Next month, I will speak at SMX Advanced as a member of the authority panel, so it makes sense to discuss authority in my column this month. Authority is a term that has been around as long as I can remember, probably longer than the term search engine optimization itself. That is because classic SEO divides itself into four quadrants based on on-site vs. off-site and relevance vs. authority.
Relevance refers to how well a documents match a search query. Authority is ranking strength.
Before Google, most search engines could find relevant documents, but they struggled with ranking them i [...]
Related Topics: All Things SEO | SEO - Search Engine Optimization
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