The Latest on “Not Provided” and More at SMX Advanced – Register Now

smxadvanced-featured Ask a search marketer what they love about their job and you’ll likely hear “it’s always changing.” Just this week, Google upset the apple cart by announcing it’s extending “not provided” to paid ads. Will that change have meaningful impact for you? That’s just one of the topics SMX Advanced will tackle, without getting bogged down explaining the basics. If you’re an advanced SEO, paid search or social media marketer, SMX Advanced is for you. Here’s what you get by attending: 30+ sessions and keynotes featuring accomplished marketers revealing tactics you won’t [...]


SMX London: Inspiring Keynote, Exceptional Networking

SMX London Search Engine Land's SMX London search marketing conference is returning to the UK on May 13-14, 2014. We've got a revamped, updated agenda, and have already confirmed dozens of world-class speakers. SMX London is a can't-miss event for all serious marketers, whether you're the CMO or working to implement your key campaigns on a tactical level. Keynote: Ajit Sivadasan, Vice President and General Manager, Lenovo Corporation Ajit Sivadasan manages a team spanning 10 countries worldwide, focusing on driving online and digital demand generation and brand campaigns integrated with social media, [...]


Introducing MarTech: The Marketing Tech Conference. Registration Now Open!

Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing, will be held in Boston August 19-20, 2014. Secure your spot & save with our lowest alpha rates - Register now! [...]


Invest in You: Attend a Workshop at SMX Advanced

smxadvanced-featured Successful marketers invest time learning new skills and perspective-changing ideas. That’s why we’re offering six unique workshops and summits featuring leading experts on June 10 at SMX Advanced. Choose from: Search Engine Land Summit: Attend for new perspectives and inspiration on search engine marketing. You’ll hear presentations from nearly a dozen pioneering search marketers, each discussing a topic they believe will change the way you approach your profession. Moderated by the editors of Search Engine Land. Advanced AdWords Training: Boost your PPC campaign performance with [...]


The Big SMX London Preview – A Virtual Tour Of What To Expect

SMX London Search Engine Land's SMX London search marketing conference is returning to the UK on May 13-14, 2014. We've got a revamped, updated agenda, and have already confirmed dozens of world-class speakers. SMX London is a can't-miss event for all serious marketers, whether you're the CMO or working to implement your key campaigns on a tactical level. As always, you can expect the great content, keynotes, networking activities and meals for which SMX events are famous. With all of the rapid changes that have been occurring with search marketing, we've also developed a ton of new content for the [...]


Search Marketing Expo (SMX) Advanced Agenda Posted – Register Now & Save!

Fluent in search marketing? SMX Advanced is for you. Join us, June 11-12 in Seattle for two days of expert-only sessions, keynotes and the highest-level networking anywhere. This year's sessions are loaded with actionable tips to drive traffic, increase conversions and boost ROI. View the agenda. Save with early bird rates - Register now! [...]


The Benefits Of Participating In Our Professional Search Community

SEO Community As a search and internet marketer, it's easy to get caught up in the day-to-day work with our employers and clients, as well as the task of keeping up with the latest developments from search engines, social media platforms and industry tools. Today, I'd like to step back from this and discuss search and social marketing as a community -- and what that sense of community means for us as professionals and as an industry. From the earliest days, search marketers have enjoyed an ecosystem that values sharing knowledge and friendship among search professionals, businesses and search engines. [...]


Register For SMX Advanced – Rates Increase Tomorrow

smxadvanced-featured Super early bird pricing for Search Engine Land's SMX Advanced expires end-of-day Friday, March 28. Register now for the lowest possible rate. SMX Advanced is the only conference designed exclusively for experienced paid search advertisers and SEOs. You’ll participate in cutting-edge sessions and network with fellow internet marketing thought leaders. Check out the agenda. Don’t wait. SMX Advanced has sold out every year since it was created in 2007. Register today! Helpful SMX Advanced links: Want to send a team? Save even more with our team rates. Find out how past attende [...]


SMX Advanced Lowest Super Early Bird Rates Expire Friday – Register Now!

smx_advanced_spotlight Join the most accomplished search marketers in the world, June 11-12 in Seattle. SMX Advanced features two days of expert-only sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on June 10. SMX Advanced has sold out since its start in 2007. Secure your spot & save - Register now! [...]


Want To Speak @ SMX Advanced? Here’s How

smxadvanced-featured The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Advanced 2014. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request. As you might guess, interest is high in speaking at SMX conferences. We literally [...]


SMX Advanced Agenda Now Available – Super Early Bird Rates Expire Friday

smxadvanced-featured The Search Marketing Expo - SMX Advanced agenda is now posted! Check it out and then register before our lowest rates expire this Friday. Fluent in search marketing? SMX Advanced is for you. This year’s agenda is packed with expert-level tips to drive traffic, increase conversions and boost ROI. Session topics include: Keyword Research On ‘Roids! Advanced Workarounds For Vanishing Keyword Data Maximizing The Synergy Of Paid Search & Social Executing A Flawless Content Marketing Strategy 25 Link Acquisition & Auditing Issues For The Advanced SEO Attribution Success In [...]


