Tips on testing responsive search ads
Are the additional characters or RSAs generating better results or more problems?
SMX® – Search Marketing Expo & Conference series
The editorial staff at Search Engine Land programs SMX® – Search Marketing Expo, the leading SEO and PPC industry conference series for search marketing professionals.
The 2021 SMX lineup is our most robust (and affordable) schedule ever: Six virtual learning experiences for the North American market (international attendees welcome and encouraged!) and region-specific events for Germany, the UK, and France give you the opportunity to cross-train on critical search marketing disciplines from the comfort of your own computer.
Select a conference below to learn more:
SMX Advanced: June 15-16, 2021
SMX Advanced Europe: June 21-22, 2021
SMX Convert: August 17, 2021
SMX Next: November 9-10, 2021
SMX Code: December 14, 2021
SMX Report: Available on-demand
SMX Create: Available on-demand
Keep up with the latest news about agendas, speakers, workshops, rates, and more below!
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.
Want to speak at SMX London? Here’s how
SMX London takes place on May 21-22 at 155 Bishopsgate, Liverpool St., London EC2M 3YD. To increase the odds of being selected to speak, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific […]
Entries are open for the 2019 Search Engine Land Awards
Through March 8, get Super Early Bird rates on your entry fees for the industry's most prestigious awards competition.
SMX West is next week – don’t miss your chance to attend!
Generate leads, drive sales, and achieve your traffic goals with proven SEO and SEM tactics from 40+ search marketing experts. Attend SMX® West, January 30-31 in San Jose! Book your pass by January 29 to save up to $300 off on-site rates! Join us to: Discover how to create high-performing campaigns that boost awareness, traffic, […]
Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks
In 2019, A.I., voice assistants, mobile-first, video, and visual search will reshape the picture of successful search marketing. Smart marketers who want to stay sharp in the New Year are attending SMX® West in San Jose, January 30-31… less than two weeks from now. Join us for two intense days of tactic-rich SEO and SEM […]
Ad testing in a multi-format world of responsive search ads, three headlines and more
What does ad testing look like when you've got responsive search ads, two headline text ads, three headline text ads and multiple descriptions all running in your ad groups.
How to avoid a site migration disaster
There are many reasons you might be considering a site migration: introducing a new CMS, changing hosting providers or relaunching your templates and so on. But you need to be careful and proceed with caution, because many things can go wrong. And the consequences can be severe. At SMX West, Bastian Grimm, CEO & Director […]
SMX Munich agenda is now live
Our largest European show features amazing sessions like "The Four Horsemen of the Search Marketing Apocalypse" and many more.
10 reasons you need to attend SMX West
For profitable and tangible SEO and SEM results, attend Search Engine Land’s SMX® West, January 30-31 in San Jose. Here are 10 reasons to join us… 1. Actionable tactics from experts. Get proven, actionable tactics from industry leaders working at companies like Google, Microsoft, IBM, SurveyMonkey, and many more. You’ll leave with tactics you can […]
Machine vs. man: What really matters for SEO success
Changes to the core concepts of quality and authority over the past year have altered the course of SEO forever, with Google both improving algorithms and increasingly relying on human "quality raters."
See the future of search at SMX West
On Wednesday, January 30, Google Head of North America Global Partnerships Marco Lenoci will take you on a journey where search is evolving from people actively seeking information, products and services, to the “Age of Assistance” where smart internet connected devices will anticipate our needs and will be constantly on hand as personal concierges. You’ll […]
SMX West Early Bird rates expire Saturday – book now!
Time is running out to save big on SMX® West. Register for an All Access pass by Saturday for $300 off on-site rates. Miss this opportunity and you’ll pay more next week for the exact same ticket. What are you waiting for? Register now and join us January 30-31, 2019 in San Jose! Your All […]
Here’s your exclusive insider look of SMX West
TL;DR: Here’s my epic 3,000-word preview of all the sessions, speakers and networking you’ll experience at SMX West. Read a little or read it all. Then register by 11:59pm Saturday, December 22 and save big with Early Bird rates. Search Engine Land’s SMX® West, the go-to event for search marketers, returns to San Jose January 30-31. […]
Dive deep on best practices in search. Attend an SMX workshop!
Bona fide digital marketers need proven search marketing tactics and best practices in their toolkit. That’s why SMX® West offers in-depth workshops conducted by the world’s leading subject matter experts in SEO, SEM, in-house, and digital marketing. Workshops will be held Friday, February 1 at the San Jose Convention Center. Each provides: In-depth instruction from […]
Why Disney, Microsoft and Home Shopping Network attend SMX West
For more than 10 years, marketers have attended Search Marketing Expo – SMX® West for a variety of reasons. Here’s what a few of them had to say about the experience: “… changes in search marketing are impacting the variety of stakeholders in the industry. It is too easy to get stuck in one’s own perspective alone, and SMX […]
Send your team to SMX West to amplify learning and savings!
