Many businesses are fortunate to have widely recognized brands operating across countries or even the world, yet conduct much of their business locally. Retailers, real-estate agencies, home-service providers, B2B organizations... online marketing is essential for all of these types of businesses, but there can be a downside to being nationally recognized when you're trying to tune your marketing efforts at the local level. Without a clear plan that maps out territory, ownership, and credit you may find yourself competing with your own team, perhaps to the detriment of all. At SMX [...]

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The clock is ticking! Search Engine Land's - SMX West begins next Monday in San Jose, CA. Register now to reserve your spot! The search and social marketing landscape changes daily. At SMX West you’ll learn: how to take advantage of Google’s new Enhanced AdWords; the potential of Facebook Graph Search; and steps to take to minimize the chances of SEO penalties. The all-star SMX programming team created a comprehensive agenda that is tactical, strategic and inspiring. Our diverse faculty – from leading brands, agencies, and search engines – will share practical steps y [...]

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As many pundits predicted, the number of people accessing the internet via mobile devices has exploded. It's not hope or hype any longer: Both both comScore and Nielsen released reports this week conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the disruptive impact of mobile should have been brushed aside. Comparing PC vs. mobile engagement, they found that mobile now accounts for as much as 40 percent of time spent online. But mobile users are either on the run (of course), or are using a tablet during non-work hours (most likely from the couc [...]

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Attend SMX West and get expert insights and real-world-proven tactics that yield results instantly. The multi-track agenda, developed by the editorial team of Search Engine Land, includes 50+ sessions on SEO, PPC, mobile search, social media marketing at more. Learn from faculty of over 120 leading brand marketers, agency experts, Facebook, Google and Bing. Register by March 10 and save with pre-conference rates! [...]

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If you're an in-house SEO, you probably work with another in-house team that manages paid search campaigns, or vice-versa. Because you're working for the same company you know these people are "on your side," but at times tension can arise when "competing" for similar keywords, or budget, or even when it comes to properly giving credit to the efforts that make your overall search marketing campaign successful. Sometimes the other guys are your friend, sometimes your "enemy." In the best of all worlds, the ideal relationship is glued together with "co-opetition" with your "frenemy." At S [...]

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Just two months into 2013, and Facebook has introduced Graph Search and Google enhanced AdWords to improve multi-channel campaign management. These are just a couple of the developments we’ll be covering in-depth at Search Engine Land's SMX West in San Jose, March 11-13. You’ll hear firsthand about Facebook Graph Search and other paid advertising options in a Keynote Conversation with Grady Burnett, VP of Global Marketing Solutions. We’ll follow that up with Meet Facebook Graph Search, a deep dive into the opportunity for internet marketers. Hear directly from Google about the [...]

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The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX London 2013. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request. As you might guess, interest is high in speaking at SMX conferences. We literally sif [...]

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The concept of "influence marketing" has suddenly exploded into all aspects of search and online marketing. In his SMX Toronto keynote address, Sam Fiorrella, co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media, will present a new methodology that will advance the concept of influence marketing from a social media amplification tool to a true lead nurturing and sales conversion program. Based on real case studies and empirical evidence, Sam will also highlight the growing role that SEM will play in the future of influence marketing. It’s [...]

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Google's key, game-winning insight, the one that ultimately led to its dominance in Web search, was that links were really votes, that some votes deserved more influence than others, and that you could actually map the relationship between these links/votes by creating something called a "link graph," which in turn, allowed Google to "see" the Web in a unique way that surfaced quality sites that other search engines couldn't. Google is now making an enormous investment in a new type of graph, and as a search marketer, you absolutely need to understand what they're doing, because it's go [...]

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Search Engine Land's – SMX West conference kicks off March 11 at the San Jose Convention Center in the heart of Silicon Valley. With over 50 educational sessions and keynotes, multiple networking activities and presentations from leading solutions providers, you’ll get the tactics and solutions you need to exceed your marketing and sales goals. SMX West offers flexible pass options to fit your needs, budget and schedule. Which pass is your match? Keep reading, and then register today to secure your spot. The Comprehensive SMX Experience – All Access Pass Participate in a smorga [...]

