We use a number of PPC shop tools in our everyday work as PPC campaign managers; today, I'd like to focus on the PPC Permutator.
We use the PPC permutator to help us rapidly expand keyword lists from simple ideas. Let’s work with an example. Consider the following keyword ideas related to a hypothetical bicycle shop. Using the tool, we take three simple ideas and generate 48 keywords.
Terrain: mountain, road, touring
Bike Synonyms: bike, bicycle, cycle
Product: tire, tires, tube, tubes
We enter them in the tool, like this:
Push-Button List Generation
The tool built an ext [...]
Related Topics: Channel: SEM | Search Marketing Toolbox | SEM Tools: PPC