The State Of Search: Q3 Data From Efficient Fronter And SearchIgnite
Oct 13, 2009 at 1:32pm ET by Greg Sterling
Two reports have come out almost simultaneously, from Efficient Frontier and SearchIgnite, offering insights into the US paid search market for Q3 2009. The two data sets are based on client search campaigns managed by both firms. The data are directionally consistent in most cases but slightly different in terms of specific percentages and figures.
Search spending overall:
Efficient Frontier:
SearchIgnite:
Share of paid-search ad spend:
Efficient Frontier:
SearchIgnite:
Bing specifics:
Efficient Frontier offers some additional detail on Bing in p [...]
Filed in: SEM Industry: General, SEM Industry: Stats, Search Marketing: General
Want Solid SEM Benchmarks? This Report Has Them By The Boatload
Jul 31, 2009 at 1:38pm ET by Chris Sherman
Each year, Marketing Sherpa compiles an exhaustive look at the state of search marketing. Each year, these reports grow more comprehensive, reflecting the continuous change and evolution of our industry as it grows up. This year's report is no exception.
The Marketing Sherpa 2009-10 Search Marketing Benchmark Report is 213 pages, and is divided into five major sections, including:
The business of search. There's been a lot of talk about how search marketing budgets have been affected by the tumultuous economy, and this section of the report offers some interesting data on what's really g [...]
Filed in: Bookshelf, SEM Industry: Stats
Report: Search Ad Spending Stabilizes While Bing Gains On Google, Yahoo
Jul 13, 2009 at 1:11am ET by Matt McGee
Search ad spending is stabilizing, advertisers are getting smarter, and Bing is making gains on Google and Yahoo. Those are a few of the trends cited in the latest research report from search marketing provider Efficient Frontier. The company regularly shares reports based on data collected from a portion of its U.S. advertisers. This new report covers nearly 81 billion impressions and 722 million clicks on search and content ads on the three major search engines during Q2 of this year.
The report shows that overall ad spend during Q2 2009 was down 21% from a year ago, but that's better tha [...]
Filed in: SEM Industry: Stats, Search Ads: General, Search Marketing: General, Top News
What Ads Types Are Most “Helpful”? Search Ads Follow Newspapers, TV
Jul 2, 2009 at 11:59am ET by Greg Sterling
Trade magazine AdWeek and pollster Harris Interactive conducted a survey in early June among 2,521 US adults. People were asked what types of ads they found most "helpful" and what types of ads they ignored. Below are the top-line results as well as the age and geographically segmented data.
Most helpful in making purchase decisions:
37 percent say that television ads are most helpful
17 percent say newspaper ads are most helpful
14 percent say search engine ads are helpful
Radio ads (3 percent) and Internet banner ads (1 percent) are not considered helpful by many people
28 per [...]
Filed in: Features: Analysis, SEM Industry: Stats, Search Marketing: General, Stats: General, Stats: Relevancy, Top News
Search Marketing Industry Feeling 7% Unemployment?
May 7, 2009 at 9:36am ET by Barry Schwartz
This morning, I posted the results of a poll I ran at the Search Engine Roundtable asking SEMs if they are currently employed. We received just about 400 responses, and from those responses we learned there is a 7% unemployment rate in the search marketing industry. The poll was far from a valid study, such as a census data report, but it did poll many from the industry and might be a good metric to use.
The current US unemployment rate, according to the March 2009 U.S. Bureau of Labor Statistics data is about 9%. The search marketing industry is 2 points below that rate according to my s [...]
Filed in: SEM Industry: General, SEM Industry: Stats
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