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Now you can share results from the AdWords Ad Preview Tool with clients
Quickly let others see how ads appear in the search...
Google adds Export to Report Editor option in AdWords
Users no longer have to generate Report Editor reports from scratch or rely on predefined...
AdWords gains 3 new cross-device attribution reports
Based on AdWords cross-device conversion data, the new reports show device influence through the full conversion...
How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his...
AdWords Editor updated to support expanded text ads
A new section for expanded text ads is among several updates in AdWords Editor...
Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others
The new product, free during its beta phase, displays everything from the tools’...
What the heck is going on with Google Keyword Planner?
Technical glitches and close variants (sometimes) come to Keyword...
How to measure the true performance of your content
We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has...
It’s here: Bing Ads Editor for Mac launches in beta
After years of waiting, Mac users finally get a native desktop editor for Bing Ads with all the features of the PC...
Now you can edit text ads and address disapprovals in Bing Ads apps
Make quick fixes and updates to Bing text ads right in the iOS and Android...
Do you have the right local SEO tools for the job?
Planning and executing a local search campaign requires a lot of data and insight, making a good local SEO tool stack invaluable. Columnist and...
Is your SEO data steering you wrong?
Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Columnist...
Realize your definition of success: an eBook for today’s marketers
No two businesses are alike. Your products, services, goals, perspective and definition of success are undoubtedly unique. Your marketing should...
Bing Ads Editor 11.0 debuts with multiple account management, better search, easier login
The new version takes its cues from AdWords Editor, but it has a few notable differences....
AdWords Editor update: Frequency caps, review extensions, display app install campaigns
Version 11.4 is now available for...
Moz launches comprehensive keyword research tool “Keyword Explorer”
A slick new keyword research tool from Moz gives users the power of customization when curating keyword...
Yes, AdWords Report Editor now supports label columns
Labels columns are now supported at all account...
How I use my marketing technology stack (SEO edition)
What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses from keyword research to content...
Searchmetrics now shows where your app appears in App Packs
Also new: rankings for app ads, unique keywords on a page, and the release of the Visibility Guard to protect against errors affecting...
The ins and outs of an SEO audit
How should you perform a site audit? What tools should you use? And how can you best present your findings to attain buy-in? Columnist Janet...