Search Biz: Yahoo & AOL, Again?; IAB On Ad Revenues; Debating Google’s Evilness & More
Nov 20, 2008 at 5:30pm ET by Matt McGee
Does anyone want to dance with Yahoo? Well, Bloomberg is reporting that Yahoo is continuing to talk with Time Warner about buying AOL. The report says the two companies have met "in the past few weeks," and are discussing a plan where AOL's advertising business would be given to Yahoo in exchange for Time Warner receiving a stake in the combined company. Spokespersons for both Yahoo and Time Warner declined to comment on the report.
Do you see the cup as half-full or half-empty? Despite the troubled economy, the Interactive Advertising Bureau (IAB) announced today that Internet ad revenues [...]
Filed in: SEM Industry: Acquisitions, Search Biz
SEM Company, iProspect Acquires Range Online Media
Sep 11, 2008 at 9:45am ET by Barry Schwartz
Search Marketing company consolidation continues with iProspect acquiring Range Online Media today. This acquisition increases iProspect's US staff base by more than 60 employees, bringing the them to a U.S. employee base to over 230.
How will this impact the respective client's accounts? The current Range customers will continue to be serviced by the same people. New customers will be able to pick which geographic area they would like to be serviced from. Range is run by some familiar names including Cheryle Pingel and Misty Locke - huge congrats to you guys!
Misty Locke will continue [...]
Filed in: SEM Industry: Acquisitions
iNET Interactive Acquires Search Marketing Standard
Aug 20, 2008 at 7:16am ET by Barry Schwartz
Our friends over at the Search Marketing Standard, one of the first successful search marketing focused print magazines, has been acquired by iNET Interactive.
Search Marketing Standard launched in the first month of 2006, with many supporters. Boris Mordkovich & Eugene Mordkovich of MordComm founded and finance the magazine. iNET Interactive's Director of Marketing, Kevin Gold, has been writing for the publication since their debut issue, and now he can call the magazine his own
Not much will be changing with the magazine; the staff will remain on board. Boris will remain involved on an [...]
Filed in: SEM Industry: Acquisitions
WPP To Consolidate Search Agencies Under GroupM And Outrider Brand
Feb 13, 2008 at 11:53am ET by Greg Sterling
Global ad agency WPP, which paid almost $650 million for 24/7 Real Media last year, will be bringing together all its search agencies under the Outrider brand and under the GroupM media division. That includes the search group at 24/7, Catalyst, Quisma, and Outrider, which won Yahoo's Searchlight Award in New York last night for its Smirnoff campaign.
This consolidation creates a global search agency with offices on multiple continents.
[...]
Filed in: SEM Industry: Acquisitions, SEM Industry: Awards, SEM Industry: General
Washington Post Buys A Search Engine Marketing Firm
Oct 15, 2007 at 9:13am ET by Barry Schwartz
Washington Post buys search engine firm from the Washington Business Journal reports that The Washington Post bought a search engine marketing firm, CourseAdvisor.
CourseAdvisor is an online education site that helps pair up students' skills with college and university programs nationwide. Washington Post is hopeful that CourseAdvisor can boost their traffic and ad revenue through search engine marketing strategies and other means.
[...]
Filed in: SEM Industry: Acquisitions
Become a Premium Member and see all articles in our SEM Industry: Acquisitions archives!
Premium Members get unrestricted access to all archives - and more! Premium membership details below...
Become A Search Engine Land Premium Member
Gain insider access to the industry's leading online publication, covering the latest search engine news, in-depth features and analysis of products, technologies and search trends.
Subscribe as a premium member today and you'll get:
- Unlimited access to news & How To articles.
- Exclusive videos & webinars with search experts.
- Expanded community profile & posting privileges.
- Discounts to SMX Conferences & Events.
- 30 Day money back guarantee.
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - March 2-4, 2010
- SMX Munich - March 23-24, 2010
- SMX Toronto - April 8-9, 2010
- SMX Sydney - April 22-23, 2010
- SMX Advanced London - May 17-18, 2010
- SMX Advanced Seattle - June 8-9, 2010
- SMX East - October 4-6, 2010
- SMX Stockholm - October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- PPC Advertising & Geo-Targeting - November 12, 2009
- Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success - November 17, 2009
- Ask the Search Engines: War Stories from the World Tour - December 1, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
