Apr 13, 2012 at 1:45pm ET by Search Engine Land Infographics

Looking for a job doing SEM / PPC work? As with SEO, New York is the leading city based on job volume. But Chicago takes the second spot, unlike LA which leads second with SEO jobs. San Jose, Austin and Seattle are other leading cities. Those doing paid search earn anywhere from $35,000 to $131,000. The stats are from an infographic produced by Onward Search, an online recruitment company. Last December, created one about SEO salaries and job locations. This time, paid search gets the focus: Want the infographic guide for yourself? You’ll find it here: PPC Jobs Salary Guide. [...]

Related Topics: SEM Industry: General | SEM Industry: Stats

For Social Media Marketers, SEO Is Much More Popular Than PPC

Apr 3, 2012 at 3:18pm ET by Matt McGee

Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world. When asked what other marketing channels they use, search engine optimization (SEO) was the No. 2 response behind e-mail marketing. Paid search -- or "online ads" as the survey called it -- was far down the list at number six. Sixty-five percent of social media marketers say they use SEO, compare [...]

SEOmoz Industry Survey Now Open

Mar 22, 2012 at 2:11pm ET by Barry Schwartz

SEOmoz has announced the SEOmoz Industry Survey is now open and ready for you to take. You can take the survey online over here. The last time SEOmoz ran this survey was two years ago, you can see the results of that survey over here. The survey has 54 questions and should take you about 20 minutes to complete. The question topics include: Your Work in the Industry Questions for Consultants, Freelancers, and Agencies Learning and Improving Internet Marketing Skills Internet and Inbound Marketing Scope and Process Inbound Marketing Tools and Tactics SEO Tools and Tactics [...]

Report: More Complex Attribution Model Shows Organic Search Significantly Undervalued By Marketers

Mar 14, 2012 at 10:00am ET by Greg Sterling

Marketing firm Slingshot SEO is picking up where Microsoft left off. Five years ago Microsoft/Atlas began trying to educate marketers and the marketplace about the fact that more online sources than the "last click" were responsible for conversions. This was partly an effort to undermine the centrality of Google, which gets lots of credit for driving the final click, and partly an effort to make conversion modeling more sophisticated and reflective of the multiple influences on consumer purchases. This morning Slingshot SEO is releasing a fascinating report (registration required) that also [...]

Take The 2012 State of Search Marketing Survey

Mar 12, 2012 at 12:10pm ET by Barry Schwartz

SEMPO & Econsultancy have teamed up again this year to run the State of Search Marketing Survey. The survey will cover topics including budgets, marketing objectives, and the latest trends in paid search, search engine optimization (SEO), and social media. SEMPO and Econsultancy are asking those in the search and social communities to take the survey over here. The survey will be open until open through March 28, 2012. All SEMPO members get the final report included in their membership, if you are not a SEMPO member, the only other way to get the report for free is to participate in the s [...]

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