Conductor Lands $20 Million Financing Round

conductor-logo Conductor has announced what it says is the biggest financing round ever in the SEO industry: a $20 million Series C investment led by Investor Growth Capital. In a news release, Conductor says it'll use the money to continue development of its Searchlight SEO platform and to scale the company's operations internationally. Conductor launched its Searchlight product in June 2010, and the company says it's used by the "top four big agency holding companies ... as well as more than half of the top 20 Internet Retailers and more than 100 of the Fortune 500." Existing investors FirstMark Capi [...]


Google’s Matt Cutts Inducted Into University of Kentucky’s Hall Of Fame

UK Google's head of search spam, Matt Cutts, a name familiar to most of the readers here, was inducted into University of Kentucky's Arts and Sciences Hall Of Fame last Friday. This was reported in the Kentucky Kernel. The article explains that Matt Cutts attended the University of Kentucky while working for the Department of Defense as part of the university's co-operative program. During that time, he became very interested in information retrieval and search engines and became one of Google's first 100 employees. On Friday, Matt Cutts visited the University's Student Center to talk to [...]


Infographic: The Death Of SEO, Failed Predictions Over The Years

Death Of SEO Infographic SEO has been declared "dead" almost from when it first began, as our post from a few years ago, Is SEO Dead? 1997 Prediction, Meet 2009 Reality, covers. Now, a new infographic is out looking at how SEO has been "dying" over the years. The infographic is from SEO Book and is interesting in that rather than taking a timeline approach, it instead shows examples of various types of people who've declared that SEO is dead and why they are, as the infographic puts it, "deluded." The infographic is below; click to enlarge it: If you want the infographic for yourself, you'll find it here: Info [...]


Mayor Bloomberg Declares “Search Week” In New York City

Search Week Do you know what today is? Why, it's the first day of Search Week, happening through October 4 in New York City. We've just received the proclamation from Mayor Michael Bloomberg, declaring it so. It happens in conjunction with our SMX East search marketing show in town this week. New York is home to any number of "weeks" throughout the year, such as Fashion Week. I've always wanted to see it play host to a "Search Week." New York is such a capital for advertising and marketing. Search is the biggest and most thriving aspect of online marketing there is. I've wanted to see it celebrated [...]


Google Algorithm Changes, Mobile Internet Have Most Significant Impact On Search Marketers [SEMPO]

sempo-logo About nine out of 10 search marketers say Google's recent algorithm changes have had a significant impact on them, and about the same amount say that the rise of the mobile internet and local search are also having a significant impact. The data comes from the SEMPO State of Search Marketing Report 2012, which was just released this week. Nearly 900 search marketers responded to this year's survey, which was conducted online between March 12 and May 15, 2012. Survey takers represent 36 countries, with about 64 percent being in the US. What Impacted Search Marketers Most Whether workin [...]


Industry Survey: PPC Is Losing Ability To Generate Leads

paid-search-ppc-click-mouse SEO continues to be the top lead generating channel among U.S. digital marketers, while PPC's effectiveness as a lead gen channel is dropping significantly. B2B marketers are even saying that social media marketing is now more effective than PPC as a lead gen channel. That's according to the 2nd annual State of Digital Marketing survey from WebMarketing123, an online agency based in California. As they did a year ago, Webmarketing123 surveyed more than 500 U.S. marketers, 65 percent of whom self-report as B2B marketers. Reps from companies including GE, Sony, Cisco, Olympus, Bose and Fed [...]


How SEMs Can Recognize & Resist Google-Think

One of the seminal moments in George Orwell’s 1984 occurs when the hero – Winston Smith – is finally convinced by his torturers that 2+2=5. The point of the scene is to show how Oceania (the totalitarian regime in which 1984 is based) has so much control over the mind of its citizens that it can even convince them to reject the fundamental rules of mathematics! Another of my favorite moments from 1984 occurs when the ironically named "Ministry of Truth" retroactively changes an old newspaper article regarding chocolate rations so that a new change in rations looks like an incre [...]


Industry Survey Underscores How The SEO Industry Relies On Google’s Free Tools

google-g-logo If there's one thing that stands out in the 2012 SEO Industry Survey, it's that the SEO industry relies heavily on the free SEO-related tools that Google provides. SEOmoz released the results of its semi-annual survey today -- a survey conducted between March and May that drew responses from almost 6,500 people in more than 100 countries. Almost half of the respondents (47.3 percent) were from the U.S., and 77 percent were males. There's some interesting data about marketing budgets (for example, 34.4 percent say they spend $1,000 and up on consulting each month) and tactics used (76 pe [...]


Google Lifts Ban On iAcquire; Company Blogs Of Being Reformed

iacquire-logo iAcquire, banned by Google in late May after allegations of buying links for clients, has now has been restored to the Google index after two months. The company has blogged about the news and changes to its business model. iAcquire never says itself that it was banned over buying links for clients. Instead, it uses the "financial compensation" euphemism it has used before. From the post: Google’s war on paid links came close to home when we were accused of buying links for clients, which subsequently led to Google’s big hand swinging hard on the back of our head. We admitted that f [...]


