An Open Letter To Derek Powazek On The Value Of SEO

Derek Powazek launched an attack on SEO yesterday that really said nothing that others haven't ranted about before. I've responded to many of these attacks over the years in hopes of educating people about mistaken assumptions. I've largely given up. But I figured this time I'd give it another go with some personal illustrations I've encountered recently. In particular, rather than do an article to counterbalance Derek's post, I started to write him a private email. But as I composed that, I felt it might better illustrate to everyone why SEO is indeed a legitimate form of marketing [...]


Dear Fox News: SEO Is Not Search Engine Scamming (Unless You’re Scamming Yourself)

In the same month that Rupert Murdoch has said he'll charge for all his news sites because "quality journalism is not cheap," I find it ironic to read the rubbish about search engine optimization that Murdoch-owned Fox News "reported" this week. SEO equals scamming, we're told. If I have to pay for this type of article from Fox News in the future, I sure hope there's a refund policy. Below, an open letter to Fox News encouraging them to correct their error, lest they want to be considered scammers themselves, since they practice SEO. The article from August 17 is called "Top Online Marke [...]


Ask.com Mocks Yahoo With Employee Poaching Sign

I was walking through the expo hall, which I rarely do, and I spotted at the Ask.com booth this sign. You read that? "My company just gave up on search. Where do I work now" and then the URL at the bottom. That is Ask.com being funny and then trying to pick up Yahoo Search employees. I am also being told that they are giving away bars of chocolate that say the same line. Yea, Yahoo did give up on search but I also personally believe Ask.com has also given up on search. [...]


Alan Rimm-Kaufman Passes Away After Courageous Bout With Leukemia

The editorial staff at Search Engine Land has just learned that over the weekend, on July 18th, Alan Rimm-Kaufman passed away following a 16 month long battle with leukemia. He bravely faced countless rounds of chemotherapy and a bone marrow transplant in hopes of a cure. Alan Rimm-Kaufman was just 41 years young, and is survived by his wife, Sara, and two young children, Sam and Davida. A moving tribute to his life can be found on Legacy.com. Alan was a valued contributor to Search Engine Land - his articles on paid search marketing and other search issues can be found here. Co-found [...]


Two Special Training Workshops Added To SMX East

Join us for workshops that take a deep dive on search engine optimization (SEO) or issues confronting in-house SEM professionals at Search Marketing Expo - SMX East. The seminars will be held October 8, immediately following SMX East on October 5-7. Keep reading for descriptions of In-house SEM Exchange and Bruce Clay SEO training workshops. Managing Your Company’s Search Marketing? In-house SEM Exchange Is A Must... In-house SEM Exchange is a focused, interactive and intimate workshop designed by in-house SEOs for in-house SEOs. In-house SEM Exchange is: 100% in-house â [...]


Happy Father’s Day From Google & Others

We wanted to wish all the fathers out there a happy Father's Day from all of us at Search Engine Land. To celebrate, below is a collection of some of the logos from Google and the rest of the industry. Happy Father's Day! Google: Yahoo: AOL: DogPile: Bing: Ask.com: Cre8asite Forums: Search Engine Roundtable: [...]


SMX Advanced – 10 Tickets Left

If you've been waiting to register for SMX Advanced, now is the time. As of this morning, there were 10 tickets left. Register now online or call (877) 242-5242 to secure your spot. Once the tickets are sold, we'll create a waiting list and contact people on that list if/when spots become available. If you already have your ticket for SMX Advanced, we're looking forward to seeing you next week! Remember that the opening Meet & Greet reception kicks things off Monday evening at 6PM. Pick up your conference badge and materials and join us in the Bell Harbor's Odyssey Museum to say "hi" t [...]


What Israeli SEMs Want

A month ago, I wrote about my meet up with Google Israel, from my trip to Israel about two months ago. This week, I am back in Israel on a sponsored Blogger Delegation to meet with Israelis and see their way of business and life. Today, I had free time and used it to meet up with some of the larger search marketing agencies in Israel. The meet up took place at Compucall, one of the largest SEM companies in Israel. Several of those that attended have been in the SEO/SEM space for about ten years and have extensive experience both running an SEM company and performing SEM services. Gilad [...]


Spring Is Here, Search Engine Logos For The Day

Today in the Northern Hemisphere, it is the first day of Spring. The search engines, excluding Yahoo, have special logos for the day. Let me share them with you. Google's logo was designed by Eric Carle: AOL has a Flash animated logo: [...]


Martin Schaedel (Lazerzubb) Killed In Plane Crash

I can recall when I first met Martin Schaedel, known widely by his online handle lazerzubb, I think it was at a search conference in Sweden or Germany years ago. He was the youngest person I'd ever seen show up at one (he was maybe 15 at the time), and he was eager to make his mark. And so he did among many in the search and internet marketing community that watched him grow up. Sadly, Martin was apparently killed in a small plane crash in Santa Monica yesterday. Over the years, Martin was a fixture at various events. He moved beyond search and was involved in venture capital and va [...]


Do You Have What It Takes To Be A Top Search Marketer?

