Live @ SMX West: Making Sense Of The Local Landscape

smx west14_spotlight If the changes going on in local search are giving you a headache, you’re not alone. Google Places is still transitioning to Google+ Local, and there are several types of local listings being created in the process. Google Maps and Apple Maps are both vying for consumer attention on mobile devices. To complicate things, Yahoo recently fired a shot across Google's bow, announcing a wide-ranging partnership with Yelp, which is certain to intensify the competition between the companies. And what about those all-too-frequent algorithm updates that can evict you from your cozy spot in top sear [...]


Search Marketing Expo – SMX West, March 11-13 In San Jose, CA. Register Now!

smx west14_spotlight Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda featuring three days of tactic-rich sessions, keynotes, invaluable networking opportunities, and more. All Access, Digital Marketing Summit, Workshop & free Expo+ passes available - Register now! [...]


Mentors, Colleagues & New Friends: You’ll Make Invaluable Connections At SMX West

west14_570x270_a We've already highlighted the exceptional content and highly qualified presenters at SMX West. But there’s another aspect of the show that is just as important and valuable - networking. And with well over 1000 companies sending delegates (so far), there are lots of people to network with! Keep reading to learn more about the networking opportunities and then register for your All Access pass to Search Engine Land's – SMX West conference, March 11-13 in San Jose. SMX Orientation – Optimizing Your Conference Experience Monday, March 10 – 5:30PM to 6:00PM New to SMX? Don’t miss [...]


Live @ SMX West: Earning Links, Not Building Links

smx west14_spotlight Links were the first major "off the page" ranking factor used by search engines. Google wasn’t the first search engine to count links as "votes," but it was the first search engine to rely heavily on link analysis (or the Link Graph) as a way to improve relevancy. Today, of course, links are absolutely crucial ranking signals for search engines. A site without links pointing to it is effectively invisible to search engines. But the process of garnering authoritative and valuable links to your sites has changed over time. Publishers and content owners, wary of potential penalties for linki [...]


Madoogle SEO Game: Angry Birds As SEOs

madoogle-game-1392643936 Friday we covered an SEO computer game named Donkey Cutts, a play off Donkey Kong. Today, I was informed of another SEO computer game launched about a month ago named Madoogle. This game is a play on Angry Birds, where you swap out the birds with SEO personalities and the pigs with black hats. The SEO personalities that play the birds include Matt Cutts, Rand Fishkin, Lisa Barone and myself. Here are some pictures of the game: There are several build your own game websites out there, and that is what these games are made from. [...]


Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. Register Now!

Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda featuring three days of tactic-rich sessions, keynotes, invaluable networking opportunities, and more. All Access, Digital Marketing Summit, Workshop & free Expo+ passes available - Register now! [...]


No Budget for SMX West? Attend Learn With Google, Sessions, Keynotes & More with a Free Expo+ Pass

west14_570x270_c Attend sessions on internet and search engine marketing from Google, Covario, Page One Power and Stone Temple Consulting. Meet leading solution providers. Participate in SMX Theater presentations and network with your peers. All for FREE - as long as you pre-register for an SMX West Expo+ Pass by March 10. Don’t delay! Here’s everything you get by attending March 11-12… “Plus” sessions cover emerging search engine marketing topics and feature case studies, best practices and internet marketing solutions presentations. Join Covario, Page One Power and Stone Temple Consulting f [...]


Live @ SMX West: Extreme Excel Excellence

smx west14_spotlight SMX West. To manage complexity, search marketers turn to tools to manage keywords, understand traffic trends, calculate bids and ROI targets... there's no end of crucial tasks that tools help with. Paradoxically, this also means there's seemingly no end of tools to choose from, sometimes leading to "tool overload" when it comes to doing the daily tasks of search marketing. Excel to the rescue. Though Excel at its heart is just a "simple" spreadsheet program, it's also been referred to as the "Swiss army knife" of software thanks to its flexibility and the huge range of tasks you can perf [...]


Want To Speak @ SMX London? Here’s How

smx-cutts-sullivan The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX London 2014. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request. As you might guess, interest is high in speaking at SMX conferences. We literally sif [...]


Live @ SMX West: Social Meets Search – Where Are We Now, Where Are We Going?

smx west14_spotlight All savvy marketers know that social media is now hugely important to the success of online marketing campaigns. But how exactly do search marketing and social media efforts interact and impact each other? Some studies of search engine ranking factors, such as the Searchmetrics 2013 SEO Ranking Factors and the Moz 2013 Search Ranking Factors Survey suggest that social factors are very significant. But then you have Google’s Matt Cutts going on record saying we don’t use Twitter or Facebook social signals to rank pages. Contradictory advice? Perhaps - or perhaps not. Admittedly, these [...]


