Today, Google launched a new keyword bulk editing feature in AdWords designed to make it easier to add, edit and remove keywords at scale. The feature builds on the bulk editing tools released last November. Keyword bulk upload is accessible from the keyword report download window, shown below. When clicking the "Editable" box, an editable version of the keyword performance report will download. You can then modify the report and prepare it for upload. The editable spreadsheet has an "Action" column. On the rows where you make changes, you input Add, Remove, or Set in the Action colu [...]

Related Topics: Channel: SEM | Google: AdWords | Search Marketing | SEM Tools: PPC | Top News

I remember the first bid management tool I ever used was GoToast back in 2003. It was absolutely amazing. I could manage bids on multiple engines from one location. SCORE! At the time (I almost started with In my day…, ha), there were many different engines other than Google and Bing that were viable options for search engine marketing such as Overture, Excite, AltaVista, AskJeeves, etc. This single value proposition of being able to perform [even basic] functionality across many different platforms more than justified the cost of the tool. It saved countless hours and tools like GoToa [...]

Related Topics: Channel: SEM | Search Marketing Toolbox | SEM Tools | SEM Tools: PPC

In the June 2006 Wired magazine article The Rise of Crowdsourcing, Jeff Howe presented the phrase crowdsourcing as a combination of the words crowd and outsourcing. Although crowdsourcing actually has roots that precede the Internet, certainly the Web has been a powerful activation tool for crowdsourcing to go mainstream. In fact, there are crowd workers in almost two hundred countries. Alone, Amazon’s popular micro-task, crowdsourcing platform, Mechanical Turk, has almost a half million users -- an argument could be made that they are the largest employer in the world! Trada, who bil [...]

Related Topics: Channel: SEM | Search Marketing Toolbox | SEM Tools | SEM Tools: PPC

One of the hardest things to do in keyword research is to uncover related keywords. With that in mind, the tools I’m reviewing today all help identify related keywords that you may want to search in more detail. These tools are not a substitute for detailed keyword research like I talked about in my first series of articles. Rather, they may help to either identify those keywords that are most important to your competitors, or help find obscure opportunities where there may be little search volume, but there is also little competition. All of the tools I reviewed for this article are [...]

Related Topics: Channel: SEO | How To: PPC | How To: SEM | How To: SEO | Keywords & Content | SEM Tools: Keyword Research | SEM Tools: PPC

We use a number of PPC shop tools in our everyday work as PPC campaign managers; today, I'd like to focus on the PPC Permutator. We use the PPC permutator to help us rapidly expand keyword lists from simple ideas. Let’s work with an example. Consider the following keyword ideas related to a hypothetical bicycle shop. Using the tool, we take three simple ideas and generate 48 keywords. Terrain: mountain, road, touring Bike Synonyms: bike, bicycle, cycle Product: tire, tires, tube, tubes We enter them in the tool, like this: Push-Button List Generation The tool built an ext [...]

Related Topics: Channel: SEM | Search Marketing Toolbox | SEM Tools: PPC

Long time readers of this column know that I am fascinated with the technology behind search engine marketing. In recent posts, I’ve highlighted tools that optimize the Google Display Network, help generate winning text ads, and even a platform for developing thousands of tiny ad groups for Quality Score optimization. With SEM representing almost half of the digital advertising industry revenues, this channel is more important than ever and new tools are popping up to help us get the most return on our investment. TenScores is a perfect example of one of these laser-focused tools. Foun [...]

Related Topics: Channel: SEM | Search Marketing Toolbox | SEM Tools: PPC