On the heels of acquiring Nine By Nine Blue along with its search analytics Blueprint software, digital and search marketing firm RKG announced today a new SEO predictive forecasting tool to be added to the Blueprint software suite. In addition to the newly added SEO solution, RKG is launching a pilot program for companies interested in uncovering previously "not provided" search query data. "To understand search, you have to understand why you were discovered and then how you can improve on this," said RKG CEO George Gallate, "The ability to see what customers are searching for, includi [...]

Related Topics: Channel: SEO | Google | Google: SEO | Google: Web History & Search History | SEM Tools: Keyword Research | SEO - Search Engine Optimization | SEO: Keyword Research

The Majestic SEO team announced today that they have made their Site Explorer tool free for verified domains. With that, they also announced improvements to the user interface, additional features and unlimited use for paid users of the tool. Free user accounts can get up to 2,500 links to their site, while paid users can go beyond those 2,500 links. Dixon Jones from Majestic SEO said that 2,500 links will provide smaller business with all of their "important link data." They can also get the new links the site acquired on a daily basis. Plus, the tool will show you which old links are [...]

Related Topics: Channel: Search Marketing | SEM Tools: Links

Last November, a fraudulent release claiming Google was acquiring Wifi provider ICOA was circulated by the popular release distribution service PRWeb, exposing a number of loopholes in their verification and editorial processes. Our own Danny Sullivan published a comprehensive story explaining how such releases find their way through PRWeb's system. After posting a statement on the fake release, PRWeb began a series of technology and editorial updates that have resulted in a more stringent review process, doubling the percentage of releases put on editorial hold. "We wanted to combat PR [...]

Related Topics: Channel: Content | Search Marketing: Public Relations | SEM Tools | Top News

If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled a great buyers guide to enterprise web analytics tools, but what if you’re in the market for a free to mid-level tool, or don’t even know yet exactly what type of software you need? Analytics Software Solutions Below is a brief overview of 25 analytics software options (and one add-on) that should give you an idea of what each tool costs and what functionality each offers. Before you chec [...]

Related Topics: Channel: Analytics | Google: Analytics | How To: Analytics | Search & Analytics | SEM Tools: Web Analytics

Google is introducing "The Customer Journey to Online Purchase" analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. You can learn more about it in a short write-up at our sister site, Marketing Land: New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different Industries. [...]

Related Topics: Channel: Analytics | Google: Analytics | SEM Tools: Web Analytics | Stats: General | Stats: Search Behavior

Marketers may want to add BigWebStats to their lists of research tools. The new site pulls a wide range of information on just about any website. Enter a URL and BigWebStats aggregates data from several sources across the Web and displays it in one page, including visitors insights, social engagement, domain and technology information and SEO stats. SEO related information includes H tag counter, a snapshot of indexed pages on Google, Yahoo and Bing, and backlink history, which is pulled from MajesticSEO.  Other data sources include SimilarSites, Whois, and Social Buzz. The service reli [...]

Related Topics: Channel: SEO | Features: Analysis | SEM Tools | SEO - Search Engine Optimization | Stats: General

Today, Google launched a new keyword bulk editing feature in AdWords designed to make it easier to add, edit and remove keywords at scale. The feature builds on the bulk editing tools released last November. Keyword bulk upload is accessible from the keyword report download window, shown below. When clicking the "Editable" box, an editable version of the keyword performance report will download. You can then modify the report and prepare it for upload. The editable spreadsheet has an "Action" column. On the rows where you make changes, you input Add, Remove, or Set in the Action colu [...]

Related Topics: Channel: SEM | Google: AdWords | Search Marketing | SEM Tools: PPC | Top News

Majestic SEO announced that their SEO toolset is now supported in 9 different languages. The languages they currently support include English, Chinese, German, Spanish, French, Italian, Polish, Brazilian Portuguese and Russian. Who helped translate the popular SEO tool? The Majestic SEO ambassadors including Branko Rihtman, Dixon Jones, Alberto André, Francois Goube, Miguel Lopez, Sante J. Achille, Marcel de Mare, Roman Klevtsov, Luis Ferrándiz, Yiğit Konur and Rene Hermenau. [...]

Related Topics: Channel: SEO | SEM Tools: Links

Marin Software, one of the leading search and social marketing platform providers, has filed to go public. The amount the company expects to raise right now is uncertain because, "The number of shares to be sold and the price range for the proposed offering have not yet been determined." Marin has been around for a little less than six years and says its software platform helps manage more than $4 billion in digital ad spending. It lists a range of clients, including "many of the world’s largest interactive agencies and advertisers . . . [such as] University of Phoenix, Macy’s, Razorfis [...]

Related Topics: Channel: Search Marketing | Search Marketing | Search Marketing: General | SEM Industry | SEM Tools

Bit.ly announced a new set of APIs named Social Data APIs. The new APIs allow you to search for top stories in real time over the Bit.ly URL network. You can quickly see the top URLs and stories for any specific query right now, in real time. The three types of functions include: (1) True Realtime Search: Search for top stories and URLs in real time by query and geographic area. (2) Attention Spikes: This doesn't require you to search by keyword, instead the "bursts API" returns the current phrases that are receiving a burst in attention beyond what we would expect. (3) Meta [...]

