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SEM Tools: Keyword Research

Get the best search news, tips and resources, delivered each day.

  • Latest

Bing Ads retiring Campaign Planner in favor of Keyword Planner

Keyword Planner will take over at the end of July and offer most of the same...

Ginny Marvin | Jul 7, 2017 at 3:34 pm ET

The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)

With all of the tools available in the SEO space, it's tough to know the best software to apply to various use cases. Contributor Tom Demers...

Tom Demers | Apr 14, 2017 at 2:39 pm ET

Google adds forecasting and trend data for existing keywords in Keyword Planner

Select existing keywords (or campaigns) to see how bid scaling could affect performance. See how adding new keywords could impact traffic and...

Ginny Marvin | Oct 19, 2016 at 9:58 am ET

Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google

A step-by-step look at getting more granular estimates from Keyword...

Ginny Marvin | Sep 1, 2016 at 12:05 pm ET

Google says bots are the main target of Keyword Planner changes; a lot of questions remain

Advertisers and agencies continue to have questions about how potential data restrictions will affect their research...

Ginny Marvin | Aug 19, 2016 at 9:40 am ET

Moz launches comprehensive keyword research tool “Keyword Explorer”

A slick new keyword research tool from Moz gives users the power of customization when curating keyword...

Greg Finn | May 3, 2016 at 3:52 pm ET

How I use my marketing technology stack (SEO edition)

What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses from keyword research to content...

Michael Shearer | Apr 14, 2016 at 9:49 am ET

Searchmetrics now shows where your app appears in App Packs

Also new: rankings for app ads, unique keywords on a page, and the release of the Visibility Guard to protect against errors affecting...

Barry Levine | Apr 7, 2016 at 11:54 am ET

Bing Ads Updates Keyword Planner With Impression Share Comparisons And More

Version 2 of the keyword planning tool is now available in all US Bing Ads accounts....

Ginny Marvin | Jan 14, 2016 at 2:18 pm ET

7 Key SEO Activities That Can Now Be Automated

Columnist Aleyda Solis shares some of her favorite tools for automating various aspects of search engine...

Aleyda Solis | Jun 25, 2015 at 9:51 am ET

Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?

Ever wondered what tools are used by some of the best in the industry? Author and SEO expert Stephan Spencer shares his top free and premium SEO...

Stephan Spencer | Jun 3, 2015 at 10:15 am ET

How To Build A Customer-Centric Keyword Strategy

Columnist Casie Gillette explains how to tap into the questions prospective customers are asking, learn the language they're using, and use that...

Casie Gillette | May 12, 2015 at 10:45 am ET

Bing Ads Updates Campaign Planner Tool For Search Trends, Keyword And Competitive Research

In September, Bing Ads released its Campaign Planner tool, which includes vertical and product trend data, keyword research and competitive...

Ginny Marvin | Dec 4, 2014 at 10:51 am ET

Bing Ads Launches Campaign Planner Packed With Competitive Data, Keyword Insights

A powerful new tool is available in Bing Ads that will help search marketers better understand the competitive landscape, get new keyword ideas...

Ginny Marvin | Sep 18, 2014 at 9:42 am ET

YouTube Keyword Tool Sunsets: Replaced By AdWords Display Planner Tool

The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display...

Ginny Marvin | Sep 4, 2014 at 11:34 am ET

PPC Excel Tips For Every Level: Part 3, Advanced Level Keyword Research And Data Visualization

We close out our three-part series of Excel tips from Bing Ads Evangelist John Gagnon today with some advanced level tools that, in fact, even...

Ginny Marvin | Dec 31, 2013 at 10:53 am ET

Google Keyword Planner Now Shows Trademarked Terms

At some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark. Dan Shure of Evolving SEO...

Ginny Marvin | Nov 27, 2013 at 1:38 pm ET

Google Keyword Tool Is Officially Dead, Keyword Planner Gets Lukewarm Welcome

Lukewarm may be overstating it. If Twitter sentiment is any gauge, the SEM world has not exactly embraced Google’s new Keyword Planner,...

Ginny Marvin | Aug 28, 2013 at 10:38 am ET

New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis

Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword performance analysis on...

Ginny Marvin | Jun 19, 2013 at 2:38 pm ET

RKG Launches SEO Forecasting Tool & Pilot Program Offering Insight On ‘Not Provided’ Query Data

On the heels of acquiring Nine By Nine Blue along with its search analytics Blueprint software, digital and search marketing firm RKG announced...

Amy Gesenhues | Jun 12, 2013 at 8:35 pm ET
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