Google Plays It Safe With ‘09 Veterans Day Logo

Nov 11, 2009 at 9:13am ET by Barry Schwartz

If you visit Google.com today, you will see a special logo for Veterans Day. The logo is less complex when compared to last years, where Google had to fix their Veterans Day logo. Last year, Google placed hats on top of each letter on the Google logo, the hats included Army, Navy, Air Force, and Marines. But they forgot one, the U.S. Coast Guard, which they added later. Google also has a logo on Google.co.uk for Remembrance Day: Bing has a Veterans Day Theme: Yahoo typically skips adding a special logo for today, which is what they have done today. But you can see more [...]

Filed in: AOL: General, Ask: General, Google: Logos, Microsoft: General, SEM Industry: General, Yahoo: General

Google’s Matt Cutts, Cuts His Hair

Oct 21, 2009 at 6:15pm ET by Barry Schwartz

Matt Cutts, known as Google's search spam tsar, recently had a hair cut. Many people from the search industry noticed Matt's new hair cut at recent search conferences. In short, Matt lost a bet about a release date of one of Google's products and as a consequence, had to shave the hair off his head. Brian White, from the team Matt works on at Google, tweeted a link to a video of the actual hair cut. Yes, they made a pretty fun video showing off the hair cut process for all SEOs and search folks to enjoy in the industry. Here is the video: [...]

Filed in: Google: Employees, SEM Industry: Community, SEM Industry: General

Thoughts On Web Developers, SEO & Reputation Problems

Oct 19, 2009 at 5:46pm ET by Danny Sullivan

After last week's "Does SEO = Spam" debate erupted, I had a number of follow-up emails where I explained privately more about why SEO has such a bad reputation in some quarters, as well as what SEO is and isn't, from my perspective. I wanted to share some of that below. Bad Advice Sucks: From SEOs Or Web Developers I can completely understand the frustration people can feel when they hear SEO advice from someone positioning themselves as a "professional" that seems to be all about tricking search engines. As someone who has been preaching good, content-driven SEO since 1996, I also encou [...]

Filed in: Features: Analysis, SEM Industry: Community, SEM Industry: General, SEO: General, Top News

SEO FAQ That’s Not From The Land Of Unicorns

Oct 13, 2009 at 7:06pm ET by Danny Sullivan

I guess Derek Powazek isn't done with attacking SEO. Now he's published an SEO FAQ page which, sorry, really doesn't provide much FAQ about SEO. So what the heck. I'll deconstruct it. Be sure to also read my previous post, An Open Letter To Derek Powazek On The Value Of SEO. What's SEO? First, any good FAQ ought to define what the subject is, right? So what's SEO? Turns out, we have an SEO page here on Search Engine Land that explains this succinctly. SEO — search engine optimization — is the process of getting traffic from the “free,” “organic,” “editorial” or [...]

Filed in: Features: General, SEM Industry: Community, SEM Industry: General, SEO: General

An Open Letter To Derek Powazek On The Value Of SEO

Oct 13, 2009 at 4:23pm ET by Danny Sullivan

Derek Powazek launched an attack on SEO yesterday that really said nothing that others haven't ranted about before. I've responded to many of these attacks over the years in hopes of educating people about mistaken assumptions. I've largely given up. But I figured this time I'd give it another go with some personal illustrations I've encountered recently. In particular, rather than do an article to counterbalance Derek's post, I started to write him a private email. But as I composed that, I felt it might better illustrate to everyone why SEO is indeed a legitimate form of marketing [...]

Filed in: Features: General, SEM Industry: Community, SEM Industry: General, SEO: General, Top News

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