2007 SEMPO Board of Directors Announced

SEMPO has released the names of the 2007 board of directors. The board for 2007 includes: Chris Boggs, Avenue A/Razorfish (reelected) Massimo Burgio, Global Search Interactive (new) Fionn Downhill, Elixir Systems (new) Dave Fall, DoubleClick Inc. (new) Duane Forrester, Sports Direct Inc. (new) Sara Holoubek, Free Agent Consultant (reelected, currently treasurer) Gordon Hotchkiss, Enquiro (reelected, currently chairperson) Bill Hunt, Global Strategies International (reelected) Kevin Lee, Did-It (reelected) Jeffrey Pruitt, iCrossing (reelected, currently VP) Tanya Rietze, Hewlett-Packard (new) [...]


The State of Search Engine Marketing 2006

Search marketing is thriving, according to SEMPO's annual "State of Search Engine Marketing" survey, with North American advertisers spending $9.4 billion on search engine marketing in 2006, a 62% increase over 2005 spending. SEMPO collected data on spending trends on paid placement, paid inclusion, organic search engine optimization (SEO)and SEM technology platforms. The survey drew 587 respondents from both agency and in-house advertisers, and was conducted in November and December 2006 by Radar Research, LLC and Intellisurvey. Where is the money being spent? Organic search optimization [...]


SEMPO Institute: Online School For SEMs Announced

SEMPO has launched the SEMPO Institute, an online school for search marketers. The fundamentals course is live now and will provide tracks on: History of Search Engines How Search Engines Work Linking & Directories Keywords SEO Web Design Copywriting SEO Roadblocks Submissions Tracking & Reporting Pay Per Click I Pay Per Click II Current Innovations Intellectual Property SEO & PPC Resources and more... The advanced courses will be live some time in the spring. You can enroll at http://www.sempo.org/learning_center/institute and learn more at the FAQs. [...]


SEMPO Hits 500 Members, Wants Your Input On State Of SEM Survey

The Search Engine Marketing Professional Organization (SEMPO) announced today that it has 500 individual and corporate members in more than 20 countries. SEMPO also opened its 2006 annual survey focusing on the state of search engine marketing throughout the world. The 2006 Survey will include participants from Europe this year. Results of the survey will be presented at the London Search Engines Strategies Conference in February. The survey is open to all search marketers, whether SEMPO members or not. Click here to learn more about the survey or to add your voice to this useful snapshot of [...]


SEMPO Board Of Directors Nominations Open

SEMPO, the Search Engine Marketing Professional Organization, sends word that the organization has opened nominations for the 2007-2008 Board Of Directors election. Any SEMPO member can nominate another member or themselves through next Thursday, January 18, by 5pm Eastern. Nominations are accepted via email, through the member login section of the SEMPO web site. Actual elections will happen in mid-March. Here are the key dates that SEMPO sent me covering the process: January 8th through 18th, nominations for board candidates are accepted January 25th all confirmed nominees will be announced [...]


Internet Marketers of New York Hits The Big Apple

A new organization has been launched specifically for Internet marketers named Internet Marketers of New York. The organization had its first meet last week, and I heard it was a huge success (sorry I didn't make it, I totally forgot). Greg Niland (aka GoodROI) dreamed up this organization, with a few other founding members. I asked Greg to give me a little something to post here, so here it is: We are an interactive monthly forum for experienced Internet marketers to connect with each other in a relaxed atmosphere. Many great Internet marketers work from home and have no easy way to per [...]


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