Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo - SMX Advanced. The conference will be held June 11-12 at the Bell Harbor International Conference Center in Seattle, WA. The focus of SMX Advanced is unique. Conference sessions and keynotes are designed for sophisticated search engine marketers; they are fast paced, detailed, and don’t review basic concepts. You’ll choose from in-depth sessions on organic search engine optimization (SEO), paid search advertising (PPC), and social me [...]

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Day one of SMX West is now over, and we wanted to share some of the live blogging recaps published throughout the day. There are two more days of SMX West still to go. You can also watch the last session named "Walk A Mile In Google’s Shoes: Dealing With Tough Calls In Organic Search" on our Google+ page. Don't Be A Creep! Tips For Tasteful, Tactical, & Effective Retargeting Served Up At #SMX, AIM Clear Blog Essential SEO Analytics: The Performance Metrics That Truly Count, BruceClay.com How Does Your SEO Measure Up? 852 Supreme Performance Metrics Tips From #SMX, AIM Clear Bl [...]

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SMX West kicks off this Monday in the San Jose. Don’t miss out! Register today for the pass option that meets your needs, budget and schedule. Get It All with an All Access Pass - March 11-13 Paid search. SEO. Social media marketing. With nearly 60 sessions and keynotes, you’ll get the tactics and solutions needed to exceed your marketing and sales goals. Three day All Access passes are available for just $1595, an outstanding value. Have only a day to spend? One Day All Access passes are also available for $895. Just Getting Started? Attend SMX Boot Camp Getting started can be [...]

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Join the editorial team of Search Engine Land and over 120 search marketing experts at SMX West! With over 50 sessions and keynotes, multiple networking activities, and access to leading solution providers like Covario, DoubleClick Search, Google and Marin Software, you’ll get the tactics and tools you need to exceed your marketing and sales goals. Register today! [...]

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In January, Facebook unveiled its first major move into the search space: Facebook Graph Search. Graph Search is not just another index of the web, however. Rather, it's powered by what people are liking and sharing, leading to vastly different results than you'd see on Google. And while it’s not currently a direct threat to Google, the writing is on the wall, so to speak: Graph Search is poised to change the very fundamentals of SEO, socially-informed search and content marketing. You're invited to attend SMX West where you can personally Meet Facebook Graph Search. You'll hear di [...]

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Do you have a topic you’d like to see covered in a session at SMX Advanced on June 11-12, 2013? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Anyone can submit a session idea for an SMX conference, even if you're not interested in actually speaking at the show. Just tell us the name of a suggested session, a description of what you'd like the session to cover and your contact information, if you like. Contact details aren't required, but they [...]

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Many businesses are fortunate to have widely recognized brands operating across countries or even the world, yet conduct much of their business locally. Retailers, real-estate agencies, home-service providers, B2B organizations... online marketing is essential for all of these types of businesses, but there can be a downside to being nationally recognized when you're trying to tune your marketing efforts at the local level. Without a clear plan that maps out territory, ownership, and credit you may find yourself competing with your own team, perhaps to the detriment of all. At SMX [...]

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The clock is ticking! Search Engine Land's - SMX West begins next Monday in San Jose, CA. Register now to reserve your spot! The search and social marketing landscape changes daily. At SMX West you’ll learn: how to take advantage of Google’s new Enhanced AdWords; the potential of Facebook Graph Search; and steps to take to minimize the chances of SEO penalties. The all-star SMX programming team created a comprehensive agenda that is tactical, strategic and inspiring. Our diverse faculty – from leading brands, agencies, and search engines – will share practical steps y [...]

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As many pundits predicted, the number of people accessing the internet via mobile devices has exploded. It's not hope or hype any longer: Both both comScore and Nielsen released reports this week conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the disruptive impact of mobile should have been brushed aside. Comparing PC vs. mobile engagement, they found that mobile now accounts for as much as 40 percent of time spent online. But mobile users are either on the run (of course), or are using a tablet during non-work hours (most likely from the couc [...]

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Attend SMX West and get expert insights and real-world-proven tactics that yield results instantly. The multi-track agenda, developed by the editorial team of Search Engine Land, includes 50+ sessions on SEO, PPC, mobile search, social media marketing at more. Learn from faculty of over 120 leading brand marketers, agency experts, Facebook, Google and Bing. Register by March 10 and save with pre-conference rates! [...]

