Apr 22, 2013 at 12:58pm ET by Chris Sherman

Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, scheduling and conversion optimization? Think again. As kung fu masters remind us, "the wise always remain humble, grasshopper." During Forget What You Know About Paid Search at SMX London 2013, our panel of experts will skewer accepted wisdom, asking unconventional questions few dare to consider. Such as: does quality score really matter for al [...]

Live @ SMX Advanced: The Crazy, Complicated Technical Issues That Completely Sabotage The Best SEO Efforts

Apr 18, 2013 at 7:00am ET by Chris Sherman

At SMX Advanced, everyone is a master of the technical basics — 301 redirects, canonicalization, HTTP status codes. But even battle-scarred veterans can run into serious challenges when they dive into web site infrastructure, and find that things get a lot more complicated. URL parameter facets + pagination + canonicalization? Mobile + international versions? AJAX multiget calls? And if you don’t solve these issues, the fantastic content you’ve developed may never be indexed. Need a life-preserver, anyone? Our speakers on the The Crazy, Complicated Technical Issues That Complet [...]

International Search Summit Keynote: Yandex Co-Founder & CTO Ilya Segalovich

Apr 17, 2013 at 8:03pm ET by Chris Sherman

Yandex is Russia's leading search engine, besting even mighty Google in numbers of unique visitors in its home country. But, did you know comScore also ranks it as the world's fourth largest overall search engine, ahead of Bing in number of search requests processed? In part, that's due to its global ambitions to expand beyond its home borders. With recent product introductions and infusions of capital, Yandex has positioned itself to be a solid competitor over the coming years. And, if you're a serious search marketer, that means Yandex should be showing up as a very bright light on your r [...]

Live @ SMX London: From Authorship To Authority: Why Claiming Your Identity Matters

Apr 17, 2013 at 11:39am ET by Chris Sherman

While "content is king," many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. Google underscored the importance of authority when it introduced "author rank" as an important factor in its ranking algorithm. To get good rankings these days, you not only need good page rank, but good author rank, as well. Beyond improving your search engine visibility, there are other benefits to becoming an authority. First and foremost is the intangible but very real positive perception you gain when Google acknowledges you as an authority [...]

SMX Advanced Agenda Posted – Register Now & Save with Early Bird Rates!

Apr 16, 2013 at 3:00pm ET by Search Engine Land

Join the most accomplished search marketers in the world at SMX Advanced, June 11-12 in Seattle. Check out the agenda, featuring two days of expert-only sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on June 13. SMX Advanced has sold out since its start in 2007. Secure your spot - register now! [...]

Live @ SMX Advanced: Think You Know Good Content? Fuggedaboutit. Here’s What Really Counts

Apr 16, 2013 at 8:00am ET by Chris Sherman

Ever since Google "pandalized" the rankings of many sites, the mantra of many publishers and search marketers has been "content, content, content." Wise words: the now ongoing Panda updates are designed to reward websites that offer valuable information and penalize sites that are using old-school optimization techniques like keyword stuffing, "pretending" to offer insights about a particular topic while in reality serving up thin gruel in a fruitless attempt to garner high rankings. But, even though everyone "knows" good content when they see it, almost nobody can offer a concise defin [...]

Game Winning Tactics, Solutions & Networking At SMX Advanced, June 11-12

Apr 15, 2013 at 9:29am ET by Search Engine Land

March Madness. The World Cup. The Super Bowl. The best of the best meet, compete, show off their skills and elevate their performance to new levels. SMX Advanced is The Masters of search conferences. You’ll attend expert-only sessions, add to your all-star professional network, and contribute to industry-shaping discussions. Don’t miss the cut; register now. The stats are impressive: 20+ sessions and keynotes tackling topics and revealing tactics you won’t hear discussed anywhere else. Check out the agenda. 98% of SMX Advanced attendees recommend attending to colleagues. See [...]

