Head Of Google’s Web Spam Team Matt Cutts Is Going On Leave

matt-cutts-600x338 Google's Matt Cutts -- who holds the title of "distinguished engineer" -- is taking a break from his duties as Google's chief web spam fighter. Cutts has announced on his personal blog that he's taking leave through October. It will be the longest break Cutts has ever taken from Google since he started with the company back in 2000 and since he began overseeing the web spam team in 2004. It's also one that he writes is overdue. From his post: When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she'd get to see more of me. I talked about this as recentl [...]


Bing Webmaster Roadshow 2014 Takes Search Experts On 4-City Tour This Summer

bing-webmaster-tools-featured Bing announced today it will be hosting the Bing Webmaster Roadshow 2014 starting next month, with stops in four cities including Chicago, Atlanta, Boston and Houston. In partnership with Inc. Magazine, the events will include panel discussions with Message Medium's Maisha Walker, Bruce Clay of Bruce Clay Inc., aimClear founder Marty Weintraub, along with Bing Webmaster senior product manager Duanne Forrester. According to the announcement, the panel speakers will address search and social trends, and how they impact consumer behavior now and in the future. "This is an ideal opportuni [...]


After Killing SES, Incisive Media Seems To Think “OMG” & Tries To Bring It Back

Incisive Media, which purchased the Search Engine Strategies conference when it was near the height of attendance, killed the brand entirely last year in place of a new ClickZ Live event. But now, after what seems to have been a disaster of the first ClickZ Live show, the company is scrambling back to revive SES. The Rise & Fall Of SES Conflict of interest time. My company, Third Door Media, competes with Incisive in the event space. For those who don't know, I'm the guy who programmed the first SES conference back in 1999, back in the day that SES was owned by Internet.com, Alan Meckler [...]


The Benefits Of Participating In Our Professional Search Community

SEO Community As a search and internet marketer, it's easy to get caught up in the day-to-day work with our employers and clients, as well as the task of keeping up with the latest developments from search engines, social media platforms and industry tools. Today, I'd like to step back from this and discuss search and social marketing as a community -- and what that sense of community means for us as professionals and as an industry. From the earliest days, search marketers have enjoyed an ecosystem that values sharing knowledge and friendship among search professionals, businesses and search engines. [...]


A Dilbert On Search Engine Keyword Research

seo-geek-dilbert-1395146769 There was a fun search marketing-related Dilbert strip last week on the topic of doing and presenting your keyword research to your boss. The search marketer says: "I did A-B testing and found the search terms that bring the most people to our site." He then adds "the most effective search terms are "wingless skunk"," "junkyyard snack," and "planned injury." When he presents his findings to his colleagues in his office, he gets Topper who responds, "Well, Duh! You could have just asked me." I am sure most of you can relate to this. You can see the full strip over here. Other Searc [...]


How One SEO Consultant’s Near Death Experience United The SEO Community

dana-tilt-cropped-300 Dana Lookadoo is a familiar, warm, embracing and smart personality in the SEO/SEM space, and when she was involved in a major accident, the community she was such a big part of was there for her. Yesterday, Dana posted on her blog Journaling My Cycling Accident And Recovery. She described in detail her accident, the bleak outlook, her miraculous recovery, and the family, friends and colleagues who were part of that recovery. Like many of you, we here at Search Engine Land were watching and praying each and every day since Dana's accident on November 14th. There were times we were told sh [...]


There’s Still Time To Take The 2013 Moz Industry Survey

moz Search marketing software provider Moz is asking SEO professionals to complete its 2013 Moz Industry Survey. According to the announcement on Moz's blog, the survey should take only five to ten minutes and the data will be shared publicly once it's published. This year's survey is intended to gain insights on industry trends, including SEO tactics, tools, technology and budgets, as well as demographics of the people practicing SEO. Anyone wanting to participate in the Moz Industry Survey can do so here. Participants will be included in a contest for a number of prizes, from a fully pa [...]


Results Of SEMPO Survey Shows Search Marketing Salaries Have Dropped Nearly $7,000

sempo-logo Published last week, SEMPO's fourth annual salary survey revealed the average search marketing salary dropped from $75,543 to $68,600. In conjunction with ClickZ, the SEMPO Research Committee surveyed 2,180 participants representing both in-house advertisers and third-party agency personnel. The survey included 20 questions covering a number of topics, including salary levels, job roles and search marketing efforts. In addition to the drop in average search marketing salaries, VP-level search marketers and respondents in the top four salary ranges also saw a drop in pay. The number of [...]


RIP, Ren Warmuz, Founder & CEO Of Trellian

Ren Warmuz Veterans of the SEO space will know the name Trellian, a long-time SEO tools company. Veterans may also remember at some of the early search conferences often seeing the Warmuz brothers walking around, Ren and David. Sad news today that Ren is no longer with us. Pierre Zarokian has a nice In Memoriam post about Ren at Search Engine Watch, and Ren's brother David has a post about his passing from colon cancer a few days ago. Aged 45, Ren leaves behind his wife and two children, ages 6 and 9. I remember Ren from the times years ago that he was regularly speaking on panels I moderated. He a [...]


Long-Time SEO Jill Whalen Moves On, Praises Google For Rewarding Content More

jill-whalen Jill Whalen, one of the first major personalities in the SEO industry, who has been practicing SEO for nearly 20 years, has announced she is moving on from SEO. The reason why, may shock some of you. One of the reasons is that she feels that she no longer needs to be the voice "reason in the industry." Why? Because Google now works. The tricks to beat and spam Google, Whalen said, no longer work as well. Since Google released Panda and Penguin algorithms, as Jill said, the voice of reason is now found virtually on all SEO blogs, forums and at events and conferences. Jill wrote: [...]


