Dilbert: Hiring A Weasel To Do SEO & Corrupt The Industry

The Dilbert cartoon above doesn't speak well of the search engine optimization position. The cartoon ties people who do SEO as weasels and those that hire SEOs as an accomplice, someone who actively participates in the commission of a crime. It goes on to say the SEO will go ahead and "game the system" and "corrupt the integrity" of the industry. This clearly does not speak well of our industry and the SEO job profession. But then again, it is just a cartoon? The cartoon reads: I hired a pantless weasel to do our search engine optimization. He'll help us game the system and c [...]


Infographic: How Much Does SEO Cost?

how much does seo cost How much does SEO cost? How much time do you have to discuss the various models and prices out there! However, a new survey sheds some light on the subject. Over 500 people and companies who offer search engine optimization services were asked about how their models. Turns out, it's most common to charge $100 to $150 per hour, in the US. But by-the-hour consulting is only one of four nearly co-equal ways of charging. Also popular is project-based pricing, where the average price is between $2,500 to $5,000, in the US. That's also the same average price for those who buy on a monthly reta [...]


An Interview With A Google Search Quality Rater

google-search-quality-featured Since at least 2005, Google has been using a large, worldwide focus group to help review its search results and the quality of the web pages that rank well in its algorithm. The people in this program are called Quality Raters and, as you can imagine, the work they do is important to search marketers everywhere. Google was actually advertising Quality Rater jobs in late 2004, but today the Quality Raters don't actually work for Google; they work for contractors such as Lionbridge, Leapforce, Butler Hill and possibly others. According to Lionbridge's Internet Assessors Program job page, it h [...]


2011: The Year Google & Bing Took Away From SEOs & Publishers

stealing-cookie-jar-featured Increasingly over the years, search engines -- Google in particular -- have given more and more support to SEOs and publishers. But 2011 marked the first significant reversal that I can recall, with both linking and keyword data being withheld. Here's what happened, why it matters and how publishers can push back if Google and Bing don't change things. Where We Came From Some might believe that search engines hate SEOs, hate publishers and have done little over the years to help them. They are mistaken, either choosing to deliberately ignore the gains or, more likely, are simply unaware of [...]


Trada Secures Additional $9M In Funding From Google Ventures & Foundry Group

Trada, the crowdsourced PPC marketplace, has secured an additional $9 million in funding from their existing investors, Google Ventures and Foundry Group. This additional seed of Series D financing brings the total money raised for Trada to $17 million. Trada basically lets you offload your PPC management onto a community of SEM experts, who spend the budgets you set up as they see best. The money is spent on Google, Bing, Facebook and other PPC platforms and Trada handles the payment exchange between the SEMs and the company advertising, while taking a small percentage of that spend. [...]


SEO Beats PPC & Social Media For Generating Leads, New Industry Report Says

chart SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in a recent survey of online marketers. But more of those surveyed say they plan to increase their social media marketing budgets in 2012, ahead of SEO and PPC. The numbers come from the 2011 State of Digital Marketing Report, which was compiled by Webmarketing123, a California-based online marketing agency. The company surveyed more than 500 U.S. online marketers in August and September; about two-thirds of all respondents identified themselves as B2B marketers. Whether [...]


Search Industry Well Represented On Annual List Of Fastest-Growing US Companies; SEO Cited As A Top ROI Tactic

tech-200 Several search marketing-related companies are included on the Tech 200, a list of the fastest-growing tech companies in the U.S. It's the second year that Lead411 has compiled the list (although last year's list included 500 companies), which includes companies in several industries: software, hardware, internet, media, advertising, wireless, telecom, IT services, e-commerce and consulting. The Tech 200 ranks companies not based on overall revenue, but on sales growth between 2008 and 2010. Congrats to the following search marketing-related companies that we've spotted on the Tech 200: [...]


Google Says SEO Is Not Spam

Matt Cutts, head of the Google's web spam fighting team, has gone on record by saying Google does not consider SEO to be spam. Matt said outright, "We don't consider SEO to be spam," and added that SEO is "a valid way to help people find what they're looking for via search engines." He did add that there are bad SEOs out there, typically known as black hat SEOs that can produce web spam. But in general, SEO is not spam and there are plenty of good SEOs out there. Matt has said several times at conferences that SEO is not spam, but this is the first time he devoted a video to it. He [...]


Former Google Search Reps Start Search Quality Alliance

Search Quality Alliance A new site just launched under the name Search Quality Alliance, which is currently made up of five companies that offer SEO and web services. The big punch line here is that these five companies are all founded by former Google Search Quality representatives. As it states on the website: Search Quality Alliance is a group of former Google Search Quality team members who offer Search Engine Consulting Solutions on an international scale with local expertise. From collaboration in international SEO projects, to Google & SEO workshops, to developing new tools including testing and sha [...]


Warren Buffett’s Business Wire Awarded Patent For Press Release SEO

wizard Submitting press releases in hopes of gaining search traffic has long been an SEO tactic. But now Business Wire -- one of Warren Buffett's Berkshire Hathaway companies -- has been granted a patent over it. That's pretty nuts. SEOing Press Releases, Patented! Yousaf Sekander over at ElevateLocal spotted the news and has his own write-up here. The Business Wire release is here, saying: Business Wire announced on Wednesday that it has been awarded a U.S. Patent for the technological process of optimizing and distributing press releases to maximize their ability to be found and tracked in leadi [...]


