SEMPO’s Second Annual In-House Salary Survey Opens
Jan 12, 2009 at 3:42pm ET by Chris Sherman
Are you an in-house search marketer? If so, SEMPO would like your participation in its second annual in-house salary survey. This survey is for in-house providers only but is not limited to SEMPO members.
The 21-question survey takes 10 minutes to complete, and will be open until February 20th. [...]
Filed in: SEM Industry: In House, SEM Industry: Stats
SEMPO Releases In-House SEM Salary Survey Results
Jan 10, 2008 at 8:00am ET by Chris Sherman
In-house search marketers are doing quite well financially, according to salary survey results released by SEMPO today. Respondents reported a wide range of salaries, from virtually minimum wage to those exceeding several hundred thousand dollars per year, with the average falling in the $60-70,000 range. And not surprisingly, experience was a factor in how much search marketers earned.
"While there are a good number of six figure salaries people need to understand all the salary levels represent reality," said Duane Forrester, co-chair of SEMPO's In-House SEM Committee and Lead SEO Program M [...]
Filed in: SEM Industry: In House, Stats: General
Yes, Mom, Search Marketing IS A Valid Career Choice
Dec 19, 2007 at 7:04am ET by Duane Forrester
If you're an in-house search marketer, you may have had the experience of awakening one morning and realizing that you have a legitimate career. Wow! Your high school guidance counselor never mentioned this gig, I'll bet. Only a handful of years ago, in fact, this career path never existed. Most folks would have simply labeled you a computer nerd—today they know better. You are not a nerd. You are a geek—a search geek, in fact.
Your mornings are spent staring intently at a curious mix of screens, surrounded by fresh coffee, stale coffee, and a few books with odd titles. [...]
Filed in: In House, SEM Industry: General, SEM Industry: In House
Training: Heart & Soul Of In-House SEO/SEM
Oct 10, 2007 at 7:41am ET by Paul Bruemmer
I must admit, I wasn't very perceptive when I received my first in-house SEO prospect call back in 2000. The caller recognized the value of his organic search results and the business need for integrating SEO functionality internally. I did not. That's because in those days, I thought it made much more sense to outsource.
Rewind to salad days
We were green in those days. As Shakespeare once said, "my salad days,/When I was green in judgment, cold in blood..." In the late 1990s, we were at the height of the cloaking controversy; white and black hat didn't exist yet. We didn't have any prov [...]
Filed in: In House, SEM Industry: In House
Raising The Organizational Visibility Of The Search Marketing Function
Oct 3, 2007 at 4:21pm ET by Jessica Bowman
The ultimate goal of any in-house search marketer is for search engine marketing to become ingrained in the way a company does business, similar to marketing, advertising, and public relations. It’s rare for search marketing to gain this much visibility, but we are starting to see a few organizations successfully embrace SEO beyond IT and marketing.
When we talk about incorporating search marketing into the way that you do business, we imagine an open flow and exchange of ideas between marketing, IT, and SEO. This article will challenge you to think about how search engine marketing can [...]
Filed in: In House, SEM Industry: In House
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