For Social Media Marketers, SEO Is Much More Popular Than PPC

seo-time-clock-featured Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world. When asked what other marketing channels they use, search engine optimization (SEO) was the No. 2 response behind e-mail marketing. Paid search -- or "online ads" as the survey called it -- was far down the list at number six. Sixty-five percent of social media marketers say they use SEO, compare [...]


SEOmoz Industry Survey Now Open

SEOmoz has announced the SEOmoz Industry Survey is now open and ready for you to take. You can take the survey online over here. The last time SEOmoz ran this survey was two years ago, you can see the results of that survey over here. The survey has 54 questions and should take you about 20 minutes to complete. The question topics include: Your Work in the Industry Questions for Consultants, Freelancers, and Agencies Learning and Improving Internet Marketing Skills Internet and Inbound Marketing Scope and Process Inbound Marketing Tools and Tactics SEO Tools and Tactics [...]


Report: More Complex Attribution Model Shows Organic Search Significantly Undervalued By Marketers

search-featured Marketing firm Slingshot SEO is picking up where Microsoft left off. Five years ago Microsoft/Atlas began trying to educate marketers and the marketplace about the fact that more online sources than the "last click" were responsible for conversions. This was partly an effort to undermine the centrality of Google, which gets lots of credit for driving the final click, and partly an effort to make conversion modeling more sophisticated and reflective of the multiple influences on consumer purchases. This morning Slingshot SEO is releasing a fascinating report (registration required) that also [...]


Take The 2012 State of Search Marketing Survey

SEMPO & Econsultancy have teamed up again this year to run the State of Search Marketing Survey. The survey will cover topics including budgets, marketing objectives, and the latest trends in paid search, search engine optimization (SEO), and social media. SEMPO and Econsultancy are asking those in the search and social communities to take the survey over here. The survey will be open until open through March 28, 2012. All SEMPO members get the final report included in their membership, if you are not a SEMPO member, the only other way to get the report for free is to participate in the s [...]


Infographic: How Much Does SEO Cost?

how much does seo cost How much does SEO cost? How much time do you have to discuss the various models and prices out there! However, a new survey sheds some light on the subject. Over 500 people and companies who offer search engine optimization services were asked about how their models. Turns out, it's most common to charge $100 to $150 per hour, in the US. But by-the-hour consulting is only one of four nearly co-equal ways of charging. Also popular is project-based pricing, where the average price is between $2,500 to $5,000, in the US. That's also the same average price for those who buy on a monthly reta [...]


Infographic: NYC & LA Tops For SEO Jobs & Salaries By Specialty

Top 5 SEO Cities: 1 NYC 2 LA 3 SF 4 Chicago 5 Boston New York City is the capital of SEO, with Los Angeles just behind, based on job volume measured in those cities. Those working in SEO earn anywhere between $27,000 to $148,000 per year. The lowest pay goes, ironically, to those who often do the most important job in gaining rankings: link builders. These stats and more are offered in an infographic the people at Onward Search, an online recruitment company, have put together: Want the infographic guide for yourself? You'll find it here: SEO Salary Guide. [...]


Infographic: Digital Marketer Views On SEO, PPC & Social Media

Digital Marketing from Search Engine Land Media Library What has the biggest impact on lead generation? A new survey finds SEO beats PPC and social media. But PPC still gets more budget for those targeting consumers over SEO, and lest anyone believe social media is a waste of time, more than half have closed leads from social media channels. These stats, along with many more -- such as which social media platforms see the most use by marketers (hint: Facebook) -- were compiled into the infographic below by the people at Webmarketing123, which backed the survey: Want the infographic for yourself? It was sent to us as part of press materials to [...]


SEO Beats PPC & Social Media For Generating Leads, New Industry Report Says

chart SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in a recent survey of online marketers. But more of those surveyed say they plan to increase their social media marketing budgets in 2012, ahead of SEO and PPC. The numbers come from the 2011 State of Digital Marketing Report, which was compiled by Webmarketing123, a California-based online marketing agency. The company surveyed more than 500 U.S. online marketers in August and September; about two-thirds of all respondents identified themselves as B2B marketers. Whether [...]


Search Industry Well Represented On Annual List Of Fastest-Growing US Companies; SEO Cited As A Top ROI Tactic

tech-200 Several search marketing-related companies are included on the Tech 200, a list of the fastest-growing tech companies in the U.S. It's the second year that Lead411 has compiled the list (although last year's list included 500 companies), which includes companies in several industries: software, hardware, internet, media, advertising, wireless, telecom, IT services, e-commerce and consulting. The Tech 200 ranks companies not based on overall revenue, but on sales growth between 2008 and 2010. Congrats to the following search marketing-related companies that we've spotted on the Tech 200: [...]


America’s Fastest Growing Search Marketing Companies

money-growth-plant-featured Each year, Inc. Magazine releases its Inc. 500/5000 list of the fastest growing companies in America. We're proud to announce that Search Engine Land's parent company, Third Door Media, made the Inc. 5000 list this year. Who gets chosen? Inc. says, "The 2011 Inc. 500|5000 is ranked according to percentage revenue growth from 2007 through 2010. To qualify, companies must have been founded and generating revenue by March 31, 2007. Additionally, they had to be based in the United States, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of Dece [...]


