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Social Media Marketing ROI – Metrics And Analysis
When I attended South by Southwest 2008, I had the pleasure of attending a panel where four somewhat lost panelists were (with difficulty)...
Five Simple Linkbait Metrics (& How To Measure Them Cheaply)
Many people jump into social media marketing because they feel they “should be doing it.” Many times companies don’t take the...
5 Reasons Why Rankings Are A Poor Measure Of Success
Are you still measuring your SEO success by the rankings you obtain? If so, you need to stop—right now! Here’s...
New Feed Subscriber Stats & User Interface For Google Webmaster Central
Google Webmaster Central has gone live with a new "subscriber stats" area showing statistics of how many people read your feeds...
Launching Organic Analytics & Buzz Monitoring In-House
In previous articles, we covered Structuring an In-House Team and Creating the Search Engine Marketing Needs Assessment Report. So now your...