Adapting to Change, Harnessing New Trends, Eyeing the Future ­ Search Engine Land Summit

You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great people, and preparing for the next big thing. Invest a day in Search Engine Land Summit and hear from thought leaders in search and internet marketing addressing topics that will push your performance to the next level. June 10 in Seattle. Register today! [...]


SMX Advanced in Two Weeks – Search Engine Land Summit, Workshops and Networking Passes Still Available

smxadvanced-featured Conference tickets are sold out, but you can still get valuable content, make connections at four networking events, and visit over 40 leading solution providers including Bing, DoubleClick, Google and Yahoo! June 10: Expand Your Horizons or Dive Deep; Choose from 6 Programs Learn new skills and get perspective-changing ideas at any of the six workshops and summits being held June 10. Choose from: Search Engine Land Summit: Attend for new perspectives and inspiration on search engine marketing. You’ll hear presentations from nearly a dozen pioneering search marketers, each discussin [...]


10 Takeaways From #LSA14 On The Future Of Local Advertising

Last Mile Advertising Where is the local advertising space headed? How will local marketers succeed in an increasingly fast-changing and competitive marketplace? At the Local Search Association's 2014 annual conference (#LSA14) last month in Huntington Beach, California, hundreds of local advertising leaders gathered to explore what's next in local and the steps that both local providers and advertisers will need to take to succeed. Here are my top 10 takeaways from the conference on the core opportunities and challenges that local marketers and advertisers should be considering. 1. Leverage An Integrated Ap [...]


Bing Webmaster Roadshow 2014 Takes Search Experts On 4-City Tour This Summer

bing-webmaster-tools-featured Bing announced today it will be hosting the Bing Webmaster Roadshow 2014 starting next month, with stops in four cities including Chicago, Atlanta, Boston and Houston. In partnership with Inc. Magazine, the events will include panel discussions with Message Medium's Maisha Walker, Bruce Clay of Bruce Clay Inc., aimClear founder Marty Weintraub, along with Bing Webmaster senior product manager Duanne Forrester. According to the announcement, the panel speakers will address search and social trends, and how they impact consumer behavior now and in the future. "This is an ideal opportuni [...]


Limited Tickets Left For Search Marketing Expo (SMX) Advanced – RegisterNow!

SMX Advanced Join the most accomplished search marketers in the world at SMX Advanced June 11-12 in Seattle.Check out the agenda, featuring two days of expert-level sessions, keynotes, and networking events. Want more? Attend a pre-conference workshop, June 10. Secure your spot - Register now! [...]


Erik Brynjolfsson, Noted Researcher and NY Times Best-selling Author, Joins MarTech Speaker Lineup

martech_570x280 Technology is evolving marketing – and marketing management – at a breakneck pace. Marketers are in a race to understand the opportunities and effectively integrate marketing technology into their strategy and operations. At MarTech: The Marketing Tech Conference, we’ll connect the dots between technical possibilities and strategic opportunities in the reshaping of modern marketing. Making those connections will be a roster of innovative thinkers and doers – industry-defining executives and analysts who will help you understand marketing technology and its impact on your organizatio [...]


MarTech: The Marketing Tech Conference – Agenda & Speaker Roster Now Live!

martech_570x280 Search Engine Land parent company Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing, which will be held in Boston August 19-20, 2014. View the list of speakers & session descriptions on the agenda. Learn how technology can transform your marketing operations. Register now & save $300! [...]


Study: Gender Bias In Digital Marketing Is Real

male-female-gender-600 WordStream, the paid search platform, published an eye-opening study this week on gender bias in the online marketing industry. Using its internal data, the study concluded that there is, in fact, quantifiable evidence of gender bias: Women are undervalued by 21 percent compared to their male counterparts. In light of anecdotal evidence and Moz's latest industry salary survey that showed female digital marketers with the same level of education and experience as their male counterparts are paid less, WordStream analyzed its most recent customer satisfaction data regarding WordStream's m [...]


Mighty Insight. Inspiring Presentations. Attend Search Engine Land Summit @SMX Advanced

smx-advanced-featured You deliver results daily, but keeping up is a challenge. And you know staying successful means identifying opportunities, implementing new technologies and processes, developing great people, and preparing for the next big thing. Agree? Then Search Engine Land Summit is for you. Invest a day hearing from thought leaders in search and internet marketing addressing topics that will push your performance to the next level. You’ll benefit from their wisdom and meet them in an intimate environment. SEL Summit takes place on June 10th, before SMX Advanced in Seattle. Here are some highl [...]


MarTech: The Marketing Tech Conference – Agenda & Speaker Roster Now Live!

Search Engine Land parent company, Third Door Media, Inc., introduces MarTech, a conference for people pioneering the field of technology-powered marketing. The conference will be held in Boston August 19-20, 2014. View the list of speakers & session descriptions on the agenda. Learn how technology can transform your marketing operations. Register now & save $300! [...]


