed dozens of world-class speakers. SMX London is a can't-miss event for all serious marketers, whether you're the CMO or working to implement your key campaigns on a tactical level. As always, you can expect the great content, keynotes, networking activities and meals for which SMX events are famous. With all of the rapid changes that have been occurring with search marketing, we've also developed a ton of new content for the [...]


Search Marketing Expo (SMX) Advanced Agenda Posted – Register Now & Save!

Fluent in search marketing? SMX Advanced is for you. Join us, June 11-12 in Seattle for two days of expert-only sessions, keynotes and the highest-level networking anywhere. This year's sessions are loaded with actionable tips to drive traffic, increase conversions and boost ROI. View the agenda. Save with early bird rates - Register now! [...]


Introducing MarTech: The Marketing Tech Conference

martech_570x280 Search Engine Land parent company Third Door Media today announced MarTech, a conference for people pioneering the field of technology-powered marketing, will be held in Boston August 19-20, 2014. Senior and mid-level executives in marketing, IT and the digital divisions of companies and agencies will attend MarTech. The goals of this vendor-agnostic conference are to: help participants connect the dots between technical possibilities and strategic marketing opportunities; cross pollinate ideas and experiences, facilitating greater collaboration within organizations. MarTech is bei [...]


Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Sustainable SEO Last month, I attended the Long-Term SEO: How To Win For Years, Not Days session at SMX West. I have worked in the search industry since 1995. I have seen search engine optimization (SEO) trends and tactics come and go... and I've also seen fundamental, universal concepts get stronger and stronger over time. So what I wanted to learn was: what are flavor-of-the-month strategies, and what strategies are going to stand the test of time? Would I hear anything about information scent and the aboutness of digital documents? Should you invest in link development, a sustainable SEO strategy, or ha [...]


The Benefits Of Participating In Our Professional Search Community

SEO Community As a search and internet marketer, it's easy to get caught up in the day-to-day work with our employers and clients, as well as the task of keeping up with the latest developments from search engines, social media platforms and industry tools. Today, I'd like to step back from this and discuss search and social marketing as a community -- and what that sense of community means for us as professionals and as an industry. From the earliest days, search marketers have enjoyed an ecosystem that values sharing knowledge and friendship among search professionals, businesses and search engines. [...]


Register For SMX Advanced – Rates Increase Tomorrow

smxadvanced-featured Super early bird pricing for Search Engine Land's SMX Advanced expires end-of-day Friday, March 28. Register now for the lowest possible rate. SMX Advanced is the only conference designed exclusively for experienced paid search advertisers and SEOs. You’ll participate in cutting-edge sessions and network with fellow internet marketing thought leaders. Check out the agenda. Don’t wait. SMX Advanced has sold out every year since it was created in 2007. Register today! Helpful SMX Advanced links: Want to send a team? Save even more with our team rates. Find out how past attende [...]


SMX Advanced Lowest Super Early Bird Rates Expire Friday – Register Now!

smx_advanced_spotlight Join the most accomplished search marketers in the world, June 11-12 in Seattle. SMX Advanced features two days of expert-only sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on June 10. SMX Advanced has sold out since its start in 2007. Secure your spot & save - Register now! [...]


Unicorn Accounts Don’t Use DKI & 9 Other PPC Lessons From SMX West

SMX West 2014 Freshly back from the excitement of SMX West in beautiful San Jose and full to the brim with insightful PPC notes (if Evernote can technically get full to the brim), I've set about compiling a list of my top PPC-related takeaways from the event. The following are the ten that most caught my imagination. 1. Good Accounts Use Dynamic Keyword Insertion, The Best Don't In his excellent presentation on former PPC Best Practices gone wild, Larry Kim outlined a great way to think about ads that make use of Dynamic Keyword Insertion. Essentially, DKI is a great way to bump your ads into "abov [...]


Want To Speak @ SMX Advanced? Here’s How

smxadvanced-featured The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Advanced 2014. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request. As you might guess, interest is high in speaking at SMX conferences. We literally [...]


SMX Advanced Agenda Now Available – Super Early Bird Rates Expire Friday

smxadvanced-featured The Search Marketing Expo - SMX Advanced agenda is now posted! Check it out and then register before our lowest rates expire this Friday. Fluent in search marketing? SMX Advanced is for you. This year’s agenda is packed with expert-level tips to drive traffic, increase conversions and boost ROI. Session topics include: Keyword Research On ‘Roids! Advanced Workarounds For Vanishing Keyword Data Maximizing The Synergy Of Paid Search & Social Executing A Flawless Content Marketing Strategy 25 Link Acquisition & Auditing Issues For The Advanced SEO Attribution Success In [...]


SMX Advanced Lowest Rates Expire Next Week – Register Now & Save!

smx_advanced_spotlight Join the most accomplished search marketers in the world, June 11-12 in Seattle. SMX Advanced features two days of expert-only sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on June 10. SMX Advanced has sold out since its start in 2007. Secure your spot & save - Register now! [...]


A Dilbert On Search Engine Keyword Research

seo-geek-dilbert-1395146769 There was a fun search marketing-related Dilbert strip last week on the topic of doing and presenting your keyword research to your boss. The search marketer says: "I did A-B testing and found the search terms that bring the most people to our site." He then adds "the most effective search terms are "wingless skunk"," "junkyyard snack," and "planned injury." When he presents his findings to his colleagues in his office, he gets Topper who responds, "Well, Duh! You could have just asked me." I am sure most of you can relate to this. You can see the full strip over here. Other Searc [...]


10 Key Takeaways From Meet The Search Engines @ SMX West

key-door-keyhole-600 Another SMX is in the books! This show definitely had one of the most engaged attendee groups I have ever seen at any conference in recent memory. The polite, attentive search engine marketers weren't there to just network and enjoy the San Jose sun. They were interested and looking for answers. And on day three of SMX West 2014, the Meet The Search Engines session delivered a lot of those answers. This panel is generally one of the crown jewel sessions at SMX and drew yet another big crowd. Bing's Duane Forrester (@duaneforrester) and Google's Matt Cutts (@mattcutts) were jovial, infor [...]


Register Now for SMX Advanced – Rates Increase Next Week

smxadvanced-featured Search Marketing Expo - SMX Advanced is a fast paced, engaging, and intimate experience that emphasizes sharing ideas and networking with peers. The Search Engine Land editorial team creates the agenda, so you’ll be treated to sessions that are Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics. SMX Advanced has sold out each year since it was created in 2007. Register today, secure your spot and save! Super Early Bird rates expire next Friday. SMX Advanced takes place June 11-12 in Seattle. Workshops on search engine optimization (SEO), Ad [...]


Driving PPC And SEO Synergy In Large Enterprises

I recently had a prospect ask me whether it's ideal to have one team handle both the SEO and PPC efforts for an enterprise. To a large degree, that depends on the capabilities of your in-house group or external agency -- world-class PPC and SEO advice seldom coincide with each other, and often one can be better off engaging a firm with deep expertise in a particular channel in order to "move the dial" for that channel. There are some areas where SEO and PPC efforts dovetail nicely; however, this doesn't mean the same person or the same team needs to manage both in order for an enterprise [...]


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