Free Tool ‘HowsThisLookin’ Allows Webmasters To Perform Remote Global Searches & View International Results Pages

How-That-Lookin Those Internet marketers who work across multiple countries and languages may struggle with accurately tracking campaign performance in foreign countries. Webmasters can login to Webmaster Tools to filter search queries by country, but this doesn't provide the full picture of what is happening with competition. Using just the Google + country TLD isn't an accurate method to track how items are showing overseas as well as your IP is still based near your physical location.   To combat this Trusted Proxies has launched a free tool HowsThisLookin.com that allows users to view by sp [...]


Moz Launches Google Alerts For New Links Named “Fresh Alerts”

moz Moz announced the launch of a new link and SEO tool feature called Fresh Alerts. Fresh Alerts is kind of like Google Alerts but specifically designed for SEOs and marketers to keep track of not just new web mentions but also new links pointing to your site or a competitor's site. Moz's Cyrus Shepard said that the tool also comes "equipped with advanced search operators to discover new opportunities, and its exportable metrics are sortable by both date and Feed Authority." Plus, it will also email you those results every day based on their fresh index refresh of about every 8 hours. He [...]


Majestic SEO Launches Search Explorer; SEO Link Tool Through Keyword Search

majestic-seo-logo-1 Majestic SEO, a popular link explorer tool for SEOs and webmasters, announced the launch of Search Explorer. Search Explorer is a search engine they designed to allow SEOs and webmasters to search by keyword or phrase, and the results would be ranked by Majestic SEO's own linkage metrics. The purpose is to show which web sites rank the highest for a specific keyword based mostly on their own linkage data. The rankings will be mostly based on Majestic SEO's own "Flow Metrics" analysis of the links. The announcement will officially be made at PubCon in Las Vegas tomorrow at 3pm local ti [...]


Russian Search Engine Yandex Gives Mobile App Developers Free Real-Time Analytics Tool

yandex-logo-200px Russia's largest search engine Yandex has released its Yandex Metrica for Apps, a free analytics solution available to mobile developers worldwide. According to the announcement, the new analytics tool has been designed to work on Android, iOS and Windows Phone platforms, providing real-time reports on the search engine's own apps. "We wanted a reliable, as well as quick and easy, way to learn about the audience and usage of each of the 25 apps we've made so far," said Yandex, "None of the analytics solutions could offer us the answers to our questions about our apps stats in real time." [...]


WordStream Launches PPC Landing Page Creator, Lead Management Tool For SMBs

Successful PPC lead generation campaigns demand good landing pages. Yet many small business marketers are left without the resources to create solid landing pages that will convert visitors into leads. WordStream, a PPC platform designed specifically for small and mid-sized businesses and their agencies, sees this problem up close every day. In response, the company launched Landing Pages & Leads as part of the platform's PPC Advisor software. Advertisers and agencies using WordStream now have access to a simple tool to build custom landing pages. Users can select the color scheme, a [...]


“100% Not Provided Is Not The End Of SEO” Insider Opinions On Google’s Move To Withhold Data

Not Provided Earlier this week, Google revealed it would be encrypting all search data, rendering website owners unable to see search term information previously offered through the "referrer" system. While Google had encrypted the data two years ago for searches performed by users signed in to their Google account, and then earlier this year for any searches from the Chrome omnibox, the decision to withhold all data - regardless if a user is signed in or not - left many SEO insiders surprised it happened so suddenly. To take a pulse of the industry, we've published reactions to the "100% not provide [...]


Google Keyword Tool Is Officially Dead, Keyword Planner Gets Lukewarm Welcome

google-keyword-tool-dead-featured Lukewarm may be overstating it. If Twitter sentiment is any gauge, the SEM world has not exactly embraced Google's new Keyword Planner, which as of yesterday officially replaces the Keyword Tool.  Looking at tweets over the past 7 days, "Keyword Tool" yields a sentiment score of 59 on Topsy.com compared to just 45 for "Keyword Planner." https://twitter.com/inkovic/status/372183942637424640 Unlike the Keyword Tool, used by SEOs and PPC managers alike, users must login to an AdWords account to access the Planner. That's just one of the grumbles heard around the Internet about the Keyword [...]


What’s In Your SEM Toolbox? I’ll Show You Mine…

Author's Sanity Tools - Lava Lamps, Sonos Wireless Music. Windows 8, and huge mouse circa 1859. A question I get asked pretty often is, "What tools do you use for managing paid search ad campaigns?" I love this question, especially when there are other paid search managers within earshot. Everyone's got their favorite tools and everyone wants to add their two cents' worth.  More often than not, I go home with a list of interesting tools I've never heard of before. We're going to have that exact conversation in a few weeks at the SMX East "What's in my SEM Toolbox?" panel on Oct 3rd in NYC. You are all invited to come learn about the tools that search marketing experts Andrew Good [...]


Link Building Outside The Box: Outreach & Content Refreshing

Screen Shot 2013-07-22 at 12.37.34 PM Link building is a staple of most SEO campaigns. Some methods are scalable and automated, while others are similar to old-school public relations. One thing most can agree on is that methods always need to adapt to keep up with opportunity and algorithm changes. Building Links With Content Google has made it harder to build links without content. Many links without surrounding context have gotten devalued, leaving many SEOs to adopt the "content is king" mantra into their link building world. Guest posts are flying into the hands of prospects, link bait is being created by the ton, and br [...]