Dilbert: SEOs Control Content On The Web

A new Dilbert cartoon once again takes a jab at SEOs and what they do or can do. The latest comic reads: Woman: Asok, your meeting stole an hour of my life. Woman: According to international law, I may now claim you as my indentured servant. Man: Wow. That.... Actually is a law. Woman: (Thinking) Or I'm really good at SEO. It is a play on you cannot always believe what you read on the Internet and that SEOs can create content that ranks well on the Internet that may be completely inaccurate. Postscript: Today, yet another cartoon on SEOs was released. Here is a snippe [...]


Infographic: The Death Of SEO, Failed Predictions Over The Years

Death Of SEO Infographic SEO has been declared "dead" almost from when it first began, as our post from a few years ago, Is SEO Dead? 1997 Prediction, Meet 2009 Reality, covers. Now, a new infographic is out looking at how SEO has been "dying" over the years. The infographic is from SEO Book and is interesting in that rather than taking a timeline approach, it instead shows examples of various types of people who've declared that SEO is dead and why they are, as the infographic puts it, "deluded." The infographic is below; click to enlarge it: If you want the infographic for yourself, you'll find it here: Info [...]


Google Algorithm Changes, Mobile Internet Have Most Significant Impact On Search Marketers [SEMPO]

sempo-logo About nine out of 10 search marketers say Google's recent algorithm changes have had a significant impact on them, and about the same amount say that the rise of the mobile internet and local search are also having a significant impact. The data comes from the SEMPO State of Search Marketing Report 2012, which was just released this week. Nearly 900 search marketers responded to this year's survey, which was conducted online between March 12 and May 15, 2012. Survey takers represent 36 countries, with about 64 percent being in the US. What Impacted Search Marketers Most Whether workin [...]


Industry Survey Underscores How The SEO Industry Relies On Google’s Free Tools

google-g-logo If there's one thing that stands out in the 2012 SEO Industry Survey, it's that the SEO industry relies heavily on the free SEO-related tools that Google provides. SEOmoz released the results of its semi-annual survey today -- a survey conducted between March and May that drew responses from almost 6,500 people in more than 100 countries. Almost half of the respondents (47.3 percent) were from the U.S., and 77 percent were males. There's some interesting data about marketing budgets (for example, 34.4 percent say they spend $1,000 and up on consulting each month) and tactics used (76 pe [...]


Search Marketer Ron Jones Passes Away

photo Internet and search marketer Ron Jones has passed away after a battle with melanoma over the past several months. Jones was the founder and owner of Symetri Corporation, where a notice of his death has now been posted. SEMPO, the search marketing group that Jones was a board member with from 2008 through 2010, including a term as vice president, also sent out a notice today. His family has asked for gifts, donations and memorials be made by check to: Pierce-Jefferson Funeral Service 213 West Mountain Street Kernersville, NC 27284 Mark check "For the benefit of the Ron Jones [...]


Funny Google Matt Cutts Mashup Video

It has been a long couple months for the search marketing community between the Penguin update, a Panda refresh, the link notifications and the parked domain bug - you guys need a laugh. Sam Applegate put together a hysterical parody video of Matt Cutts talking about how to achieve number one ranking in Google. The video takes dozens of the videos Matt put together from the YouTube channel and mashes them into a video I think you all will appreciate. Here is the video: [...]


SEOmoz Industry Survey Now Open

SEOmoz has announced the SEOmoz Industry Survey is now open and ready for you to take. You can take the survey online over here. The last time SEOmoz ran this survey was two years ago, you can see the results of that survey over here. The survey has 54 questions and should take you about 20 minutes to complete. The question topics include: Your Work in the Industry Questions for Consultants, Freelancers, and Agencies Learning and Improving Internet Marketing Skills Internet and Inbound Marketing Scope and Process Inbound Marketing Tools and Tactics SEO Tools and Tactics [...]


Dilbert: Hiring A Weasel To Do SEO & Corrupt The Industry

The Dilbert cartoon above doesn't speak well of the search engine optimization position. The cartoon ties people who do SEO as weasels and those that hire SEOs as an accomplice, someone who actively participates in the commission of a crime. It goes on to say the SEO will go ahead and "game the system" and "corrupt the integrity" of the industry. This clearly does not speak well of our industry and the SEO job profession. But then again, it is just a cartoon? The cartoon reads: I hired a pantless weasel to do our search engine optimization. He'll help us game the system and c [...]


Movember SEO Moustache Competition Raises $17,000 For Cancer Research

What started out as a friendly rivalry between Bing's Duane Forester and Google's Matt Cutts  resulted in $17,000 for the Movember, a moustache campaign to raise awareness and funds for cancer research, specifically prostate cancer. Mike Halvorsen set up the competition while at SMX Advanced. There were 83 participants in the Search For The Cure team, many familiar faces from the search community. Duane Forester, the team captain, raised $3,667. Matt Cutts raised $3,721. SEOs were exchanging photos as well as quite a few digs at each other all month via Twitter using the #seostache hashtag [...]


SEO Mustache Competition Backed By Google’s Matt Cutts & Bing’s Duane Forrester

Mike Halvorsen has set up a special competition this November to help raise money for Prostate Cancer Foundation and Livestrong. The competition is on growing a mustache and both Google's Matt Cutts and Bing's Duane Forrester are participating. Duane blogged about it on the Bing Search Blog saying, "Schema, Sitemaps and ‘staches: What do they have in common?" Nothing really, except that those involved in schema and sitemaps are participating in this competition, known as Movember. Here are the rules: On Movember 1st, guys register at Movember.com with a clean-shaven face. For the rest of [...]


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