More than a year has passed since search engine upstart blekko launched, yet Web marketing analysts using digital media measurement tools like Google Analytics won't have seen any traffic attributed to blekko in organic search marketing reports. Instead, traffic supplied by blekko will show up in a referring websites report. It is possible to properly attribute blekko search traffic referrals by implementing advanced Web analytics configuration techniques. Is the extra effort worth the trouble? Certainly investors are betting on blekko. In late September, blekko received an addition $30 [...]

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What is the first report you look at when you get access to a new Google Analytics account? Do you start by looking at the Dashboard, Ecommerce report, Content report, Traffic Sources or any of the technical reports? Psychology has shown that many of our day-to-day behaviors are deeply related to our personalities, beliefs, and cultures. In the same spirit, I believe we can learn about people's professional inclinations from their analytical behavior. Google Analytics & A Tour Of Jerusalem Recently, I presented at a Google Event in Israel on the subject of Analytics and Testing. Follo [...]

Related Topics: Google: Analytics | Search & Analytics | SEM Tools: Web Analytics

There are plenty of social analytics tools, but the most full-featured ones are often too expensive (i.e., geared towards enterprise-level users) and the inexpensive ones usually offer limited functionality. And then there's Topsy Social Analytics, which was just launched this morning and immediately becomes one of the best free Twitter analytics tools I've seen. There are a number of ways to use it and, if you click that link to check it out, don't be surprised if you spend the next hour there. How Topsy Social Analytics Works With Topsy Social Analytics, you can analyze domains, [...]

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Many search marketers have experimented with call tracking and measurement as a way to capture online-to-offline consumer activity and determine which ads and campaigns are generating calls. But there has also been debate about whether unique phone numbers required by call tracking harms SEO especially for local advertisers. Some new developments in the field make a compelling argument for call tracking and analytics, at the very least among enterprises or large advertisers trying to generate calls to call centers. Search marketing platform Kenshoo earlier this summer introduced what it cal [...]

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One of the most important online marketing tools is the referrer string. Little known to most web surfers, this is effectively the Caller ID of the internet. It allows web site owners and marketers to know where visitors came from. It's crucial marketing data, and data that might be going away. What's The Referrer? When you visit a web page, by default, every major browser (Internet Explorer, Firefox, Chrome...) reports the last page that you viewed before clicking over to the current page you're viewing. IE, what page "referred" you to the current page. This information is known as the [...]

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