Google Now Indexing Flash From External Files

Jun 19, 2009 at 7:34am ET by Barry Schwartz

The Google Webmaster Central blog finally blogged Google is now indexing the content of files that some SWF files load externally, technically from "external resource loading". Flash often loads external files to generate what you see in the SWF, so if the SWF is calling an external HTML, XML, another SWF, etc files, Google will index it. Vanessa's coverage of the Google I/O event also covers this from a couple weeks back. The example given by Google on how this improves the search results is by showing a search snippet for the query [2002 VW Transporter 888]. In the past, Google would n [...]

Filed in: Google: SEO, SEO: Flash

Microsoft’s Search Engine Optimization Advice for Bing

Jun 18, 2009 at 12:08pm ET by Vanessa Fox

Microsoft recently published a PDF about Search Engine Optimization called Bing: New Features Relevant to Webmasters. This is the second SEO-related offering in as many weeks. During SMX Advanced, Microsoft launched the IIS Search Engine Optimization Toolkit. I'm working on a review of that as well, but it requires Vista or Windows 7 and IIS 7, so installation takes a bit of effort. I talked with Microsoft about the information in the PDF and got some clarity and additional information. The PDF primarily describes the user interface changes launched with Bing, and how those might impact site [...]

Filed in: Features: Analysis, How To: SEO, Microsoft: Bing, SEO: General, Top News

Clean Tweets: New Add-On Zaps Twitter Spam

Jun 16, 2009 at 1:58pm ET by Matt McGee

If you use Twitter regularly, you probably know spam is a growing problem -- particularly with Twitter's search engine and the way it surfaces trending topics. Danny Sullivan described how spammers are targeting hot keywords in his Twitter’s Real Time Spam Problem article 10 days ago. Since Twitter hasn't addressed the problem yet, the folks behind the BLVD Status web analytics tool have created Clean Tweets, a Firefox add-on that, in my brief testing, does a good job eliminating spam from Twitter search/hot topics. According to the Clean Tweets page, the tool does three thing to cut down [...]

Filed in: SEO: Spamming, Search Engines: Twitter

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