Mar 19, 2012 at 9:30am ET by Adam Audette

Technical SEO topics such as pagination are near and dear to my heart. This article will build upon and update my previous treatment of pagination and SEO. I've written and presented often on pagination for SEO. Why so much attention on this subject? The reason is simple: it can be a big, hairy deal for sites. It's right up there with faceted navigation as one of the most problematic crawling and indexing issues for large-scale SEO. It's a tactic (actually a set of tactics) that our teams are continually evolving, testing, and refining. So it was "double prizes" when Google announced [...]

Google’s Matt Cutts Offering More Detailed Video Search Tips

Aug 9, 2011 at 2:29pm ET by Barry Schwartz

The Google Webmaster Blog announced a new format for Google's Matt Cutts video tutorials. Instead of the short minute or so videos, Matt will also be offering more detailed videos that are longer and more flushed out. Google explained, "instead of only focusing on quick answers to specific questions, we’ve created some longer videos which cover important webmaster-related topics." The first video answers a question on if there is a limit on the number of 301 redirects you can have. Matt explains that there is no limit in the number of 301 redirects from a site to another site. F [...]

Google Disables URL Removals After Bug Allows Anyone To Remove Any Site

Jul 19, 2011 at 3:10pm ET by Barry Schwartz

This morning, James Breckenridge discovered a loophole within Google's Webmaster Tools that allowed anyone to remove any site from Google. Both James and I sent this information to Google as soon as we heard of it. After several hours, Google has told us, "we're still investigating this report, and to be cautious we disabled all URL removals earlier this morning." So now, if you even own a site, you won't be able to remove the site or pages from the site using Google's URL removal tool. How did this loophole work? Pretty simple as James described. You use the following URL when logged [...]

Google: rel=”canonical” Now Supported In HTTP Headers

Jun 17, 2011 at 8:59am ET by Barry Schwartz

Google announced they are now supporting the rel="canonical" attribute within HTTP headers. This enables webmasters to set up a canonical for linking to or from PDF files or other non-HTML based files. One of the examples given by Google is that a "webmaster can signal to Google that the canonical URL for the PDF download is the HTML document by using a rel="canonical" HTTP header when the PDF file is requested." This also comes in handy when you use a CDN (content delivery network) and the content is being served from many different URLs. You can now use the rel="canonical" within t [...]

Google On Designing Mobile Friendly Websites

Feb 22, 2011 at 9:57am ET by Barry Schwartz

Pierre Far from Google wrote a blog post on how to design mobile friendly websites while considering Google's webmaster guidelines and best practices. I've pulled out the key points from this post in bullet format: Google differentiates between traditional mobile phones and smartphones. Google has two bots: Googlebot and Googlebot-Mobile. Googlebot crawls desktop-browser type of webpages and content embedded in them and Googlebot-Mobile crawls mobile content. Currently only traditional phones are supported with special useragent strings within Googlebot-Mobile, not smartphones (this [...]

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