Apr 4, 2012 at 12:53pm ET by Conrad Saam

I always start marketing interviews with a phone screen of some variant of the following question: “Let’s say this is your first day at Urbanspoon and I show you the following data. We’ve just launched an A/B test of that I’d like you to evaluate. [The example can be almost anything you want to test different results for – from almost any search element, PPC campaigns, email subject lines etc. In this case, I’m using a PPC example.] Imagine you are running two different ads on a campaign with 50 kewords. We’ve been running Ad A for a while and have 17,235 impressions and 272 cli [...]

How To Track Emerging Search Engine Blekko In Web Analytics Systems

Dec 30, 2011 at 9:01am ET by Sean Carlos

More than a year has passed since search engine upstart blekko launched, yet Web marketing analysts using digital media measurement tools like Google Analytics won't have seen any traffic attributed to blekko in organic search marketing reports. Instead, traffic supplied by blekko will show up in a referring websites report. It is possible to properly attribute blekko search traffic referrals by implementing advanced Web analytics configuration techniques. Is the extra effort worth the trouble? Certainly investors are betting on blekko. In late September, blekko received an addition $30 [...]

A Guide To Understanding Google Analytics Reports & Personality Types

Apr 15, 2011 at 10:00am ET by Daniel Waisberg

What is the first report you look at when you get access to a new Google Analytics account? Do you start by looking at the Dashboard, Ecommerce report, Content report, Traffic Sources or any of the technical reports? Psychology has shown that many of our day-to-day behaviors are deeply related to our personalities, beliefs, and cultures. In the same spirit, I believe we can learn about people's professional inclinations from their analytical behavior. Google Analytics & A Tour Of Jerusalem Recently, I presented at a Google Event in Israel on the subject of Analytics and Testing. Follo [...]

Topsy Social Analytics: Twitter Analytics For The Masses (& Free, Too)

Jan 31, 2011 at 11:00am ET by Matt McGee

There are plenty of social analytics tools, but the most full-featured ones are often too expensive (i.e., geared towards enterprise-level users) and the inexpensive ones usually offer limited functionality. And then there's Topsy Social Analytics, which was just launched this morning and immediately becomes one of the best free Twitter analytics tools I've seen. There are a number of ways to use it and, if you click that link to check it out, don't be surprised if you spend the next hour there. How Topsy Social Analytics Works With Topsy Social Analytics, you can analyze domains, [...]

Related Topics: SEM Tools: Web Analytics | Top News | Topsy | Twitter

Call Analytics Bring Sophisticated New Data, Insights to Search Marketing

Sep 8, 2010 at 9:08am ET by Greg Sterling

Many search marketers have experimented with call tracking and measurement as a way to capture online-to-offline consumer activity and determine which ads and campaigns are generating calls. But there has also been debate about whether unique phone numbers required by call tracking harms SEO especially for local advertisers. Some new developments in the field make a compelling argument for call tracking and analytics, at the very least among enterprises or large advertisers trying to generate calls to call centers. Search marketing platform Kenshoo earlier this summer introduced what it cal [...]

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