Clean Up Your Local Data!

Jun 15, 2009 at 11:52am ET by Eric Enge

Local search is a huge opportunity for many businesses, particularly those with hundreds (or more) of locations. In this article, we are going to cover one of the most difficult aspects of that - getting your data to show correctly in the search engines. This turns out to be an extremely important thing to do. In David Mihm's recent Local Search Ranking Factors report the top two items listed where: Local address in City of search (e.g. a user search on "boston rental cars" will favor rental car companies located in Boston) Citations from major data providers, IYPs, and other local in [...]

Filed in: Google: Maps & Local, Industrial Strength, SEO: Local

Does Including A Physical Address On Your Website Help Rankings?

May 28, 2009 at 7:00am ET by Michael Gray

As businesses become more virtual in organization and structure, and more workers become digital nomads, the question of  whether having a physical, real-world address on your website will have any effect on your rankings becomes more important. In this article I'll take a look how a real world address can have some impact on your sites organic listings. Let's look at the auto repair sector. We'll be looking at national chain/franchises, whether they have a corporate address in the footer or on the site, public or private whois data, does the whois data match and do they have a crawlable/i [...]

Filed in: 100% Organic, How To: SEO, Legal: Clickfraud, SEO: Local

SEOs Dissect How To Rank In Local Search

May 26, 2009 at 1:47pm ET by Matt McGee

Twenty-seven local search marketers from the U.S., Canada, and Europe have shared their opinions and insights in the second edition of the Local Search Ranking Factors. Organized by David Mihm, it's a project that aims to help local businesses understand how Google and Yahoo rank local businesses. David sent out a questionnaire listing 49 possible factors that affect local search rankings, and invited the participants (disclaimer: I'm one of them) to rank each factor on a scale ranging from "very important for ranking well" to "can hurt your ranking/lead to penalty." According to the panel [...]

Filed in: SEO: Local, Search Marketing: Local Search Marketing

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