Google Analytics Launches New Version With New UI & Features

Google Analytics today has released a new version of their web analytics tool. I spoke with Brett Crosby, Senior Manager of Google Analytics about the release, which he explained was a completely "new platform" to enable "non-experts" to use sophisticated web analytics without expert intervention. The screen shot above is a view of what a sample Visitor Overview page may look like in the new Google Analytics. The new user interface should enable easier use and comprehension of the reports and metrics within the data sets. Brett explained to me that the new user interface truly puts the [...]

Detailed Comparison & Review Of Web Analytics Software Underway

StoneTemple Consulting is in the process of conducting a 2007 Web Analytics Shootout where they are comparing five different web analytics packages. The software packages included in the comparison are Clicktracks, Google Analytics, IndexTools, Unica Affinium NetInsight, and WebSideStory HX Analytics. Most people have their own preference, but what I am hoping to see come from the final report is an objective answer on the most valuable analytics package on the market. However, you can currently see a lot of data from the interim report. [...]

Search Engine Land: Top Stories & Stats, Jan. 10, 2007

Back again with a daily stats and traffic review for Search Engine Land. When I did the first one yesterday, I warned this wouldn't be a daily activity. But we had another record traffic day, including making the Delicious home page. That's going to make for some nice comparison to Digg traffic for a future post. In the meantime, here's are the top stories yesterday on Search Engine Land and what drove traffic to them, as well as some tips on Google Analytics and analytics from FeedBurner. Before I dive into the stories, just a quick tip on what I'm doing, which may be helpful to other Goo [...]

Search Engine Land: December 2006 Statistics Review

As promised, here's the first in regular monthly updates on how Search Engine Land is growing. I hope the traffic statistics look will be both interesting to the curious and informative about how various places can turn into traffic generators. For December 2006, we had about 93,000 page views, or about 4,400 page views per day. Actually, those are "AdViews," the number of times ads were shown as reported by our ad serving software. We only began showing ads from December 11 onward, so I have to turn to our Google Analytics statistics to talk about the entire month. Let's dive into [...]

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