Live @ SMX Advanced: Managing Search In A Multiscreen World

Apr 11, 2013 at 7:00am ET by Chris Sherman

Quick survey question: How many "screens" are you paying attention to right now? Computer? Check. Smartphone? Check. Tablet? Check. Television? Perhaps. And for how many of these screens have you optimized your search campaigns? And how do those campaigns interact and reinforce one another when your customers also are multitasking in their simultaneous multi-screen worlds? It's an important question, primarily because many of us are still living in the single screen world of desktop search. And current evidence suggests that may prove to be a serious, perhaps fatal mistake. Just yesterd [...]

Live @ SMX London: Facebook’s New Graph Search & Its Marketing Implications

Apr 10, 2013 at 12:13pm ET by Chris Sherman

In January, Facebook unveiled its first major move into the search space: Facebook Graph Search. Graph Search is not just another index of the Web, however. Rather, it's powered by what people are liking and sharing, leading to vastly different results than you'd see on Google. And while it’s not currently a direct threat to Google, the writing is on the wall, so to speak: Graph Search is poised to change the very fundamentals of SEO, and socially-informed search and content marketing. Graph Search is currently being rolled out as a small private beta, but over time all billion-plu [...]

Report: Tablets Yield 15% Lower RPC Than PCs; (Another) Rebuttal To AdWords Tablet/PC Combo

Apr 10, 2013 at 10:09am ET by Ginny Marvin

The proliferation of tablet devices has begun to lower the value of the tablet segment overall for paid search marketers, even as competition heats up. That's according to the Q1 Digital Marketing Report by RKG, which finds that tablets generated 15% lower revenue per click than traditional computers. Revenue Per Click by Device Type vs Computer "Discrepancy is More Likely to Increase" Much has been made of Google's decision to combine tablets and PCs in enhanced campaigns. The RKG report is not alone in challenging Google's claim that usage behavior and ad performance among the devices [...]

Live @ SMX Advanced: The Periodic Table Of SEO Ranking Factors, 2013 Edition

Apr 9, 2013 at 7:00am ET by Chris Sherman

Many people think of the periodic table as a basic organizational map of the elements. It is, but it's also much more powerful than that. By definition, a periodic table incorporates recurring trends, allowing you to make connections and deduce relationships that might not be obvious at first glance. It can also be used to predict new or undiscovered properties and trends that others may not be aware of, and that can be hugely influential in the highly competitive environment of search marketing. That's why The Periodic Table Of SEO Ranking Factors, 2013 Edition is one of the lead-off s [...]

SMX London Keynote: Jim Sterne On Becoming A “Company Insight Wizard”

Apr 8, 2013 at 7:00pm ET by Chris Sherman

As a search marketer, you probably wear many hats, juggling various roles from competitive analyst to campaign strategist and tactician to reporting to your boss or client and persuading them that your work is wonderful, profitable and deserving of more support and resources. During the SMX London keynote address, "professional explainer" and founder of the Digital Analytics Association Jim Sterne will offer the persuasive argument that all of your roles are important, but none is more important to the success of your marketing efforts and career as that of becoming a champion "company [...]

Six to Choose from: Attend a Workshop June 13 at SMX Advanced, Seattle

Apr 8, 2013 at 10:22am ET by Search Engine Land

Attend SMX Advanced June 11-12 for pro-level sessions on maximizing paid search campaigns, building quality links, optimizing search results across multiple devices and more. Register soon to secure your spot at the only search marketing conference designed exclusively for experienced internet marketers. Want more? We've got six deep-dive workshops conducted by leading experts on June 13. Choose from: Advanced AdWords Training: Boost your PPC campaign performance with this full day of AdWords best practices and advanced strategies. We’ll give you step-by-step instructions to increase [...]