America’s Fastest Growing Search Marketing Companies

money-growth-plant-featured Each year, Inc. Magazine releases its Inc. 500/5000 list of the fastest growing companies in America. We're proud to announce that Search Engine Land's parent company, Third Door Media, made the Inc. 5000 list this year. Who gets chosen? Inc. says, "The 2011 Inc. 500|5000 is ranked according to percentage revenue growth from 2007 through 2010. To qualify, companies must have been founded and generating revenue by March 31, 2007. Additionally, they had to be based in the United States, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of Dece [...]


Dilbert Cartoon: Caught For Paid Links On Google

125508.strip Yesterday we had a Dilbert cartoon telling us to say no to black hat SEO and today we have a Dilbert cartoon telling us to say no to paid links: The comic reads: Employee: "Google found out that we use fake links to boost our search rank." Employee: "Now our website only shows up when someone enters the search string "dung for brains."" Boss: "They won't get away with this!" Computer [aka Google]: "Shut your pie hole." That is two in a row from the Dilbert cartoons on the topic of SEO. Related Articles Dilbert Cartoon Says "No" To Black Hat SEO Those Special Go [...]


Dilbert Cartoon Says “No” To Black Hat SEO

167700961_7c25ef3ec0 This morning's Dilbert comic is on the topic of black hat SEO. Dilbert wisely decides to avoid those tactics: The comic reads: "I want you to use "black hat" methods to raise our website's ranking on search engines." "What do you like best about that ideas - the fact that it's unethical or the near certainty of getting caught?" "That's sort of a loserish thing to say." "Talking doesn't work for people like me." Scott Adams: No Stranger To Google It's probably best that Dilbert decided to stay with acceptable practices. After all, creator Scott Adams depended on Google for go [...]


Matt Cutts Webmaster Video Infographic

Matt Cutts of Google gives daily advice on the Google Webmaster YouTube Channel. He has been doing so for years and they recently did a live Q&A to celebrate their 5 million views. Click2Rank published an outstanding infographic documenting the various facts gleamed from these videos. He named the infographic the Matt Cutts Webmaster Infographic. Here is a low resolution version, but you can find the better quality version Click2Rank. It has been a fun week for infographics. We had the Matt Cutts debunking flowchart and our SEO Periodic Table. [...]


SEMPO: Google Dominates But Social Now Widely Used For PPC

Yesterday SEMPO and Econsultancy released the 2011 "State of Search Marketing Report" featuring attitudes and spending behaviors of 920 survey respondents (agencies, advertisers) from more than 60 countries. The full report is over 130 pages. The report came out on the same day that the IAB released its full-year 2010 online ad revenue figures. Interestingly, there's a $4 billion dollar discrepancy between the IAB paid-search figures ($12 billion) and the SEMPO estimate ($16.6 billion) for 2010. The SEMPO estimate is for "North America" while the IAB numbers are US only. The IAB estimated t [...]


SMBs Need Most Help With Keyword Selection, Tracking

To promote its Search Manager service (powered by Clickable) American Express has released small business (SMB) survey data about search and social media marketing. The survey was conducted this month and was a collaboration between Amex and SEMPO. The qualifier was that these small business respondents did some sort of online marketing. The sample size was 400. The definition of "small business" was not disclosed. It's no surprise that most SMBs need help with online marketing. Regarding search marketing in particular the biggest challenges discovered were "identifying the right keyword [...]


SEO Remains A Viable Marketing Strategy For Anyone

Ah, another SEO is dead post from a non-SEO to get the blood rushing on an otherwise calm weekend. I've been ignoring these more and more lately, but in the wake of Google's Farmer Update, it looks like everyone could use some history lessons. Don't depend solely on SEO, but don't neglect it, either. SEO Is Not The Only Way Let me quote someone I know really well, some sage words about SEO, from 1996. That's 15 years ago, from before anyone was even saying "search engine optimization" widely. This person had written one of the first guides on how webmasters and site owners should ensure t [...]


Forrester Research Publishes 1st Report On Enterprise SEO Automation Tools

Today, Forrester Research unveiled a 6- page report on the utility of SEO automation tools for use in larger enterprises. Six vendors were covered in the landscape report, including Altruik, BrightEdge, Conductor, Covario, SEOmoz PRO, and Yield Software. The report mainly covers key issues in scaling automation across larger enterprises, integration of IT services and in-house marketing, and improving measurement of SEO impact beyond just search result rankings. There's a features comparison chart which includes technology integrations available with each tool, including web analytics packa [...]


The Big List: 168 Marketing Trends, Predictions & Resolutions For 2011

You've had a week to put 2010 in the past and start unpacking 2011. If you're the type to do so, you've probably already made your own marketing resolutions for the new year, or thought about the trends and predictions that might make a difference as the year goes along. You have? Good. So has just about everyone else you know in the search and online marketing industry, and dozens of people you've probably never heard of, too. Fear not, we've got all their collected thoughts about marketing in 2011 wrapped up in this year's Big List of Trends, Predictions and Resolutions. And I mean "big" [...]


Video: 12 Days Of Googlemas Carol From Google & Search Engine Land

Some of the members of the Search Engine Land team spent some time at Google last week. They put together a 12 Days of Googlemas Carol for all to listen and watch on YouTube. Sitting in front with the laptop and yellow shirt is Google's Matt Cutts. In the blue shirt in front is Danny Sullivan, Editor-In-Chief of Search Engine Land. In the back row, from left to right is Michelle Robbins, Director of Technology; Matt McGee, Executive News Editor; and Elisabeth Osmeloski, Executive Features Editor. Here are the lyrics of the carol: On the 12th day of Googlemas my Googlebot gave [...]


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