Get Medal-Winning SEO, SEM & Digital Marketing Tactics from World Class Presenters at SMX West

westblog_olym_300x250_a Don’t play games with your marketing success. Attend SMX West for tactics and networking that will put you on the podium. See the agenda, including ski run symbols that guide you to expert, intermediate or beginner level sessions. Here are a few reasons you should join us March 11-13 in San Jose: Curling is a mystery; SEM shouldn’t be! We’ll demystify ad extensions and PLAs, get your tired PPC campaigns back on track, and scoring perfect “10s” with search retargeting. Master the moguls of SEO with techniques to tackle Hummingbird, search encryption, “not provided [...]


How One SEO Consultant’s Near Death Experience United The SEO Community

dana-tilt-cropped-300 Dana Lookadoo is a familiar, warm, embracing and smart personality in the SEO/SEM space, and when she was involved in a major accident, the community she was such a big part of was there for her. Yesterday, Dana posted on her blog Journaling My Cycling Accident And Recovery. She described in detail her accident, the bleak outlook, her miraculous recovery, and the family, friends and colleagues who were part of that recovery. Like many of you, we here at Search Engine Land were watching and praying each and every day since Dana's accident on November 14th. There were times we were told sh [...]


Live @ SMX West: Big Company/Big Brand Success Case Studies

smx west14_spotlight Big companies and brands have big advantages, e.g., large budgets, staffs and data resources. They also have big challenges, like coordinating the assets of big departments with ownership of various marketing disciplines. Consider these findings that emerged from the most recent SEMPO State of Search Marketing Report: While more than eight out of ten marketers identify mobile as significant, just 3% of marketing budget goes to this area Less than half of marketers (47%) think that Google+ has had a significant impact on the world of SEO Nearly half of digital marketing budget is spent [...]


SEMPO Search Survey: Nearly 70% Of Agencies Say Client SEO Budgets To Increase In 2014

sempo-logo SEMPO and Econsultancy have released the ninth annual State of Search Survey results. According to the findings, there was a noticeable difference between how agency and company marketers answered SEO budget questions. While nearly 70 percent of agency respondents predicted client SEO budgets would increase this year, only 47 percent of respondents from within a company said there would be a significant or, at least, some increase to their SEO budget. Agencies: How much more or less do you expect your clients to spend on the following disciplines in 2014 compared to 2013? Companies: [...]


Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. Register Now!

Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda & speaker roster, featuring three days of tactic-rich sessions, keynotes, invaluable networking opportunities, and more. All Access, Workshop, Search and Social Media Boot Camp passes available - Register now! [...]


Live @ SMX West: What Is Hummingbird & The Entity Search Revolution

smx west14_spotlight Google's Director Of Research Peter Norvig once told me, "Search should be like HAL in the movie 2001: A Space Odyssey. It should understand what people say - hopefully without killing anybody." Google has made huge strides toward achieving that goal, most recently and notably through its Hummingbird algorithm update. Many observers believe that this may be the most significant change that Google has made in years—and it's a change no serious search marketer can afford to ignore or overlook. What is Hummingbird? In short, it's Google's new approach to move beyond keywords and understan [...]


10 Reasons You Need To Attend SMX West – March 11-13 In Silicon Valley

west14_570x270_a Internet marketing success means knowing what works, testing what’s new and measuring everything.   Search Marketing Expo – SMX West is where professional internet marketers like you go for the latest tactics for increasing visibility, traffic, conversions and sales. Here are 10 reasons why you need to be in San Jose March 11-13:   10) Hummingbird, PLAs, explosive mobile growth, social’s impact on search. New developments mean constant change for search engine marketers, and the SMX program keeps pace. Check out conference co-chair Chris Sherman’s SMX West preview of this dy [...]


Search Marketing Expo – SMX West Early Bird Rates Expire Saturday. Register Now!

Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda & speaker roster, featuring three days of tactic packed sessions, a keynote from Google, invaluable networking opportunities, and much more. Save $200 with Early Bird rates before they expire Saturday - Register now! [...]


Last Chance for SMX West Early Bird Rates – Register Now!

west14_570x270_c Search Marketing Expo - SMX West rates increase Saturday, February 1st. Register now and save on all passes! Join us March 11-13 in San Jose for: The latest tactics and strategies: Over 75% of the sessions are new. Check out the agenda. Presentations by more than 80 internet marketing experts on SEO, paid search, local/mobile search, social media marketing and more! See who’s speaking. Networking opportunities to connect with your industry peers. Six in-depth workshops on March 10th. Essential conveniences. At SMX West you’ll be treated right. Hot lunches. Snacks. WiFi acces [...]


Live @ SMX West: Best Practices For Mobile SEO

smx west14_spotlight For years, debates raged about what constituted "best practices" when it came to mobile SEO. Early on, the discussion focused on whether it was important to have a separate site optimized for mobile devices. That proved to be a major challenge, as it required detecting and optimizing for hundreds if not thousands of different devices, each with its own unique requirements. In some cases, it also meant creating mobile-specific websites, that had to be maintained separately, leading to logistical and resource nightmares. Rather than worrying about a relatively small amount of mobile traffic, [...]


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