Thoughtful search marketing leaders are thinking even more than usual about their teams this time of year: Are their skills up-to-date? Are they motivated to do better work next year? How do I reward the high-performing members while staying within next year’s budget? Here’s how to check all of the objectives: Send your team to […]
Last chance: Save $450 on a seat at SMX West
Results-obsessed marketers are attending SMX® West for actionable SEO and SEM tactics and strategies. Join them January 30-31 in San Jose for: 30+ tactic-rich sessions and inspirational keynotes Networking events where you’ll meet speakers and peers Guaranteed white-hat tactics from trusted practitioners Top-shelf amenities that make attending productive and convenient, including hot meals, WiFi, and […]
Limited time: Lock in exclusive savings to SMX West
Serious marketers are making it a priority to attend THE premiere search marketing conference in 2019: Search Engine Land’s SMX® West, January 30-31 in San Jose. Register by November 17 to lock in Super Early Bird rates, our lowest rates available. Hurry, this offer expires soon! Proven SEO & SEM tactics to stay ahead Even […]
Digital work crisis — take the survey…
You’re not alone. And we want to hear from you. MarTech Today and Workfront are conducting a survey to measure the level of what we’re calling the “Digital Work Crisis.” We’re asking anyone who works in a large organization, especially those who are involved in marketing operations and marketing technology, to answer just a few […]
Become a better search marketer in 2019 – the SMX West agenda is live
Serious marketers attend Search Engine Land’s SMX® West. Join us on January 30-31, 2019 for the latest SEO and SEM tactics in mobile-friendly indexing, Google’s new dynamic rendering, voice search, match types, Amazon ads, and so much more. The agenda is live and ready for you to explore: SEO Mobile First Indexing & Mobile Friendly SEO Google’s New […]
Spend less and get more with SEM targeting
During SMX East, Frederick Vallaeys, Justin Freid and Jon Kagan focused on match types, making targeting exclusions and audience intent to help advertisers find efficiencies.
Want to speak at SMX West? Here’s how
SMX West takes place on January 30-31, 2019 at the McEnery Convention Center in San Jose, California, and we’re looking for speakers. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. […]
Expert testing strategies for both low and high volume PPC accounts
Testing takes strategy no matter the account size, but low and high volume accounts have different needs. Amalia Fowler and Aaron Levy discussed testing from both perspectives at SMX East.
Tips to be more productive in Google Ads, Bing Ads interfaces
Julie Friedman Bacchini and Ted Ives shared their advice at SMX East.
Advertisers shifting budget from search to Amazon
A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search.
80% of Amazon advertisers plan to increase budgets in 2019
Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.
How to get links to your site: Create content that people want to link to
At SMX East Alli Brenner, Lisa Barone and Paddy Moogan talked about how to make content that attracts links.
Google Ads announces new click-to-message ad features and store visits updates
The features, aimed at helping advertisers "work smarter and exceed your omnichannel goals," were announced at SMX East.
Ready or not, Google’s mobile-first indexing is here
No mobile-friendly site? You're missing a huge and growing opportunity.
Why aligning marketing with your customer journey matters
The session offered a sophisticated blueprint to calibrate marketing, sales and content for different personas at each stage of the buyer journey.
Bing exec: Microsoft’s AI is giving it the ‘right to innovate’
But as the company’s machine learning makes it easier for marketers, ethical concerns and human input aren't being ignored.
Bing resolves backlog with its Webmaster Tools URL submission tool
Spammers went from the public Bing URL submission tool to the authenticated version, causing a backlog of URLs that needed to be processed.
Here’s a sneak peek at the SMX West 2019 agenda
I just met with the Search Engine Land editors to build out the agenda for SMX® West 2019 and I have to say, I think you’re going to love it. We reviewed more than 100 pitches from passionate search marketers like you and hand-crafted an agenda that delivers cutting-edge, actionable SEO and SEM tactics. Here’s an inside […]
SMX® - Search Marketing Expo & Conference series
Editor’s note: Congratulations, Barry Schwartz, Search Personality of the Year
Search Engine Land's own receives a well-deserved honor.
Last call! Secure your seat at SMX East now
Actionable SEO and SEM tactics that deliver amazing results: That’s what you’ll get by joining us next week for SMX® East, October 24-25 in New York City. Grab your All Access pass by October 23 and save $100 off on-site rates. Here’s what you’ll get: 34+ expert-led sessions, keynotes, and clinics tackling the latest in […]
When your ad testing strategy is just plain wrong
Rigorously testing your ads is a good thing... unless you're testing the wrong things and tweaking your campaigns based on flawed conclusions.
SMX East kicks off in 2 weeks! Join us for actionable SEO & SEM tactics
Attend the search marketing conference programmed by the industry’s leading experts… the editors and contributors at Search Engine Land. Join us at SMX® East October 24-25 in NYC for tactic-rich SEO and SEM sessions, inspirational keynotes, networking, hands-on clinics, and a rewarding conference experience. View rates and register today! Tactics you’ll use to drive traffic, boost […]
Choose your ideal SMX East pass
You deserve a search marketing conference tailored to your experience, goals, and budget. That’s why we offer four different ways to attend SMX® East – choose your ideal pass and join us October 24-25 in New York City: All Access Pass: 4 SEO and SEM keynotes with Google and Bing 20 sessions programmed by the […]
Get actionable SEO & SEM tactics at SMX West 2019. Registration is open!
Search marketing success is a result of your hard work and learning from trusted experts. Attend Search Engine Land’s SMX® West January 30-31, 2019 in San Jose for the SEO and SEM tactics you need to drive amazing campaigns. The site is up and registration is open! SMX is the only conference 100% dedicated to […]