Fortune 500 Still Clueless About SEO, Study Says
Feb 17, 2010 at 7:35pm ET by Matt McGee
Despite spending millions of dollars on paid search, Fortune 500 companies continue to fail when it comes to natural search visibility. That's the conclusion of "Natural Search Trends of the Fortune 500: Q4/2009," the latest study released today by Conductor, a New York-based SEO services/technology firm.
Some key takeaways from Conductor's survey of Fortune 500 search marketing efforts include:
Only 15% of Fortune 500 companies have "mid to strong presence" in natural search results for the same keywords on which they advertise the most.
53% have "no natural search visibility for the [...]
Filed in: SEO: General, Search Marketing: General, Stats: General
SEO Industry Cries Foul Over Google SEO ‘Services’
Feb 11, 2010 at 5:59pm ET by Matt McGee
A vocal contingent of search engine optimizers is up in arms today, saying Google is "offering SEO consulting services." There are posts on Sphinn here and here, not to mention plenty of related tweets.
Only thing is, Google isn't doing anything they haven't done for years and to say the company is "offering SEO services" seems like a real stretch of the imagination.
The uproar started with this blog post on Google's Norwegian Inside AdWords blog, which was written about in English on the Qualité Search Marketing blog. John Andrews also picked up the conversation on his blog.
Accordi [...]
Filed in: Features: General, Google: Critics, Google: SEO, Google: Webmaster Central, SEM Industry: General, SEO: General
Scoring Super Bowl 2010 Commercials: How’s the Search Visibility?
Feb 10, 2010 at 10:11am ET by Vanessa Fox
After the 2009 Super Bowl, I monitored how the commercials drove searches and reported back on how well the brands did at ensuring visibility in organic search results. It didn't go so well. The primary problems were:
Microsites - Microsites aren't inherently a bad idea, but too many of them can cause brand confusion, external link dilution, and require that all search-related relevance and authority build from scratch with each new microsite.
Display issues - Many of the advertising brands last year ranked well, but due to technical issues had poor titles and descriptions in the search [...]
Filed in: Features: Analysis, SEO: General, Search & Society: General, Top News
Google May Be Crawling AJAX Now – How To Best Take Advantage Of It
Jan 28, 2010 at 11:31pm ET by Vanessa Fox
In October 2009, Google proposed a new standard for implementing AJAX on web sites that would help search engines extract the content. Now, there's evidence this proposal is either live or is about to be. Read on for more details on the proposal, how it works, and why it might be past the proposal stage.
The Trouble With AJAX
Historically, search engines have had trouble accessing AJAX-based content and this proposal would enable Google (and presumably other search engines that adopted the standard) to index more of the web. The standard SEO advice for AJAX implementations has traditiona [...]
Filed in: Features: General, Google: SEO, How To: SEO, SEO: General, Top News
Another Person No One’s Heard Of Tries To Trademark SEO
Jan 21, 2010 at 1:55pm ET by Barry Schwartz
HuoMah Blog discovered that yet another person is trying to claim a trademark on the term SEO, search engine optimization. Clinton Cimring of a company called "Search Engine Partner" filed a trademark application with United States Patent and Trademark Office on January 5, 2009. The filing claims first use SEO as a trademark was on September 23, 1996 and first use in commerce was on September 24, 1999.
This is the second time in about two years that someone with no general stature, reputation or well-known and documented history has tried to claim a trademark on SEO. In 2008, Jason Gambert [...]
Filed in: Legal: Trademarks, SEM Industry: Community, SEM Industry: General, SEO: General, Top News
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