Bing Ads Lays Out Plans For Coming Year: More Scale, New Ad Formats, Eventually Automation

bing-ads-600 [caption id="attachment_193329" align="alignright" width="259"] David Pann, General Manager for the Search Network, Microsoft[/caption] "As great as this past year was, I'm more excited about FY15 than I've ever been," said Microsoft's David Pann, General Manager for the Search Network, by phone this week about Bing Ads as the company starts its next fiscal year. "All the fundamentals are set," he added. Recapping the successes of this past year in a new blog post, Pann says clicks are up by 30 percent, mobile clicks rose by 133 percent from the previous year and they've seen broader adv [...]

A Glimpse Into The Future Of Search With Futurist Ramez Naam

ramez-naam In the process of working on the upcoming third edition of The Art of SEO, I had the pleasure of discussing the Future of Search with Ramez Naam. Ramez is a futurist, a best-selling author (check out his science fiction novels Nexus and Crux and his newest nonfiction book, The Infinite Resource: The Power of Ideas on a Finite Planet), a startup founder, and a former search guy at Microsoft/Bing. Search, and computing in general, is going to evolve beyond our wildest dreams. Movies like Minority Report and Her are entertaining representations of the future of computing, but they only sc [...]

The Benefits Of Participating In Our Professional Search Community

SEO Community As a search and internet marketer, it's easy to get caught up in the day-to-day work with our employers and clients, as well as the task of keeping up with the latest developments from search engines, social media platforms and industry tools. Today, I'd like to step back from this and discuss search and social marketing as a community -- and what that sense of community means for us as professionals and as an industry. From the earliest days, search marketers have enjoyed an ecosystem that values sharing knowledge and friendship among search professionals, businesses and search engines. [...]

A Dilbert On Search Engine Keyword Research

seo-geek-dilbert-1395146769 There was a fun search marketing-related Dilbert strip last week on the topic of doing and presenting your keyword research to your boss. The search marketer says: "I did A-B testing and found the search terms that bring the most people to our site." He then adds "the most effective search terms are "wingless skunk"," "junkyyard snack," and "planned injury." When he presents his findings to his colleagues in his office, he gets Topper who responds, "Well, Duh! You could have just asked me." I am sure most of you can relate to this. You can see the full strip over here. Other Searc [...]

Madoogle SEO Game: Angry Birds As SEOs

madoogle-game-1392643936 Friday we covered an SEO computer game named Donkey Cutts, a play off Donkey Kong. Today, I was informed of another SEO computer game launched about a month ago named Madoogle. This game is a play on Angry Birds, where you swap out the birds with SEO personalities and the pigs with black hats. The SEO personalities that play the birds include Matt Cutts, Rand Fishkin, Lisa Barone and myself. Here are some pictures of the game: There are several build your own game websites out there, and that is what these games are made from. [...]

Rand Fishkin Steps Down As The CEO Of Moz, Sarah Bird New CEO

moz Rand Fishkin, the cofounder of Moz, formerly known as SEOmoz, is stepping down from his role as the CEO of the company today. Rand announced the news on his personal blog about a month ago. He said it was because he felt he was "out of his depth, and poorly suited, especially from an emotional resiliency perspective, to meeting his obligations" in that role. Rand's new title is "individual contributor" but will continue to do what he has been doing, "product design, marketing initiatives, and evangelism" for the company. Sarah Bird, the President and COO of the company, is taking over as [...]

SEMPO Asks Search Marketers To Take 9th Annual State Of Search Survey

sempo-logo Just after publishing its annual salary survey results, SEMPO is calling for participants to take part in its 9th Annual State of Search Survey. For the last eight years, the professional search marketing organization has polled search marketers to identify trends and offer insight on the industry. With two separate tracks of questions for advertisers and agencies, the survey asks participants about their search marketing budgets, objectives and metrics. Last year's survey found that the rise of mobile Internet use and Google algorithm updates impacted the industry most. According to [...]

SEO Companies Fined Over Fake Reviews

reviews-240px Several SEO companies have agreed to stop publishing fake online reviews, and will also pay penalties ranging from $2,500 to almost $100,000 as part of settlement announced today with the New York attorney general's office. The AG's year-long investigation ultimately caught 19 companies involved in writing and posting fake online reviews, including numerous small businesses. But the investigation began when the AG's office posed as a yogurt shop and contacted SEO companies asking for help in fighting negative reviews. The investigation revealed that SEO companies were using advanced IP spo [...]

Keys To Working With New Search Clients: Planning, Communication & Setting Expectations

client agency relationship I recently conducted a series of interviews with four successful and respected local search experts. The interviews focused on the all-important client-agency relationship and examined four key stages, from winning new customers to retention of long-term clients. [caption id="attachment_168117" align="aligncenter" width="497"] Image via Shutterstock[/caption] The objective of the interviews was to understand how each consultant/agency approaches the different relationship stages and to understand what makes them successful. Interviewees were as follows: Laura Betterley – YadaYada M [...]

SMX East Super Early Bird Rates Expire Saturday – Register Now & Save!

Time is running out! SMX East Super Early Bird rates – the lowest offered – expire end of day Saturday, July 27th. Register now for an All Access pass. Here’s what you get: Exceptional content: 3 days featuring 50+ tactic-packed sessions that will help you build site traffic, grow sales, boost your ROI and acquire customers. Invaluable connections: Meet your peers pre-show and in-person at our many networking events. Essential conveniences: Stay productive and comfortable with hot lunches, all-day snacks, and WiFi in session rooms. Join us for SMX East October 1-3 in [...]

Are SEMs & Paid Search Marketers Becoming A Commodity?

