Behavioral Targeting: Creating A Unique Experience For Each Visitor

Nov 18, 2009 at 12:07am ET by Daniel Waisberg

Behavioral targeting (BT) has been the buzzword of the year for the last two years in the web analytics field. But is BT really all that important and valuable to the companies making use of it? The answer is usually yes. And does it take a team of PhDs to implement BT for a website? The answer is usually no. In this and a following post I will explain the value that behavioral targeting offers, and show how a marketer can make use of BT to make the website experience richer for users, and increase conversion rates. According to Wikipedia, there are two principal types of behavioral target [...]

Filed in: Features: Analysis, SEM Tools: Web Analytics, Search Ads: Behavioral Targeting

Is Web Analytics Easy Or Difficult?

Oct 30, 2009 at 6:00am ET by Evan LaPointe

Two rockstars have emerged in the web analytics field to date. We all know who they are: Eric Peterson has demystified analytics for us, while Avinash Kaushik has helped us take it one day, or dare I say, "an hour a day," at a time. And one of them says web analytics is easy while the other one says web analytics is very hard. So who is right? Why web analytics is easy Yes, it's true. Web analytics is easy, according to Avinash Kaushik. It's actually incredibly easy. Assuming that the desired outcomes of web analytics are changes that will positively impact your site and your bottom lin [...]

Filed in: Analyze This, SEM Tools: Web Analytics

A Primer On Website Testing

Sep 19, 2009 at 5:08pm ET by Daniel Waisberg

Search marketers can learn a lot from scientists. Scientists spend their life testing things, one after the other, incessantly trying to discover new interactions between atoms, molecules, viruses, bacteria, etc. One of the greatest scientists of all time, Albert Einstein, said, "A theory is something nobody believes, except the person who made it. An experiment is something everybody believes, except the person who made it." Want everyone to believe in your website? "Experiment" with it—in other words, test it and tune it for optimal performance. Websites are laboratories, not sculpt [...]

Filed in: How To: Analytics, SEM Tools: Web Analytics, Search Marketing: Landing Pages

How To Use Google Analytics Motion Charts To Maximize Results

Sep 3, 2009 at 5:24pm ET by Daniel Waisberg

Last year Google Analytics released a few new features, among them the Motion Charts. The feature is based on software developed by Gapminder, acquired by Google in 2007. According to the Google Analytics blog, "Motion Charts provide a multi-dimensional, over-time analysis of the data in your report." This feature provides a powerful way to visualize data in five dimensions: x-axis, y-axis, size of bubble, color of bubble, and time. In fact, if you choose metrics that are combinations of more than one metric, such as conversion rates (number of conversions divided by number of visits) [...]

Filed in: Google: Analytics, How To: Analytics, SEM Tools: Web Analytics

How To Choose A Web Analytics Solution

Aug 31, 2009 at 9:00am ET by Evan LaPointe

Choosing the analytics tool you will use to track what's happening on your web site can be a time-consuming, expensive, and incredibly frustrating experience. There are a number of good candidates to choose from and each touts an impressive feature set that promises to significantly improve everything about your web site. But while there's a lot of hype about what these tools will do to improve your life, it's important to remember that you're not actually choosing an analytics provider, you're choosing a reporting and data gathering system—in other words, a very pretty database. I ca [...]

Filed in: How To: Analytics, SEM Tools: Web Analytics

Become a Premium Member and see all articles in our SEM Tools: Web Analytics archives!

Premium Members get unrestricted access to all archives - and more! Premium membership details below...

Become A Search Engine Land Premium Member

Gain insider access to the industry's leading online publication, covering the latest search engine news, in-depth features and analysis of products, technologies and search trends.

Subscribe as a premium member today and you'll get:

  • Unlimited access to news & How To articles.
  • Exclusive videos & webinars with search experts.
  • Expanded community profile & posting privileges.
  • Discounts to SMX Conferences & Events.
  • 30 Day money back guarantee.

Learn More

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

RSS Feeds

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

Upcoming Search Engine Land Conferences

Advertise With Us »

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

TRACK US SOCIALLY
En Espanol|Contact|Members Info|RSS Feeds|Email Subscriptions|Privacy|Advertise
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live