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If you're an in-house SEO, you probably work with another in-house team that manages paid search campaigns, or vice-versa. Because you're working for the same company you know these people are "on your side," but at times tension can arise when "competing" for similar keywords, or budget, or even when it comes to properly giving credit to the efforts that make your overall search marketing campaign successful. Sometimes the other guys are your friend, sometimes your "enemy." In the best of all worlds, the ideal relationship is glued together with "co-opetition" with your "frenemy." At S [...]

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Just two months into 2013, and Facebook has introduced Graph Search and Google enhanced AdWords to improve multi-channel campaign management. These are just a couple of the developments we’ll be covering in-depth at Search Engine Land's SMX West in San Jose, March 11-13. You’ll hear firsthand about Facebook Graph Search and other paid advertising options in a Keynote Conversation with Grady Burnett, VP of Global Marketing Solutions. We’ll follow that up with Meet Facebook Graph Search, a deep dive into the opportunity for internet marketers. Hear directly from Google about the [...]

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The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX London 2013. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request. As you might guess, interest is high in speaking at SMX conferences. We literally sif [...]

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The concept of "influence marketing" has suddenly exploded into all aspects of search and online marketing. In his SMX Toronto keynote address, Sam Fiorrella, co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media, will present a new methodology that will advance the concept of influence marketing from a social media amplification tool to a true lead nurturing and sales conversion program. Based on real case studies and empirical evidence, Sam will also highlight the growing role that SEM will play in the future of influence marketing. It’s [...]

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Google's key, game-winning insight, the one that ultimately led to its dominance in Web search, was that links were really votes, that some votes deserved more influence than others, and that you could actually map the relationship between these links/votes by creating something called a "link graph," which in turn, allowed Google to "see" the Web in a unique way that surfaced quality sites that other search engines couldn't. Google is now making an enormous investment in a new type of graph, and as a search marketer, you absolutely need to understand what they're doing, because it's go [...]

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A new report from CPC Strategy looks at how Google Shopping fared against its rival, Amazon Product Ads, after making the switch to a commercial model in Q3 last year. The analysis finds its performance changed significantly compared to Amazon Product Ads, and provides further evidence that the move bolstered Google Shopping. Surge In Traffic & Lower CPCs In the second half of last year, Google Shopping sent 120% more traffic to merchants than Amazon Product Ads. In fact, Google Shopping more than doubled the amount of traffic it sent to merchants compared to 2011. At $0.31, Google Sh [...]

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Search Engine Land's – SMX West conference kicks off March 11 at the San Jose Convention Center in the heart of Silicon Valley. With over 50 educational sessions and keynotes, multiple networking activities and presentations from leading solutions providers, you’ll get the tactics and solutions you need to exceed your marketing and sales goals. SMX West offers flexible pass options to fit your needs, budget and schedule. Which pass is your match? Keep reading, and then register today to secure your spot. The Comprehensive SMX Experience – All Access Pass Participate in a smorga [...]

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Do you run a small business? Or, do you provide search marketing services for companies that serve predominantly local customers? Then, you know so-called "local search" is a unique beast in its own right, requiring different approaches for organic optimization, paid search and social media marketing efforts. At SMX West, you'll get some great street-savvy tips in Must-have Local Search Tactics from marketers who work daily on the ground. They'll offer case studies highlighting their successes -- as well as failures and hard-won lessons learned -- from working in a constantly changing [...]

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Marin Software, one of the leading search and social marketing platform providers, has filed to go public. The amount the company expects to raise right now is uncertain because, "The number of shares to be sold and the price range for the proposed offering have not yet been determined." Marin has been around for a little less than six years and says its software platform helps manage more than $4 billion in digital ad spending. It lists a range of clients, including "many of the world’s largest interactive agencies and advertisers . . . [such as] University of Phoenix, Macy’s, Razorfis [...]

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In the early days of search marketing, it was relatively easy to get by using a few simple tools, a spreadsheet, and just casually surfing the Web to see what your competitors were up to. Not so today, in this new era of "big data." Most search marketers instinctively know that more data equals more insight which in turn equals more opportunity to succeed. Yet, despite the potential rewards it offers, dealing with big data can be a big challenge. As Wikipedia defines it, "big data is a collection of data sets so large and complex that it becomes difficult to process using on-hand databa [...]

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