SEM Tools: Keyword Research
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Bing Ads retiring Campaign Planner in favor of Keyword Planner
Keyword Planner will take over at the end of July and offer most of the same...
The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)
With all of the tools available in the SEO space, it's tough to know the best software to apply to various use cases. Contributor Tom Demers...
Google adds forecasting and trend data for existing keywords in Keyword Planner
Select existing keywords (or campaigns) to see how bid scaling could affect performance. See how adding new keywords could impact traffic and...
Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google
A step-by-step look at getting more granular estimates from Keyword...
Google says bots are the main target of Keyword Planner changes; a lot of questions remain
Advertisers and agencies continue to have questions about how potential data restrictions will affect their research...
Moz launches comprehensive keyword research tool “Keyword Explorer”
A slick new keyword research tool from Moz gives users the power of customization when curating keyword...
How I use my marketing technology stack (SEO edition)
What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses from keyword research to content...
Searchmetrics now shows where your app appears in App Packs
Also new: rankings for app ads, unique keywords on a page, and the release of the Visibility Guard to protect against errors affecting...
Bing Ads Updates Keyword Planner With Impression Share Comparisons And More
Version 2 of the keyword planning tool is now available in all US Bing Ads accounts....
7 Key SEO Activities That Can Now Be Automated
Columnist Aleyda Solis shares some of her favorite tools for automating various aspects of search engine...
Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?
Ever wondered what tools are used by some of the best in the industry? Author and SEO expert Stephan Spencer shares his top free and premium SEO...
How To Build A Customer-Centric Keyword Strategy
Columnist Casie Gillette explains how to tap into the questions prospective customers are asking, learn the language they're using, and use that...
Bing Ads Updates Campaign Planner Tool For Search Trends, Keyword And Competitive Research
In September, Bing Ads released its Campaign Planner tool, which includes vertical and product trend data, keyword research and competitive...
Bing Ads Launches Campaign Planner Packed With Competitive Data, Keyword Insights
A powerful new tool is available in Bing Ads that will help search marketers better understand the competitive landscape, get new keyword ideas...
YouTube Keyword Tool Sunsets: Replaced By AdWords Display Planner Tool
The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display...
PPC Excel Tips For Every Level: Part 3, Advanced Level Keyword Research And Data Visualization
We close out our three-part series of Excel tips from Bing Ads Evangelist John Gagnon today with some advanced level tools that, in fact, even...
Google Keyword Planner Now Shows Trademarked Terms
At some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark. Dan Shure of Evolving SEO...
Google Keyword Tool Is Officially Dead, Keyword Planner Gets Lukewarm Welcome
Lukewarm may be overstating it. If Twitter sentiment is any gauge, the SEM world has not exactly embraced Google’s new Keyword Planner,...
New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis
Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword performance analysis on...
RKG Launches SEO Forecasting Tool & Pilot Program Offering Insight On ‘Not Provided’ Query Data
On the heels of acquiring Nine By Nine Blue along with its search analytics Blueprint software, digital and search marketing firm RKG announced...