Do you run a small business? Or, do you provide search marketing services for companies that serve predominantly local customers? Then, you know so-called "local search" is a unique beast in its own right, requiring different approaches for organic optimization, paid search and social media marketing efforts. At SMX West, you'll get some great street-savvy tips in Must-have Local Search Tactics from marketers who work daily on the ground. They'll offer case studies highlighting their successes -- as well as failures and hard-won lessons learned -- from working in a constantly changing [...]

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In the early days of search marketing, it was relatively easy to get by using a few simple tools, a spreadsheet, and just casually surfing the Web to see what your competitors were up to. Not so today, in this new era of "big data." Most search marketers instinctively know that more data equals more insight which in turn equals more opportunity to succeed. Yet, despite the potential rewards it offers, dealing with big data can be a big challenge. As Wikipedia defines it, "big data is a collection of data sets so large and complex that it becomes difficult to process using on-hand databa [...]

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You've likely acquired a respectable number of fans on Facebook and followers on Twitter, and that's good news - but how do you scale your efforts, taking your social marketing campaigns to the next level without throwing excessive time and resources into the effort, and possibly alienating your current loyal following? Our panel of experts speaking on Supercharging Reach & Engagement On Facebook & Twitter at SMX West will share proven tips and tactics that will help you amplify your presence and impact on social media networks. They'll discuss some of the key tenets and practic [...]

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We've already highlighted the exceptional content and highly qualified presenters at Search Marketing Expo - SMX West. But there’s another aspect of the show that is just as important and valuable - networking. And with well over 1000 companies sending delegates (so far), there are lots of people to network with! Keep reading to learn more about the networking opportunities and then register for your All Access pass to SMX West, March 11-13 in San Jose. SMX Orientation – Optimizing Your Conference Experience Sunday, March 10 – 5:30PM to 6:00PM New to SMX? Don’t miss this quick [...]

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We're delighted to announce that Jon Sinden, Manager of Digital Content & Social Media for Maple Leafs Sports & Entertainment, will be presenting one of the keynotes at SMX Toronto, on Wednesday, March 20th at the Metro Toronto Convention Centre. Jon has one of the best, but sometimes most challenging jobs any online marketer could dream about. During good times, he gets to engage with some of the most passionate fans and customers in the world. But during not-so-good times, he also has to engage with some of the most passionate fans and customers in the world – and he has to be [...]

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Enchantment, as defined by bestselling business guru Guy Kawasaki, isn't about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. And, one of the best ways to enchant is to model the persona of your website vi [...]

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Internet marketing success means knowing what works, testing what’s new and measuring everything. Search Engine Land's – SMX West is where professional internet marketers like you go for the latest tactics for increasing traffic, conversions and sales. Here are 10 reasons why you should register and join us March 11-13 in San Jose: 10) Cutting edge tactics. Choose from over 50 sessions on paid search advertising (PPC), search engine optimization (SEO), local and mobile search, social media marketing, semantic SEO and more. Whether you’re a seasoned search vet or just starting out [...]

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Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, scheduling and conversion optimization? Think again. As kung fu masters remind us, "the wise always remain humble, grasshopper." During Forget What You Know About Paid Search at SMX West 2013, our panel of experts will skewer accepted wisdom, asking unconventional questions few dare to consider. Such as: does quality score really matter for all adve [...]

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Early Bird rates for Search Engine Land's SMX West end today, February 1. Register now and save! Join us March 11-13 in San Jose for: New sessions on the topics internet marketers want to know about! Attend Meet Facebook Graph Search, Converting the Mobile Customer and The Search Police with Google’s Matt Cutts and Bing’s Duane Forrester. Check out the more than 50 sessions. Thought-provoking keynotes from Grady Burnett, Facebook’s VP of Global Marketing Solutions, and Google search policy specialist Patrick Thomas. More than 100 internet marketing experts sharing their money- [...]

