Once upon a time, I had a lot of faith in SEO firms. I sought out top companies in the industry and paid thousands of dollars. What I got in return were minimal results, and what turned out to be minimal effort. If you're an e-commerce manager, you might be surprised to find out how easy it is to save money on the "low hanging fruit" of SEO by shifting part, or all, of your SEO efforts in-house. There are 5 major parts of SEO that you can move in-house, and save your company between $20,000 - $120,000 dollars a year. Keyword Analysis When I used an SEO firm, I was charged between $ [...]

Related Topics: In House Search Marketing | SEM Industry: In House

Want to make a recession-resistant career move? Consider going to work as an in-house search marketer. According to the second annual SEMPO in-house salary survey, compensation for search marketers working on behalf of a single organization actually increased during the past year, despite a turbulent economy that took a toll on many other types of online marketing. “With the economy in the longest recession of decades, it’s heartening for our annual in-house salary survey to substantiate that search engine marketing is the employment bright spot in sales and marketing,” said SEMPO Pre [...]

Related Topics: SEM Industry: In House | SEM Industry: Stats | Top News

Are you an in-house search marketer? If so, SEMPO would like your participation in its second annual in-house salary survey. This survey is for in-house providers only but is not limited to SEMPO members. The 21-question survey takes 10 minutes to complete, and will be open until February 20th. [...]

Related Topics: SEM Industry: In House | SEM Industry: Stats

In-house search marketers are doing quite well financially, according to salary survey results released by SEMPO today. Respondents reported a wide range of salaries, from virtually minimum wage to those exceeding several hundred thousand dollars per year, with the average falling in the $60-70,000 range. And not surprisingly, experience was a factor in how much search marketers earned. "While there are a good number of six figure salaries people need to understand all the salary levels represent reality," said Duane Forrester, co-chair of SEMPO's In-House SEM Committee and Lead SEO Program M [...]

Related Topics: SEM Industry: In House | Stats: General

If you're an in-house search marketer, you may have had the experience of awakening one morning and realizing that you have a legitimate career. Wow! Your high school guidance counselor never mentioned this gig, I'll bet. Only a handful of years ago, in fact, this career path never existed. Most folks would have simply labeled you a computer nerd—today they know better. You are not a nerd. You are a geek—a search geek, in fact. Your mornings are spent staring intently at a curious mix of screens, surrounded by fresh coffee, stale coffee, and a few books with odd titles. [...]

Related Topics: In House Search Marketing | SEM Industry: General | SEM Industry: In House