Google’s First Click Free Program For Web Content, Not Just News
Oct 17, 2008 at 1:56pm ET by Barry Schwartz
Google's long had a "First Click Free" program that allows news publishers to make their content accessible to search spiders but requires human visitors to login if they've already viewed one page on the site for free -- hence the "first click free" name. Earlier this year, Google said this program was OK for web publishers to use -- not just news publishers. Today, they've done a post more formally making that point.
Let me take you through some of the history of this program as it relates to web search.
Back in March 2007, Danny Sullivan's Yet Another Debate About Cloaking Happens art [...]
Filed in: Google: SEO, Google: Web Search, Google: Webmaster Central, How To: SEO, SEO: Cloaking & Doorway Pages, Top News
The Long Road To The Debate Over “White Hat Cloaking”
Jul 1, 2008 at 3:13pm ET by Danny Sullivan
I really hate arguments over
cloaking. Like
really hate them. But Rand Fishkin recently
did a chart outlining the degrees of "safeness" to cloaking that in turn
riled up Google's Matt Cutts in comments there. No doubt others at search
engines also dislike the idea that any cloaking is "white hat." So I wanted
to revisit some of the things that Rand outlined about cloaking plus the
guidelines Google updated last month. Over the years, content delivery
methods that were once considered cloaking have become acceptable. This is a
look at what those are and how we need a new na [...]
Filed in: Google: SEO, SEO: Cloaking & Doorway Pages
Google Defines IP Delivery, Geolocation, & Cloaking
Jun 3, 2008 at 10:16am ET by Barry Schwartz
Maile Ohye at the Google Webmaster Central Blog has "defined" what Google considers to be IP delivery, geolocation, and cloaking.
On the geolocation front, Google recommends you treat "Googlebot as you would a typical user from a similar location." So, if Googlebot's IP is coming from California, then serve up the same page you would serve a web user from California. The same rule applies to IP delivery: serve the "same content a typical user from the same IP address would see" to Googlebot. Clearly, if you serve different content to Googlebot then you would a normal user, that would be cl [...]
Filed in: Google: SEO, SEO: Cloaking & Doorway Pages, SEO: Spamming
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