Mar 28, 2013 at 9:22am ET by Search Engine Land

Super early bird rates for SMX Advanced expire end-of-day Friday, March 29. Register now for your ticket to the only conference designed exclusively for experienced search marketers. Cutting-edge tactics and networking with internet marketing thought leaders make SMX Advanced the must-attend conference of the year. Check out the agenda and then join us June 11-12 in Seattle. SMX Advanced has sold out every year since it was created in 2007. Register now to get your ticket and take advantage of our lowest rates before they expire Friday! Helpful SMX Advanced links: Want to send [...]

SMX Advanced Agenda Posted – Register by Friday for Super Early Bird Rates!

Mar 26, 2013 at 3:00pm ET by Search Engine Land

Join the most accomplished search marketers in the world at SMX Advanced, June 11-12 in Seattle. Check out the agenda, featuring two days of experts-only sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on June 13. SMX Advanced has sold out since its start in 2007. Secure your spot, get the lowest rates available - register now! [...]

SMX Advanced Agenda Available – Super Early Bird Rates Expire Friday

Mar 25, 2013 at 9:00am ET by Search Engine Land

Search Engine Land's SMX Advanced agenda is now posted! Check it out and then register before our lowest rates expire this Friday. Fluent in search marketing? SMX Advanced is for you. This year’s agenda is packed with expert-level tips to drive traffic, increase conversions and boost ROI. Session topics include: Managing Search In A Multiscreen World From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Legit Link Acquisition: Master Class Rocking It With PLAs Maps & Metros: Surviving And Thriving In Local Search New PPC Best Practices In An Enhanc [...]

New PPC Report: Bing Ads Vs. Google AdWords In 6 US Verticals

Mar 20, 2013 at 8:15am ET by Ginny Marvin

AdGooroo has released a new study titled Yahoo! Bing PPC Performance Metrics that analyzes advertiser participation and performance metrics on the Yahoo! Bing network through Bing Ads compared to Google AdWords. The study looked at U.S. advertisers in six verticals during Q312. Backing up one of the loudest complaints among advertisers about the Yahoo! Bing network, the study found that AdWords out-delivered Bing Ads by serving 7.3 million more ad impressions in the Shopping and Classified category. A surprise, however, was to see Bing Ads come out ahead in the Financial Services categor [...]

Register Now for SMX Advanced – Rates Increase Next Week

Mar 18, 2013 at 10:19am ET by Search Engine Land

Search Marketing Expo - SMX Advanced is a fast paced, engaging, and intimate experience that emphasizes sharing ideas and networking with peers. The Search Engine Land editorial team creates the agenda, so you’ll be treated to sessions that are Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics. SMX Advanced has sold out each year since it was created in 2007. Register today, secure your spot and save! Super Early Bird rates expire next Friday. SMX Advanced takes place June 11-12 in Seattle. Workshops on search engine optimization (SEO), Ad [...]

AdWords “Ineffective” Says eBay, Google “Meta-Pause Analysis” Contradicts Those Findings

Mar 14, 2013 at 1:06pm ET by Greg Sterling

A story generating buzz and controversy earlier this week amounts to a stinging indictment of the paid search industry as a whole. It was based on new research from eBay that argues SEM is all but worthless and has little or no impact on traffic and sales -- except in marginal cases. However, Google studies argue SEM delivers clear and tangible benefits to advertisers and publishers. In a paper published last week eBay describes its study (.pdf) and related results. The company says it sought to determine the impact of pausing paid-search ads on its organic traffic and sales. eBay: SEM "In [...]

Live Blog Recap: SMX West 2013 Day Three

Mar 14, 2013 at 8:10am ET by Barry Schwartz

SMX West is now over, and we wanted to share some of the live blogging recaps published throughout the final day of the show and presentations. There is an extra for workshops, but those workshops will likely not be lived blogged. Deadeye Keyword Research: Advanced Tips For Choosing The Right KWs from #SMX, AIM Clear Blog Inside Facebook Graph Search: Finding People, Photos, Interest, & Places + Visibility Tips From #SMX, AIM Clear Blog Matt Cutts on What’s Needed for SEO Success in 2013 and Beyond - Live Blogging, Search Engine Journal Social Media Ads #33C, BruceClay.com Te [...]