[caption id="attachment_77464" align="alignright" width="300"] Image via Shutterstock[/caption] The amount you make at your job is heavily dependent on two factors: value and scarcity. By value, I mean how much you are contributing (usually financially, but not always) to a company. By scarcity, I am referring to how many people can or will do your exact job. Investment bankers make a lot of money because they make companies a lot of money, but also because they have skills (strong quantitative ability, business acumen, negotiating expertise, etc.) that cannot easily be replicated by the [...]

Google’s PR Problem Is Bing’s Opportunity

Google has a PR problem. No, I don’t mean PageRank. I’m talking about the original definition of PR – Public Relations. And, it’s maybe less Public Relations than it is Webmaster Relations. You see, Google hasn't done a good job of balancing content about problems with content about successes and improvements. They haven't really needed to -- with 70% market share of search, there wasn't a competitor in sight. But, as Bing gains market share (both in general and through their partnerships with FaceBook and Siri), Google is going to need to pay more attention to their communi [...]

Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visibility & Keyword Competition Values

YahooBingNetwork_h_rgb_v2 Bing Ads announced a number of updates last month, including new campaign filter options, improved search query reports, more visibility with appealable ads, and new keyword competition insights. Also, the Keyword Suggestions feature was made available to Bing advertisers in the UK. New Filter Options The new filtering options let advertisers filter and search from the Opportunities tab on the Campaigns page. Now, advertisers can view a subset of bids and keyword suggestions that meet specific campaign criteria without browsing through individual suggestions. Improved Search Query Reports [...]

Google’s Matt Cutts On Spamming Cuil, Helping Masses, Debunking Evil Google & More

cat-talking Google's head of search spam, has decided to publish a bunch of blog posts that were sitting in draft mode on his personal blog. He said his blog needs to cough up a hairball - hence the animated GIF used here. But, we can learn a few things when Matt Cutts coughs up hairballs. A few of the 16 blog posts he published last night contain some Google insight. Helping The Masses Versus Individuals Matt wrote a blog post named email backlog where he explains the rational about responding to individual emails requesting help versus producing videos or posting a blog post that can help hundreds [...]

Dilbert: SEOs Control Content On The Web

A new Dilbert cartoon once again takes a jab at SEOs and what they do or can do. The latest comic reads: Woman: Asok, your meeting stole an hour of my life. Woman: According to international law, I may now claim you as my indentured servant. Man: Wow. That.... Actually is a law. Woman: (Thinking) Or I'm really good at SEO. It is a play on you cannot always believe what you read on the Internet and that SEOs can create content that ranks well on the Internet that may be completely inaccurate. Postscript: Today, yet another cartoon on SEOs was released. Here is a snippe [...]

BrightLocal’s Local SEO Industry Survey Now Open

Local SEOs are being invited to take the Local SEO Industry Survey 2013, which is being organized again this year by the local SEO software company, BrightLocal. The survey contains 20 questions and should only take about 5-10 minutes to complete, I'd guess. It covers topics related to the following: business and staffing clients, rates and revenue specific local SEO services offered etc. The survey is now in its third year. BrightLocal says that more than 1,150 local search marketers participated last year, and they're hoping to exceed that number this time around. The surv [...]

Sign of Hope? Banned Advertisers Rises Just 8 Percent in 2012

Google Ad Security Badge The battle against bad ads getting past the AdWords review process rages on.  Google announced in a blog post this week that the company axed 224 million bad ads in 2012. That’s up 67% from 2011. The 2012 numbers underscore that there is no shortage of scammers, however they may also point to a sign of hope. The number of banned advertisers plateaued from 2011, rising just 8%. Last year the number of banned advertisers increased by 70%. That leveling off could mean Google’s efforts are paying off and scammers aren’t flocking to AdWords the way they used to. Last year, Google announce [...]

Report: PLAs Drove 28% Of Google Non-Brand Ad Clicks In Q4

2012-holiday-paid-search-weekly-revenue-growth-RKG Google Product Listing Ads generated 28% of Google non-brand clicks in Q4 according to RKG's latest Digital Marketing Report released today. PLA CPCs were 26% lower than CPCs for competitive text ads. RKG also found a larger than average gap between bids and actual CPCs for PLAs, suggesting competition is still relatively light. Product Listing Ads are also having a big impact on non-brand Google ROI when compared to Bing. RKG reports, “As Google CPCs have declined overall and compared to Bing, the non-brand ROI for Google now stands 22% higher than that for Bing.” Google Nonbrand Paid [...]

Report: Global Paid Search Spending Up 18% In 2012

Advertiser spending on paid search rose 18% in 2012 according to Covario’s Global Search Advertising Spend Analysis, which tracks paid search spending in more than 45 countries. That growth trend is down just slightly from the 21% annual increase Covario reported for 2011. In Q4 Google commanded 86.5% of global paid search spend and a whopping 93% of impressions.  Advertisers spent 13% more on search spending with Google than they did a year ago.  Spending on the Yahoo Bing Network increased 23% over the past year, however spend fell 6% from Q3. Source: Covario Regional Outloo [...]

SEMPO & ClickZ Look To See How Much Search Marketers Make With A Survey

sempo-logo SEMPO and ClickZ are partnering to find out how much money search marketers are earning. The Search Marketer Salary Survey 2013 can be accessed over here and is open for all agency or in-house search marketing professionals. This survey is an annual industry wide survey to assess the current state of compensation of search marketing professionals in relation to region, experience and responsibility. The variables the survey hopes to collect include SEO and SEM jobs, from entry level to executive; salary variations by geographic markets, the total compensation package beyond salaries s [...]

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