SMX Advanced Lowest Rates Expire Next Week – Register Now & Save!

smx_advanced_spotlight Join the most accomplished search marketers in the world, June 11-12 in Seattle. SMX Advanced features two days of expert-only sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on June 10. SMX Advanced has sold out since its start in 2007. Secure your spot & save - Register now! [...]


10 Key Takeaways From Meet The Search Engines @ SMX West

key-door-keyhole-600 Another SMX is in the books! This show definitely had one of the most engaged attendee groups I have ever seen at any conference in recent memory. The polite, attentive search engine marketers weren't there to just network and enjoy the San Jose sun. They were interested and looking for answers. And on day three of SMX West 2014, the Meet The Search Engines session delivered a lot of those answers. This panel is generally one of the crown jewel sessions at SMX and drew yet another big crowd. Bing's Duane Forrester (@duaneforrester) and Google's Matt Cutts (@mattcutts) were jovial, infor [...]


Register Now for SMX Advanced – Rates Increase Next Week

smxadvanced-featured Search Marketing Expo - SMX Advanced is a fast paced, engaging, and intimate experience that emphasizes sharing ideas and networking with peers. The Search Engine Land editorial team creates the agenda, so you’ll be treated to sessions that are Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics. SMX Advanced has sold out each year since it was created in 2007. Register today, secure your spot and save! Super Early Bird rates expire next Friday. SMX Advanced takes place June 11-12 in Seattle. Workshops on search engine optimization (SEO), Ad [...]


Search Marketing Expo West 2014 Live Blog Coverage Recap

amit-danny-smx-west The Search Marketing Expo West show this year has just ended. Three days of jammed packed content and tips on search, social, display and more. If you missed it or you want a recap of what happened, below are a listing of live blog coverage from the event over the past three days. #SMX: The Future of Mobile Marketing as Relayed in 25 Minutes or Less, BruceClay.com Content Marketing in 2014: How to Adopt a Media-First Strategy | #SMX, BruceClay.com Google Search Chief Amit Singhal's Keynote Conversation, BruceClay.com How You Can Prepare for the Display Advertising Revolution | #SMX 2 [...]


The Intersection Of Search & Social

search-social-featured Search and social are increasingly being used in the same sentence. There are two major trends involving search and social: Social media is being integrated into search results, and people are searching on social networks. What do these trends mean for marketers? At the Social Meets Search: Where Are We Now; Where Are We Going? session at SMX West 2014 moderator Danny Sullivan was joined by Duane Forrester, Sr. Product Manager, Bing and Ruslan Belkin, VP of Engineering, Twitter, to talk about this integration and what online marketers need to know. Social Signals Help Define Authorit [...]


Up-Close @ SMX West: Life After “Not Provided”

keywords-not-provided-featured Last September, Google confirmed it was encrypting search term information, rendering previously available keyword data "not provided" and leaving many website owners in the dark. While most SEO professionals managed the loss of search terms without suffering major disruptions in their SEO efforts, SMX West's "Life After Not Provided" panel offered tactical insights for those who felt as if Google had taken away their flashlight. Moderated by Search Engine Land's executive features editor Pamela Parker, the "Life After Not Provided" panelists included Catalyst's director of SEO operation [...]


Optimizing Apps For Maximum Findability

smx west14_spotlight Although platforms like Apple’s App Store and Google Play are "closed" environments, content can and should be optimized to be more easily found. App store optimization requires SEO techniques that go beyond the usual web optimization processes. During the App Store Optimization session at SMX West 2014, panelists discussed the best ways to get your apps found by mobile and tablet users. Barry Schwartz (@rustybrick) moderated the panel, and the speakers were Ian Sefferman (@iseff)of MobileDevHQ, Jennifer Wong (@JenerationY) from HasOffers and Justin Briggs (@justinrbriggs) of Getty Im [...]


Up-Close @ SMX West: Experts Weigh In On Mobile SEO Best Practices

mobile-seo-featured What's your best mobile SEO solution? Responsive design? A mobile dedicated site? An app? Four mobile SEO pros gave their expert insights on how to create successful mobile SEO strategies during the  "Best Practices in Mobile SEO" panel yesterday at SMX West. Moderated by Search Engine Land's contributing editor Greg Sterling, the session included presentations by Covario's senior SEO manager Michael Martin, Resolution Media's director of SEO strategy Bryson Meunier, MobileMoxy CEO Cindy Krum, and Google senior developer programs engineer Maile Ohye. While each of the presenters offered [...]


Up-Close @ SMX West: Time To Think About Life Beyond Google

With algorithm updates happening more frequently than ever and Google continuously working to keep searchers on the result page, companies need to make a conscious effort to broaden their marketing efforts and move beyond Google. In the “Life Beyond Google: Diversifying Your Efforts” session at SMX West 2014, the speakers showed us how to do just that. While there were a ton of great tips, three main themes stood out: Focus on the Customer Our customers are consuming content in a variety of ways that don’t include search engines and it’s up to us as marketers to give them [...]


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