SMX Advanced Keynote: You&A With Google’s Webspam Chief Matt Cutts

Apr 4, 2013 at 7:00am ET by Chris Sherman

If you've been doing search marketing for any length of time, you've probably heard of Matt Cutts. As head of Google's webspam team, Cutts and crew are charged with determining what constitutes "quality" content that's worthy of prominent exposure in search results. They also work diligently to weed out poor content, and make sure that anyone trying to game Google's algorithms feels swift and certain consequences. During the You&A With Matt Cutts interactive keynote conversation at SMX Advanced, Matt will have a wide-ranging discussion with Search Engine Land founding editor Danny S [...]

Google, Microsoft Keynoting SMX Advanced – Register Now, 50% Of Tickets Sold

Apr 3, 2013 at 10:47am ET by Search Engine Land

Year after year, SMX Advanced delivers the most influential personalities in search marketing as keynote speakers. This year is no exception. Google’s spam team lead Matt Cutts will take questions directly from the audience in his “You&A” keynote, an SMX Advanced tradition. Bring your questions and don’t miss the opportunity to meet Matt! Highlighting the second day will be Microsoft’s Gurdeep Singh Pall, corporate vice president for the Information Platform & Experience team. He’ll talk with Search Engine Land founding editor Danny Sullivan about new directions in search, [...]

Bing Ads To Launch In Australia And New Zealand

Apr 3, 2013 at 10:37am ET by Ginny Marvin

Bing announced today that it will be launching Bing Ads in Australia and New Zealand. Australia site, BandT.com, is reporting that the launch date will be in July. Bing Ads is partnering with Mi9, a digital media company in Australia that is a joint venture between Microsoft and Nine Entertainment Co. Bing's search ads will be added to Mi9's advertising capabilities which already includes advertising through Microsoft Advertising Exchange, Windows 8, Xbox and the Microsoft Media Network. Google AdWords is the market leader in search advertising in both New Zealand and Australia. Steve [...]

Want To Speak @ SMX Advanced? Here’s How

Apr 2, 2013 at 4:19pm ET by Chris Sherman

The agenda is live, and we’re now accepting submissions to speak at SMX Advanced 2013 in Seattle, on June 11-12, 2013. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request. As you might guess, interest is high in speaking at SMX conferences. Danny, Chr [...]

SMX Advanced Keynote: Microsoft’s Vision Of The Future Of Search

Apr 2, 2013 at 3:08pm ET by Chris Sherman

Ask just about any search marketer what they associate with Microsoft, and the answer will be "Bing." But, Microsoft is much more than Bing, with many business units and a formidable research division. And increasingly, Bing is not "just" Microsoft's Google competitor; rather, it is at the core of everything the company is trying to accomplish. If Microsoft is successful with even a handful of its ambitious projects in big data, data mining and connecting the various technologies it has developed, the new possibilities and opportunities that will open up for marketers will be enormous. [...]

CPC Decline Ends: Rising 7% In Q1 Due To Mobile & PLAs [Covario]

Mar 28, 2013 at 2:07pm ET by Ginny Marvin

We may have seen the end of CPC stagnation. Covario's Global Paid Search Spend Analysis for Q1, released today, suggests that the cost-per-click trends of the last six quarters have reversed with CPC prices rising 7% from the previous quarter and 23% year-over-year. Overall paid search spend grew 9% quarter-over-quarter and 33% year-over-year. The following chart shows global paid search activity for Q1 ‘13: Google CPCs Rise 39% Year-Over-Year The study suggests that rising CPCs on Google a [...]

Secure Your Spot at Search Marketing’s Big Dance – SMX Advanced Rates Increase Friday

Mar 28, 2013 at 9:22am ET by Search Engine Land

Super early bird rates for SMX Advanced expire end-of-day Friday, March 29. Register now for your ticket to the only conference designed exclusively for experienced search marketers. Cutting-edge tactics and networking with internet marketing thought leaders make SMX Advanced the must-attend conference of the year. Check out the agenda and then join us June 11-12 in Seattle. SMX Advanced has sold out every year since it was created in 2007. Register now to get your ticket and take advantage of our lowest rates before they expire Friday! Helpful SMX Advanced links: Want to send [...]

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SMX Advanced - June 11-12, 2013
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Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.