Local Newspapers Need To Embrace SEO To Survive

Nov 9, 2009 at 7:00am ET by Chris Silver Smith

It’s no secret that newspapers have been struggling with the disruptive innovations introduced by Google, and this has resulted in some level of resistance and a circling-of-the-wagons mentality by the industry. But, what if they were to go in the opposite direction, with full engagement? Search engine optimization could really help newspapers, and here’s one tactic for how to do it.

Filed in: Locals Only, SEO: Redirects & Moving Sites, SEO: Submitting & Sitemaps

Canonical Tag 2.0: Google To Add Cross Domain Support

Oct 5, 2009 at 1:10pm ET by Barry Schwartz

Many site owners have wanted the recently introduced canonical tag to work across domains. Now their wishes will come true. Google announced cross-domain support will come by the end of the year. The news came out during the Duplicate Content: The Search Engines Edition session at SMX East conference today. Google made the announcement in response to site owners again voicing that they wanted such a solution. The existing canonical tag is only supported by Google, at the moment. Yahoo and Bing both said they're studying support but think its likely they'll add support by the end of the y [...]

Filed in: Google: SEO, SEO: Domain Names & URLs, SEO: Submitting & Sitemaps, Top News

How To Optimize Feeds To Maximize Your Exposure In Shopping Engine Results

May 6, 2009 at 1:38pm ET by Arpana Tiwari

Each day millions of online shoppers turn to comparison shopping engines (CSEs) to compare prices, read reviews, research products and make buying decisions. While comparison shopping engines don’t sell or ship the products featured on their sites, they advertise products from merchants to a diverse online audience. Merchants are using CSEs in a down economy to capture shoppers looking for deals. To take advantage of this growing advertising space and get more exposure than your competitors, you need a product data feed—and even more importantly, you must optimize the feed to gain maximum [...]

Filed in: How To: SEO, SEO: Submitting & Sitemaps, Search Engines: Shopping Search Engines

Google Study On Sitemaps

Apr 28, 2009 at 10:05am ET by Barry Schwartz

The Google Webmaster Central blog notified us that Googlers have presented a new study on Sitemaps at the WWW'09 conference in Madrid. The study is absolutely interesting and I recommend printing out the ten page PDF document and reading it. For those of you who don't have time for that, I hope to highlight the most interesting findings from the study below. The purpose of the study was to measure the past few years of Sitemaps usage at Google to determine how Sitemap files improve coverage and freshness of the Google web index. By coverage, I mean how Google crawls the web deeper and fi [...]

Filed in: Google: SEO, Google: Web Search, Google: Webmaster Central, SEO: Submitting & Sitemaps, Top News

Google’s Advice On Using The New Canonical Tag

Mar 13, 2009 at 9:19am ET by Barry Schwartz

A month ago, Google, Yahoo and Microsoft announced they will be supporting a new canonical tag that allows you to tell search engines that page X is a duplicate page to page Z. In a way, it is a 301 redirect, without the physical redirect. The tag is incredibly powerful, as are 301 redirects and using this tag should be done with caution and slowly. Matt Cutts posted a new video explaining how one should go about using this tag, being that it is so new. Here is the video: [...]

Filed in: Google: SEO, Google: Webmaster Central, SEO: Blocking Spiders, SEO: Duplicate Content, SEO: Redirects & Moving Sites, SEO: Submitting & Sitemaps, SEO: Tagging, SEO: Titles & Descriptions

Become a Premium Member and see all articles in our SEO: Submitting & Sitemaps archives!

Premium Members get unrestricted access to all archives - and more! Premium membership details below...

Become A Search Engine Land Premium Member

Gain insider access to the industry's leading online publication, covering the latest search engine news, in-depth features and analysis of products, technologies and search trends.

Subscribe as a premium member today and you'll get:

  • Unlimited access to news & How To articles.
  • Exclusive videos & webinars with search experts.
  • Expanded community profile & posting privileges.
  • Discounts to SMX Conferences & Events.
  • 30 Day money back guarantee.

Learn More

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

RSS Feeds

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

Upcoming Search Engine Land Conferences

Advertise With Us »

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

TRACK US SOCIALLY
En Espanol|Contact|Members Info|RSS Feeds|Email Subscriptions|Privacy|Advertise
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live