SEMPO Institute Adds Summer Sessions
Jul 7, 2009 at 8:59am ET by Barry Schwartz
SEMPO's SEMPO Institute, which launched in January 2007, has announced two new courses for the summer.
The new courses were added to the Effective Search Marketing online classes and are named “Linking and Brand Management” and “Social Media.” They cost $299 each and you can enroll for them over here.
Here are the course descriptions:
Effective Search Marketing: Linking and Brand Management:
The course will cover how to obtain high quality links from a variety of sources, including link recovery, directories, social media and expert articles. It will explain how to devel [...]
Filed in: SEM Industry: Conferences, SEM Industry: Organizations
Search Marketing Firm, Conductor, Raises $10 Million
Apr 29, 2009 at 8:59am ET by Barry Schwartz
Conductor, a search marketing firm, has announced they have raised $10 million in funding from Matrix Partners and FirstMark Capital.
This is more good news from the search industry showing that venture capital companies are still investing in search marketing firms. Yesterday, we reported that Marin software raised $13 million and today, Conductor raised $10 million.
Here are statements from the release:
“We see persistent demand from large organizations to invest in SEO. However, lacking the tools to manage and measure that investment, many large organizations are effectively i [...]
Filed in: Business Issues: Acquisitions & Investments, SEM Industry: Organizations
Search Marketing Firm, Marin Software, Raises Additional $13 Million
Apr 28, 2009 at 10:14am ET by Barry Schwartz
paidContent.org reports Marin Software, a search marketing company, has raised an additional $13 million venture capital. The primary source of the money came from DAG Ventures, adding up to Marin raising a total of about $25 million in funding from sources such as Benchmark Capital, Amicus Capital and Focus Ventures.
Marin reportedly manages $300 million of online ad spend annually for clients such as ZipRealty and Microsoft's Razorfish.
It is nice to see companies in the search field still able to raise money in these slow economic times. [...]
Filed in: Business Issues: Acquisitions & Investments, SEM Industry: Organizations
What Israeli SEMs Want
Mar 26, 2009 at 11:49am ET by Barry Schwartz
A month ago, I wrote about my meet up with Google Israel, from my trip to Israel about two months ago. This week, I am back in Israel on a sponsored Blogger Delegation to meet with Israelis and see their way of business and life.
Today, I had free time and used it to meet up with some of the larger search marketing agencies in Israel. The meet up took place at Compucall, one of the largest SEM companies in Israel. Several of those that attended have been in the SEO/SEM space for about ten years and have extensive experience both running an SEM company and performing SEM services. Gilad [...]
Filed in: Google: Outside US, Microsoft: Outside US, SEM Industry: Community, SEM Industry: Organizations, Top News, Yahoo: Outside US
SEMPO Report Cuts Search Ads Forecast
Mar 10, 2009 at 9:06am ET by Greg Sterling
SEMPO's new report, due to be released this week, cuts its forecast for search advertising. The results are based on a survey of almost 900 agencies and search marketers. According to the Wall Street Journal, the report scales back previous growth projections considerably:
[SEMPO] says North American search marketing spending will increase only 9% to $14.7 billion in 2009 from $13.5 billion a year ago. Its previous estimates, made in early 2008, called for the industry to grow at more than twice that rate this year, from $15.7 billion in 2008 to $18.8 billion in 2009. The new forecasts call f [...]
Filed in: SEM Industry: General, SEM Industry: Organizations, SEM Industry: Stats, Search Ads: Behavioral Targeting, Search Ads: General, Search Marketing: General, Stats: Spend Projections, Top News
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