Related Topics: Channel: Industry | SEM Industry: Conferences

Live Blog Recap: SMX West 2013 Day Two

Mar 12, 2013 at 9:02pm ET by Barry Schwartz

Day two of SMX West is now over, and we wanted to share some of the live blogging recaps published throughout the day. There is one more day of SMX West still to go. Facebook Q&A Keynote: Danny Sullivan Interviews FB's VP of Global Marketing Solutions Grady Burnett, AIM Clear Blog From Authorship to Authority: Why Claiming Your Identity Matters #24C, BruceClay.com Inside Google's Game-Changing Knowledge Graph #25C, BruceClay.com Keynote Conversation: Grady Burnett, Facebook, BruceClay.com Leveraging Google+ Social Interactions For Radical Organic SERP Impact: Insight From #SMX, [...]

Related Topics: Channel: Industry | SEM Industry: Conferences

SMX Advanced Registration Open

Mar 12, 2013 at 11:26am ET by Search Engine Land

Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo - SMX Advanced. The conference will be held June 11-12 at the Bell Harbor International Conference Center in Seattle, WA. The focus of SMX Advanced is unique. Conference sessions and keynotes are designed for sophisticated search engine marketers; they are fast paced, detailed, and don’t review basic concepts. You’ll choose from in-depth sessions on organic search engine optimization (SEO), paid search advertising (PPC), and social me [...]

Live Blog Recap: SMX West 2013 Day One

Mar 11, 2013 at 9:05pm ET by Barry Schwartz

Day one of SMX West is now over, and we wanted to share some of the live blogging recaps published throughout the day. There are two more days of SMX West still to go. You can also watch the last session named "Walk A Mile In Google’s Shoes: Dealing With Tough Calls In Organic Search" on our Google+ page. Don't Be A Creep! Tips For Tasteful, Tactical, & Effective Retargeting Served Up At #SMX, AIM Clear Blog Essential SEO Analytics: The Performance Metrics That Truly Count, BruceClay.com How Does Your SEO Measure Up? 852 Supreme Performance Metrics Tips From #SMX, AIM Clear Bl [...]

Related Topics: Channel: Industry | SEM Industry: Conferences

Search Engine Land’s SMX West Starts Monday; Learn SEO, SEM & Social Media – Register Now

Mar 8, 2013 at 11:00am ET by Search Engine Land

SMX West kicks off this Monday in the San Jose. Don’t miss out! Register today for the pass option that meets your needs, budget and schedule. Get It All with an All Access Pass - March 11-13 Paid search. SEO. Social media marketing. With nearly 60 sessions and keynotes, you’ll get the tactics and solutions needed to exceed your marketing and sales goals. Three day All Access passes are available for just $1595, an outstanding value. Have only a day to spend? One Day All Access passes are also available for $895. Just Getting Started? Attend SMX Boot Camp Getting started can be [...]

Search Engine Land’s SMX West Starts Monday – Be There, March 11-13 in San Jose!

Mar 7, 2013 at 3:00pm ET by Search Engine Land

Join the editorial team of Search Engine Land and over 120 search marketing experts at SMX West! With over 50 sessions and keynotes, multiple networking activities, and access to leading solution providers like Covario, DoubleClick Search, Google and Marin Software, you’ll get the tactics and tools you need to exceed your marketing and sales goals. Register today! [...]

Live @ SMX West: Meet Facebook Graph Search

Mar 7, 2013 at 8:00am ET by Chris Sherman

In January, Facebook unveiled its first major move into the search space: Facebook Graph Search. Graph Search is not just another index of the web, however. Rather, it's powered by what people are liking and sharing, leading to vastly different results than you'd see on Google. And while it’s not currently a direct threat to Google, the writing is on the wall, so to speak: Graph Search is poised to change the very fundamentals of SEO, socially-informed search and content marketing. You're invited to attend SMX West where you can personally Meet Facebook Graph Search. You'll hear di [...]

Wanted: Session Ideas For SMX Advanced

Mar 5, 2013 at 9:24am ET by Chris Sherman

Do you have a topic you’d like to see covered in a session at SMX Advanced on June 11-12, 2013? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Anyone can submit a session idea for an SMX conference, even if you're not interested in actually speaking at the show. Just tell us the name of a suggested session, a description of what you'd like the session to cover and your contact information, if you like. Contact details aren't required, but they [...]