Finally, Auto-Tag Bing Ads URLs For Google Analytics: Bizible Debuts Free Tool

checkbox The ability to auto-tag destination URLs in Bing Ads has been one of top product requests for the platform for years now. Manual URL tagging is ire-inducing, error-prone and a real impediment to many advertisers even running campaigns on Bing Ads. If you use Google Analytics and don't tag your Bing Ads URLs, that traffic shows up as organic, and you lose insights into how your campaigns are performing post-click. Why Bing Ads hasn't addressed this problem, I honestly don't know -- especially considering the great effort they've put into the "Import from Google AdWords" functionality. Ent [...]


Bing Ads Developer Center Launches: Resource Hub Shortens Wait For Token Access To Seconds

Today Microsoft launched Bing Ads Developer Center, a resource hub for developers working with Bing Ads.     The Bing Ads Developer Center features API information, code samples, feature updates, tutorials and documentation and a revamped developer forums. Developers can get a single user developer token within seconds, as opposed to weeks, from the Account page. [...]


AdProof PPC Ad Copy Testing Platform Aims To Speed Up Testing Through Crowdsourcing

AdProof Ad copy testing is one of the foundation blocks of PPC campaign optimization. Yet, as any PPC manager knows, it can be laborious, time-intensive, money-consuming, or take eons to get enough data to make a call and move onto the next test. Jonathan Nelson and Yuanyi Zhang developed and recently launched AdProof, a new "user testing" platform for running A/B ad copy tests, which harnesses crowdsourcing to help make ad copy testing faster and cheaper. Tests cost as little as $1.00 to receive results within one day. An extra $5.00 includes user feedback. Experiments start with a keyword [...]


New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis

bing-ads-square Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword performance analysis on the Yahoo! Bing Network. From the new ribbon at the top of the page (shown above), the Keyword Suggestions tool provides keyword and bid research in one place. Enter a handful of keywords, and the tool generates a list of suggested keywords by match type, associated KPIs, and estimated bids based on the keywords you entered. From the Select Account tool, you can opt to download all keywords from an account, or select specific campaigns or ad [...]


RKG Launches SEO Forecasting Tool & Pilot Program Offering Insight On ‘Not Provided’ Query Data

SEO bubble On the heels of acquiring Nine By Nine Blue along with its search analytics Blueprint software, digital and search marketing firm RKG announced today a new SEO predictive forecasting tool to be added to the Blueprint software suite. In addition to the newly added SEO solution, RKG is launching a pilot program for companies interested in uncovering previously "not provided" search query data. "To understand search, you have to understand why you were discovered and then how you can improve on this," said RKG CEO George Gallate, "The ability to see what customers are searching for, includi [...]


Majestic SEO Takes Their Site Explorer Tool Free

majestic-seo-logo-1 The Majestic SEO team announced today that they have made their Site Explorer tool free for verified domains. With that, they also announced improvements to the user interface, additional features and unlimited use for paid users of the tool. Free user accounts can get up to 2,500 links to their site, while paid users can go beyond those 2,500 links. Dixon Jones from Majestic SEO said that 2,500 links will provide smaller business with all of their "important link data." They can also get the new links the site acquired on a daily basis. Plus, the tool will show you which old links are [...]


PRWeb Claims Percent Of Releases Put On Editorial Hold Doubled Since Updating Policies & Software

PRWeb logo Last November, a fraudulent release claiming Google was acquiring Wifi provider ICOA was circulated by the popular release distribution service PRWeb, exposing a number of loopholes in their verification and editorial processes. Our own Danny Sullivan published a comprehensive story explaining how such releases find their way through PRWeb's system. After posting a statement on the fake release, PRWeb began a series of technology and editorial updates that have resulted in a more stringent review process, doubling the percentage of releases put on editorial hold. "We wanted to combat PR [...]


Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your Business

If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled a great buyers guide to enterprise web analytics tools, but what if you’re in the market for a free to mid-level tool, or don’t even know yet exactly what type of software you need? Analytics Software Solutions Below is a brief overview of 25 analytics software options (and one add-on) that should give you an idea of what each tool costs and what functionality each offers. Before you chec [...]


Google Analytics Releases “Customer Journey To Online Purchase” Report

google-analytics-square-logo Google is introducing "The Customer Journey to Online Purchase" analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. You can learn more about it in a short write-up at our sister site, Marketing Land: New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different Industries. [...]


New Tool: BigWebStats Aggregates Website Statistics And SEO Data

Marketers may want to add BigWebStats to their lists of research tools. The new site pulls a wide range of information on just about any website. Enter a URL and BigWebStats aggregates data from several sources across the Web and displays it in one page, including visitors insights, social engagement, domain and technology information and SEO stats. SEO related information includes H tag counter, a snapshot of indexed pages on Google, Yahoo and Bing, and backlink history, which is pulled from MajesticSEO.  Other data sources include SimilarSites, Whois, and Social Buzz. The service reli [...]


AdWords Launches New Keyword Bulk Upload Feature

google-adwords-square-logo Today, Google launched a new keyword bulk editing feature in AdWords designed to make it easier to add, edit and remove keywords at scale. The feature builds on the bulk editing tools released last November. Keyword bulk upload is accessible from the keyword report download window, shown below. When clicking the "Editable" box, an editable version of the keyword performance report will download. You can then modify the report and prepare it for upload. The editable spreadsheet has an "Action" column. On the rows where you make changes, you input Add, Remove, or Set in the Action colu [...]


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