The Big SMX London Preview – A Virtual Tour Of What To Expect

SMX London Search Engine Land's SMX London search marketing conference is returning to the UK on May 13-14, 2014. We've got a revamped, updated agenda, and have already confirmed dozens of world-class speakers. SMX London is a can't-miss event for all serious marketers, whether you're the CMO or working to implement your key campaigns on a tactical level. As always, you can expect the great content, keynotes, networking activities and meals for which SMX events are famous. With all of the rapid changes that have been occurring with search marketing, we've also developed a ton of new content for the [...]


Search Marketing Expo (SMX) Advanced Agenda Posted – Register Now & Save!

Fluent in search marketing? SMX Advanced is for you. Join us, June 11-12 in Seattle for two days of expert-only sessions, keynotes and the highest-level networking anywhere. This year's sessions are loaded with actionable tips to drive traffic, increase conversions and boost ROI. View the agenda. Save with early bird rates - Register now! [...]


Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Sustainable SEO Last month, I attended the Long-Term SEO: How To Win For Years, Not Days session at SMX West. I have worked in the search industry since 1995. I have seen search engine optimization (SEO) trends and tactics come and go... and I've also seen fundamental, universal concepts get stronger and stronger over time. So what I wanted to learn was: what are flavor-of-the-month strategies, and what strategies are going to stand the test of time? Would I hear anything about information scent and the aboutness of digital documents? Should you invest in link development, a sustainable SEO strategy, or ha [...]


Register For SMX Advanced – Rates Increase Tomorrow

smxadvanced-featured Super early bird pricing for Search Engine Land's SMX Advanced expires end-of-day Friday, March 28. Register now for the lowest possible rate. SMX Advanced is the only conference designed exclusively for experienced paid search advertisers and SEOs. You’ll participate in cutting-edge sessions and network with fellow internet marketing thought leaders. Check out the agenda. Don’t wait. SMX Advanced has sold out every year since it was created in 2007. Register today! Helpful SMX Advanced links: Want to send a team? Save even more with our team rates. Find out how past attende [...]


SMX Advanced Lowest Super Early Bird Rates Expire Friday – Register Now!

smx_advanced_spotlight Join the most accomplished search marketers in the world, June 11-12 in Seattle. SMX Advanced features two days of expert-only sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on June 10. SMX Advanced has sold out since its start in 2007. Secure your spot & save - Register now! [...]


Unicorn Accounts Don’t Use DKI & 9 Other PPC Lessons From SMX West

SMX West 2014 Freshly back from the excitement of SMX West in beautiful San Jose and full to the brim with insightful PPC notes (if Evernote can technically get full to the brim), I've set about compiling a list of my top PPC-related takeaways from the event. The following are the ten that most caught my imagination. 1. Good Accounts Use Dynamic Keyword Insertion, The Best Don't In his excellent presentation on former PPC Best Practices gone wild, Larry Kim outlined a great way to think about ads that make use of Dynamic Keyword Insertion. Essentially, DKI is a great way to bump your ads into "abov [...]


Want To Speak @ SMX Advanced? Here’s How

smxadvanced-featured The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Advanced 2014. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request. As you might guess, interest is high in speaking at SMX conferences. We literally [...]


SMX Advanced Agenda Now Available – Super Early Bird Rates Expire Friday

smxadvanced-featured The Search Marketing Expo - SMX Advanced agenda is now posted! Check it out and then register before our lowest rates expire this Friday. Fluent in search marketing? SMX Advanced is for you. This year’s agenda is packed with expert-level tips to drive traffic, increase conversions and boost ROI. Session topics include: Keyword Research On ‘Roids! Advanced Workarounds For Vanishing Keyword Data Maximizing The Synergy Of Paid Search & Social Executing A Flawless Content Marketing Strategy 25 Link Acquisition & Auditing Issues For The Advanced SEO Attribution Success In [...]


SMX Advanced Lowest Rates Expire Next Week – Register Now & Save!

smx_advanced_spotlight Join the most accomplished search marketers in the world, June 11-12 in Seattle. SMX Advanced features two days of expert-only sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on June 10. SMX Advanced has sold out since its start in 2007. Secure your spot & save - Register now! [...]


10 Key Takeaways From Meet The Search Engines @ SMX West

key-door-keyhole-600 Another SMX is in the books! This show definitely had one of the most engaged attendee groups I have ever seen at any conference in recent memory. The polite, attentive search engine marketers weren't there to just network and enjoy the San Jose sun. They were interested and looking for answers. And on day three of SMX West 2014, the Meet The Search Engines session delivered a lot of those answers. This panel is generally one of the crown jewel sessions at SMX and drew yet another big crowd. Bing's Duane Forrester (@duaneforrester) and Google's Matt Cutts (@mattcutts) were jovial, infor [...]


