Is Twitter Sending You 500% To 1600% More Traffic Than You Might Think?
Jul 18, 2009 at 2:48pm ET by Danny Sullivan
Earlier I posted that Google Analytics and other JavaScript-based tracking tools might be undercounting visits from Twitter. I've done some more digging, which supports the case. In my test, Twitter seems to have sent 500% to 1600% more traffic than log files or hosted stats packages like Google Analytics might show.
How Twitter Might Send Far More Traffic Than You Think is my earlier article that explains how I'd often seen big gaps in how many people apparently clicked on a tweeted link as measured by Bit.ly versus how many page views that Google Analytics was showing.
To test th [...]
Filed in: Features: Analysis, SEM Tools: URL Shorteners, SEM Tools: Web Analytics, Top News, Twitter
How Twitter Might Send Far More Traffic Than You Think
Jun 24, 2009 at 4:43pm ET by Danny Sullivan
Over the past year, I've seen many people report that Twitter can send tons of traffic to a web site. Certainly I've seen first-hand how Twitter has become one of the top non-search referrer sources for Search Engine Land and for some other sites I oversee. But as much as you think Twitter is driving traffic, it might be sending even more that you're unable to measure.
One key culprit may be that a large number people view web pages using mobile Twitter applications such as Tweetie. Click on a link from a tweet in some of these applications, and they load web pages using their own br [...]
Filed in: Features: Analysis, SEM Tools: URL Shorteners, SEM Tools: Web Analytics, Top News, Twitter
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