Matt Cutts Webmaster Video Infographic

Matt Cutts of Google gives daily advice on the Google Webmaster YouTube Channel. He has been doing so for years and they recently did a live Q&A to celebrate their 5 million views. Click2Rank published an outstanding infographic documenting the various facts gleamed from these videos. He named the infographic the Matt Cutts Webmaster Infographic. Here is a low resolution version, but you can find the better quality version Click2Rank. It has been a fun week for infographics. We had the Matt Cutts debunking flowchart and our SEO Periodic Table. [...]


Tim Mayer: Search Vet & Ex-Yahoo Lands At Trada

Tim Mayer, a former Yahoo and longtime search industry veteran, has landed a new role at Trada, the crowdsourced SEM marketplace based in Colorado. Mayer joins the company as its Chief Strategy Officer, and will oversee sales, marketing, product development and operations. Ben Wright, another ex-Yahoo, is also joining Trada as its VP of Service Delivery and Marketplace. For Mayer, this latest position expands on a lengthy career that's seen him work at several of the web's early search engines. As Danny Sullivan detailed last summer when Mayer left Yahoo, that career began at RealNames [...]


Video: 12 Days Of Googlemas Carol From Google & Search Engine Land

Some of the members of the Search Engine Land team spent some time at Google last week. They put together a 12 Days of Googlemas Carol for all to listen and watch on YouTube. Sitting in front with the laptop and yellow shirt is Google's Matt Cutts. In the blue shirt in front is Danny Sullivan, Editor-In-Chief of Search Engine Land. In the back row, from left to right is Michelle Robbins, Director of Technology; Matt McGee, Executive News Editor; and Elisabeth Osmeloski, Executive Features Editor. Here are the lyrics of the carol: On the 12th day of Googlemas my Googlebot gave [...]


RIP Jaamit Durrani

Jaamit Durrani, a UK-based marketer who was well known in SEO circles, has died. He was the SEO director for OMD UK. Durrani was killed in a London Underground accident last week, struck by a train, apparently knocked in front of it. That's not hard to happen on the Tube. Platforms are often crowded, and except in some rare newer sections, there are no barriers. He's being remembered online right now through a Twitter tribute where thoughts are being sent along with the #jaamit hashtag: A number of tribute blog posts have also gone up, including: Jaamit, from Rishil Lakhani (v [...]


SMX West Registration Open – Best Rates Available Now

The dates are set and registration is live! Search Marketing Expo – SMX West is scheduled for March 8-10, 2011. This year’s show will take place at the McEnery Convention Center in downtown San Jose, CA. Register now to take advantage of the lowest-available super early bird rates. The SMX West conference program will run from March 8-10; the expo hall will be open March 8-9. SMX West will feature three jam-packed days with over 60 sessions of cutting-edge content on search engine optimization (SEO), paid search advertising (PPC), social media marketing, local and mobile search marketi [...]


Crowdsourced SEM “Marketplace” Trada Raises $5.75M From Google Ventures & Others

Trada announced a $5.75 million "C" round this morning. It was led by Google Ventures and early investor Foundry Group. Trada CEO Niel Robertson told me yesterday that the money will be used for to get into display (and eventually video and mobile), as well as to expand into non-US markets and develop new tools for agencies. What is Trada? you ask. Trada is a relatively new "crowdsourced search marketplace." It brings together freelance search marketers and advertiser campaigns and gets multiple people to work on those campaigns. In fact the company says that it has an average of 24 search [...]


Four Search Agencies Merge To Form BlueGlass Interactive

If you felt a rumble yesterday amongst the search marketing ranks, it was probably caused by the news that four well-known marketing companies announced a merger into one new agency known as BlueGlass Interactive. The companies coming together are 10e20, Search & Social, Brent Csutoras Inc., and SecondStep Search. In a blog post announcing the merger, BlueGlass CMO Chris Winfield says that the companies had already been referring work amongst themselves for years. A news release about the merger says that, in addition to offering client services, BlueGlass also plans to offer free and [...]


SMX Advanced Rate Increases April 25 – Only Two Days Left

The Early Bird Rate for Search Marketing Expo – SMX Advanced Seattle expires end of day Saturday, April 24. Register now and save $200 off the onsite registration fee, plus guarantee you’ve got a seat at the conference created for experience search marketers. Advanced features one-of-a-kind sessions for experienced search engine marketers. Look at the agenda. See what to expect – read conference chair Danny Sullivan’s preview. Check out the latest networking opportunities – with more on the way. Advanced sells out because capacity is limited. Over 80% of available tickets [...]


Lowest Rate for SMX Advanced Seattle Expires This Week

The pre-agenda rate for Search Marketing Expo – SMX Advanced Seattle expires at the end of day Saturday, March 20th. Get your ticket to the conference exclusively for search marketing experts…and save $200. Register today! Join us June 8-9 at Seattle’s Bell Harbor International Conference Center for an engaging and intimate conference. SMX Advanced is filled with opportunities to share tactics, exchange ideas and network with many of the world’s most talented and successful search marketers. All sessions on the multi-track program are fast-paced, Q&A-packed and don’t slow down [...]


Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked

Back in April 2008, Jason Gambert began his attempt to trademark SEO. But last week, Gambert's claim was formally blocked. That wasn't due to a big company or industry group fighting it. It came down to a few individuals in the SEO industry, with ultimately one woman -- Rhea Drysdale -- who fought to the end using her own money and time to beat it. The challenge began when SEOmoz filed the first opposition to the trademark in 2008. However, the company never pursued this further due to their legal spat with Ripoff Report. Jonathan Hochman of Hochman Consultants's complaint with the USPTO [...]