Register Now for SMX Advanced – Rates Increase Next Week

smxadvanced-featured Search Marketing Expo - SMX Advanced is a fast paced, engaging, and intimate experience that emphasizes sharing ideas and networking with peers. The Search Engine Land editorial team creates the agenda, so you’ll be treated to sessions that are Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics. SMX Advanced has sold out each year since it was created in 2007. Register today, secure your spot and save! Super Early Bird rates expire next Friday. SMX Advanced takes place June 11-12 in Seattle. Workshops on search engine optimization (SEO), Ad [...]


The Intersection Of Search & Social

search-social-featured Search and social are increasingly being used in the same sentence. There are two major trends involving search and social: Social media is being integrated into search results, and people are searching on social networks. What do these trends mean for marketers? At the Social Meets Search: Where Are We Now; Where Are We Going? session at SMX West 2014 moderator Danny Sullivan was joined by Duane Forrester, Sr. Product Manager, Bing and Ruslan Belkin, VP of Engineering, Twitter, to talk about this integration and what online marketers need to know. Social Signals Help Define Authorit [...]


Up-Close @ SMX West: Life After “Not Provided”

keywords-not-provided-featured Last September, Google confirmed it was encrypting search term information, rendering previously available keyword data "not provided" and leaving many website owners in the dark. While most SEO professionals managed the loss of search terms without suffering major disruptions in their SEO efforts, SMX West's "Life After Not Provided" panel offered tactical insights for those who felt as if Google had taken away their flashlight. Moderated by Search Engine Land's executive features editor Pamela Parker, the "Life After Not Provided" panelists included Catalyst's director of SEO operation [...]


Optimizing Apps For Maximum Findability

smx west14_spotlight Although platforms like Apple’s App Store and Google Play are "closed" environments, content can and should be optimized to be more easily found. App store optimization requires SEO techniques that go beyond the usual web optimization processes. During the App Store Optimization session at SMX West 2014, panelists discussed the best ways to get your apps found by mobile and tablet users. Barry Schwartz (@rustybrick) moderated the panel, and the speakers were Ian Sefferman (@iseff)of MobileDevHQ, Jennifer Wong (@JenerationY) from HasOffers and Justin Briggs (@justinrbriggs) of Getty Im [...]


Up-Close @ SMX West: Experts Weigh In On Mobile SEO Best Practices

mobile-seo-featured What's your best mobile SEO solution? Responsive design? A mobile dedicated site? An app? Four mobile SEO pros gave their expert insights on how to create successful mobile SEO strategies during the  "Best Practices in Mobile SEO" panel yesterday at SMX West. Moderated by Search Engine Land's contributing editor Greg Sterling, the session included presentations by Covario's senior SEO manager Michael Martin, Resolution Media's director of SEO strategy Bryson Meunier, MobileMoxy CEO Cindy Krum, and Google senior developer programs engineer Maile Ohye. While each of the presenters offered [...]


Up-Close @ SMX West: Time To Think About Life Beyond Google

With algorithm updates happening more frequently than ever and Google continuously working to keep searchers on the result page, companies need to make a conscious effort to broaden their marketing efforts and move beyond Google. In the “Life Beyond Google: Diversifying Your Efforts” session at SMX West 2014, the speakers showed us how to do just that. While there were a ton of great tips, three main themes stood out: Focus on the Customer Our customers are consuming content in a variety of ways that don’t include search engines and it’s up to us as marketers to give them [...]


Up-Close @ SMX West: Twitter For Business

Up Close SMX West 2014 Yesterday, I attended a great session on Twitter at SMX West, about using the service for business purposes. It covered everything from a glossary for the beginner to advanced tips for those looking to gain more. For my session review, check out my post on Marketing Land: How To Get Started Using Twitter For Business [...]


SMX Advanced Registration Open – Best Rates Available Until March 28

smxadvanced-featured Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo - SMX Advanced. The conference will be held June 11-12 at the Bell Harbor International Conference Center in Seattle, WA. The focus of SMX Advanced is unique. Conference sessions and keynotes are designed for sophisticated search engine marketers; they are fast paced, detailed, and don’t review basic concepts. You’ll choose from in depth sessions on organic search engine optimization (SEO), paid search advertising (PPC), and more. [...]


SMX Advanced Registration Open. Lowest Rates Currently Available – Register Now!

Join the most accomplished search marketers in the world, June 11-12 in Seattle. SMX Advanced features two days of expert-only sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on June 10. SMX Advanced has sold out since its start in 2007. Secure your spot & save with Super Early Bird rates - Register now! [...]


Last Call – SMX West Starts Next Tuesday in San Jose; All Access Conference and Free Expo+ Passes Still Available

west14_570x270_a Time is running out! Search Engine Land's SMX West conference begins next Tuesday in San Jose. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, engage with your audience, improve conversions and maximize your ROI. Invest in attending SMX West and you’ll get 3 days of cutting edge tactics that will make you a more successful internet marketer. Check out the comprehensive agenda of more than 50 sessions that are tactical, strategic and inspiring. Whether you're an experienced search engine mark [...]


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