If you still think mobile SEO is only about WAP pages and the mobile Web, you may have been living under a rock since July 10, 2008, when Apple launched their App Store for iPhone and iPod Touch. This week they announced their 1 billionth App download, and many out of work programmers are wondering how to become the next App Store millionaire. In the new world of digital content optimization (also called digital asset optimization by some) content can and should be optimized to make it more visible on many popular platforms, including the App Store. The few articles that I’ve seen on App Store SEO seem to focus on more black hat techniques like keyword stuffing with unrelated keywords, but there are white hat ways to get your content to the top of Apple’s App Store search engine as well

Filed in: How To: SEO, SEO: Mobile Search

Recently there's been a lot of 'mobile web is dead' talk due to several 'full HTML web' announcements at Mobile World Congress (MWC), and response to a pragmatic Sitepoint article aimed at casual webmasters with limited budgets, so I thought it would be a good time to address this question that people have been asking at least as long as I've been doing mobile SEO. My answering the question in the negative will not stop it from being asked by those who don't understand what makes the mobile user experience or mobile search different, but hopefully it will help people understand the issue befor [...]

Filed in: SEO: Mobile Search, Search Engines: Mobile Search Engines, Top News

One of the biggest challenges of being a mobile SEO is comparing keyword results across the many different search engines. While the goal of all the mobile engines is the same, their approaches vary considerably. Many traditional SEOs will simply target Google and hope for the best in the other engines, but there is a lot to be learned by comparing the impact of your SEO efforts in all of the major engines. This is especially true in the mobile search engines because of cross-promotion deals that mobile carriers, search engines and other interested parties have in place. This article is part [...]

Filed in: Mobile Search Week, SEO: Mobile Search

Sometimes even large, successful websites have problems when trying to implement a mobile version of the site. While the iPhone and its competitors-to-come will change exactly what the mobile web will look like, it's still imperative that companies have a quality mobile version of their site because specialized optimization is required to make mobile content truly searchable. This article is part of Local Search Week here at Search Engine Land, a special look at local search marketing issues in the run-up to our SMX Local & Mobile conference next month. The folks at BNET.com&mdash [...]

Filed in: Mobile Search Week, SEO: Mobile Search

I spent last week at Family Camp in Maine. They had an awesome 1920's Arts & Crafts style lodge where we could get online after the kids went to bed. Unfortunately, the camp's Linksys router was fried by a lightning strike. My only other option was Blackberry-modem. Verizon's NationalAccess plan provides near-broadband speed in most cities, but in Raymond, Maine, it was no better than dial up. Some websites performed really well on a slow connection, and others were just unusable. Wikipedia was the most functional Web 2.0 site I tried, even with all my JavaScript add-ons. Google AdWor [...]

Filed in: SEO: General, SEO: Mobile Search