A Case Study In Changing URL Structure

Jun 5, 2009 at 12:41pm ET by Bruce Keener

In one of the SMX videos available in the member's area of Search Engine Land, several panelists noted that a shorter URL is more likely to be clicked in the SERPs than a longer one. That is, if you have a URL like http://www.yourdomain.com/2009/03/19/article-title/ it is less likely to get clicked than the following one, which is the same but without the dates: http://www.yourdomain.com/article-title/ As I researched this, I noticed that Search Engine Land does not use dates in its URLs, nor does Google spam expert Matt Cutts, nor does Aaron Wall. Since I have been usi [...]

Filed in: How To: SEO, SEO: Domain Names & URLs, SEO: Redirects & Moving Sites

URL Shorteners: Which Shortening Service Should You Use?

Apr 4, 2009 at 12:20am ET by Danny Sullivan

URL shortening services are experiencing a renaissance in the age of Twitter. When every character counts, these services reduce long URLs to tiny forms. But which is the best to use, when so many are offered and new ones seem to appear each day? Below, issues to consider and a breakdown of popular services, including recommendations and services to avoid (the new DiggBar being one of these). The URL Shortener Mega Chart To make recommendations, I reviewed various services and how they stacked up in a variety of features. All this got dumped into a spreadsheet, below. You can also [...]

Filed in: Features: General, How To: SEO, How To: Twitter, SEO: Domain Names & URLs, SEO: Redirects & Moving Sites, Search Engines: Twitter, Social Media Marketing, Top News

Google’s Matt Cutts On Keywords In The URL

Mar 18, 2009 at 9:34am ET by Barry Schwartz

Google's Matt Cutts posted a recent video answering a question about the position of the keywords in the URL. The question asked, does the order of the words in the URL make an impact on one's ranking at Google? Matt Cutts said one should not obsess about the order of the words but he said keywords in the URL "does help a little bit." I asked Matt if this means we should go back to our existing sites and change URLs without keywords to have keywords in them. Matt told me, "If you've got an existing solution that works for you, it's not really worth going back to change your urls. It may [...]

Filed in: Google: SEO, SEO: Domain Names & URLs

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