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SEO — search engine optimization — is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines have such listings, where web pages, web sites and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

For those new to SEO, an excellent starting place is Google’s “Search Engine Optimization Starter Guide.” This is a free, PDF download that covers basic tips that Google provides to its own employees on how to get listed. You’ll find it here.

Of course, there’s much more to SEO than what’s just covered in Google’s guide. Further below are stories that cover all aspects of SEO from Search Engine Land. You can also drill down into specific areas such as Redirects & Moving Sites, Blocking Spiders, Titles & Descriptions and much more. To see the full range of SEO categories like these, visit the Search Engine Land Library home page and scroll down to the SEO area.

In addition, Search Engine Land has search engine optimization areas specifically for each of the major search engines: Google SEO, Microsoft’s Bing SEO and Yahoo SEO.

Still need more? Search Engine Land also has a How To SEO section devoted to practical tips and tactics plus offers our 100% Organic column that covers search engine optimization issues each week.

Local Newspapers Need To Embrace SEO To Survive

Nov 9, 2009 at 7:00am ET by Chris Silver Smith

It’s no secret that newspapers have been struggling with the disruptive innovations introduced by Google, and this has resulted in some level of resistance and a circling-of-the-wagons mentality by the industry. But, what if they were to go in the opposite direction, with full engagement? Search engine optimization could really help newspapers, and here’s one tactic for how to do it.

Filed in: Locals Only, SEO: Redirects & Moving Sites, SEO: Submitting & Sitemaps

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Calculating The True SEO Costs Of Major Site Changes

Nov 9, 2009 at 6:00am ET by Eric Enge

Your site will pay a penalty in search rankings when you make modifications to content, structure or domain name. Here’s how to estimate what kind of hit you can expect to take, and how to minimize the damage.

Filed in: Industrial Strength, SEO: Redirects & Moving Sites

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