MarTech: The Marketing Tech Conference – Special Rates Expire in 2 Weeks!

Search Engine Land parent company, Third Door Media, Inc., introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your marketing operations. Save $150 before special "beta" rates expire - Register now! [...]


Want To Speak @ SMX East? Here’s How

smx east The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX East 2014, Oct. 30 - Sept. 1, at the Javitz Convention Center in New York City. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request. As you might gue [...]


VIDEO + SLIDESHOW: Search Powered Psychographics

Search Powered Psychographics In the future, intentional care must be paid to which potential customers are shepherded into the marketing funnel. As we follow them, we can't miss the opportunity to further refine the first targeting hop with a second. Most marketers don't know that retargeting can be filtered by either search or psychographics. The good news is that any marketer can do this, without expensive tools. In fact, you should be and will be in the future. It's your new job description. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. Search Powered Psychographics: Enter The Age o [...]


Check Out The SMX East Agenda – Register Now & Save $300

east14_570x280_a[1] The Search Marketing Expo - SMX East agenda is now posted! Check out the agenda and register for the lowest-offered Super Early Bird rates. The SMX East agenda features 60+ sessions on paid search, SEO, local and mobile search, analytics and more. Couldn’t get a ticket for the sold out SMX Advanced back in June? There are plenty of "black diamond" sessions on the agenda, including a few of the best from SMX Advanced. The depth, quality and diversity of SMX programming ensures you’ll maximize your investment in time and money. We guarantee it. Register Now For The Lowest Rates Offere [...]


VIDEO + SLIDESHOW: No, SEO Is Never Dead…It’s Just Trying To Be

SEO Is Never Dead - SMX Summit Presentation by Marshall Simmonds Even though Google needs SEOs and SEOs need Google, the search giant continues to make our jobs more challenging. The strategies and tactics that work for search and users has radically changed and yet there are still constants and will continue to be many opportunities for resourceful SEOs. In this presentation, veteran search marketer Marshall Simmonds details the frustrations and risks faced by SEOs today, and will highlight the current and future opportunities for SEO and audience development. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. No, SEO is Nev [...]


The Most Popular Presentations Of SMX Advanced 2014

25advanced-900x672 SMX Advanced this June was, as usual, rich in forward-thinking strategy and tactical advice from experienced leaders in SEO, social media, PPC and mobile marketing. Expert marketers and industry insiders including Bing's Anna Hughes, Bigdoor's Joanna Lord, Disney's Jeff Preston and even yours truly took the stage, each to share their unique experience and knowledge with attendees. Out of every SMX show comes a ton of awesome content you can use again and again to guide your online marketing strategy. Attendees often ask if the presentations are available while we're still in the conferen [...]


Invest In You! Attend An Internet Marketing Workshop @ SMX East

east14_570x280_a[1] Advance your internet marketing skills. Attend one of six comprehensive workshops being held in conjunction with Search Marketing Expo - SMX East. These workshops provide: comprehensive instruction on a search marketing topic critical to business success; an intimate learning experience with a small group of your peers; access to expert presenters, each a rock star in his/her field. This year’s topics: Social Media Distribution for SEO: The New Link Building: With search engines using social signals in organic results, and social media networks charging for comprehensive dis [...]


Want To Speak At SMX Milan? Here’s How

SMX Milan logo The agenda is live and we've opened up our "speaking pitch" form for SMX Milan, November 13-14, 2014 at the Meliá Milano Hotel. View the agenda here: SMX Milan 2014 Agenda And the speaking pitch instructions and form here: SMX Milan 2014 Agenda Speaking Pitch Form The speaking pitch form closes Friday, July 18, 2014, so don't delay. We'll notify everyone who pitches whether they've been selected or not by early August. Improving your odds of being selected to speak As you might guess, interest is high in speaking at SMX conferences. We literally sift through hundreds of submiss [...]


WATCH: Matt Cutts AMA Keynote At SMX Advanced 2014

matt-cutts-danny-sullivan-600 You already read the live blog and news coverage. Or maybe you were one of the lucky ones who was in attendance last week for the annual Matt Cutts "You&A" AMA-style keynote conversation with Search Engine Land's Founding Editor, Danny Sullivan, at SMX Advanced. Either way, you can now catch (or catch again) the full interview as it happened on June 11. We've uploaded it to YouTube and embedded it below to save you a click. You'll hear Matt and Danny talk about the Payday Loan 3.0 announcement, what happened to MetaFilter, Google's changes to reconsideration request replies and much [...]


New At MarTech: Fortune 500 Chief Data Officers And CxO Talk Live – Join Us August 19-20 In Boston

martech_570x280 Marketing technology is evolving rapidly, and marketing management is striving to keep up. MarTech: The Marketing Tech Conference will connect the dots between technical possibilities and strategic opportunities. The speakers are thinkers and doers who will help you maximize marketing technologies and its potential at your organization. See the agenda and who’s speaking. Update! These sessions just added: Data: The Future of Marketing – Is Your Organization Ready? will explore how organizations are governing the management of data. Chief Data Officers Wes Hunt of Nationwide Insur [...]


