SEM Industry: Stats
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CPC Decline Ends: Rising 7% In Q1 Due To Mobile & PLAs [Covario]
We may have seen the end of CPC stagnation. Covario’s Global Paid Search Spend Analysis for Q1, released today, suggests that the...
New PPC Report: Bing Ads Vs. Google AdWords In 6 US Verticals
AdGooroo has released a new study titled Yahoo! Bing PPC Performance Metrics that analyzes advertiser participation and performance metrics on...
Google Shopping Tops Amazon Product Ads: 32.7% More Cost Effective
A new report from CPC Strategy looks at how Google Shopping fared against its rival, Amazon Product Ads, after making the switch to a commercial...
Report: Mobile To Drive A Third Of Paid-Search Clicks By Year End
Marin Software has released a report on paid click, CPC and conversion trends across the globe, with a focus on mobile. Called “The State...
Advertisers Increased PLA Budgets By 600% In Q4; Trend Likely To Continue
The Google Shopping gamble paid off – for both Google and e-commerce advertisers who ran product listing ad campaigns last quarter. A report...
Sign of Hope? Banned Advertisers Rises Just 8 Percent in 2012
The battle against bad ads getting past the AdWords review process rages on. Google announced in a blog post this week that the company axed...
Report: PLAs Drove 28% Of Google Non-Brand Ad Clicks In Q4
Google Product Listing Ads generated 28% of Google non-brand clicks in Q4 according to RKG’s latest Digital Marketing Report released...
Report: Global Paid Search Spending Up 18% In 2012
Advertiser spending on paid search rose 18% in 2012 according to Covario’s Global Search Advertising Spend Analysis, which tracks paid search...
SEMPO & ClickZ Look To See How Much Search Marketers Make With A Survey
SEMPO and ClickZ are partnering to find out how much money search marketers are earning. The Search Marketer Salary Survey 2013 can be accessed...
Infographic: SEO Hot Cities – New York, San Francisco & LA
So you want to be an SEO? Try moving to New York, San Francisco or Los Angeles, which have the most job postings. Being an SEO might lead to...
Forrester Report: The Best PPC Bid Management Providers
Forrester, the large marketing technology analysis organization, has released the final of its quarterly Forrester Wave reports related to...
The Top SEO Platforms: Forrester Wave Report
Forrester, the large marketing technology analysis organization, has released two of three of its Forrester Wave reports related to search...
Forrester Rates The Top Large Search Marketing Agencies
Forrester, the large marketing technology analysis organization, has released two of three of its Forrester Wave reports related to search...
Google Algorithm Changes, Mobile Internet Have Most Significant Impact On Search Marketers [SEMPO]
About nine out of 10 search marketers say Google’s recent algorithm changes have had a significant impact on them, and about the same...
Industry Survey: PPC Is Losing Ability To Generate Leads
SEO continues to be the top lead generating channel among U.S. digital marketers, while PPC’s effectiveness as a lead gen channel is...
Industry Survey Underscores How The SEO Industry Relies On Google’s Free Tools
If there’s one thing that stands out in the 2012 SEO Industry Survey, it’s that the SEO industry relies heavily on the free...
SEM / PPC Jobs Big In New York, Chicago, San Jose, Austin & Seattle
Looking for a job doing SEM / PPC work? As with SEO, New York is the leading city based on job volume. But Chicago takes the second spot,...
For Social Media Marketers, SEO Is Much More Popular Than PPC
Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today. Social...
SEOmoz Industry Survey Now Open
SEOmoz has announced the SEOmoz Industry Survey is now open and ready for you to take. You can take the survey online over here. The last time...
Report: More Complex Attribution Model Shows Organic Search Significantly Undervalued By Marketers
Marketing firm Slingshot SEO is picking up where Microsoft left off. Five years ago Microsoft/Atlas began trying to educate marketers and the...
