“100% Not Provided Is Not The End Of SEO” Insider Opinions On Google’s Move To Withhold Data

Not Provided Earlier this week, Google revealed it would be encrypting all search data, rendering website owners unable to see search term information previously offered through the "referrer" system. While Google had encrypted the data two years ago for searches performed by users signed in to their Google account, and then earlier this year for any searches from the Chrome omnibox, the decision to withhold all data - regardless if a user is signed in or not - left many SEO insiders surprised it happened so suddenly. To take a pulse of the industry, we've published reactions to the "100% not provide [...]


What’s In Your SEM Toolbox? I’ll Show You Mine…

Author's Sanity Tools - Lava Lamps, Sonos Wireless Music. Windows 8, and huge mouse circa 1859. A question I get asked pretty often is, "What tools do you use for managing paid search ad campaigns?" I love this question, especially when there are other paid search managers within earshot. Everyone's got their favorite tools and everyone wants to add their two cents' worth.  More often than not, I go home with a list of interesting tools I've never heard of before. We're going to have that exact conversation in a few weeks at the SMX East "What's in my SEM Toolbox?" panel on Oct 3rd in NYC. You are all invited to come learn about the tools that search marketing experts Andrew Good [...]


Finally, Auto-Tag Bing Ads URLs For Google Analytics: Bizible Debuts Free Tool

checkbox The ability to auto-tag destination URLs in Bing Ads has been one of top product requests for the platform for years now. Manual URL tagging is ire-inducing, error-prone and a real impediment to many advertisers even running campaigns on Bing Ads. If you use Google Analytics and don't tag your Bing Ads URLs, that traffic shows up as organic, and you lose insights into how your campaigns are performing post-click. Why Bing Ads hasn't addressed this problem, I honestly don't know -- especially considering the great effort they've put into the "Import from Google AdWords" functionality. Ent [...]


Bing Ads Developer Center Launches: Resource Hub Shortens Wait For Token Access To Seconds

Today Microsoft launched Bing Ads Developer Center, a resource hub for developers working with Bing Ads.     The Bing Ads Developer Center features API information, code samples, feature updates, tutorials and documentation and a revamped developer forums. Developers can get a single user developer token within seconds, as opposed to weeks, from the Account page. [...]


AdProof PPC Ad Copy Testing Platform Aims To Speed Up Testing Through Crowdsourcing

AdProof Ad copy testing is one of the foundation blocks of PPC campaign optimization. Yet, as any PPC manager knows, it can be laborious, time-intensive, money-consuming, or take eons to get enough data to make a call and move onto the next test. Jonathan Nelson and Yuanyi Zhang developed and recently launched AdProof, a new "user testing" platform for running A/B ad copy tests, which harnesses crowdsourcing to help make ad copy testing faster and cheaper. Tests cost as little as $1.00 to receive results within one day. An extra $5.00 includes user feedback. Experiments start with a keyword [...]


AdWords Launches New Keyword Bulk Upload Feature

google-adwords-square-logo Today, Google launched a new keyword bulk editing feature in AdWords designed to make it easier to add, edit and remove keywords at scale. The feature builds on the bulk editing tools released last November. Keyword bulk upload is accessible from the keyword report download window, shown below. When clicking the "Editable" box, an editable version of the keyword performance report will download. You can then modify the report and prepare it for upload. The editable spreadsheet has an "Action" column. On the rows where you make changes, you input Add, Remove, or Set in the Action colu [...]


Kenshoo: Filling the Gaps That Search Marketers Desperately Need

I remember the first bid management tool I ever used was GoToast back in 2003. It was absolutely amazing. I could manage bids on multiple engines from one location. SCORE! At the time (I almost started with In my day…, ha), there were many different engines other than Google and Bing that were viable options for search engine marketing such as Overture, Excite, AltaVista, AskJeeves, etc. This single value proposition of being able to perform [even basic] functionality across many different platforms more than justified the cost of the tool. It saved countless hours and tools like GoToa [...]


Crowdsourced SEM: Under The Hood With Trada

In the June 2006 Wired magazine article The Rise of Crowdsourcing, Jeff Howe presented the phrase crowdsourcing as a combination of the words crowd and outsourcing. Although crowdsourcing actually has roots that precede the Internet, certainly the Web has been a powerful activation tool for crowdsourcing to go mainstream. In fact, there are crowd workers in almost two hundred countries. Alone, Amazon’s popular micro-task, crowdsourcing platform, Mechanical Turk, has almost a half million users -- an argument could be made that they are the largest employer in the world! Trada, who bil [...]


Three Free Keyword Research Tools

One of the hardest things to do in keyword research is to uncover related keywords. With that in mind, the tools I’m reviewing today all help identify related keywords that you may want to search in more detail. These tools are not a substitute for detailed keyword research like I talked about in my first series of articles. Rather, they may help to either identify those keywords that are most important to your competitors, or help find obscure opportunities where there may be little search volume, but there is also little competition. All of the tools I reviewed for this article are [...]


PPC Shop Tools: The Permutator

PPC Permutator We use a number of PPC shop tools in our everyday work as PPC campaign managers; today, I'd like to focus on the PPC Permutator. We use the PPC permutator to help us rapidly expand keyword lists from simple ideas. Let’s work with an example. Consider the following keyword ideas related to a hypothetical bicycle shop. Using the tool, we take three simple ideas and generate 48 keywords. Terrain: mountain, road, touring Bike Synonyms: bike, bicycle, cycle Product: tire, tires, tube, tubes We enter them in the tool, like this: Push-Button List Generation The tool built an ext [...]


Quality Score Tracking Tool: An Interview With TenScores Founder Chris Thunder

Long time readers of this column know that I am fascinated with the technology behind search engine marketing. In recent posts, I’ve highlighted tools that optimize the Google Display Network, help generate winning text ads, and even a platform for developing thousands of tiny ad groups for Quality Score optimization. With SEM representing almost half of the digital advertising industry revenues, this channel is more important than ever and new tools are popping up to help us get the most return on our investment. TenScores is a perfect example of one of these laser-focused tools. Foun [...]


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