Search Marketing Expo – SMX East Lowest Rates Expire Tomorrow. Register Now!

Join the most accomplished search marketers in the world at SMX East, Sept. 30-Oct. 2 in NYC. The conference will feature three days of tactic packed sessions, the highest-level networking anywhere, and much more. See the agenda. Lowest Super Early Bird rates expire tomorrow - Register now & save $300! [...]


SMX East Super Early Bird Rates Expire Friday – Last Chance to Register & Save $300!

east14_570x280_b[1] Time is running out! SMX East Super Early Bird rates – the lowest offered – expire end of day Friday, July 25th. Register now for an All Access pass. Here’s what you get: Exceptional content: 3 days featuring 60+ tactic-packed sessions that will help you build site traffic, grow sales, boost your ROI and acquire customers. Invaluable connections: Meet others like you online and in-person while you’re there at our many networking events. Essential conveniences: Stay productive and comfortable with hot lunches, all-day snacks, and Wi-Fi in session rooms. Join us for SMX East, [...]


Must-See SMX East Keynote: Jonah Peretti, Founder & CEO Of BuzzFeed

jonah-peretti-600 Everyone likes to talk about creating buzz, but few have mastered the art of making content go viral like Jonah Peretti. He's the founder of BuzzFeed, the wildly popular social news and entertainment website that has scored huge successes with quizzes, listicles and even long-form content. Peretti also co-founded the Huffington Post, and is well-known for thinking deeply about how people are sharing and distributing things like journalism, brand messaging, entertainment and other types of content online. You can expect to learn a lot about leveraging the viral aspects of the internet d [...]


SMX East Super Early Bird Rates Expire Friday – Register Now & Save $300

east14_570x280_a[1] Struggling to keep up with algorithm updates named after exotic animals? Could automating paid search campaigns be your get out of Excel-hell-free card? Attend Search Marketing Expo – SMX East, Sept. 30 - Oct.2 in NYC, and learn the latest SEO, paid search advertising and conversion-driving tactics. SMX East is the world’s largest search engine marketing conference featuring more than 60 tactic-stuffed sessions for advanced, intermediate and beginning search marketers. That means we can dive-deep into topics relevant to your interests and experience level. Local advertising, mobi [...]


Send Your Team To SMX East: Share The Experience & Save

smx east Get your digital marketing team in shape! Send them to SMX East for results-driving SEO and paid search tactics. With over 60 sessions to choose from, your team can attend presentations relevant for their responsibilities and skill level. Is your team experienced? The SMX East program shines with intermediate and advanced level content. Blue squares and black diamonds on the agenda-at-a glance identify those sessions. Get your new hires up to speed with Search Engine Land’s Search Marketing Boot Camp. Conversions are where rubber meets road. Send your analysts to dive deep on KPIs, o [...]


Wanted: Session Ideas For SMX Social Media Marketing

smx_socialmediamktg We've begun planning for SMX Social Media Marketing 2014, a two-day, tactic-rich conference that covers all key issues for getting the most out of social media networks. The conference takes place at the ARIA Resort & Casino in Las Vegas, on November 19-20, 2014. Do you have a topic you’d like to see covered in a session at SMX Social Media Marketing? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your social media marketing campaigns? If so, we’d like to hear from you. Anyone can submit a session idea [...]


VIDEO + SLIDESHOW: The Future of Local Search – The Human Algorithm

the future of local search and human algorithm Say goodbye to local search as we know it. We have entered into a period of the human algorithm. The future of local search can be summed up in two words -- collaboration and trust. Are you prepared? Listen to Justin Sanger, a long--time innovator and leader in local search, share his insights into the new geography of local. Presented at the Search Engine Land Summit at SMX Advanced 2014. Local Search & The Place of Humans Speaker: Justin Sanger, Founder & CEO, SupportLocal Follow along with the presentation sides below: Related Resources Recent articles about Local [...]


VIDEO + SLIDESHOW: The Coming Paradigm Shift in Mobile Marketing

mobile-apps-search-featured Thanks to the proliferation of mobile devices, the necessary ingredients for a complete paradigm shift are in place: decreasing cost of wireless communication and wireless sensors, combined with the increased ease of access to cheap data storage and data processing means major changes in both online and offline marketing. Smart companies are planning for the future by thinking about cross--device compatibility, but also thinking about big data, and how it will change the way we think about marketing. Presented at the Search Engine Land Summit at SMX Advanced 2014. The Coming Paradigm S [...]


VIDEO + SLIDESHOW: Managing Search, Managing Change

search-featured About the only constant in the life of a search marketer is change. Changing algorithms, changing products and features, new online marketing channels... but there are other important changes that are vital to manage, such as developing new sites and acquisitions, handling corporate restructuring, on--boarding new leadership, helping team members in transition, and much more. Jeff Preston shares how he manages change for Disney, one of the largest and best--loved brands in the world. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. Managing Search, Managing Chan [...]


VIDEO + SLIDESHOW: Local Search at 60+ MPH

tesla in-car local search Every business needs to know what's coming next, whether it's shifting demographics, supply and demand changes or product pricing predictions. What are some of the near--future changes coming, and what are the systems, brands, and technologies that that will impact businesses on a local level? You'll see how changes across other industries will drive change for online marketing. New, cheaper technologies are making it easier than ever before for businesses to reach customers. In this presentation, Duane Forrester examines how this adoption is going to impact your future and why you need to [...]


