Adchemy made significant inroads in the product search arena in its short time, powering Google Product Listing Ads for brand name customers such as Macy's, Overstock.com, Finish Line and Walmart.
Today, @WalmartLabs, the retailer's technology lab based in Silicon Valley, announced it is acquiring Adchemy for an undisclosed sum.
Adchemy's technology takes a semantic search approach to streamlining and scaling product campaigns and moved away from pure keyword-driven targeting. The company designed the Adchemy IntentGraph, a semantic graph containing over 25 million products, their attrib [...]
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