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Do you run a small business? Or, do you provide search marketing services for companies that serve predominantly local customers? Then, you know so-called "local search" is a unique beast in its own right, requiring different approaches for organic optimization, paid search and social media marketing efforts. At SMX West, you'll get some great street-savvy tips in Must-have Local Search Tactics from marketers who work daily on the ground. They'll offer case studies highlighting their successes -- as well as failures and hard-won lessons learned -- from working in a constantly changing [...]

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In the early days of search marketing, it was relatively easy to get by using a few simple tools, a spreadsheet, and just casually surfing the Web to see what your competitors were up to. Not so today, in this new era of "big data." Most search marketers instinctively know that more data equals more insight which in turn equals more opportunity to succeed. Yet, despite the potential rewards it offers, dealing with big data can be a big challenge. As Wikipedia defines it, "big data is a collection of data sets so large and complex that it becomes difficult to process using on-hand databa [...]

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You've likely acquired a respectable number of fans on Facebook and followers on Twitter, and that's good news - but how do you scale your efforts, taking your social marketing campaigns to the next level without throwing excessive time and resources into the effort, and possibly alienating your current loyal following? Our panel of experts speaking on Supercharging Reach & Engagement On Facebook & Twitter at SMX West will share proven tips and tactics that will help you amplify your presence and impact on social media networks. They'll discuss some of the key tenets and practic [...]

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We've already highlighted the exceptional content and highly qualified presenters at Search Marketing Expo - SMX West. But there’s another aspect of the show that is just as important and valuable - networking. And with well over 1000 companies sending delegates (so far), there are lots of people to network with! Keep reading to learn more about the networking opportunities and then register for your All Access pass to SMX West, March 11-13 in San Jose. SMX Orientation – Optimizing Your Conference Experience Sunday, March 10 – 5:30PM to 6:00PM New to SMX? Don’t miss this quick [...]

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We're delighted to announce that Jon Sinden, Manager of Digital Content & Social Media for Maple Leafs Sports & Entertainment, will be presenting one of the keynotes at SMX Toronto, on Wednesday, March 20th at the Metro Toronto Convention Centre. Jon has one of the best, but sometimes most challenging jobs any online marketer could dream about. During good times, he gets to engage with some of the most passionate fans and customers in the world. But during not-so-good times, he also has to engage with some of the most passionate fans and customers in the world – and he has to be [...]

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Enchantment, as defined by bestselling business guru Guy Kawasaki, isn't about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. And, one of the best ways to enchant is to model the persona of your website vi [...]

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Internet marketing success means knowing what works, testing what’s new and measuring everything. Search Engine Land's – SMX West is where professional internet marketers like you go for the latest tactics for increasing traffic, conversions and sales. Here are 10 reasons why you should register and join us March 11-13 in San Jose: 10) Cutting edge tactics. Choose from over 50 sessions on paid search advertising (PPC), search engine optimization (SEO), local and mobile search, social media marketing, semantic SEO and more. Whether you’re a seasoned search vet or just starting out [...]

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Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, scheduling and conversion optimization? Think again. As kung fu masters remind us, "the wise always remain humble, grasshopper." During Forget What You Know About Paid Search at SMX West 2013, our panel of experts will skewer accepted wisdom, asking unconventional questions few dare to consider. Such as: does quality score really matter for all adve [...]

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Early Bird rates for Search Engine Land's SMX West end today, February 1. Register now and save! Join us March 11-13 in San Jose for: New sessions on the topics internet marketers want to know about! Attend Meet Facebook Graph Search, Converting the Mobile Customer and The Search Police with Google’s Matt Cutts and Bing’s Duane Forrester. Check out the more than 50 sessions. Thought-provoking keynotes from Grady Burnett, Facebook’s VP of Global Marketing Solutions, and Google search policy specialist Patrick Thomas. More than 100 internet marketing experts sharing their money- [...]

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  As an ethical (and effective) search marketer, you spend your time diligently trying to create good content, providing an excellent user experience, and generally striving to delight your current and future customers. But some marketers have succumbed to the dark side, and the black hat tactics they utilize cause major headaches for both search engines and up-and-up marketers alike. That’s why all major search engines have web spam quality control teams. It’s the job of these teams to keep one step ahead of the bad guys, ferreting out dubious or downright egregious content a [...]

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