Because we are still in the research phase of PPC development, it’s important to get a very clear understanding of the advertiser’s business online and how that will affect the way we build and manage the account. Last week, I introduced the concept of the keyword landscape, the set of keywords, ads and competitors that are relevant to your advertiser. This week, I’ll dive even deeper into the keyword landscape using advanced tools that can tell us a lot more than what last week’s quick glance revealed.
Having a solid keyword monitoring tool in your SEM toolbox is absolutely cruci [...]
Related Topics: Channel: SEM | PPC Academy | SEM Tools: Keyword Research