WalmartLabs Scoops Up Product Search Firm Adchemy

WalmartLabs logo Adchemy made significant inroads in the product search arena in its short time, powering Google Product Listing Ads for brand name customers such as Macy's, Overstock.com, Finish Line and Walmart. Today, @WalmartLabs, the retailer's technology lab based in Silicon Valley, announced it is acquiring Adchemy for an undisclosed sum. Adchemy's technology takes a semantic search approach to streamlining and scaling product campaigns and moved away from pure keyword-driven targeting. The company designed the Adchemy IntentGraph, a semantic graph containing over 25 million products, their attrib [...]


Matt Cutts, Bing & MSFT Phone Team Keynoting SMX Advanced

smxadvanced-featured Year after year, Search Engine Land's SMX Advanced keynotes deliver first-hand insights. This year is no exception. Google’s Matt Cutts takes questions from you, the audience, in his “You&A” keynote, moderated by SMX’s own Danny Sullivan. Bring your toughest questions and don’t miss this SMX Advanced tradition! Is the future of search never having to search? Microsoft’s just-released Cortana is modeled after a real-life assistant, designed to understand interests and needs, and predict information that is helpful and actionable. Join members of Bing and the Windows Phone [...]


After Killing SES, Incisive Media Seems To Think “OMG” & Tries To Bring It Back

Incisive Media, which purchased the Search Engine Strategies conference when it was near the height of attendance, killed the brand entirely last year in place of a new ClickZ Live event. But now, after what seems to have been a disaster of the first ClickZ Live show, the company is scrambling back to revive SES. The Rise & Fall Of SES Conflict of interest time. My company, Third Door Media, competes with Incisive in the event space. For those who don't know, I'm the guy who programmed the first SES conference back in 1999, back in the day that SES was owned by Internet.com, Alan Meckler [...]


SMX Advanced Conference Early Bird Rates Expire Tomorrow – Register Now & Save!

Fluent in search marketing? SMX Advanced is for you. Join us, June 11-12 in Seattle for two days of expert-level sessions, inspiring keynotes, and invaluable networking. This year's sessions are loaded with actionable tips to drive traffic, increase conversions, and boost ROI. View the agenda and speaker roster. Last chance to save $200 - Register now! [...]


Get the Most from Technology-Powered Marketing – Attend MarTech: The Marketing Tech Conference

martech_570x280 Marketing is now a technology-powered discipline... a new world of experience-enhancing capabilities that challenge marketing organizations to reinvent their strategies, operations, technologies and talent. Join us for MarTech: The Marketing Tech Conference August 19-20 in Boston and we’ll help you: Maximize the value of your investment in marketing technology Implement a culture that is responsive, agile and drives business success Harmonize the often-competing priorities of marketing and IT Recruit and develop people who will create brilliant online experiences for your custom [...]


SMX Advanced Early Bird Expiring – Register by Friday, Secure Your Spot & Save

smxadvanced-featured The Early Bird rate for Search Marketing Expo – SMX Advanced expires end of day Friday, May 2. Register now, save $200, and guarantee you’re seat at the search marketing conference of the year. SMX Advanced features one-of-a-kind sessions for experienced search engine marketers. See the agenda. Sixty of the world’s most knowledgeable search marketers will present. They’re selected based on ability AND willingness to share the tactics and strategies that make them successful. Reconnect with your peers and meet new contacts at our networking events. We purposely keep SMX Advanc [...]


200 Tickets Left for SMX Advanced – Register Now!

smx-advanced-featured Time is running out to register for SMX Advanced. With just 200 tickets left, we’re likely to sell out again this year... the 8th in a row. Why does SMX Advanced sell out? The program: You’ll participate in expert-level sessions that don’t stop to explain the basics. Advanced sessions on SEO, paid search, mobile marketing, social media marketing and more. See the agenda. The network: You’ll meet internet marketers from the most recognized brands and agencies through in-person and pre-conference opportunities. The venue: The Bell Harbor is an intimate environment that fosters [...]


SMX Advanced Early Bird Rates Expire Next Week. Register Now & Save!

smx_advanced_spotlight Fluent in search marketing? SMX Advanced is for you. Join us, June 11-12 in Seattle for two days of expert-only sessions, keynotes and the highest-level networking anywhere. This year's sessions are loaded with actionable tips to drive traffic, increase conversions and boost ROI. View the agenda. Save with Early Bird rates before they expire next week - Register now! [...]


The Big SMX Advanced Preview – A Virtual Tour Of What To Expect

smxadvanced-featured Search Engine Land's SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 11-12. Keep reading for an overview of what to expect – then make sure you register before the Early Bird rates expire next week! 2014: New Trends, New Opportunities - And New Challenges For Online Marketers Change is constant in search marketing. Opportunities emerge faster than they can be absorbed: new channels, Big Data, the explosion of mobile. Even veteran marketers are perpetually catching up with what is possible. Chan [...]


Introducing MarTech: The Marketing Tech Conference. Registration Now Open!

Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing, will be held in Boston August 19-20, 2014. Secure your spot & save with our lowest alpha rates - Register now! [...]


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