AdWords Editor Version 10.4 Arrives With Bid Strategies Support

adwords-editor-icon The PPC Twittersphere lit up today with word that Google dropped the latest version of AdWords Editor today. Here's the lowdown on what's new in Version 10.4. Bids and Bid Strategies: Much awaited, AdWords Editor now supports flexible bidding strategies. Users can update bid strategies down to the keyword level, apply flexible bid strategies from the accounts' shared library and copy or move items along with their bid strategies within an account or to a different account. You can also edit bids in ways that fall outside of the campaign bid strategy -- for example adding CPM bids to a CP [...]


PPC Managers: Download Latest Bing Ads Editor To Keep Google Import Function

How To Check Bing Ads Editor Version Microsoft wants to get the word out to Bing Ads Editor users be sure to update to the latest version of Big Ads Editor. As of today, users with versions Bing Ads Editor older than 10.2 will not be able to use the Google AdWords Import function. Today, Google retired an underlying API that powers the AdWords import capability. Users trying to import AdWords campaigns into a Bing Ads Editor version older than 10.2 will see this error as soon as the download process begins: “Bing Ads Editor encountered an error while importing from AdWords.  Please try the import again.” Note the error [...]


Marin Launches Context Connect, Says Retailer Impressions Surged During Polar Vortex

Winter Boots SERP Results As the brutal Polar Vortex weather system bore down on much of the U.S. this winter, consumers apparently hunkered down and passed the time by doing more online shopping. According to Marin Software, paid search impressions surged for retailers January 19 to 25, which happened to be the coldest week of the polar vortex. The bad news for retailers is click volume and spend didn't keep pace with the increased consumer interest. Search ad impressions skyrocketed 1,500 percent above historic trends while click volume increased 268 percent and spend rose 79 percent. "Advertisers failed to fully [...]


Research Report: Enterprise PPC Campaign Management Platforms 2014

Digital Marketing Depot, our sister site, recently released the updated version of its Market Intelligence Report, "Enterprise PPC Campaign Management Platforms 2014: A Buyer's Guide." Now in its Fourth Edition, this report consists of original research based on interviews conducted in November and December 2013. Advisors included David Rodnitzky, CEO of 3Q Digital (formerly PPC Associates) and Ginny Marvin, Contributing Editor at Search Engine Land. More than half (52%) of digital marketers currently use a paid search campaign management tool – and another 14% plan to adopt one in t [...]


New Bing Ads Editor Version Now Available

bing-ads-new-240px Today Bing Ads announced the latest version of Bing Ads Editor is available and ready for download. We've covered some up the updates already, including the improved sync results window, Bing Ads Editor Update Gives The Lowly “Sync Update” Window Real Functionality (be sure to check out the "Nearly Hidden Gem" section in that article), and a new feature in the conflict report that allows you to take action from that window. Other new features include: 1. The ability to rename campaigns and ad groups in the Browser pane 2. Adjustable Edit pane to make the workspace bigger or sma [...]


Marin & DoubleClick Search Partner With Boost Media To Scale Ad Optimization

boostlogo Today, ad optimization solution Boost Media (formerly BoostCTR) announced new integration partnerships with DoubleClick Search and Marin Software. Boost aims to help marketers scale the taxing process of creating, testing and reporting on search and social ad creative with a network of copywriters working in more than ten languages and algorithmically powers ad testing and optimization. Boost says clients see an average sales volume increase of 30 percent at a 5 percent lower CPA and save some 60 hours a month on ad creative development, testing and reporting. Marketers using DoubleClick S [...]


AdGooroo Adds Mobile Paid Search Spend Insights, Releases List Of Top Mobile Search Advertisers

adgooroo-logo Search marketing intelligence firm, AdGooroo announced it is the first to provide insights into search advertising spend on mobile devices. The new mobile search data is now included in the company's SEM Insights Tool, starting with data from the U.S., U.K. and Australia. Additional mobile insights now available include ad copy, impressions and clicks, click-through rates, costs-per-click at the campaign and keyword level. AdGooroo has also released a list of the top 20 advertisers in mobile search by impressions in January 2014. The list is based on impressions from the top 50,000 keywo [...]