Want To Speak @ SMX East? Here’s How

smx east The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX East 2014, Oct. 30 - Sept. 1, at the Javitz Convention Center in New York City. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request. As you might gue [...]


VIDEO + SLIDESHOW: Search Powered Psychographics

Search Powered Psychographics In the future, intentional care must be paid to which potential customers are shepherded into the marketing funnel. As we follow them, we can't miss the opportunity to further refine the first targeting hop with a second. Most marketers don't know that retargeting can be filtered by either search or psychographics. The good news is that any marketer can do this, without expensive tools. In fact, you should be and will be in the future. It's your new job description. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. Search Powered Psychographics: Enter The Age o [...]


Check Out The SMX East Agenda – Register Now & Save $300

east14_570x280_a[1] The Search Marketing Expo - SMX East agenda is now posted! Check out the agenda and register for the lowest-offered Super Early Bird rates. The SMX East agenda features 60+ sessions on paid search, SEO, local and mobile search, analytics and more. Couldn’t get a ticket for the sold out SMX Advanced back in June? There are plenty of "black diamond" sessions on the agenda, including a few of the best from SMX Advanced. The depth, quality and diversity of SMX programming ensures you’ll maximize your investment in time and money. We guarantee it. Register Now For The Lowest Rates Offere [...]


VIDEO + SLIDESHOW: No, SEO Is Never Dead…It’s Just Trying To Be

SEO Is Never Dead - SMX Summit Presentation by Marshall Simmonds Even though Google needs SEOs and SEOs need Google, the search giant continues to make our jobs more challenging. The strategies and tactics that work for search and users has radically changed and yet there are still constants and will continue to be many opportunities for resourceful SEOs. In this presentation, veteran search marketer Marshall Simmonds details the frustrations and risks faced by SEOs today, and will highlight the current and future opportunities for SEO and audience development. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. No, SEO is Nev [...]


The Most Popular Presentations Of SMX Advanced 2014

25advanced-900x672 SMX Advanced this June was, as usual, rich in forward-thinking strategy and tactical advice from experienced leaders in SEO, social media, PPC and mobile marketing. Expert marketers and industry insiders including Bing's Anna Hughes, Bigdoor's Joanna Lord, Disney's Jeff Preston and even yours truly took the stage, each to share their unique experience and knowledge with attendees. Out of every SMX show comes a ton of awesome content you can use again and again to guide your online marketing strategy. Attendees often ask if the presentations are available while we're still in the conferen [...]


Invest In You! Attend An Internet Marketing Workshop @ SMX East

east14_570x280_a[1] Advance your internet marketing skills. Attend one of six comprehensive workshops being held in conjunction with Search Marketing Expo - SMX East. These workshops provide: comprehensive instruction on a search marketing topic critical to business success; an intimate learning experience with a small group of your peers; access to expert presenters, each a rock star in his/her field. This year’s topics: Social Media Distribution for SEO: The New Link Building: With search engines using social signals in organic results, and social media networks charging for comprehensive dis [...]


Want To Speak At SMX Milan? Here’s How

SMX Milan logo The agenda is live and we've opened up our "speaking pitch" form for SMX Milan, November 13-14, 2014 at the Meliá Milano Hotel. View the agenda here: SMX Milan 2014 Agenda And the speaking pitch instructions and form here: SMX Milan 2014 Agenda Speaking Pitch Form The speaking pitch form closes Friday, July 18, 2014, so don't delay. We'll notify everyone who pitches whether they've been selected or not by early August. Improving your odds of being selected to speak As you might guess, interest is high in speaking at SMX conferences. We literally sift through hundreds of submiss [...]


WATCH: Matt Cutts AMA Keynote At SMX Advanced 2014

matt-cutts-danny-sullivan-600 You already read the live blog and news coverage. Or maybe you were one of the lucky ones who was in attendance last week for the annual Matt Cutts "You&A" AMA-style keynote conversation with Search Engine Land's Founding Editor, Danny Sullivan, at SMX Advanced. Either way, you can now catch (or catch again) the full interview as it happened on June 11. We've uploaded it to YouTube and embedded it below to save you a click. You'll hear Matt and Danny talk about the Payday Loan 3.0 announcement, what happened to MetaFilter, Google's changes to reconsideration request replies and much [...]


Up Close @ SMX: Link Acquisition & Auditing For The Advanced SEO

25advanced-900x672 Link acquisition and auditing issues for the advanced SEO was probably one of the most popular sessions at SMX Advanced. The panelists framed the discussion around three areas: Preventative Link Building, Link Earning  and Site Auditing. However, the tips -- at least as far as I could tell -- did not number the exact “25” described in the session title, so, for the sake of this post, I am going to pick those twenty five "nuggets" that I thought would be useful to Search Engine Land readers. Elisabeth Osmeloski of Third Door Media did moderating duties, and panelists included: K [...]


Up Close @ SMX Advanced: Amazing Paid Search Tactics

Paid search continues to get exceedingly complicated, but the expert panel, the last session of this year’s SMX Advanced, blew the audience away with understandable and valuable tips.  Amazing Paid Search Tactics & Tools featured four expert speakers, and it was the first time I’ve ever heard cheers and whistles after a PPC session.  “I’m A Freakin’ Google Analytics Leprechaun” Heather Cooan of Clix Marketing kept the crowd rolling with her hilarious quote. She also blew everyone away with her incredible Google Analytics tips. After walking through the benefits of imp [...]


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