Live @ SMX West: Small Company, Big Results

smx west14_spotlight Small businesses have always faced unique challenges when it comes to online success. That’s even truer today, when the marketing landscape often seems to be friendlier to big brands. But creative small enterprises use agility to create opportunities leveraging search marketing, social media, email marketing and other disciplines. At the Small Company, Big Results session at SMX West, you’ll hear about the strategies and tactics that small companies have used to find big success online. For example: How a commercial B2B manufacturing company wanted to advertise varying product lines [...]


SMX West Is Next Week; Get the Pass Right For You, Check Out The Options

west14_570x270_c Search Engine Land's SMX West conference begins March 11 in San Jose. Attend and you’ll get the latest SEO, paid search advertising and digital marketing tactics from expert speakers. Flexible pass options that fit your budget and schedule are available. Which is for you? Keep reading, and then register! Get It All With An All Access Pass Participate in cutting-edge all of the sessions, keynotes and clinics covering SEO, paid search advertising, social media marketing and other internet marketing topics, presented by an expert faculty of 100+ speakers. Meet mentors, colleagues and [...]


Search Marketing Expo (SMX) West Begins In 2 Weeks – Register Now!

smx west14_spotlight Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda featuring three days of tactic-rich sessions, inspiring keynotes, invaluable networking opportunities, and more. All Access, Digital Marketing Summit, Workshop & free Expo+ passes available - Register now! [...]


Live @ SMX West: Creating, Testing And Optimizing Paid Search Ads

smx west14_spotlight Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, scheduling and conversion optimization? Think again. As kung fu masters remind us, “the wise always remain humble, grasshopper.” You'll get plenty of unique insight, shared experiences and practical hands-on tips during the Creating, Testing And Optimizing Paid Search Ads at SMX West. This session focuses on the process of designing, implementin [...]


Live @ SMX West: Measuring The Mobile Lead

smx west14_spotlight According to research from Morgan Stanley, 2014 will be the year that mobile usage surpasses desktop usage of the internet. Another recent study from InMobi found that outside the US and UK, mobile media time spent now exceeds TV. So clearly, obviously, mobile is the place to be for advertisers and marketers. Or is it? Yet another study from mobile ad network xAd found that in the retail category, 77 percent of smartphone-influenced purchases happened offline. Another 13 percent of transactions happened later on a PC. Only 7 percent took place on a smartphone. Just because people are [...]


Boost Traffic, Rank, Engagement & Sales – Attend SMX West In Two Weeks!

west14_570x270_a SMX West returns to San Jose in just two weeks! Here is what's in store: Up-to-date Tactics: SMX West sessions provide you with the latest tactics to cope with algorithm changes, understand evolving paid advertising options and leverage emerging platforms and opportunities. See the agenda. Expert Faculty: Over 100 of the best minds in internet marketing will share what makes them successful in SEO, paid search, social media marketing and more. Take a look at who's speaking! Indispensable Networking: Connect with others who share your interests at the structured and social networking e [...]


Live @ SMX West: Making Sense Of The Local Landscape

smx west14_spotlight If the changes going on in local search are giving you a headache, you’re not alone. Google Places is still transitioning to Google+ Local, and there are several types of local listings being created in the process. Google Maps and Apple Maps are both vying for consumer attention on mobile devices. To complicate things, Yahoo recently fired a shot across Google's bow, announcing a wide-ranging partnership with Yelp, which is certain to intensify the competition between the companies. And what about those all-too-frequent algorithm updates that can evict you from your cozy spot in top sear [...]


Search Marketing Expo – SMX West, March 11-13 In San Jose, CA. Register Now!

smx west14_spotlight Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda featuring three days of tactic-rich sessions, keynotes, invaluable networking opportunities, and more. All Access, Digital Marketing Summit, Workshop & free Expo+ passes available - Register now! [...]


Mentors, Colleagues & New Friends: You’ll Make Invaluable Connections At SMX West

west14_570x270_a We've already highlighted the exceptional content and highly qualified presenters at SMX West. But there’s another aspect of the show that is just as important and valuable - networking. And with well over 1000 companies sending delegates (so far), there are lots of people to network with! Keep reading to learn more about the networking opportunities and then register for your All Access pass to Search Engine Land's – SMX West conference, March 11-13 in San Jose. SMX Orientation – Optimizing Your Conference Experience Monday, March 10 – 5:30PM to 6:00PM New to SMX? Don’t miss [...]


Live @ SMX West: Earning Links, Not Building Links

smx west14_spotlight Links were the first major "off the page" ranking factor used by search engines. Google wasn’t the first search engine to count links as "votes," but it was the first search engine to rely heavily on link analysis (or the Link Graph) as a way to improve relevancy. Today, of course, links are absolutely crucial ranking signals for search engines. A site without links pointing to it is effectively invisible to search engines. But the process of garnering authoritative and valuable links to your sites has changed over time. Publishers and content owners, wary of potential penalties for linki [...]


Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. Register Now!

Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda featuring three days of tactic-rich sessions, keynotes, invaluable networking opportunities, and more. All Access, Digital Marketing Summit, Workshop & free Expo+ passes available - Register now! [...]


No Budget for SMX West? Attend Learn With Google, Sessions, Keynotes & More with a Free Expo+ Pass

west14_570x270_c Attend sessions on internet and search engine marketing from Google, Covario, Page One Power and Stone Temple Consulting. Meet leading solution providers. Participate in SMX Theater presentations and network with your peers. All for FREE - as long as you pre-register for an SMX West Expo+ Pass by March 10. Don’t delay! Here’s everything you get by attending March 11-12… “Plus” sessions cover emerging search engine marketing topics and feature case studies, best practices and internet marketing solutions presentations. Join Covario, Page One Power and Stone Temple Consulting f [...]


Live @ SMX West: Extreme Excel Excellence

smx west14_spotlight SMX West. To manage complexity, search marketers turn to tools to manage keywords, understand traffic trends, calculate bids and ROI targets... there's no end of crucial tasks that tools help with. Paradoxically, this also means there's seemingly no end of tools to choose from, sometimes leading to "tool overload" when it comes to doing the daily tasks of search marketing. Excel to the rescue. Though Excel at its heart is just a "simple" spreadsheet program, it's also been referred to as the "Swiss army knife" of software thanks to its flexibility and the huge range of tasks you can perf [...]


Want To Speak @ SMX London? Here’s How

smx-cutts-sullivan The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX London 2014. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request. As you might guess, interest is high in speaking at SMX conferences. We literally sif [...]


Live @ SMX West: Social Meets Search – Where Are We Now, Where Are We Going?

smx west14_spotlight All savvy marketers know that social media is now hugely important to the success of online marketing campaigns. But how exactly do search marketing and social media efforts interact and impact each other? Some studies of search engine ranking factors, such as the Searchmetrics 2013 SEO Ranking Factors and the Moz 2013 Search Ranking Factors Survey suggest that social factors are very significant. But then you have Google’s Matt Cutts going on record saying we don’t use Twitter or Facebook social signals to rank pages. Contradictory advice? Perhaps - or perhaps not. Admittedly, these [...]


Get Medal-Winning SEO, SEM & Digital Marketing Tactics from World Class Presenters at SMX West

westblog_olym_300x250_a Don’t play games with your marketing success. Attend SMX West for tactics and networking that will put you on the podium. See the agenda, including ski run symbols that guide you to expert, intermediate or beginner level sessions. Here are a few reasons you should join us March 11-13 in San Jose: Curling is a mystery; SEM shouldn’t be! We’ll demystify ad extensions and PLAs, get your tired PPC campaigns back on track, and scoring perfect “10s” with search retargeting. Master the moguls of SEO with techniques to tackle Hummingbird, search encryption, “not provided [...]


Live @ SMX West: Big Company/Big Brand Success Case Studies

smx west14_spotlight Big companies and brands have big advantages, e.g., large budgets, staffs and data resources. They also have big challenges, like coordinating the assets of big departments with ownership of various marketing disciplines. Consider these findings that emerged from the most recent SEMPO State of Search Marketing Report: While more than eight out of ten marketers identify mobile as significant, just 3% of marketing budget goes to this area Less than half of marketers (47%) think that Google+ has had a significant impact on the world of SEO Nearly half of digital marketing budget is spent [...]


Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. Register Now!

Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda & speaker roster, featuring three days of tactic-rich sessions, keynotes, invaluable networking opportunities, and more. All Access, Workshop, Search and Social Media Boot Camp passes available - Register now! [...]


Live @ SMX West: What Is Hummingbird & The Entity Search Revolution

smx west14_spotlight Google's Director Of Research Peter Norvig once told me, "Search should be like HAL in the movie 2001: A Space Odyssey. It should understand what people say - hopefully without killing anybody." Google has made huge strides toward achieving that goal, most recently and notably through its Hummingbird algorithm update. Many observers believe that this may be the most significant change that Google has made in years—and it's a change no serious search marketer can afford to ignore or overlook. What is Hummingbird? In short, it's Google's new approach to move beyond keywords and understan [...]


10 Reasons You Need To Attend SMX West – March 11-13 In Silicon Valley

west14_570x270_a Internet marketing success means knowing what works, testing what’s new and measuring everything.   Search Marketing Expo – SMX West is where professional internet marketers like you go for the latest tactics for increasing visibility, traffic, conversions and sales. Here are 10 reasons why you need to be in San Jose March 11-13:   10) Hummingbird, PLAs, explosive mobile growth, social’s impact on search. New developments mean constant change for search engine marketers, and the SMX program keeps pace. Check out conference co-chair Chris Sherman’s SMX West preview of this dy [...]


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