SEMPO Elects 2010 Board Members

SEMPO -- the Search Engine Marketing Professional Organization -- has announced its 2010-2012 Board Of Directors. Officers will be elected from the board later this month. The board takes office as of March 18 and includes: Chris Boggs, Director, Search Engine Optimization, ROSETTA Massimo Burgio, Founder, Chief Strategist, Global Search Interactive Bruce Clay, President, Bruce Clay, Inc. Dave Fall, SVP Product and Operations, Clickable, Inc. Rob Garner, Strategy Director, iCrossing Mike Grehan, VP and Global Content Director,  Incisive Media Motoko Hunt, President, Japanese S [...]


Another Person No One’s Heard Of Tries To Trademark SEO

HuoMah Blog discovered that yet another person is trying to claim a trademark on the term SEO, search engine optimization. Clinton Cimring of a company called "Search Engine Partner" filed a trademark application with United States Patent and Trademark Office on January 5, 2009. The filing claims first use SEO as a trademark was on September 23, 1996 and first use in commerce was on September 24, 1999. This is the second time in about two years that someone with no general stature, reputation or well-known and documented history has tried to claim a trademark on SEO. In 2008, Jason Gambert [...]


Take The Google Webmaster Quiz

The Google Webmaster Central blog announced they posted a "fun and educational" quiz for all to take over here. The quiz must be taken by Wednesday, January 27 at 5PM PST. And there are no prizes for winning, it is just for fun. I took the quiz yesterday and it was pretty useful to see all the common questions posted in the Google Webmaster Forums. Google said they would follow up with the correct answers after the quiz results have been tallied. Postscript: Google has posted that they have all the answers for the quiz online now. You can see the answers over here. Only three p [...]


Halloween ’09 From Google, Yahoo, Bing & Others

Today is Halloween and the search engines have logos up for the special day. Before I post the logos, here are some posts from others in the community on Halloween. Matt Cutts of Google had a holy costume. Google Blogoscoped noticed Google added trick or treat to their robots.txt file. Bing has a special visual search edition for today. Bruce Clay's team dressed up and PPC Heros added some funk. Finally, the logos you see below is reposted from the Search Engine Roundtable. Google has four Doodles: Yahoo (Flash): AOL (Flash): YouTube: Bing: Ask.com: [...]


Google’s Matt Cutts, Cuts His Hair

Matt Cutts, known as Google's search spam tsar, recently had a hair cut. Many people from the search industry noticed Matt's new hair cut at recent search conferences. In short, Matt lost a bet about a release date of one of Google's products and as a consequence, had to shave the hair off his head. Brian White, from the team Matt works on at Google, tweeted a link to a video of the actual hair cut. Yes, they made a pretty fun video showing off the hair cut process for all SEOs and search folks to enjoy in the industry. Here is the video: [...]


Thoughts On Web Developers, SEO & Reputation Problems

After last week's "Does SEO = Spam" debate erupted, I had a number of follow-up emails where I explained privately more about why SEO has such a bad reputation in some quarters, as well as what SEO is and isn't, from my perspective. I wanted to share some of that below. Bad Advice Sucks: From SEOs Or Web Developers I can completely understand the frustration people can feel when they hear SEO advice from someone positioning themselves as a "professional" that seems to be all about tricking search engines. As someone who has been preaching good, content-driven SEO since 1996, I also encou [...]


SEO FAQ That’s Not From The Land Of Unicorns

I guess Derek Powazek isn't done with attacking SEO. Now he's published an SEO FAQ page which, sorry, really doesn't provide much FAQ about SEO. So what the heck. I'll deconstruct it. Be sure to also read my previous post, An Open Letter To Derek Powazek On The Value Of SEO. What's SEO? First, any good FAQ ought to define what the subject is, right? So what's SEO? Turns out, we have an SEO page here on Search Engine Land that explains this succinctly. SEO — search engine optimization — is the process of getting traffic from the "free," "organic," "editorial" or "natural" list [...]


An Open Letter To Derek Powazek On The Value Of SEO

Derek Powazek launched an attack on SEO yesterday that really said nothing that others haven't ranted about before. I've responded to many of these attacks over the years in hopes of educating people about mistaken assumptions. I've largely given up. But I figured this time I'd give it another go with some personal illustrations I've encountered recently. In particular, rather than do an article to counterbalance Derek's post, I started to write him a private email. But as I composed that, I felt it might better illustrate to everyone why SEO is indeed a legitimate form of marketing [...]


Dear Fox News: SEO Is Not Search Engine Scamming (Unless You’re Scamming Yourself)

In the same month that Rupert Murdoch has said he'll charge for all his news sites because "quality journalism is not cheap," I find it ironic to read the rubbish about search engine optimization that Murdoch-owned Fox News "reported" this week. SEO equals scamming, we're told. If I have to pay for this type of article from Fox News in the future, I sure hope there's a refund policy. Below, an open letter to Fox News encouraging them to correct their error, lest they want to be considered scammers themselves, since they practice SEO. The article from August 17 is called "Top Online Marke [...]


Ask.com Mocks Yahoo With Employee Poaching Sign

I was walking through the expo hall, which I rarely do, and I spotted at the Ask.com booth this sign. You read that? "My company just gave up on search. Where do I work now" and then the URL at the bottom. That is Ask.com being funny and then trying to pick up Yahoo Search employees. I am also being told that they are giving away bars of chocolate that say the same line. Yea, Yahoo did give up on search but I also personally believe Ask.com has also given up on search. [...]


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