AdWords Top Movers Report Update: Now With Conversion Stats, Device-Level Segmentation

new-google-adwords-logo The Top Movers report debuted in AdWords last June to help advertisers quickly see performance changes in their accounts. It was helpful, but somewhat rudimentary with reporting on just clicks and cost changes. Today, Google announced that conversion data will begin appearing in the Top Movers report as well as device-specific insights. Note that the report shown on the Home screen still includes just Cost and Clicks data, you'll need to click on the "see full report" link or navigate to the Dimensions tab on the Campaigns screen to see the conversion data. The Top Mover detail below [...]


Google’s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New Commerce Suite

DoubleClick logo In a sign of where its focus lies and the growing importance of PLAs in the search ecosystem, today Google is introducing the DoubleClick Search Commerce Suite, what it calls "a smarter, faster, product-centric layer to search management". The Commerce Suite is comprised of two new capabilities: 1. Dynamic Product Listing Ads creation is an extension of inventory-aware campaigns, which launched in June of last year, as an update of its inventory management solution. Advertisers can automatically create ad group, keywords and ads based on their Google Merchant Center feeds. Dynamic Produc [...]


WordStream Updates Its Free Google AdWords Performance Grader: Now With Mobile And Automatic 30-Day Reporting

Wordstream WordStream has released a revamp of its AdWords Performance Grader, the instant AdWords account auditing tool, now dubbed AdWords Grader Plus. WordStream says the free tool, launched in August 2011, has already been used to analyze accounts representing three billion dollars in total advertising spend. The company has refined the tool based on that wealth of past audit history to give advertisers performance benchmarks within their own industries. The three main new features in AdWords Grader Plus include a new performance tracker, mobile readiness review and improved benchmarks. The per [...]


PPC Excel Tips For Every Level: Part 3, Advanced Level Keyword Research And Data Visualization

ppc-puzzle-featured We close out our three-part series of Excel tips from Bing Ads Evangelist John Gagnon today with some advanced level tools that, in fact, even beginners can start using successfully today. While many of the tips we've covered can also help SEOs as well as PPC practitioners, today's focus on keyword research is particularly relevant to both camps. Advanced Tip: Bing Ads Intelligence for deep-dive keyword research and Power BI for big data analysis and visualization. Bing Ads Intelligence is an Excel add-in for keyword research that enables Excel to integrate directly with your Bing Ads a [...]


PPC Excel Tips For Every Level: Part 2, Faster Campaign Analysis For Intermediates

excel logo Today we have more handy Excel tricks from Bing Ads Evangelist John Gagnon. This second installment of PPC Excel tips focuses on intermediate level techniques for speeding up campaign analysis. Paid search managers will benefit, but really anyone using Excel for data analysis will find good information or a helpful refresher here. Intermediate Tip: Get more out of Pivot Tables with calculated fields and by fixing #DIV/0 errors. Pivot tables are truly a must-have Excel skill for marketers. If you haven't used pivot tables yet, don't be timid. You can't damage your data set when working w [...]


PPC Excel Tips For Every Level: Part 1, Huge Time Savers For Beginners (And Beyond)

analytics-data-excel-featured Excel is that must-have tool for managing, analyzing and reporting on paid search campaigns that is impossible to know too well. Many of us are self-taught -- picking up tips and tricks here and there -- which makes it even harder to know what shortcuts and secret powers we're missing out on. Yesterday, I spoke with John Gagnon, Bing Ads Evangelist and all-around Excel whiz, and asked him to share some tips for beginner, intermediate, and advanced level tips that paid search managers can start putting to use in 2014. This is the first in a three-part series we'll be publishing this coming w [...]