SEO Stats Galore In Latest MarketingSherpa Benchmark Study

seo-report Do you find link building to be the most difficult SEO tactic to employ? Do you find content creation to be the most effective SEO tactic? What about conversions? Are you looking for website visitors to complete a form, or make a purchase? You can compare your answers to those questions and many others in the 2012 Search Marketing Benchmark Report - SEO Edition, which was recently compiled and published by MarketingSherpa. This 8th annual report includes more than 150 charts from a survey of 1,530 marketers around the world in April 2011. This year's benchmark report is divided into 10 [...]


SEMPO: Google Dominates But Social Now Widely Used For PPC

Yesterday SEMPO and Econsultancy released the 2011 "State of Search Marketing Report" featuring attitudes and spending behaviors of 920 survey respondents (agencies, advertisers) from more than 60 countries. The full report is over 130 pages. The report came out on the same day that the IAB released its full-year 2010 online ad revenue figures. Interestingly, there's a $4 billion dollar discrepancy between the IAB paid-search figures ($12 billion) and the SEMPO estimate ($16.6 billion) for 2010. The SEMPO estimate is for "North America" while the IAB numbers are US only. The IAB estimated t [...]


SMBs Need Most Help With Keyword Selection, Tracking

To promote its Search Manager service (powered by Clickable) American Express has released small business (SMB) survey data about search and social media marketing. The survey was conducted this month and was a collaboration between Amex and SEMPO. The qualifier was that these small business respondents did some sort of online marketing. The sample size was 400. The definition of "small business" was not disclosed. It's no surprise that most SMBs need help with online marketing. Regarding search marketing in particular the biggest challenges discovered were "identifying the right keyword [...]


View Of A Thriving Industry: The SEOmoz Industry Survey 2010

While many parts of the global economy remain mired in the doldrums, the search marketing industry continues its pace of relentless, healthy growth, according to the recently released SEOmoz Industry Survey 2010. Compiling data from more than 10,000 respondents in 90 countries, the survey offers one of the most comprehensive views yet of the current state and future prospects of the business of search marketing. Among the key findings, the survey reported healthy growth in demand for SEO. More than 70% of US respondents indicated an increase in demand for SEO services (nearly 80% in the UK) [...]


Demand For Online Marketing On The Rise, Industry Survey Says

This is a good time to be a digital marketer. Despite several years of economic struggles around the world -- or perhaps because of it -- the demand for online marketing services is on the rise. That's according to the 2010 SEO Industry Survey that's just been released by SEOmoz. The survey attracted responses from online marketers in more than 90 countries, and when asked to characterize the demand for a variety of marketing services this year, most of the respondents said, in essence, that they're busier than ever. According to the chart above, marketers are seeing strong demand fo [...]


Search Marketing Remains Strong For Retailers: Survey

Search engine marketing -- both pay-per-click and SEO -- remains a strong source of traffic and sales for retailers. That's according to an Internet Retailer survey conducted in April of 102 web-only retailers, chain retailers, catalogers and consumer brand manufacturers. According to the survey, 27% of respondents say that search engine marketing is responsible for more than half of their online sales. (See chart at left.) 47% say that more than a quarter of their web sales stem from search engine marketing. That includes both PPC- and SEO-driven sales. As far as traffic is concerned, [...]


The State Of Search Engine Marketing 2010

It's probably no surprise to anyone working as a search marketer, but the industry is chugging along at double-digit growth rates, even as budgets for other forms of marketing and advertising continue to be slashed. According to SEMPO's sixth annual State of Search Engine Marketing Report, the North American search engine marketing industry will grow 14% this year from $14.6 billion in 2009 to $16.6 billion by the end of 2010. The report, based on a global online survey of nearly 1,500 client-side marketers and agency respondents, also found that measuring the return on investment (ROI) [...]


Report: Digital Marketing Budgets To Increase In 2010

Econsultancy and ExactTarget released a new report today that says digital marketing will account for 24% of overall marketing spend this year, and 28% of firms are shifting at least some of their overall marketing budgets from traditional to digital channels. The research was based on a survey of more than 1,000 companies around the world, though the majority were based in the US (45%) or UK (33%). Some key findings include: Just under half (46%) of companies say they are planning to increase their overall marketing budget, and a further 42% say they are planning to keep this budget [...]


Report: It’s A Good Time To Be A Web Analyst, Not Quite So A Google Analytics Competitor

Econsultancy just released its annual Web Analytics Buyers Guide, and in conjunction with its Online Measurement and Strategy Report forms an in-depth analysis of the marketplace over here in the UK. On the whole it makes for very interesting (and heart-warming) reading. That is, unless you are a paid-for web analytics provider residing at the SMB end of the market. In fact, even those at the top end are facing challenging times with the possibility of further consolidation following Adobe’s recent purchase of Omniture, which has emerged as a 42% market share holder (estimations were use [...]


Exposing CTRs Of The Major Engines: Bing Beats Google, But AOL King Of Clicks

According to ad network Chitika, Bing users are demonstrating a willingness to click on ads more often than Google users. This is consistent with similar data the company released in July of this year that showed Bing outperforming Google with click-through rates (CTR). The data come from a sample of well over 100 million impressions on Chitika’s network. The company said CTRs on "Bing [are] over 75% higher than those who come from Google." However, AOL users show the greatest CTRs at 2.5 percent. An important caveat to all this is that Google's search volumes are much higher t [...]


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