We've done some preliminary analysis of the top-performing entries in our Biggest Search Geek Contest and have compiled some fascinating (though not entirely scientific) results by looking at LinkedIn profiles of the top 10 scorers. By the way, it's not too late to participate in the contest—it only takes a few minutes and the prize is a free Free Ticket To SMX West in February. Do you recognize yourself in these results? Demographics: 80% Male / 20% Female Average Age – 30 (range almost entirely from 25-35) Skewed Coastal Urban locations – NYC, Boston, SF, LA, Chica [...]


Take The 2008 Search Quiz

Our very own Matt McGee has posted the 2008 Search Quiz for the search community to take. The quiz basically tests your knowledge of events in the search industry, including news, events and community related topics. You can take the quiz over here, but once you click on the link, it should start. There are 21 multiple-choice questions, and if you get one wrong, you lose. The test is being timed, and the person who answers all the questions correctly in the shortest amount of time, wins. You can win a $50 Amazon.com or iTunes (U.S.), or $50 via Paypal. I personally took the quiz an [...]


Crappy MP3 Sites, Comment Spamming & Enough Already

In covering search marketing for the past 13 years, I've tried not to be judgmental about certain marketing tactics some people might undertake. Search engines have "rules" that they themselves knowingly allow others to break. Arguments erupt over the idea that any type of marketing is "manipulation." But at some point, enough is enough with some tactics. And today, I'm done. I'm calling bullshit on anyone who is link spamming or creating crappy nonsensical content sites. Seriously, enough. You've wasted enough of my time, and you've wasted enough time of people all over the web. I'l [...]


IM Broadcast: “YouTube For Internet Marketers”

Our friends, Loren Baker, David Snyder & Jordan Kasteler have launched a new video site named IM Broadcast. IM Broadcast, as Loren describes it, is "YouTube for Internet Marketers." In short, it is a video sharing site focused around the Internet Marketing industry. The focus is not just to upload videos on Internet marketing topics, but to also create a social networking site around those videos. Why not for our industry? We already have dozens and dozens of discussion forums, we have our own Sphinn site and we have WebmasterRadio.FM as our radio site. IM Broadcast will be liv [...]


Departures & Changes: Natala Menezes, Kevin Ryan & Lisa Barone

Three people in the search marketing space have had job changes this week: Lisa Barone, Kevin Ryan and Natala Menezes. Below, a look at where they are heading. Natala Menezes is known to many as a dynamo who advocated for Microsoft adCenter as lead product manager. But it's her last day today at Microsoft, as she heads out to a new challenge as director of product management at TeachStreet. All the best, Natala! Kevin Ryan was named vice president of Search Engine Watch and the Search Engine Strategies conference series last year. Stewart Quealy (who I worked with for many years) now t [...]


Google Hosting Live Chat Event & SEMPO’s First SEM Debate

This Thursday, June 19th at 5pm (EST), Google will be hosting their second live chat session for webmasters. The first event, which took place in March, turned out to be a pretty big success. To register for the event, go here and click on the "register" link on the left hand side of the page - you won't want to miss it. SEMPO is hosting the "Great SEMPO NY Debate" at Stitch in New York on 247 West 37th Street. The event is tomorrow at 6:30pm on Wednesday, June 18th. The topic of discussion is, "Which is the best way to manage search engine marketing, In-House or Agency?" To register fo [...]


SMX Social: Just What Did Calacanis Say About SEO & More Recaps

At our SMX Social Media Marketing conference this week, we had a great panel on the future of human powered search. Jason Calacanis of Mahalo, Jimmy Wales of Wikia Search, and Steven Marder of Eurekster all took part. Jason had some remarks on SEO that set off the usual wave of upset. But as I commented to those who weren't at the panel, by the end of Q&A, Jason -- along with Jimmy Wales and Seven Marder -- were agreeing about the usefulness of SEO. It's all down to the definitions. Below you can hear Jason's presentation yourself, then you can hear the Q&A portion that covered search [...]


Earth Day Logos From The Search Engine Industry

As I posted earlier this morning, here is a quick compilation of logos for Earth Day from the search industry. Google: Yahoo (Flash version): AOL: Ask.com: Cre8asite Forums: Search Engine Roundtable (our theme, it actually glows): Past Earth Day themes and logos from the search industry: Google, Ask.com & Yahoo! Earth Day Logos, 2007 Search Engine Commemorate Earth Day 2006, 2006 Ask Jeeves & Google Earth Day, 2005 Google Commemorates Earth Day, 2004 [...]


April Fools 2008 : The Search Industry’s Recap

Happy April Fools Day! April Fools can be a fun but scary day for news reporters like myself. On one hand, we get to make up stories and fool people into thinking they are real. On the other hand, we have to determine which news stories are real and which are fake and not be fooled ourselves. Below is a recap of stories I found throughout the web, focused on mainly search, designed for April Fools Day: Let's start off with Danny's Microsoft's $1 Million Guarantee Program To Win Searchers article. I hear it fooled several people already. Over at my Search Engine Roundtable site, I decided [...]


We Don’t Need SEO Standards!

Last month I attended the SMX West session in Santa Clara entitled Is it Time for Search Marketing Standards? It was an interesting session, but I wasn't really sure where I stood on the issue at the time. Now that I've had a few weeks to think about it, I've come to the conclusion that not only would it be impossible to come up with standards that most would be happy with, I strongly believe that we don't need them at all. I have long been a proponent of performing SEO in such a way that satisfies all stakeholders, i.e., the client, the search engines, and the internet as a whole. My fee [...]


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