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  As an ethical (and effective) search marketer, you spend your time diligently trying to create good content, providing an excellent user experience, and generally striving to delight your current and future customers. But some marketers have succumbed to the dark side, and the black hat tactics they utilize cause major headaches for both search engines and up-and-up marketers alike. That’s why all major search engines have web spam quality control teams. It’s the job of these teams to keep one step ahead of the bad guys, ferreting out dubious or downright egregious content a [...]

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  Unless they've been living in a cave, all marketers recognize the value and potential return from engaging with Facebook users. With its vast following of more than a billion people, its multi-faceted and highly targeted advertising options, and the recent introduction of its Graph Search feature, Facebook is a must-do, must-leverage, must-succeed channel for any serious online marketer. To partially quote master strategist Winston Churchill, Facebook can seem like "an enigma, wrapped in a riddle, surrounded by mystery." To be sure, garnering "likes" is huge for supercharging or [...]

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Search Engine Land's SMX West search marketing conference is returning to San Jose on March 11-13, 2013. We've got a revamped, updated agenda, and have already confirmed more than 100 world-class speakers. If you're involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company's or client's bottom line) to attend the show. Here's why - then go register for your pass and save off on-site rates. 2013: New Trends, New Opportunities - And New Challenges For Online Marketers To borrow a famous slogan, "the hits just keep on coming." But fo [...]

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Attend SMX West and get expert insights and real-world-proven tactics that yield results instantly. The multi-track agenda, developed by the editorial team of Search Engine Land, includes 100+ speakers and 50+ sessions on SEO, PPC, local/mobile search, social media marketing and more. Register by next Friday, February 1 and save $200 with Early Bird rates! [...]

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The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Toronto,March 20 & 21, 2013, at the Metro Toronto Convention Centre. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request. As you might guess, interest i [...]

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Search Engine Land's SMX West conference faculty features more than 100 of the world’s leading authorities on SEO, paid search, social media and related internet marketing topics. Learn what the experts know! Register today and attend SMX West, March 11-13 in San Jose, CA. SMX West speakers will share tactics and techniques to boost your visibility, traffic, ROI and conversions. You’ll hear from: Brand marketers from the Fortune 500, e-retailers and innovative startups. Learn the latest from Home Depot, Harry & David, Adobe, Salesforce.com and many more. Experts from full-serv [...]

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As an ethical (and effective) search marketer, you spend your time diligently trying to create good content, providing an excellent user experience, and generally striving to delight your current and future customers. But some marketers have succumbed to the dark side, and the black hat tactics they utilize cause major headaches for both search engines and up-and-up marketers alike. That's why all major search engines have Web spam quality control teams. It's the job of these teams to keep one step ahead of the bad guys, ferreting out dubious or downright egregious content and making sure i [...]

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Most experienced online marketers readily acknowledge that change is probably the one constant in their lives. But how much change can you effectively deal with, yet still have time to achieve your goals? How do you keep up with all of the important new developments (products, services, tools, tactics) and then also know when to let go of practices and techniques that have become stale, or worse, frowned upon by the search engines, or even worse, might be alienating your existing or potential customers? That's one of the major challenges we addressed when programming SMX West 2013, taking p [...]

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Constant algorithm changes. New ad platforms and options. Mobile apps and voice search. Attend Search Engine Land's conference SMX West, March 11-13 in San Jose, and you’ll get the latest tactics, tips and advice from marketing experts who succeed in – or in spite of – the ever-evolving search marketing space. The SMX West agenda features over 50 sessions on SEO, paid search, local/mobile search, social media marketing and semantic SEO. Programming includes advanced, intermediate and beginner level content, allowing you to customize your learning. Check out our agenda. Build yo [...]

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Shared knowledge, experiences, vocabulary… they’re all part of building an effective internet marketing team. And Search Marketing Expo – SMX West is an exceptional opportunity for teams to learn and network. Choose from more than 50 sessions on the SMX West agenda covering topics including search engine optimization (SEO), paid search advertising (PPC), social media marketing, mobile search, semantic SEO and more. Get your team members up to speed with SMX Boot Camp and other “freshman”-level sessions. Is your team experienced? The SMX West program shines with interme [...]

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