Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool

moz With more than 3,700 survey respondents, this year's industry survey from search marketing analytics provider Moz discovered the No. 1 SEO tool used by internet marketing professionals is Google Webmaster Tools. The majority of the survey focused on marketing issues, but Moz did ask participants a few SEO-related questions, including which SEO tools they currently use and how they are "coping" with not provided. According to the survey results, 68.8 percent of survey participants plan to focus on conversion rates and performance metrics in response to Google's elimination of keyword data [...]


Live @ SMX West: Top Social Tactics For The Search Marketer

smx west14_spotlight Are you a search marketer who's been tasked with taking on social media marketing for your firm or client? You've probably noticed that the chops and tactics you've developed for organic optimization or paid search campaigns are radically different from the techniques that social media marketers are using to engage with their communities, make content go viral, and otherwise succeed in the high-touch world of social media. Obviously, good interpersonal skills and a willingness to spend a lot of time on Twitter, Facebook, Pinterest and other social channels is hugely important. But just as b [...]


SMX West Rates Increase Saturday – Register Now, Save $200!

west14_570x270_a Early Bird rates for Search Engine Land's SMX West conference expire Saturday. Register now and get three days of exceptional content and invaluable networking for only $1595. Join us March 11-13 in San Jose, CA for expert tactics, best practices and strategies to help you adapt and succeed in the ever-changing world of digital marketing. The multi-track, 60-session SMX West agenda allows you to customize the program to best fit your needs and maximize your investment. Sessions are organized by skill level and thematically on topics including SEO, paid search, social media marketing, l [...]


Live @ SMX West: Breathing New Life Into A Tired Paid Search Campaign

smx west14_spotlight If you've been doing paid search for a while, you've undoubtedly run into a situation where you're working on a campaign that's been moderately successful, but has essentially been on autopilot and isn't taking advantage of any new features that could enhance its performance. Or perhaps you've inherited a campaign from another team or agency that's been neglected and is in serious need of a revamp. In either case, it's a good idea to evaluate your campaign for opportunities as well as how to prioritize what needs to be done. The speakers on the Breathing New Life Into A Tired Paid Search Ca [...]


Live @ SMX West: Long-Term SEO & How To Win For Years, Not Days

smx west14_spotlight The life of an SEO can be challenging. Just when you think you've got things figured out, have mastered the nuances of hundreds of ranking signals and have perfected your own tactics and techniques to achieve great search engine visibility, someone like Google's Matt Cutts will write a blog post condemning a widely-used, and up until now, seemingly acceptable SEO practice. And if Google's most visible spokesperson condemns a practice, you can be sure any website relying on it is headed for serious trouble. So how do you avoid Google's wrath, and make sure you're not playing with fire wi [...]


Learn from the Pros: See Who’s Speaking at SMX West and Save $200

west14_570x270_b More than 80 of the world’s most knowledgeable internet marketers will present at Search Engine Land's SMX West conference, March 11-13 in San Jose, CA. You’ll learn what makes them successful, what keeps them up at night, and what to expect from digital marketing in the next year. You’ll hear from: Brand marketers from the Fortune 500, e-retailers and innovative startups. Learn the latest from eBay, Harry & David, Adobe, Intel, ExactTarget, Sears, Disney and many more. Experts from full-service and boutique agencies with experience managing countless campaigns of all shap [...]


SMX West Early Bird Rates Expire In 2 Weeks – Register Now & Save!

smx-west-2013-featured Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda, featuring three days of tactic packed sessions, the highest-level networking anywhere, and much more. Six in-depth workshops also offered on March 10. Save $200 with Early Bird rates before they expire February 1 - Register now! [...]


Rand Fishkin Steps Down As The CEO Of Moz, Sarah Bird New CEO

moz Rand Fishkin, the cofounder of Moz, formerly known as SEOmoz, is stepping down from his role as the CEO of the company today. Rand announced the news on his personal blog about a month ago. He said it was because he felt he was "out of his depth, and poorly suited, especially from an emotional resiliency perspective, to meeting his obligations" in that role. Rand's new title is "individual contributor" but will continue to do what he has been doing, "product design, marketing initiatives, and evangelism" for the company. Sarah Bird, the President and COO of the company, is taking over as [...]


The Big SMX West Preview – A Virtual Tour Of What To Expect

west14_570x270_b Search Engine Land's SMX West search marketing conference is returning to San Jose on March 11-13, 2014. We've got a revamped, updated agenda, and have already confirmed more than 100 world-class speakers. SMX West is a can't-miss event for all serious marketers, whether you're the CMO or working to implement your key campaigns on a tactical level. Keep reading to find out why, then register now to qualify for Early Bird rates! At SMX West you can expect invaluable content, keynotes, networking activities and conveniences for which SMX conferences are famous. With all of the rapid chang [...]


