Once upon a time, I had a lot of faith in SEO firms. I sought out top companies in the industry and paid thousands of dollars. What I got in return were minimal results, and what turned out to be minimal effort.
If you're an e-commerce manager, you might be surprised to find out how easy it is to save money on the "low hanging fruit" of SEO by shifting part, or all, of your SEO efforts in-house.
There are 5 major parts of SEO that you can move in-house, and save your company between $20,000 - $120,000 dollars a year.
When I used an SEO firm, I was charged between $ [...]
Related Topics: Channel: Search Marketing | In House Search Marketing | SEM Industry: In House