Local Newspapers Need To Embrace SEO To Survive

Nov 9, 2009 at 7:00am ET by Chris Silver Smith

It’s no secret that newspapers have been struggling with the disruptive innovations introduced by Google, and this has resulted in some level of resistance and a circling-of-the-wagons mentality by the industry. But, what if they were to go in the opposite direction, with full engagement? Search engine optimization could really help newspapers, and here’s one tactic for how to do it.

Filed in: Locals Only, SEO: Redirects & Moving Sites, SEO: Submitting & Sitemaps

Calculating The True SEO Costs Of Major Site Changes

Nov 9, 2009 at 6:00am ET by Eric Enge

Your site will pay a penalty in search rankings when you make modifications to content, structure or domain name. Here’s how to estimate what kind of hit you can expect to take, and how to minimize the damage.

Filed in: Industrial Strength, SEO: Redirects & Moving Sites

See What Googlebot Sees On Your Site

Oct 13, 2009 at 4:01pm ET by Vanessa Fox

Google Webmaster Tools has just launched a "labs" section, where you'll find new features that may be early in the development cycle and not quite as robust as the rest of the tools. The features available so far are Fetch as Googlebot, which lets you see exactly what Googlebot is served when it requests a URL from your server and Malware Details, which shows you malicious code snippets from your site if it's been flagged as containing malware. Fetch as Googlebot Of most interest to webmasters, SEOs, and web developers is likely the Fetch as Googlebot feature. You can specify any URL on [...]

Filed in: Google: Webmaster Central, SEO: Cloaking & Doorway Pages, SEO: Redirects & Moving Sites

FeedBurner Goes 301 All The Way

Sep 30, 2009 at 9:46am ET by Barry Schwartz

The Google AdSense for Feeds (aka FeedBurner) blog announced that all of their links will be 301 redirected, as opposed to some that are 301 redirected. In summary, when you use FeedBurner to create and host your RSS feed, FeedBurner creates special links that are used to send the reader to your web site. Some users selected to use a 302 redirected link, as opposed to a 301 redirected link, to obtain better tracking. Google has made the decision to remove the 302 redirect option and make them all 301s. Why? The main reason is Google wants these URLs to become "more compatible with searc [...]

Filed in: Google: FeedBurner, Google: SEO, SEO: Redirects & Moving Sites

A Case Study In Changing URL Structure

Jun 5, 2009 at 12:41pm ET by Bruce Keener

In one of the SMX videos available in the member's area of Search Engine Land, several panelists noted that a shorter URL is more likely to be clicked in the SERPs than a longer one. That is, if you have a URL like http://www.yourdomain.com/2009/03/19/article-title/ it is less likely to get clicked than the following one, which is the same but without the dates: http://www.yourdomain.com/article-title/ As I researched this, I noticed that Search Engine Land does not use dates in its URLs, nor does Google spam expert Matt Cutts, nor does Aaron Wall. Since I have been usi [...]

Filed in: How To: SEO, SEO: Domain Names & URLs, SEO: Redirects & Moving Sites

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