Up Close @ SMX: Link Acquisition & Auditing For The Advanced SEO

25advanced-900x672 Link acquisition and auditing issues for the advanced SEO was probably one of the most popular sessions at SMX Advanced. The panelists framed the discussion around three areas: Preventative Link Building, Link Earning  and Site Auditing. However, the tips -- at least as far as I could tell -- did not number the exact “25” described in the session title, so, for the sake of this post, I am going to pick those twenty five "nuggets" that I thought would be useful to Search Engine Land readers. Elisabeth Osmeloski of Third Door Media did moderating duties, and panelists included: K [...]


Up Close @ SMX Advanced: Amazing Paid Search Tactics

Paid search continues to get exceedingly complicated, but the expert panel, the last session of this year’s SMX Advanced, blew the audience away with understandable and valuable tips.  Amazing Paid Search Tactics & Tools featured four expert speakers, and it was the first time I’ve ever heard cheers and whistles after a PPC session.  “I’m A Freakin’ Google Analytics Leprechaun” Heather Cooan of Clix Marketing kept the crowd rolling with her hilarious quote. She also blew everyone away with her incredible Google Analytics tips. After walking through the benefits of imp [...]


Up Close @ SMX Advanced: What Advanced SEMs Should Be Doing About Mobile

slide-2-1024 Every year is the year of mobile, and 2014 hasn’t been a disappointment. Mobile screen time now exceeds TV in the United States. Fifty percent of paid-search clicks on Google will come from mobile devices in 2015, according to one forecast. So what do advanced SEMs need to know about mobile, and what should they be doing about it?  Mobile device marketing is undergoing drastic change, particularly as it relates to understanding how multiple screens effect targeting and desired action behavior. Yahoo is making big advances with its Gemini program. We now have plenty of data on the cha [...]


Up Close @SMX Advanced: The Periodic Table Of SEO Elements

Periodic-Table-of-SEO-flip This SEO ranking factors session has become a much-anticipated tradition at SMX Advanced, as the substantial early morning crowd in attendance this year testified. Each year, a panel of SEO data experts present their up-to-date findings, test results, and best guesses as to what factors are primary in Google’s ranking algorithm. There are always surprises, interesting revelations, and a touch of controversy in this session, and this year did not fail to provide those elements. Panelists for the 2014 session were: Matthew Brown, Moz (@MatthewJBrown) Marianne Sweeny, Portent (@m [...]


Up Close @ SMX: Enhancing Results With Structured Data & Markup

Jay_Myers-SMXAdvanced2014 When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an endless number of sources, Bing, Google and the others have to somehow make sense of all that information and then give it back to us on demand in a way we’ll understand. Fortunately, web masters have more tools than ever to present that data, and the search engines are getting smarter about how they accept it. Using structured data and markup including RDFa, schema, hCard, Open Graph, and Twitter Cards. In my personal experience, hCard a [...]


Up Close @ SMX Advanced: Local Super Therapy Session

Local SEO is a tough beast to tame, so it wasn't surprising that the room was packed for the Let’s Talk Local Search: Super Therapy Session For Advanced Local Marketers session that kicked off SMX Advanced 2014. Moderator Matt McGee, editor in chief of Search Engine Land, decided to make the session a slide-free discussion panel, since the basics of local search are well documented. Instead of making the panel prepare the same old slides, we were treated to an hour and twenty minute in-depth Q&A session. Google My Business With the announcement of the new Google My Business platfor [...]


Search Marketing Expo (SMX) Advanced Begins Next Week – Join us!

SMX Advanced takes place next week, June 10-12 in Seattle. Learn actionable new tactics, find inspiration, discover solutions to your campaign challenges, & make invaluable connections. Limited Search Engine Land Summit, Workshop, & Networking passes still available. Secure your spot - Register now! [...]


Check Out the New MarTech Sessions and Speakers from Adobe, HubSpot, IBM & Marketo – Lowest Rate Expires Friday

martech_570x280 Keeping pace with emerging marketing technologies, determining the best fit, and getting the most from your investment are daunting challenges. At MarTech: The Marketing Tech Conference, industry leaders will help you understand marketing technology and its impact on your organization. Register by Friday, June 6th to save $300 on MarTech. Sessions Just Added The MarTech program features three new sessions: Senior executives from Adobe, IBM and Marketo will discuss the marketing platform ecosystems they’re creating and the role independent software vendors will play. Prominent [...]


Acquire New Skills & Find Inspiration – Attend the Search Engine Land Summit

You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great people, and preparing for the next big thing. Invest a day in Search Engine Land Summit and hear from thought leaders in search and internet marketing addressing topics that will push your performance to the next level. June 10 in Seattle. Register today! [...]


8 Reasons Why You Should Register Now for MarTech: The Marketing Tech Conference

martech_570x280 Summer’s unofficially begun. That means August and MarTech: The Marketing Tech Conference are right around the corner. Here are 8 reasons to register today: 1) Actionable program. MarTech sessions will help you: Maximize the value of your marketing technology investment Implement a marketing culture that is responsive, agile and drives business success Recruit and develop people who will create brilliant online experiences for your customers. 2) Accomplished presenters. Conference Chair Scott Brinker and the MarTech advisory board selected speakers based on their expertise a [...]


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