Earlier this week, I attended the How To Do Click-To-Call In An Enhanced Campaign World session at SMX East. As a search usability professional, my primary interest is to understand not only how searchers locate and discover desired content, but also why searchers make specific choices.
For example, when does a searcher prefer to use a smartphone or some other mobile device to access desired content? Is there a clear benefit for using a mobile device, such as convenience or urgency? If so, can ad analytics truly help me understand what mobile searchers prefer to see and click on, and their [...]
Related Topics: Channel: Other | Search Ads: Pay Per Call | SEM Industry: Search Marketing Expo - SMX