A Paid Search Christmas Carol: Learn From The Ghosts Of SEM Past, Present & Future

shutterstock_119305342-bahhumbug ‘Twas the night before Christmas in the search marketing department and SEM Director Scrooge was heading out hours before his staff. “Director Scrooge,” said one of the young SEM analysts, Tiny Tim. “It’s Christmas Eve. The gang and I wanted to know if we could get a paid search management tool for the holidays so we can program bid changes and ad scheduling, as well as automate the optimization based on our ROI goals? I promise we’ll check on our campaigns remotely at home.” Bah, Humbug! “Bah, Humbug,” grunted Scrooge as he locked up his office. “We don’t need to sp [...]


Bizible Adds Google AdWords ROI Reporting For Salesforce

salesforce adwords logos Bizible, a marketing analytics app for Salesforce.com, has launched a feature to enable Google AdWords cost data to be imported and tied to actual revenue posted in Salesforce. The AdWords ROI Dashboard enables revenue tracking against keywords, ads, ad groups and campaigns. The AdWords ROI Dasbboard was released generally last week. The company says beta testers have used the dashboard to track AdWords' ROI based on closed opportunities in Salesforce, quickly visualize the sales pipeline of AdWords leads, and project future performance of AdWords campaigns by looking at open opportunit [...]


WordStream Launches PPC Landing Page Creator, Lead Management Tool For SMBs

Successful PPC lead generation campaigns demand good landing pages. Yet many small business marketers are left without the resources to create solid landing pages that will convert visitors into leads. WordStream, a PPC platform designed specifically for small and mid-sized businesses and their agencies, sees this problem up close every day. In response, the company launched Landing Pages & Leads as part of the platform's PPC Advisor software. Advertisers and agencies using WordStream now have access to a simple tool to build custom landing pages. Users can select the color scheme, a [...]


“100% Not Provided Is Not The End Of SEO” Insider Opinions On Google’s Move To Withhold Data

Not Provided Earlier this week, Google revealed it would be encrypting all search data, rendering website owners unable to see search term information previously offered through the "referrer" system. While Google had encrypted the data two years ago for searches performed by users signed in to their Google account, and then earlier this year for any searches from the Chrome omnibox, the decision to withhold all data - regardless if a user is signed in or not - left many SEO insiders surprised it happened so suddenly. To take a pulse of the industry, we've published reactions to the "100% not provide [...]


What’s In Your SEM Toolbox? I’ll Show You Mine…

Author's Sanity Tools - Lava Lamps, Sonos Wireless Music. Windows 8, and huge mouse circa 1859. A question I get asked pretty often is, "What tools do you use for managing paid search ad campaigns?" I love this question, especially when there are other paid search managers within earshot. Everyone's got their favorite tools and everyone wants to add their two cents' worth.  More often than not, I go home with a list of interesting tools I've never heard of before. We're going to have that exact conversation in a few weeks at the SMX East "What's in my SEM Toolbox?" panel on Oct 3rd in NYC. You are all invited to come learn about the tools that search marketing experts Andrew Good [...]


Finally, Auto-Tag Bing Ads URLs For Google Analytics: Bizible Debuts Free Tool

checkbox The ability to auto-tag destination URLs in Bing Ads has been one of top product requests for the platform for years now. Manual URL tagging is ire-inducing, error-prone and a real impediment to many advertisers even running campaigns on Bing Ads. If you use Google Analytics and don't tag your Bing Ads URLs, that traffic shows up as organic, and you lose insights into how your campaigns are performing post-click. Why Bing Ads hasn't addressed this problem, I honestly don't know -- especially considering the great effort they've put into the "Import from Google AdWords" functionality. Ent [...]


Bing Ads Developer Center Launches: Resource Hub Shortens Wait For Token Access To Seconds

Today Microsoft launched Bing Ads Developer Center, a resource hub for developers working with Bing Ads.     The Bing Ads Developer Center features API information, code samples, feature updates, tutorials and documentation and a revamped developer forums. Developers can get a single user developer token within seconds, as opposed to weeks, from the Account page. [...]


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