Related Topics: Channel: Social | Search Engines: Social Search Engines | SEM Tools: URL Shorteners

Last week's announcement by Raven tools that they would remove all 'scraped data' (e.g., ranking reports) from their toolkit came as an unwelcome surprise to many of their customers. This action effectively makes a big portion of their service redundant, and the reaction to this news hasn't been all positive for Raven. This must have been a tough decision for Raven's management team to make, and I'm sure they agonized over it before deciding on this course. This event got me thinking about the relationship between SEOs and the tools they use, and wondering how much understanding there wa [...]

Related Topics: Channel: SEO | Local Search | SEM Tools | SEO - Search Engine Optimization | SEO: Local

Majestic SEO, one of the advanced SEO third party link reporting services, announced they are now updating their linkage data to be as fresh as within hours or minutes. Instead of waiting 24 hours for the link reports to update, Majestic SEO is pushing updates throughout the day, almost hourly, so webmasters can see new links to their content sooner. Majestic SEO says this is important when you want to track the progress of acquired links to new viral content or other content that may have a seasonal appeal. Currently, this is only visibile on the main site explorer reporting engine. [...]

Related Topics: Channel: SEO | SEM Tools: Links

Google's Keyword Opportunities (Beta) tool is a gem of a keyword idea tool integrated into AdWords Editor. I recently rediscovered this tool and have been tearing through my clients' accounts, adding keywords. The tool generates suggestions similar to the Web-based tool, but is integrated into Editor quite nicely. Suggested use: Launch AdWords Editor and open your Account Launch the Tool - keyboard: ALT-T-O (menu: Tools | Keyword Opportunities (Beta)) Uncheck the box for "Include Additional Items" Set Match Type to "Exact" Input your seed keyword, and click the "Get Keywords" Bu [...]

Related Topics: Channel: SEM | Google: AdWords | Search Marketing Toolbox | SEM Tools: Keyword Research

Vanessa Fox, our very own contributing editor, former Googler who helped build Google Webmaster Central, has designed her own search analytics application named BluePrint. The tool takes your search data and web analytics and combines the data in a useful and actionable manner for SEOs. The core three components of the software application include: Query analytics make sense of the thousands of keywords that bring traffic to a site and can zero in on the reasons behind traffic drops Search engine analytics show you how search engines see your site by analyzing server logs and alerting [...]

Related Topics: Channel: Search Marketing | SEM Tools

BloomReach announced a new software product named Dynamic Duplication Reduction (DDR), that aims to eliminate duplicate content issues on web sites. Typically, software tools are known to cause duplicate content issues but this tool promises to reverse it. The tool deeply crawls your web pages and continuously interprets all content on a site. It will automatically discover and act on duplicate pages. When the tool finds duplicate content it will ensure all "BloomSearch-generated links within widgets and thematic pages across the site only point to the primary version." It also ensure [...]

Related Topics: Channel: SEO | SEM Tools | SEO: Duplicate Content

Google has merged two of its popular search/keyword research tools. Google Insights for Search has been absorbed by Google Trends; the combined tool keeps the Google Trends name and exists at the www.google.com/trends address, too. If you try to access the Insights for Search address (www.google.com/insights/search), Google redirects you to the new Google Trends. When Google launched Insights for Search in 2008, I remember one of the first really helpful uses that I had for it was to help a client figure out if he should be using the term "lawyer" or "attorney" more frequently. As I use [...]

Related Topics: Channel: SEO | Google: SEO | Google: Trends | SEM Tools: Keyword Research

Good SEO begins with good keyword research. After all, if you don't know the ways people are seeking your content, it's pretty hard to ensure that your content "speaks" to them using the words they search for. The folks at Promodo have an infographic outlining some key parts of the keyword research process. Understanding that each page has its own terms to target, brainstorming possible terms, researching with the Google Keyword Tool and more are covered. Check it out: Want the infographic for yourself? You'll find it here: Keyword Research Infographic. Looking to improve your key [...]

Related Topics: Channel: Search Marketing | Infographics | Search Marketing: Search Term Research | SEM Tools: Keyword Research

Of all the tasks associated with content advocacy (I have never actually liked the term link building, and my business card has never included those words, plus doesn't 'content advocacy' just sound better than link building?), there are a few tasks that are a genuine PITA. There have been many tools created to help manage the processes of link building content advocacy. Most of the tools are designed to help analyze backlinks, help pre-define link prospecting query strings,  provide some sort of page scoring, or identify a contact address. Some tools are costly, some are free. There have [...]

Related Topics: Channel: SEO | Link Building | Link Building: General | Link Week | SEM Tools: Links

SERPs.com has quietly launched a SERPs Volatility Index, which aims to work like the MozCast tool to track search results fluctuations and help webmasters know if there was an algorithm update at Google and Bing. While MozCast only tracks Google, SERPs.com tracks both Google and Bing. SERPs.com also shows a 30-day and 90-day volatility charge. It works a lot like the MozCast solution in that it tracks the top keywords for 1,000 popular websites on Google and Bing, adding up to tens of thousands of keywords being tracked. The tool is also updated daily. Here are static screen captures [...]

Related Topics: Channel: SEO | Google: SEO | Microsoft: Bing SEO | SEM Tools

I remember the first bid management tool I ever used was GoToast back in 2003. It was absolutely amazing. I could manage bids on multiple engines from one location. SCORE! At the time (I almost started with In my day…, ha), there were many different engines other than Google and Bing that were viable options for search engine marketing such as Overture, Excite, AltaVista, AskJeeves, etc. This single value proposition of being able to perform [even basic] functionality across many different platforms more than justified the cost of the tool. It saved countless hours and tools like GoToa [...]

Related Topics: Channel: SEM | Search Marketing Toolbox | SEM Tools | SEM Tools: PPC