Google Penguin & Panda Talk Now In Coffee Shops & Elementary School

As Google becomes more mainstream you hear random people in coffee shops, the grocery store, church and even kids in elementary school talking about Google's updates. Google's head of search, Amit Singhal, tweeted early this morning that he was at a local Starbucks and overheard a conversation that proved to him that Google's latest updates were doing their job. He tweeted: Overheard next table at Starbucks, "With Google Panda and Penguin our tricks don't work." Glad they didn't recognize me. — Amit Singhal (@theamitsinghal) May 31, 2012 Search Engine Journal has a story from Gl [...]


iAcquire: We’re Abandoning Paid Links

iacquire-logo Last week, iAcquire found itself accused of purchasing links for clients. Google seemed convinced, banning iAcquire from its index. Now, iAcquire says that it will no longer purchase links for new clients and will phase out paid links for existing customers and campaigns. "In certain cases, we have allowed finanical compensation to develop links, not as our only tool but one of them," said Joe Griffin, cofounder and partner with iAcquire, when I spoke with him earlier today. "Effectively immediately, we've removed that tool from our toolset. We've issued a company-wide memo and told everyo [...]


iAcquire Banned From Google After Link Buying Allegations

google-penalty-square The search marketing agency, iAcquire, that was allegedly responsible for buying links for clients was just banned from Google's search results. iAcquire was cited as the agency behind Dun & Bradstreet Credibility Corporation's link buy request emails. For more on that see our story named What Can We Learn From The Latest Brand To Be Called Out For Paid Links? A site command search for [site:www.iacquire.com] returns no results. Here is a screen shot: iAcquire's robots.txt file and source code has no signs of them manually requesting to be deindexed from Google. So this seems [...]


Funny Google Matt Cutts Mashup Video

It has been a long couple months for the search marketing community between the Penguin update, a Panda refresh, the link notifications and the parked domain bug - you guys need a laugh. Sam Applegate put together a hysterical parody video of Matt Cutts talking about how to achieve number one ranking in Google. The video takes dozens of the videos Matt put together from the YouTube channel and mashes them into a video I think you all will appreciate. Here is the video: [...]


iCrossing Tops Search Agency Revenue Rankings In Ad Age

icrossinglogo New York-based iCrossing, a division of Hearst Corporation, tops the latest Ad Age list of top 25 search marketing agencies by revenue released today. (Link is available to subscribers only.) The agency brought in $105 million in search-related revenues in 2011, up 13.6% from the previous year. Rounding out the top five were Dentsu's 360i, WPP Group's Group M Search, Aegis Group's iProspect, and Performics, a Publicis Groupe company. Several standalone agencies did make the rankings. The Search Agency, based in Los Angeles, came in 7th, with $32 million in search revenue in 2011. New Yor [...]


SEOmoz Raises New Round Of Funding: $18 Million

SEOmoz, the SEO toolset company, has announced they have successfully raised another $18 million in venture capital from Foundry Group and Ignition Partners. Foundry Group put in $15 million and Ignition Partners put in $3 million. Co-founder and CEO of SEOmoz, Rand Fishkin detailed the financials, growth, future plans and management changes of SEOmoz. One big change for the SEO industry is that Rand's mother and co-founder Gillian Muessig is stepping down from the board of directors and resigning her title of President. Here is the slide deck they shared: For more details see [...]


SEM / PPC Jobs Big In New York, Chicago, San Jose, Austin & Seattle

PPC-Jobs-Salary-Guide Looking for a job doing SEM / PPC work? As with SEO, New York is the leading city based on job volume. But Chicago takes the second spot, unlike LA which leads second with SEO jobs. San Jose, Austin and Seattle are other leading cities. Those doing paid search earn anywhere from $35,000 to $131,000. The stats are from an infographic produced by Onward Search, an online recruitment company. Last December, created one about SEO salaries and job locations. This time, paid search gets the focus: Want the infographic guide for yourself? You’ll find it here: PPC Jobs Salary Guide. [...]


SEO Featured In National Car Rental Commercial

National Car Rental has been running a TV campaign named "Go Like A Pro" where they feature certain professionals in different industries that use their car rental service as part of their business. In February they featured an SEO named Lindsay in one of the videos. National Car Rental informed me today on Twitter that the commercial is available in high quality. Here it is: The narrator is Patrick Stewart and here is the transcription: [Patrick Stewart] You are a Business Pro. Monarch of Marketing Analysis. With the ability to improve ROI through SEO all by COB. And you ren [...]


Survey: Google Pays Less, Harder Interviews But Better Place To Work Than At Facebook

google-headquarters-featured-2 Glassdoor has released their 2012 survey of best places to work in 2012 and Google has beat Facebook for the first time in four years in that survey. Google scored a 3.9 overall by their employees while Facebook scored a 3.7. In 2011 Facebook scored a 4.2 and Google scored a 4.1. Although Facebook employees earn about $3,000 more on average than Google employees and although the interview process is harder at Google than Facebook, Googlers in 2012 are more happy with their company than Facebook. Googlers seem to complain less about long hours and work/life balance issues than Facebook. I [...]


SEOmoz Industry Survey Now Open

SEOmoz has announced the SEOmoz Industry Survey is now open and ready for you to take. You can take the survey online over here. The last time SEOmoz ran this survey was two years ago, you can see the results of that survey over here. The survey has 54 questions and should take you about 20 minutes to complete. The question topics include: Your Work in the Industry Questions for Consultants, Freelancers, and Agencies Learning and Improving Internet Marketing Skills Internet and Inbound Marketing Scope and Process Inbound Marketing Tools and Tactics SEO Tools and Tactics [...]


Report: More Complex Attribution Model Shows Organic Search Significantly Undervalued By Marketers

search-featured Marketing firm Slingshot SEO is picking up where Microsoft left off. Five years ago Microsoft/Atlas began trying to educate marketers and the marketplace about the fact that more online sources than the "last click" were responsible for conversions. This was partly an effort to undermine the centrality of Google, which gets lots of credit for driving the final click, and partly an effort to make conversion modeling more sophisticated and reflective of the multiple influences on consumer purchases. This morning Slingshot SEO is releasing a fascinating report (registration required) that also [...]


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