Health & Medical SMBs Spend More On Marketing Than Other Industries

online vs offline copy When we conducted an online survey of 668 US small and medium-sized businesses in October 2013, a large number of these businesses (just over 20%) classified themselves as belonging to the Health & Medical Industry. This group consisted of a wide spread of specialists, including chiropractors, dentists, mental health practices, medical family practices, pharmacies, psychologists and general physicians. We asked them a number of questions related to their attitudes and use of internet and mobile marketing, and their engagement with search agencies. Interestingly, we found they spent mor [...]


Search Marketing Expo – SMX West Early Bird Rates Expire Soon – Register Now!

smxwest2013 Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda, featuring three days of tactic-rich sessions presented by some of the sharpest minds in marketing, including Copyblogger’s Brian Clark, Moz’s Rand Fishkin, Upworthy’s Sara Critchfield, and many others. Register now & save $200 with Early Bird rates! [...]


Share The Experience: Send Your Team To SMX West… and Save 15% to 35%

west14_570x270_a Give your marketing team the learning and tools they need for a successful and profitable 2014. SMX West provides must-have tactics on SEO, paid search, social media marketing, mobile marketing and more. With 60 sessions to choose from, your team members can select presentations based upon their responsibilities, skill-level and the needs of your organization. Get your new hires up to speed with search marketing or social media marketing boot camps, and other “freshman”-level sessions. Is your team experienced? The SMX West program shines with intermediate and advanced content. Look [...]


SPONSOR MESSAGE: SMX Biggest Search Geek Contest

Are you the geek to beat? Prove your SEM chops and win a trip for two to SMX West plus your choice of an iPad Mini, Sony PlayStation 4, or an Xbox One. Just answer the most questions in the least amount of time to win. Test your marketing intelligence and see how you stack up against your peers - Play Now! [...]


Don’t miss out on learning from the pros. Attend an SMX West workshop!

Sharpen your marketing skill set by attending one of six in-depth workshops offered on March 10. Choose from SEO, Advanced AdWords Training, International Search Marketing, Social Content Distribution for SEO, In-House SEO, or Content Marketing. All Access + Workshop combo and Workshop-only passes available. Save with SMX West Early Bird rates - Register now! [...]


Search Marketing Expo – SMX West Lowest Rates Expire Saturday. Register Now!

smxwest13_spotlight Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda, featuring three days of tactic packed sessions, the highest-level networking anywhere, and much more. Six in-depth workshops offered on March 10. Save $300 with Super Early Bird rates before they expire this Saturday, December 21 - Register now! [...]


SMX West Rates Increase Saturday – Register Now & Save $300!

west14_570x270_b SMX West Super Early Bird rates – the lowest offered – expire Saturday, December 21st. Register now for an All Access pass and join us in San Jose March 11-13. Here’s what you get: Exceptional content: 60 tactic-packed sessions, inspiring keynotes and clinics Invaluable connections: Meet others attendees and the expert speakers pre-show and in-person while you’re there at our many networking events Essential conveniences: stay productive and comfortable with hot lunches, all-day snacks, and Wi-Fi in session rooms Search Engine Land's SMX West has sessions for you, whether [...]


Best Rates For SMX West End Saturday – Register Now, Save $300

west14_570x270_a Optimize your paid search, SEO and internet marketing campaigns. Attend SMX West in San Jose, CA March 11-13. Register before rates increase this Saturday. Build your own program by selecting from any of the 60 tactic-rich sessions including: Long-term SEO: How To Win For Years, Not Days Pro-level Tips For Succeeding At Retargeting Capturing The Mobile Paid Lead Small Company; Big Results Top Social Tactics For The Search Marketer What Is Hummingbird & The Entity Search Revolution …plus a keynote conversation with Google search chief Amit Singhal, and the brand new so [...]


SMX West Super Early Bird Rates Expire Next Week – Register Now & Save!

Join the most accomplished search marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda, featuring three days of tactic packed sessions, the highest-level networking anywhere, and much more. Six in-depth workshops offered on March 10. Save $300 with Super Early Bird rates before they expire December 21 - Register now! [...]


Want To Speak @ SMX West? Here’s How

smxwest13_spotlight The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX West 2014, March 11-13, at the San Jose McEnery Convention Center. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request. As you might guess, interest is hig [...]


Check Out The All New SMX West Agenda – Register Now & Save $300

west14_570x270_b Search Engine Land's SMX West returns to San Jose in March with need-to-know tactics and high-level networking for digital marketers. The agenda features 60 sessions, keynotes and clinics on paid search, SEO, social media marketing, mobile search and more. Whether you’re a digital marketing veteran or just getting started, SMX West agenda has skill level sessions on the topics you need to master! Check out all of the sessions here. Been to SMX before? You’ll want to come back! We’ve added 30 new sessions and these new day-long programming tracks: Digital Marketing Summit: No one [...]


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