Live @ SMX West: Being National, Going Local

Mar 5, 2013 at 8:00am ET by Chris Sherman

Many businesses are fortunate to have widely recognized brands operating across countries or even the world, yet conduct much of their business locally. Retailers, real-estate agencies, home-service providers, B2B organizations... online marketing is essential for all of these types of businesses, but there can be a downside to being nationally recognized when you're trying to tune your marketing efforts at the local level. Without a clear plan that maps out territory, ownership, and credit you may find yourself competing with your own team, perhaps to the detriment of all. At SMX [...]

SMX West Starts Next Monday in San Jose; Register by March 10 and Save

Mar 4, 2013 at 2:03pm ET by Search Engine Land

The clock is ticking! Search Engine Land's - SMX West begins next Monday in San Jose, CA. Register now to reserve your spot! The search and social marketing landscape changes daily. At SMX West you’ll learn: how to take advantage of Google’s new Enhanced AdWords; the potential of Facebook Graph Search; and steps to take to minimize the chances of SEO penalties. The all-star SMX programming team created a comprehensive agenda that is tactical, strategic and inspiring. Our diverse faculty – from leading brands, agencies, and search engines – will share practical steps y [...]

Live @ SMX West: Converting The Mobile Customer

Feb 27, 2013 at 8:37pm ET by Chris Sherman

As many pundits predicted, the number of people accessing the internet via mobile devices has exploded. It's not hope or hype any longer: Both both comScore and Nielsen released reports this week conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the disruptive impact of mobile should have been brushed aside. Comparing PC vs. mobile engagement, they found that mobile now accounts for as much as 40 percent of time spent online. But mobile users are either on the run (of course), or are using a tablet during non-work hours (most likely from the couc [...]

Search Engine Land’s SMX West comes to San Jose in 2 Weeks – Register Today!

Feb 26, 2013 at 3:00pm ET by Search Engine Land

Attend SMX West and get expert insights and real-world-proven tactics that yield results instantly. The multi-track agenda, developed by the editorial team of Search Engine Land, includes 50+ sessions on SEO, PPC, mobile search, social media marketing at more. Learn from faculty of over 120 leading brand marketers, agency experts, Facebook, Google and Bing. Register by March 10 and save with pre-conference rates! [...]

Live @ SMX West: In-House SEO And PPC: What You Can Learn From Each Other, Optimally

Feb 26, 2013 at 8:00am ET by Chris Sherman

If you're an in-house SEO, you probably work with another in-house team that manages paid search campaigns, or vice-versa. Because you're working for the same company you know these people are "on your side," but at times tension can arise when "competing" for similar keywords, or budget, or even when it comes to properly giving credit to the efforts that make your overall search marketing campaign successful. Sometimes the other guys are your friend, sometimes your "enemy." In the best of all worlds, the ideal relationship is glued together with "co-opetition" with your "frenemy." At S [...]

Facebook and Google Advertising, SEO Sessions in the Spotlight – SMX West in Two Weeks!

Feb 25, 2013 at 2:29pm ET by Search Engine Land

Just two months into 2013, and Facebook has introduced Graph Search and Google enhanced AdWords to improve multi-channel campaign management. These are just a couple of the developments we’ll be covering in-depth at Search Engine Land's SMX West in San Jose, March 11-13. You’ll hear firsthand about Facebook Graph Search and other paid advertising options in a Keynote Conversation with Grady Burnett, VP of Global Marketing Solutions. We’ll follow that up with Meet Facebook Graph Search, a deep dive into the opportunity for internet marketers. Hear directly from Google about the [...]

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Join us at an upcoming SMX event:

North America

SMX Advanced - June 11-12, 2013
SMX East - Oct. 1-3, 2013
SMX Social Media Marketing - Nov. 20-21, 2013
SMX West - March 11-13, 2014

EMEA

SMX Paris - June 6-7, 2013
SMX Stockholm - Oct. 14-15, 2013
SMX Milan - Nov. 7-8, 2013
SMX Israel - Jan. 2014
SMX Munich - March 25-26, 2014
SMX London - May 2014

APAC

SMX Sydney - April 2014

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.