SEMPO Releases Second Annual In-House Salary Survey Results
Nov 23, 2009 at 6:00am ET by Chris Sherman
Want to make a recession-resistant career move? Consider going to work as an in-house search marketer. According to the second annual SEMPO in-house salary survey, compensation for search marketers working on behalf of a single organization actually increased during the past year, despite a turbulent economy that took a toll on many other types of online marketing.
“With the economy in the longest recession of decades, it’s heartening for our annual in-house salary survey to substantiate that search engine marketing is the employment bright spot in sales and marketing,” said SEMPO Pre [...]
Filed in: SEM Industry: In House, SEM Industry: Stats, Top News
SEMPO’s Second Annual In-House Salary Survey Opens
Jan 12, 2009 at 3:42pm ET by Chris Sherman
Are you an in-house search marketer? If so, SEMPO would like your participation in its second annual in-house salary survey. This survey is for in-house providers only but is not limited to SEMPO members.
The 21-question survey takes 10 minutes to complete, and will be open until February 20th. [...]
Filed in: SEM Industry: In House, SEM Industry: Stats
SEMPO Releases In-House SEM Salary Survey Results
Jan 10, 2008 at 8:00am ET by Chris Sherman
In-house search marketers are doing quite well financially, according to salary survey results released by SEMPO today. Respondents reported a wide range of salaries, from virtually minimum wage to those exceeding several hundred thousand dollars per year, with the average falling in the $60-70,000 range. And not surprisingly, experience was a factor in how much search marketers earned.
"While there are a good number of six figure salaries people need to understand all the salary levels represent reality," said Duane Forrester, co-chair of SEMPO's In-House SEM Committee and Lead SEO Program M [...]
Filed in: SEM Industry: In House, Stats: General
Yes, Mom, Search Marketing IS A Valid Career Choice
Dec 19, 2007 at 7:04am ET by Duane Forrester
If you're an in-house search marketer, you may have had the experience of awakening one morning and realizing that you have a legitimate career. Wow! Your high school guidance counselor never mentioned this gig, I'll bet. Only a handful of years ago, in fact, this career path never existed. Most folks would have simply labeled you a computer nerd—today they know better. You are not a nerd. You are a geek—a search geek, in fact.
Your mornings are spent staring intently at a curious mix of screens, surrounded by fresh coffee, stale coffee, and a few books with odd titles. [...]
Filed in: In House, SEM Industry: General, SEM Industry: In House
Training: Heart & Soul Of In-House SEO/SEM
Oct 10, 2007 at 7:41am ET by Paul Bruemmer
I must admit, I wasn't very perceptive when I received my first in-house SEO prospect call back in 2000. The caller recognized the value of his organic search results and the business need for integrating SEO functionality internally. I did not. That's because in those days, I thought it made much more sense to outsource.
Rewind to salad days
We were green in those days. As Shakespeare once said, "my salad days,/When I was green in judgment, cold in blood..." In the late 1990s, we were at the height of the cloaking controversy; white and black hat didn't exist yet. We didn't have any prov [...]
Filed in: In House, SEM Industry: In House
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